{"id":8687,"date":"2022-09-22T03:46:00","date_gmt":"2022-09-21T19:46:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687"},"modified":"2022-09-22T03:46:00","modified_gmt":"2022-09-21T19:46:00","slug":"straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687","title":{"rendered":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2022\u5e749\u670822\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212;\u00a0Straive \u662f\u70ba\u9818\u5148\u7684\u5168\u7403\u7d44\u7e54\u63d0\u4f9b\u5167\u5bb9\u3001\u6559\u80b2\u79d1\u6280\u548c\u6578\u64da\u79d1\u6280\u9a45\u52d5\u578b\u89e3\u6c7a\u65b9\u6848\u7684\u9818\u5c0e\u8005\uff0c\u5728 2022 \u5e74 8 \u6708 17 \u65e5\u65bc\u65b0\u52a0\u5761\u8209\u884c\u7684 2022 \u5e74\u7b2c 13 \u5c46 CMO Asia Awards \u4e0a\u69ae\u7372\u5169\u500b\u734e\u9805\u3002 \u8a72\u7d44\u7e54\u5728 40 \u500b\u985e\u5225\u7684 200 \u9805\u63d0\u540d\u4e2d\u7372\u5f97\u300c\u54c1\u724c\u6d3b\u5316\u734e\u4e4b\u5353\u8d8a\u54c1\u724c\u53ca\u5e02\u5834\u63a8\u5ee3\u300d(Brand Revitalization Award for Excellence in Branding and Marketing) \u53ca\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u4e4b\u5353\u8d8a\u6578\u5b57\u5e02\u5834\u63a8\u5ee3\u300d(Best Multichannel Integrated Campaign for Excellence in Digital Marketing)\u3002<\/p>\n<p>CMO Asia Awards \u662f\u4e9e\u592a\u5340\u6700\u4ee4\u4eba\u5922\u5bd0\u4ee5\u6c42\u7684\u734e\u9805\u4e4b\u4e00\u3002\u9019\u4e9b\u734e\u9805\u65e8\u5728\u8868\u5f70\u5728\u50b3\u7d71\u5e02\u5834\u63a8\u5ee3\u3001\u54c1\u724c\u548c\u6578\u5e02\u5834\u63a8\u5ee3\u65b9\u9762\u7684\u5091\u51fa\u8ca2\u737b\uff0c\u4e26\u8868\u5f70\u7d44\u7e54\u548c\u500b\u4eba\u5728\u5ba2\u6236\u548c\u54e1\u5de5\u5c64\u9762\u7684\u50b3\u8a0a\u8a08\u5283\u65b9\u9762\u7684\u5091\u51fa\u8868\u73fe\u3002\u8a72\u734e\u9805\u7531\u4f86\u81ea\u4e9e\u6d32\u5404\u5730\u7684\u7368\u7acb\u3001\u9ad8\u7d20\u8cea\u5c08\u696d\u4eba\u58eb\u7d44\u6210\u7684\u8a55\u5224\u5718\u9032\u884c\u8a55\u5be9\u3002<\/p>\n<p>SPi Global \u65bc\u00a02021 \u5e74 4 \u6708\u66f4\u540d\u70ba\u00a0Straive\uff0c\u65e8\u5728\u4f7f\u54c1\u724c\u8207\u516c\u53f8\u4e0d\u65b7\u767c\u5c55\u7684\u7b56\u7565\u8a08\u5283\u4fdd\u6301\u4e00\u81f4\u3002\u96a8\u5f8c\uff0cStraive \u958b\u5c55\u5168\u9762\u7684\u54c1\u724c\u6d3b\u52d5\uff0c\u4ee5\u50b3\u9054\u65b0\u7684\u54c1\u724c\u8a0a\u606f\uff0c\u70ba\u54c1\u724c\u5275\u9020\u77e5\u540d\u5ea6\u548c\u56de\u61b6\u3002\u54c1\u724c\u91cd\u5851\u6d3b\u52d5\uff0c\u5305\u62ec\u975c\u614b\u548c\u52d5\u614b\u63a8\u5ee3\u3001\u5ba2\u6236\u90f5\u4ef6\u3001\u65b0\u805e\u7a3f\u3001\u793e\u4ea4\u5a92\u9ad4\u901a\u8a0a\u548c\u65b0\u7db2\u7ad9\u7684\u63a8\u51fa\uff0c\u7372\u5f97\u4e86\u54c1\u724c\u6d3b\u5316\u734e\u3002<\/p>\n<p>Straive \u9084\u958b\u5c55\u4e86\u591a\u9805\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u63d0\u9ad8\u5c0d\u516c\u53f8\u8de8\u696d\u52d9\u7dda\u7522\u54c1\u7684\u8a8d\u8b58\u4e26\u7522\u751f\u9700\u6c42\u3002\u516c\u53f8\u5df2\u6210\u529f\u5229\u7528\u773e\u591a\u5e02\u5834\u63a8\u5ee3\u6e20\u9053\u63a5\u89f8\u5230\u9280\u884c\u3001\u91d1\u878d\u3001\u4fdd\u96aa\u3001\u8cc7\u8a0a\u670d\u52d9\u3001\u6559\u80b2\u79d1\u6280\u3001\u5b78\u8853\u51fa\u7248\u7b49\u884c\u696d\u7684\u76ee\u6a19\u53d7\u773e\u3002\u8003\u616e\u5230\u5b83\u6240\u53d6\u5f97\u7684\u696d\u52d9\u5f71\u97ff\uff0c\u591a\u6e20\u9053\u5098\u5f0f\u5ee3\u544a\u6d3b\u52d5\u300cConnecting the Dots\u300d\u5728\u9812\u734e\u5178\u79ae\u4e0a\u7372\u5f97\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u3002<\/p>\n<p>Straive \u7e3d\u88c1\u517c\u884c\u653f\u7e3d\u88c1 Ratan Datta\u00a0\u8ac7\u53ca\u734e\u9805\u6642\u8868\u793a\uff1a\u300cStraive \u5f88\u9ad8\u8208\u7372\u5f97\u8a8d\u53ef\uff0c\u9019\u662f\u6211\u5011\u7684\u5e02\u5834\u63a8\u5ee3\u548c\u54c1\u724c\u63a8\u5ee3\u8a08\u5283\u7684\u8b49\u660e\u3002\u4f5c\u70ba\u4e00\u5bb6\u516c\u53f8\uff0c\u6211\u5011\u5728\u904e\u53bb\u4e00\u5e74\u4e2d\uff0c\u5c07\u6211\u5011\u7684\u5e02\u5834\u63a8\u5ee3\u548c\u54c1\u724c\u63a8\u5ee3\u5de5\u4f5c\u589e\u52a0\u4e00\u500d\uff0c\u4ee5\u5411\u6211\u5011\u7684\u5ba2\u6236\u3001\u54e1\u5de5\u548c\u6301\u4efd\u8005\u50b3\u9054\u6211\u5011\u7684\u5b97\u65e8\u3001\u50f9\u503c\u89c0\u548c\u91cd\u9ede\u95dc\u6ce8\u9818\u57df\uff0c\u4e26\u5efa\u7acb\u4e00\u500b\u66f4\u5f37\u5927\u7684 Straive \u54c1\u724c\u3002\u6211\u5f88\u9ad8\u8208\u770b\u5230\u6211\u5011\u7684\u8f9b\u52e4\u5de5\u4f5c\u5f97\u5230\u884c\u696d\u9818\u8896\u548c\u5c08\u5bb6\u7684\u8a8d\u53ef\u3002\u6211\u5011\u5c07\u7e7c\u7e8c\u5c08\u6ce8\u900f\u904e\u6e05\u6670\u3001\u76f8\u95dc\u548c\u6709\u5f71\u97ff\u529b\u7684\u5e02\u5834\u63a8\u5ee3\u901a\u8a0a\u4f86\u63d0\u5347\u6301\u4efd\u8005\u7684\u9ad4\u9a57\u3002\u300d<\/p>\n<p>\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Straive \u54c1\u724c\u7684\u8cc7\u8a0a\uff0c<a href=\"https:\/\/www.straive.com\/brand\" target=\"_blank\" rel=\"noopener\">\u8acb\u6309\u6b64\u8655<\/a>\u3002<\/p>\n<p>\u95dc\u65bc\u00a0<a href=\"https:\/\/www.straive.com\/\" target=\"_blank\" rel=\"noopener\">Straive<\/a>\uff08\u524d\u7a31 SPi Global\uff09\u00a0<\/p>\n<p>Straive \u662f\u4e00\u5bb6\u5e02\u5834\u9818\u5148\u7684\u5167\u5bb9\u6280\u8853\u4f01\u696d\uff0c\u70ba\u591a\u500b\u9818\u57df\uff08\u4f8b\u5982\u7814\u7a76\u5167\u5bb9\u3001\u96fb\u5b50\u5b78\u7fd2\uff0f\u6559\u80b2\u79d1\u6280\u548c\u6578\u64da\uff0f\u8cc7\u8a0a\u4f9b\u61c9\u5546\uff09\u63d0\u4f9b\u6578\u64da\u670d\u52d9\u3001\u4e3b\u984c\u5c08\u696d\u77e5\u8b58\u548c\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u3002Straive \u7684\u5ba2\u6236\u904d\u53ca\u5168\u7403 30 \u500b\u570b\u5bb6\uff0f\u5730\u5340\uff0c\u5176\u591a\u5730\u57df\u8cc7\u6e90\u5eab\u7b56\u7565\u6027\u5730\u5206\u4f48\u5728\u4e03\u500b\u570b\u5bb6\uff0f\u5730\u5340\uff1a\u83f2\u5f8b\u8cd3\u3001\u5370\u5ea6\u3001\u7f8e\u570b\u3001\u5c3c\u52a0\u62c9\u74dc\u3001\u8d8a\u5357\u3001\u82f1\u570b\u548c\u7e3d\u90e8\u5730\u65b0\u52a0\u5761\u3002<\/p>\n<p>\u50b3\u5a92\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\u00a0<a href=\"mailto:anoop.tuli@straive.com\" target=\"_blank\" rel=\"noopener\">anoop.tuli@straive.com<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u52a0\u57612022\u5e749\u670822\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0Straive \u662f\u70ba\u9818\u5148\u7684\u5168\u7403\u7d44\u7e54\u63d0\u4f9b\u5167\u5bb9\u3001\u6559\u80b2\u79d1\u6280\u548c\u6578\u64da\u79d1\u6280\u9a45\u52d5\u578b\u89e3\u6c7a\u65b9\u6848\u7684\u9818\u5c0e\u8005\uff0c\u5728 2022 \u5e74 8 \u6708 17 \u65e5\u65bc\u65b0\u52a0\u5761\u8209\u884c\u7684 2022 \u5e74\u7b2c 13 \u5c46 CMO Asia Awards \u4e0a\u69ae\u7372\u5169\u500b\u734e\u9805\u3002 \u8a72\u7d44\u7e54\u5728 40 \u500b\u985e\u5225\u7684 200 \u9805\u63d0\u540d\u4e2d\u7372\u5f97\u300c\u54c1\u724c\u6d3b\u5316\u734e\u4e4b\u5353\u8d8a\u54c1\u724c\u53ca\u5e02\u5834\u63a8\u5ee3\u300d(Brand Revitalization Award for Excellence in Branding and Marketing) \u53ca\u300c\u6700\u4f73\u591a\u6e20 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d\" class=\"read-more button\" href=\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#more-8687\" aria-label=\"\u66f4\u591a Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d\">\u4e86\u89e3\u8a73\u60c5<\/a><\/p>\n","protected":false},"author":0,"featured_media":8688,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u65b0\u52a0\u57612022\u5e749\u670822\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0Straive \u662f\u70ba\u9818\u5148\u7684\u5168\u7403\u7d44\u7e54\u63d0\u4f9b\u5167\u5bb9\u3001\u6559\u80b2\u79d1\u6280\u548c\u6578\u64da\u79d1\u6280\u9a45\u52d5\u578b\u89e3\u6c7a\u65b9\u6848\u7684\u9818\u5c0e\u8005\uff0c\u5728 2022 \u5e74 8 \u6708 17 \u65e5\u65bc\u65b0\u52a0\u5761\u8209\u884c\u7684 2022 \u5e74\u7b2c 13 \u5c46 CMO Asia Awards \u4e0a\u69ae\u7372\u5169\u500b\u734e\u9805\u3002 \u8a72\u7d44\u7e54\u5728 40 \u500b\u985e\u5225\u7684 200 \u9805\u63d0\u540d\u4e2d\u7372\u5f97\u300c\u54c1\u724c\u6d3b\u5316\u734e\u4e4b\u5353\u8d8a\u54c1\u724c\u53ca\u5e02\u5834\u63a8\u5ee3\u300d(Brand Revitalization Award for Excellence in Branding and Marketing) \u53ca\u300c\u6700\u4f73\u591a\u6e20 ... \u4e86\u89e3\u8a73\u60c5\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T19:46:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d\",\"datePublished\":\"2022-09-21T19:46:00+00:00\",\"dateModified\":\"2022-09-21T19:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\"},\"wordCount\":53,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\",\"url\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\",\"name\":\"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#website\"},\"datePublished\":\"2022-09-21T19:46:00+00:00\",\"dateModified\":\"2022-09-21T19:46:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/zh-hans\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#website\",\"url\":\"https:\/\/www.franchise.com.hk\/zh-hans\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/zh-hans?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/zh-hans\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/zh-hans#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687","og_locale":"zh_CN","og_type":"article","og_title":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"\u65b0\u52a0\u57612022\u5e749\u670822\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0Straive \u662f\u70ba\u9818\u5148\u7684\u5168\u7403\u7d44\u7e54\u63d0\u4f9b\u5167\u5bb9\u3001\u6559\u80b2\u79d1\u6280\u548c\u6578\u64da\u79d1\u6280\u9a45\u52d5\u578b\u89e3\u6c7a\u65b9\u6848\u7684\u9818\u5c0e\u8005\uff0c\u5728 2022 \u5e74 8 \u6708 17 \u65e5\u65bc\u65b0\u52a0\u5761\u8209\u884c\u7684 2022 \u5e74\u7b2c 13 \u5c46 CMO Asia Awards \u4e0a\u69ae\u7372\u5169\u500b\u734e\u9805\u3002 \u8a72\u7d44\u7e54\u5728 40 \u500b\u985e\u5225\u7684 200 \u9805\u63d0\u540d\u4e2d\u7372\u5f97\u300c\u54c1\u724c\u6d3b\u5316\u734e\u4e4b\u5353\u8d8a\u54c1\u724c\u53ca\u5e02\u5834\u63a8\u5ee3\u300d(Brand Revitalization Award for Excellence in Branding and Marketing) \u53ca\u300c\u6700\u4f73\u591a\u6e20 ... \u4e86\u89e3\u8a73\u60c5","og_url":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2022-09-21T19:46:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687"},"author":{"name":"","@id":""},"headline":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d","datePublished":"2022-09-21T19:46:00+00:00","dateModified":"2022-09-21T19:46:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687"},"wordCount":53,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687","url":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687","name":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans#website"},"datePublished":"2022-09-21T19:46:00+00:00","dateModified":"2022-09-21T19:46:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/zh-hans\/straive%e6%a6%ae%e7%8d%b22022%e5%b9%b4cmo-asia-awards%e7%9a%84%e3%80%8c%e5%93%81%e7%89%8c%e6%b4%bb%e5%8c%96%e7%8d%8e%e3%80%8d%e5%92%8c%e3%80%8c%e6%9c%80%e4%bd%b3%e5%a4%9a%e6%b8%a0%e9%81%93%e7%b6%9c\/8687#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/zh-hans"},{"@type":"ListItem","position":2,"name":"Straive\u69ae\u73722022\u5e74CMO Asia Awards\u7684\u300c\u54c1\u724c\u6d3b\u5316\u734e\u300d\u548c\u300c\u6700\u4f73\u591a\u6e20\u9053\u7d9c\u5408\u5ee3\u544a\u6d3b\u52d5\u734e\u300d"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/zh-hans#website","url":"https:\/\/www.franchise.com.hk\/zh-hans","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/zh-hans?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/zh-hans#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/zh-hans","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.franchise.com.hk\/zh-hans#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/zh-hans#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/09\/Straive_TM_Logo-S64UtM.jpeg?fit=599%2C273&ssl=1","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/posts\/8687"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/comments?post=8687"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/posts\/8687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/media\/8688"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/media?parent=8687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/categories?post=8687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/zh-hans\/wp-json\/wp\/v2\/tags?post=8687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}