{"id":9944,"date":"2022-12-02T08:29:00","date_gmt":"2022-12-02T00:29:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/2c2p-%e5%92%8c-pine-labs-%e5%9c%a8%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%93%b4%e5%a4%a7-buy-now-pay-later-%e5%85%88%e8%b2%b7%e5%be%8c%e4%bb%98-%e7%9a%84%e6%8e%a5%e5%8f%97%e5%ba%a6\/9944"},"modified":"2022-12-02T08:29:00","modified_gmt":"2022-12-02T00:29:00","slug":"2c2p-%e5%92%8c-pine-labs-%e5%9c%a8%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%93%b4%e5%a4%a7-buy-now-pay-later-%e5%85%88%e8%b2%b7%e5%be%8c%e4%bb%98-%e7%9a%84%e6%8e%a5%e5%8f%97%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/2c2p-%e5%92%8c-pine-labs-%e5%9c%a8%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%93%b4%e5%a4%a7-buy-now-pay-later-%e5%85%88%e8%b2%b7%e5%be%8c%e4%bb%98-%e7%9a%84%e6%8e%a5%e5%8f%97%e5%ba%a6\/9944","title":{"rendered":"2C2P \u548c Pine Labs \u5728\u6771\u5357\u4e9e\u64f4\u5927 Buy Now Pay Later (\u5148\u8cb7\u5f8c\u4ed8) \u7684\u63a5\u53d7\u5ea6"},"content":{"rendered":"

\u65b0\u52a0\u5761<\/span>2022\u5e7412\u67082\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u652f\u4ed8\u5e73\u53f0 2C2P<\/a> \u548c\u9802\u5c16\u5546\u52d9\u5168\u65b9\u4f4d\u5e73\u53f0 Pine Labs<\/a>\u00a0\u5df2\u806f\u624b<\/span>\u5728\u4e9e\u6d32\u7684\u516d\u5927\u4e3b\u8981\u5e02\u5834\uff08\u65b0\u52a0\u5761\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u9999\u6e2f\u3001\u5370\u5c3c\u3001\u83f2\u5f8b\u8cd3\u548c\u6cf0\u570b\uff09\u63a8\u5ee3\u300c\u5148\u8cb7\u5f8c\u4ed8\u300d(BNPL)\u3002<\/p>\n

<\/a>
2C2P and Pine Labs to Expand Buy Now Pay Later Acceptance in Southeast Asia<\/span> <\/div>\n

\u8207\u5176\u4ed6 BNPL \u7522\u54c1\u4e0d\u540c\uff0cPine Labs \u8207\u767c\u5361\u9280\u884c\u5408\u4f5c\uff0c\u4f7f\u767c\u5361\u9280\u884c\u7684\u6301\u5361\u4eba\u80fd\u4ee5\u591a\u7a2e\u53ca\u66f4\u9577\u7684\u5206\u671f\u4ed8\u6b3e\u5206\u671f\u8cfc\u8cb7\u5546\u54c1\uff0c\u7121\u9808\u4e0b\u8f09\u4efb\u4f55\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u6216\u8a02\u95b1\u4efb\u4f55\u5176\u4ed6\u96fb\u5b50\u9322\u5305\u6216\u652f\u4ed8\u670d\u52d9\u3002\u6301\u5361\u4eba\u5c07\u53ef\u5728\u7d50\u5e33\u6642\u9032\u884c\u5373\u6642\u5206\u671f\u4ed8\u6b3e\uff0c\u4f46\u7121\u9808\u652f\u4ed8\u4efb\u4f55\u5229\u606f\u3002<\/p>\n

\u9019\u6b21\u5408\u4f5c\u5c07\u63d0\u9ad8\u8a72\u5730\u5340\u7684\u6d88\u8cbb\u8005\u4fe1\u5fc3\uff0c\u4e26\u4f7f\u96f6\u552e\u5546\u5bb6\u80fd\u5920\u92b7\u552e\u66f4\u591a\u5546\u54c1\u53ca\u7d93\u5e38\u5411\u5176\u5ba2\u6236\u92b7\u552e\u3002Pine Labs \u7684\u00a0BNPL \u7b56\u7565\u5728\u5370\u5ea6\u64c1\u6709\u60a0\u4e45\u7684\u6b77\u53f2\uff0c\u76ee\u524d\u5df2\u62d3\u5c55\u5230\u5404\u500b\u6771\u5357\u4e9e\u5e02\u5834\u3002\u81ea\u5f9e\u5728\u65b0\u52a0\u5761\u63a8\u51fa\u4ee5\u4f86\uff0cPine Labs Pay Later \u5f8c\u4f86\u6210\u70ba\u5404\u7a2e\u5782\u76f4\u7522\u696d\uff08\u5305\u62ec\u96f6\u552e\u548c\u79d1\u6280\uff09\u7684\u9748\u6d3b\u652f\u4ed8\u9078\u64c7\uff0c\u5c07\u4f59\u4ec1\u751f\u3001Samsung\u3001OPPO \u7b49\u4f01\u696d\u8996\u70ba\u5ba2\u6236\u3002<\/p>\n

\u300c\u6211\u5011\u5c0d\u6211\u5011\u5728\u6771\u5357\u4e9e\u7684\u5feb\u901f\u9032\u5c55\u611f\u5230\u9ad8\u8208\uff0c\u56e0\u70ba\u9019\u662f\u70ba\u4e86\u64f4\u5927\u6211\u5011\u73fe\u5728\u7684\u73fe\u5728\u8cfc\u8cb7\u7a0d\u5f8c\u652f\u4ed8\u7684\u5efa\u8b70\u3002\u5728\u9019\u65b9\u9762\uff0c\u6211\u5011\u5f88\u9ad8\u8208\u4eca\u5929\u5ba3\u4f48\u6211\u5011\u8207\u9802\u5c16\u652f\u4ed8\u696d\u8005 2C2P \u7684\u5408\u4f5c\u3002\u96a8\u8457\u66f4\u591a\u5e74\u8f15\u7684\u8cfc\u7269\u8005\u504f\u597d\u6578\u4f4d\u4ed8\u6b3e\u6a21\u5f0f\uff0c\u6211\u5011\u76f8\u4fe1 BNPL \u7684\u670d\u52d9\u5c07\u8207\u4eca\u65e5\u7684\u81ea\u7531\u6d88\u8cbb\u8005\u6210\u70ba\u5b8c\u7f8e\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u5354\u52a9\u8a72\u5730\u5340\u7684\u5546\u5bb6\u63a8\u52d5\u92b7\u552e\uff0c\u7279\u5225\u662f\u5927\u578b\u9580\u7968\u9805\u76ee\uff0c\u4e26\u70ba\u5ba2\u6236\u9ad4\u9a57\u4f5c\u51fa\u7a4d\u6975\u8ca2\u737b\u300d\uff0cPine Labs Pay Later \u6771\u5357\u4e9e\u5546\u52d9\u9577\u66a8\u8ca0\u8cac\u4eba Dheeraj Chowdhry<\/span> \u8868\u793a\u3002<\/p>\n

\u300cBNPL \u89e3\u6c7a\u65b9\u6848\u5df2\u6210\u70ba\u5168\u7403\u767c\u5361\u4eba\u548c\u5546\u5bb6\u7684\u5fc5\u5099\u80fd\u529b\u3002\u900f\u904e\u8207 Pine Labs \u5408\u4f5c\uff0c\u6211\u5011\u5f88\u9ad8\u8208\u80fd\u6574\u5408\u9867\u5ba2\u9700\u6c42\u4e26\u589e\u52a0\u96f6\u552e\u5546\u7684\u4ea4\u53c9\u92b7\u552e\u6a5f\u6703\u3002\u5982\u679c\u8cfc\u7269\u8005\u504f\u597d BNPL \u91d1\u878d\u79d1\u6280\u65b9\u6848\uff0c\u6211\u5011\u5c31\u6703\u5728\u6b64\u63d0\u4f9b\u670d\u52d9\uff1b\u5982\u679c\u4ed6\u5011\u60f3\u5f9e\u4ed6\u5011\u7684\u9280\u884c\u7372\u5f97\u9078\u64c7\uff0c\u6211\u5011\u4e5f\u6703\u63d0\u4f9b\u9019\u4e9b\u670d\u52d9\u3002\u5728 2C2P\uff0c\u6211\u5011\u4e0d\u65b7\u5c0b\u6c42\u65b0\u7684\u65b9\u5f0f\u4f86\u652f\u63f4\u5546\u5bb6\u7684\u6210\u9577\uff0c\u4e26\u900f\u904e\u63d0\u4f9b\u5404\u7a2e\u4ed8\u6b3e\u9078\u64c7\u4f86\u63d0\u5347\u4ed8\u6b3e\u9ad4\u9a57\u3002\u300c\u7531\u65bc\u6578\u4f4d\u652f\u4ed8\u9700\u6c42\u7684\u8f49\u8b8a\u548c\u7121\u9808\u652f\u4ed8\u5229\u606f\u7684\u5438\u5f15\u529b\uff0cBNPL \u662f\u64f4\u5927\u92b7\u552e\u548c\u5438\u5f15\u5e74\u8f15\u7cbe\u901a\u79d1\u6280\u7684\u5ba2\u6236\u7684\u6709\u6548\u5de5\u5177\u300d\uff0c2C2P \u696d\u52d9\u548c\u7522\u54c1\u958b\u767c\u57f7\u884c\u8463\u4e8b Agnes Chua<\/span> \u8868\u793a\u3002<\/p>\n

\u300c\u8207\u5176\u4ed6 BNPL \u7522\u54c1\u4e0d\u540c\uff0c\u5ba2\u6236\u73fe\u5728\u64c1\u6709\u66f4\u9748\u6d3b\u7684\u652f\u4ed8\u9078\u9805\uff0c\u53ef\u5728\u9032\u884c\u66f4\u5927\u7684\u8cfc\u8cb7\u6642\u8003\u616e\u3002\u9019\u9805\u63f4\u52a9\u5354\u52a9\u5ba2\u6236\u505a\u597d\u8a08\u5283\u548c\u7ba1\u7406\u958b\u652f\uff0c\u5c24\u5176\u662f\u79fb\u5230\u65b0\u5730\u65b9\u6642\u300d\uff0cSamsung \u96fb\u5b50\u5546\u52d9\u4e3b\u7ba1 Andrew Kang<\/span> \u8868\u793a\u3002<\/p>\n

OPPO \u92b7\u552e\u4e3b\u7ba1 Winston Tan<\/span>\u00a0\u8868\u793a\uff1a\u300c\u8b93 Pine Labs \u6210\u70ba\u652f\u4ed8\u9078\u64c7\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u9748\u6d3b\u7684\u8cfc\u7269\u65b9\u5f0f\u3002\u6211\u5011\u8a8d\u70ba\uff0c\u9019\u7a2e\u9078\u64c7\u5c07\u4f7f\u5c0d\u50f9\u683c\u654f\u611f\u7684\u5ba2\u6236\u66f4\u5bb9\u6613\u4e14\u66f4\u6709\u5438\u5f15\u529b\uff0c\u4ee5\u8ca0\u64d4\u5927\u578b\u7968\u5238\u5546\u54c1\uff0c\u4e26\u5354\u52a9\u5be6\u73fe\u73fe\u91d1\u6d41\u91cf\u7ba1\u7406\u548c\u9810\u7b97\u3002\u300d<\/p>\n

\u300c\u5c07 BNPL \u5e73\u53f0\u6574\u5408\u81f3\u6211\u5011\u7684\u652f\u4ed8\u7cfb\u7d71\u5df2\u7121\u7e2b\u5b8c\u6210\u3002\u81ea\u5be6\u65bd\u8a08\u756b\u4ee5\u4f86\uff0c\u6211\u5011\u7684\u5e97\u8216\u5c31\u770b\u5230\u4e86\u6f38\u9032\u5f0f\u5ba2\u6236\u53c3\u8207\u5ea6\u548c\u826f\u597d\u6eff\u610f\u5ea6\u300d\uff0c \u65b0\u52a0\u5761\u4f59\u4ec1\u751f\u7e3d\u7d93\u7406 Rachel Cheng<\/span> \u8868\u793a\u3002<\/p>\n

\u6839\u64da 2C2P \u59d4\u8a17\u7684 IDC \u5831\u544a<\/a>\uff0cBNPL \u652f\u51fa\u9810\u8a08\u5728\u00a02026 \u5e74\u5c07\u589e\u52a0 98 \u5104\u7f8e\u5143\uff0c\u6bd4\u00a02021 \u5e74\u589e\u52a0 3.5 \u500d\u3002\u6b64\u5916\uff0c\u00a02022 \u5e74 9 \u6708\u65b0\u52a0\u5761\u96f6\u552e\u92b7\u552e\u6210\u9577\u4e86 11.2%\uff0c\u6a19\u8a8c\u8457\u4eca\u5e74\u96f6\u552e\u8cbf\u6613\u589e\u9577\u7684\u7b2c\u4e03\u500b\u6708\u3002\u5728\u96f6\u552e\u8cbf\u6613\u7684\u7a4d\u6975\u524d\u666f\u4e0b\uff0c\u96e2\u7dda\u92b7\u552e\u9ede\u7684\u5206\u6279\u8cfc\u8cb7\u7522\u54c1\u5c07\u5728\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u5f8c\u6301\u7e8c\u6210\u9577\u3002<\/p>\n

\u95dc\u65bc\u00a0Pine Labs<\/p>\n

Pine Labs<\/a>\u00a0\u00a0\u662f\u5728\u5370\u5ea6\u548c\u6771\u5357\u4e9e\u71df\u904b\u7684\u9818\u5148\u5546\u52d9\u5168\u65b9\u4f4d\u5e73\u53f0\u3002Pine Labs \u7684\u79d1\u6280\u512a\u5148\u65b9\u6848\u662f\u6578\u4f4d\u652f\u4ed8\uff0c\u4e26\u8457\u91cd\u65bc\u5728\u524d\u7aef\u7c21\u5316\uff0c\u4ee5\u5e6b\u52a9\u8a31\u591a\u4f01\u696d\u5927\u898f\u6a21\u63a1\u7528\u91d1\u878d\u79d1\u6280\u7522\u54c1\u3002<\/p>\n

\u5728\u6578\u4f4d\u652f\u4ed8\u9818\u57df\uff0c\u6211\u5011\u7684\u7dda\u4e0a\u652f\u4ed8\u96f2\u7aef\u8edf\u9ad4\u00a0<\/a>Plural<\/a> \u4ee3\u8868\u4e86\u8de8\u7ba1\u9053\u7684\u4e00\u7ad9\u5f0f\u4ed8\u6b3e\u76ee\u7684\u5730\u3002Plural \u7684\u8a2d\u8a08\u65e8\u5728\u5411\u6700\u7d42\u7528\u6236\u63d0\u4f9b\u5b89\u5168\u548c\u9806\u66a2\u7684\u7db2\u4e0a\u652f\u4ed8\u9ad4\u9a57\uff0c\u7531\u5148\u9032\u7684\u79d1\u6280\u5806\u758a\u63d0\u4f9b\u652f\u63f4\uff0c\u53ef\u64f4\u5927\u73fe\u6709\u7dda\u4e0a\u696d\u52d9\u6216\u5f9e\u982d\u958b\u59cb\u5efa\u7acb\u5168\u65b0\u96fb\u5b50\u5546\u52d9\u7684\u652f\u4ed8\u8a2d\u5b9a\u3002<\/p>\n

\u5728\u767c\u884c\u65b9\u9762\uff0c\u00a0<\/a>Qwikcilver<\/a> \u70ba\u9818\u5148\u7684\u4f01\u696d\u3001\u5feb\u901f\u79fb\u52d5\u7684\u6d88\u8cbb\u54c1 (FMCG) \u54c1\u724c\u3001\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u3001\u9280\u884c\u3001\u91d1\u878d\u670d\u52d9\u548c\u4fdd\u96aa (BFSI) \u9818\u57df\u8207\u822a\u7a7a\u7522\u696d\u63d0\u4f9b\u670d\u52d9\uff0c\u5728\u5370\u5ea6\u3001\u4e2d\u6771\u3001\u6771\u5357\u4e9e\u548c\u6fb3\u6d32\u90fd\u6709\u696d\u52d9\u3002Qwikcilver \u662f\u5e0c\u671b\u63d0\u4f9b\u54e1\u5de5\u734e\u52f5\u8a08\u5283\u548c\u767c\u884c\u5c01\u9589\u5f0f\u79ae\u54c1\u5361\u7684\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n

\u5728\u6d88\u8cbb\u8005\u61c9\u7528\u7a0b\u5f0f\u4e2d\uff0c\u00a0<\/a>Fave<\/a> \u662f\u4e0b\u4e00\u4ee3\u6d88\u8cbb\u8005\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\uff0c\u63d0\u4f9b\u667a\u6167\u578b\u4ed8\u6b3e\u548c\u5132\u84c4\uff0c\u540c\u6642\u4f7f\u5546\u5bb6\u80fd\u7372\u5f97\u589e\u9577\u548c\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u5fe0\u8aa0\u5ea6\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

Pine Labs \u7684\u4e3b\u8981\u6295\u8cc7\u8005\u5728\u65b0\u52a0\u5761\uff0c\u5305\u62ec Sequoia India\u3001Actis Capital\u3001Temasek\u3001PayPal \u548c\u00a0Mastercard\u3002\u5982\u9700\u8a73\u7d30\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd\u00a0<\/a>www.pinelabs.com<\/a> \u3002\u00a0<\/p>\n

\u95dc\u65bc\u00a02C2P<\/p>\n

2C2P \u662f\u4e00\u500b\u5168\u5957\u5f0f\u652f\u4ed8\u5e73\u53f0\uff0c\u5354\u52a9\u5168\u7403\u9802\u5c16\u4f01\u696d\u900f\u904e\u4e00\u500b\u6574\u5408\u9ede\u5b89\u5168\u63a5\u53d7\u4e26\u9032\u884c\u4ed8\u6b3e\u3002\u5176\u9060\u8ddd\u7db2\u8def\u6a6b\u8de8\u7db2\u8def\u3001\u884c\u52d5\u548c\u96e2\u7dda\u7ba1\u9053\uff0c\u5305\u62ec\u8d85\u904e 40 \u842c\u500b\u66ff\u4ee3\u652f\u4ed8\u5730\u9ede\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u96a8\u6642\u96a8\u5730\u89f8\u53ca\u5ba2\u6236\u6216\u6536\u4ef6\u4eba\u3002 2C2P \u4e5f\u63d0\u4f9b\u589e\u503c\u670d\u52d9\uff0c\u5982\u767c\u884c\u30013D \u5b89\u5168\u3001\u5e33\u55ae\u652f\u4ed8\u548c\u6578\u4f4d\u5546\u54c1\u7b49\uff0c\u4ee5\u6eff\u8db3\u6bcf\u500b\u696d\u52d9\u9700\u6c42\u3002\u8a72\u516c\u53f8\u7e3d\u90e8\u4f4d\u65bc\u65b0\u52a0\u5761\uff0c\u4e26\u5728\u5168\u7403\u7d93\u71df\u696d\u52d9\u3002\u9019\u662f\u79d1\u6280\u5de8\u982d\u3001\u7dda\u4e0a\u5e02\u96c6\u3001\u96f6\u552e\u5546\u548c\u5176\u4ed6\u5168\u7403\u4f01\u696d\u7684\u9996\u9078\u652f\u4ed8\u5e73\u53f0\u3002https:\/\/2c2p.com<\/a><\/p>\n

\u5a92\u9ad4\u806f\u7d61\u4eba\uff1a
Chauhans@RuderFinnAsia.com<\/a>
sylvia.mckaige@salweengroup.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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