{"id":9380,"date":"2022-11-02T01:50:00","date_gmt":"2022-11-01T17:50:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/3000%e5%84%84%e7%be%8e%e5%85%83%e7%9a%84%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%95%b8%e7%a2%bc%e7%b6%93%e6%bf%9f%e5%8f%af%e7%82%ba%e4%bc%81%e6%a5%ad%e5%89%b5%e9%80%a0%e5%a2%9e%e9%95%b7%e6%a9%9f%e6%9c%83\/9380"},"modified":"2022-11-02T01:50:00","modified_gmt":"2022-11-01T17:50:00","slug":"3000%e5%84%84%e7%be%8e%e5%85%83%e7%9a%84%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%95%b8%e7%a2%bc%e7%b6%93%e6%bf%9f%e5%8f%af%e7%82%ba%e4%bc%81%e6%a5%ad%e5%89%b5%e9%80%a0%e5%a2%9e%e9%95%b7%e6%a9%9f%e6%9c%83","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/3000%e5%84%84%e7%be%8e%e5%85%83%e7%9a%84%e6%9d%b1%e5%8d%97%e4%ba%9e%e6%95%b8%e7%a2%bc%e7%b6%93%e6%bf%9f%e5%8f%af%e7%82%ba%e4%bc%81%e6%a5%ad%e5%89%b5%e9%80%a0%e5%a2%9e%e9%95%b7%e6%a9%9f%e6%9c%83\/9380","title":{"rendered":"3000\u5104\u7f8e\u5143\u7684\u6771\u5357\u4e9e\u6578\u78bc\u7d93\u6fdf\u53ef\u70ba\u4f01\u696d\u5275\u9020\u589e\u9577\u6a5f\u6703\uff0c\u4e5f\u6703\u5e36\u4f86\u98a8\u96aa"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2022\u5e7411\u67082\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u6839\u64da\u5168\u7403\u652f\u4ed8\u5e73\u53f0<a href=\"https:\/\/2c2p.com\/\" target=\"_blank\" rel=\"noopener\">2C2P<\/a>\u548c\u5168\u7403\u652f\u4ed8\u8207\u9632\u6b3a\u8a50\u5c08\u696d\u4eba\u58eb\u5354\u6703<a href=\"https:\/\/merchantriskcouncil.org\/?utm_source=referral&amp;utm_campaign=SEA-report&amp;utm_medium=press-release&amp;utm_id=2c2p.com\" target=\"_blank\" rel=\"noopener\">\u5546\u5bb6\u98a8\u96aa\u7406\u4e8b\u6703<\/a>(MRC)\u59d4\u8a17IDC\u767c\u4f48\u7684\u6700\u65b0\u5831\u544a\uff0c\u96a8\u8457\u6771\u5357\u4e9e\u6578\u78bc\u7d93\u6fdf\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u9810\u8a08\u52302026\u5e74\u5c07\u7a81\u78343000\u5104\u7f8e\u5143\u5927\u95dc\uff0c\u6578\u78bc\u652f\u4ed8\u5c07\u7e7c\u7e8c\u70ba\u4f01\u696d\u5e36\u4f86\u5de8\u5927\u7684\u589e\u9577\u6a5f\u6703\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u65b0\u51fa\u73fe\u7684\u5a01\u8105\u548c\u6f0f\u6d1e\u4e5f\u5927\u5927\u63d0\u9ad8\u4e86\u8a50\u9a19\u98a8\u96aa\u3002\u91dd\u5c0d\u9019\u4e9b\u5feb\u901f\u6f14\u8b8a\u7684\u98a8\u96aa\uff0c\u4f01\u696d\u9700\u8981\u5229\u7528\u9069\u7576\u7684\u652f\u4ed8\u6280\u8853\u548c\u4fdd\u5b89\u65b9\u9762\u7684\u5275\u65b0\u4f86\u512a\u5316\u589e\u9577\uff0c\u4fdd\u8b77\u81ea\u5df1\u548c\u5ba2\u6236\u4ee5\u514d\u8499\u53d7\u8a50\u9a19\u6240\u5e36\u4f86\u7684\u640d\u5931\u3002<\/p>\n<p>IDC\u4fe1\u606f\u7c21\u5831\u300a<a href=\"https:\/\/go.2c2p.com\/2c2p-infobrief\/\" target=\"_blank\" rel=\"noopener\">2022\u5e74\u6771\u5357\u4e9e\u7684\u8cfc\u8cb7\u548c\u652f\u4ed8\u65b9\u5f0f\uff1a\u65b0\u7684\u6a5f\u6703\u3001\u9023\u63a5\u548c\u98a8\u96aa<\/a>\u300b\uff0c\u63ed\u793a\u4e86\u5370\u5ea6\u5c3c\u897f\u4e9e\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u83f2\u5f8b\u8cd3\u3001\u65b0\u52a0\u5761\u3001\u6cf0\u570b\u548c\u8d8a\u5357\u7684\u65b0\u8208\u6a5f\u9047\u548c\u98a8\u96aa\u3002<\/p>\n<p>\u95dc\u65bc\u652f\u4ed8\u754c\u5225\u7684\u91cd\u9ede\uff1a<\/p>\n<p>\u52302026\u5e74\uff0c\u6578\u78bc\u7d93\u6fdf\u652f\u51fa\u5c07\u589e\u9577121%\uff0c\u6578\u78bc\u652f\u4ed8\u5c07\u5360\u6578\u78bc\u7d93\u6fdf\u652f\u4ed8\u7e3d\u984d\u7684<span>92%<\/span><span>\uff0c<\/span>\u9ad8\u65bc2020\u5e74\u768480%\u3002   \u52302026\u5e74\uff0c\u6771\u5357\u4e9e\u5c07\u6709<span>4.26<\/span><span>\u5104\u7528<\/span><span>\u6236<\/span>\u4f7f\u7528\u96fb\u5b50\u9322\u5305\uff0c\u5360\u5730\u5340\u7e3d\u4eba\u53e3\u768462%\u3002<br \/>\n<span>\u5148\u8cb7\u5f8c\u4ed8<\/span><span>(BNPL)<\/span>\u7684\u91cd\u8981\u6027\u65e5\u76ca\u63d0\u9ad8\uff0cBNPL\u652f\u51fa\u5c07\u64f4\u592798\u5104\u7f8e\u5143\uff0c\u8f032021\u5e74\u589e\u95773.5\u500d\u3002<br \/>\n<span>\u5be6\u6642\u652f\u4ed8<\/span><span>(RTP)<\/span>\u5c07\u5851\u9020\u672a\u4f86\u7684\u6771\u5357\u4e9e\u652f\u4ed8\u5e02\u5834\u683c\u5c40\uff0c\u75312021\u5e74\u81f32026\u5e74\u671f\u9593\uff0c\u4ea4\u6613\u984d\u9810\u8a08\u5c07\u6500\u53478\u500d\uff0c\u5f9e14,286\u5104\u7f8e\u5143\u589e\u81f3129,787\u5104\u7f8e\u5143\u3002   2021\u5e74\uff0c\u8a50\u9a19\u53d7\u5bb3\u8005\u5360\u6771\u5357\u4e9e\u4e92\u806f\u7db2\u7528\u6236\u7e3d\u6578\u7684\u56db\u5206\u4e4b\u4e00\u3002  <\/p>\n<p>\u4f01\u696d\u78ba\u5be6\u9700\u8981\u652f\u6301\u96fb\u5b50\u9322\u5305\u3001RTP\u548cBNPL\u7b49\u65b0\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u7136\u800c\uff0c\u7e73\u4ed8\u670d\u52d9\u7684\u7ba1\u7406\u548c\u71df\u904b\u4e0a\u7684\u8907\u96dc\u6027\u4f9d\u7136\u5b58\u5728\u3002\u5728\u652f\u4ed8\u65b9\u5f0f\u65b9\u9762\uff0c\u6bcf\u500b\u6771\u5357\u4e9e\u5e02\u5834\u65e2\u6709\u5176\u7368\u7279\u7684\u7279\u9ede\uff0c\u4e5f\u6709\u8457\u76f8\u61c9\u7368\u7279\u7684\u6f0f\u6d1e\u3002\u4efb\u4f55\u5728\u8a72\u5730\u5340\u7d93\u71df\u7684\u4f01\u696d\u90fd\u9700\u8981\u9ad8\u5ea6\u672c\u5730\u5316\u4e26\u5c0d\u672c\u5730\u5e02\u5834\u6709\u6df1\u523b\u7684\u77ad\u89e3\uff0c\u4ee5\u4fbf\u70ba\u5176\u5ba2\u6236\u63d0\u4f9b\u6b63\u78ba\u7684\u652f\u4ed8\u9078\u64c7\u3002\u540c\u6642\uff0c\u9452\u65bc\u9019\u4e9b\u5e02\u5834\u7684\u591a\u6a23\u6027\u548c\u98a8\u96aa\u6c34\u5e73\u7684\u4e0d\u540c\uff0c\u4e0d\u826f\u5206\u5b50\u901a\u904e\u8abf\u6574\u6d3b\u52d5\u4f86\u5339\u914d\u76f8\u61c9\u7684\u5f31\u9ede\u3002<\/p>\n<p>IDC\u4fe1\u606f\u7c21\u5831\u5c0d2022\u5e74\u5982\u4f55\u9078\u64c7\u652f\u4ed8\u5408\u4f5c\u5925\u4f34\u63d0\u51fa\u4e86\u4ee5\u4e0b\u4e94\u9ede\u5efa\u8b70\uff1a<\/p>\n<p>\u5353\u8d8a\u7684\u6771\u76df\u5167\u90e8\u652f\u6301\uff0c\u5c24\u5176\u662f\u8de8\u5883\u652f\u4ed8\u652f\u6301   \u719f\u6089\u8a72\u5730\u5340\u932f\u7d9c\u8907\u96dc\u7684\u60c5\u6cc1   \u80fd\u5920\u8b58\u5225\u548c\u5c0d\u6297\u65b0\u7684\u5a01\u8105   \u63d0\u4f9b\u6280\u8853\u4ee5\u63d0\u9ad8\u8eab\u4efd\u9a57\u8b49\u7684\u6e96\u78ba\u6027   \u5177\u6709\u5168\u7403\u6d1e\u5bdf\u529b\uff0c\u6642\u523b\u95dc\u6ce8\u6700\u65b0\u5a01\u8105\u548c\u6700\u4f73\u505a\u6cd5  <\/p>\n<p><span>MRC<\/span><span>\u9996\u5e2d\u57f7\u884c\u5b98<\/span><span><span class=\"xn-person\">Julie Fergerson<\/span><\/span><span>\u8868\u793a<\/span><span>\uff1a\u300c\u96a8\u8457\u6771\u5357\u4e9e\u6578\u78bc\u7d93\u6fdf\u6301\u7e8c\u98c6\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u8a72\u5730\u5340\u64c1\u6709\u826f\u597d\u7684\u767c\u5c55\u524d\u666f\u3002\u7136\u800c\uff0c\u96a8\u8457\u7d93\u6fdf\u7684\u589e\u9577\uff0c\u65b0\u51fa\u73fe\u7684\u8a50\u9a19\u884c\u70ba\u4e5f\u5728\u5a01\u8105\u8457\u6574\u500b\u5730\u5340\u7684\u4f01\u696d\u548c\u6d88\u8cbb\u8005\u3002\u4f01\u696d\u8feb\u5207\u9700\u8981\u63a1\u53d6\u5f48\u6027\u63aa\u65bd\u4f86\u61c9\u5c0d\u6b3a\u8a50\u8005\u7684\u5a01\u8105\u3002\u9019\u4efd\u53ca\u6642\u767c\u4f48\u7684<\/span><span>IDC<\/span><span>\u4fe1\u606f\u7c21\u5831\u91cd\u9ede\u4ecb\u7d39\u4e86\u4e00\u4e9b\u5408\u9069\u7684\u65b9\u6cd5\uff0c\u8b93\u4f01\u696d\u53ef\u4ee5\u901a\u904e\u78ba\u5b9a\u6700\u4f73\u652f\u4ed8\u5408\u4f5c\u5925\u4f34\u4f86\u6e1b\u5c11\u8a50\u9a19\u98a8\u96aa\uff0c\u5f9e\u800c\u652f\u6301\u5176\u696d\u52d9\u589e\u9577\u3002\u300d<\/span><\/p>\n<p><span>2C2P<\/span><span>\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98<\/span><span>Aung Kyaw Moe<\/span><span>\u7a31<\/span><span>\uff1a\u300c<\/span><span>2C2P<\/span><span>\u5f88\u9ad8\u8208\u8207<\/span><span>MRC<\/span><span>\u5408\u4f5c\u59d4\u8a17\u7de8\u5beb\u9019\u4efd\u91cd\u8981\u7684\u5831\u544a\uff0c\u6211\u5011\u5e0c\u671b\u5b83\u80fd\u5e6b\u52a9\u6574\u500b\u6771\u5357\u4e9e\u5730\u5340\u7684\u4f01\u696d\u5be6\u73fe\u66f4\u5b89\u5168\u3001\u7121\u98a8\u96aa\u7684\u589e\u9577\u3002\u8a72\u5730\u5340\u6578\u78bc\u7d93\u6fdf\u6b63\u5728\u6301\u7e8c\u64f4\u5f35\uff0c\u4e26\u4e14\u8b8a\u5f97\u6108\u52a0\u8907\u96dc\uff0c\u4f01\u696d\u4e0d\u53ef\u907f\u514d\u5730\u9762\u81e8\u8457\u65b0\u7684\u6b3a\u8a50\u548c\u6f0f\u6d1e\u3002<\/span><span>2C2P<\/span><span>\u6c7a\u5fc3\u5728\u9019\u500b\u591a\u5143\u5316\u5730\u5340\u7e7c\u7e8c\u63d0\u4f9b\u7121\u7e2b\u3001\u5b89\u5168\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u5728\u78ba\u4fdd\u63d0\u4f9b\u7c21\u6613\u6578\u78bc\u652f\u4ed8\u89e3\u6c7a\u65b9\u6848\u7684\u540c\u6642\uff0c\u4fdd\u8b49\u6211\u5011\u5ba2<\/span><span>\u6236<\/span><span>\u548c\u5546<\/span><span>\u6236<\/span><span>\u7684\u5b89\u5168\u3002\u300d<\/span><\/p>\n<p>MRC\u65bc2000\u5e74\u6210\u7acb\uff0c\u4e00\u76f4\u7ad9\u5728\u884c\u696d\u767c\u5c55\u548c\u6301\u7e8c\u6253\u64ca\u96fb\u5b50\u5546\u52d9\u6b3a\u8a50\u7684\u6700\u524d\u6cbf\u3002<\/p>\n<p>MRC\u5716\u6a19\u93c8\u63a5\uff1a<a href=\"https:\/\/ww2.merchantriskcouncil.org\/MRC_logo_with_tagline-CMYK.jpg\" target=\"_blank\" rel=\"noopener\">\u4e0b\u8f09\u5716\u7247<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u52a0\u57612022\u5e7411\u67082\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u6839\u64da\u5168\u7403\u652f\u4ed8\u5e73\u53f02C2P\u548c\u5168\u7403\u652f\u4ed8\u8207\u9632\u6b3a\u8a50\u5c08\u696d\u4eba\u58eb\u5354\u6703\u5546\u5bb6\u98a8\u96aa\u7406\u4e8b\u6703(MRC)\u59d4\u8a17IDC\u767c\u4f48\u7684\u6700\u65b0\u5831\u544a\uff0c\u96a8\u8457\u6771\u5357\u4e9e\u6578\u78bc\u7d93\u6fdf\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u9810\u8a08\u52302026\u5e74\u5c07\u7a81\u78343000\u5104\u7f8e\u5143\u5927\u95dc\uff0c\u6578\u78bc\u652f\u4ed8\u5c07\u7e7c\u7e8c\u70ba\u4f01\u696d\u5e36\u4f86\u5de8\u5927\u7684\u589e\u9577\u6a5f\u6703\u3002 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