{"id":25123,"date":"2025-03-17T06:00:00","date_gmt":"2025-03-16T22:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e5%85%a8%e7%90%83%e9%a0%98%e8%a2%96%e9%bd%8a%e8%81%9a2025%e5%b9%b4%e5%b7%b4%e5%a1%9e%e7%be%85%e9%82%a3%e4%b8%96%e7%95%8c%e7%a7%bb%e5%8b%95%e9%80%9a%e4%bf%a1%e5%a4%a7%e6%9c%83%ef%bc%8c%e5%85%b1\/25123"},"modified":"2025-03-17T06:00:00","modified_gmt":"2025-03-16T22:00:00","slug":"%e5%85%a8%e7%90%83%e9%a0%98%e8%a2%96%e9%bd%8a%e8%81%9a2025%e5%b9%b4%e5%b7%b4%e5%a1%9e%e7%be%85%e9%82%a3%e4%b8%96%e7%95%8c%e7%a7%bb%e5%8b%95%e9%80%9a%e4%bf%a1%e5%a4%a7%e6%9c%83%ef%bc%8c%e5%85%b1","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/%e5%85%a8%e7%90%83%e9%a0%98%e8%a2%96%e9%bd%8a%e8%81%9a2025%e5%b9%b4%e5%b7%b4%e5%a1%9e%e7%be%85%e9%82%a3%e4%b8%96%e7%95%8c%e7%a7%bb%e5%8b%95%e9%80%9a%e4%bf%a1%e5%a4%a7%e6%9c%83%ef%bc%8c%e5%85%b1\/25123","title":{"rendered":"\u5168\u7403\u9818\u8896\u9f4a\u805a2025\u5e74\u5df4\u585e\u7f85\u90a3\u4e16\u754c\u79fb\u52d5\u901a\u4fe1\u5927\u6703\uff0c\u5171\u5546\u7db2\u7d61\u5b89\u5168\u5c0d\u7b56\uff0c\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57"},"content":{"rendered":"

\u83f2\u5f8b\u8cd3\u99ac\u5c3c\u62c9<\/span>2025\u5e743\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ —\u00a0\u9818\u5148\u7684\u83f2\u5f8b\u8cd3\u96fb\u4fe1\u904b\u71df\u5546Globe\u5728\u8fd1\u65e5\u843d\u5e55\u7684\u4e16\u754c\u79fb\u52d5\u901a\u4fe1\u5927\u6703(Mobile World Congress)\u4e0a\u767b\u53f0\uff0c\u5206\u4eab\u4e86\u5176\u6253\u64ca\u6b3a\u8a50\u7684\u6700\u4f73\u5be6\u8e10\uff0c\u4e26\u4ecb\u7d39\u4e86\u5176\u70ba\u5ba2\u6236\u63d0\u4f9b\u540c\u985e\u6700\u4f73\u9ad4\u9a57\u7684\u8f49\u578b\u6b77\u7a0b\u3002<\/p>\n

\n

<\/a>
Anton Bonifacio, Globe\u2019s Chief Information Security Officer and Chief AI Officer, speaks at a roundtable discussion on Globe\u2019s efforts against fraud at MWC Barcelona 2025.<\/span><\/p>\n<\/div>\n

Globe\u9996\u5e2d\u4fe1\u606f\u5b89\u5168\u5b98\u517c\u9996\u5e2d\u4eba\u5de5\u667a\u80fd(AI)\u5b98Anton Bonifacio\u53c3\u52a0\u4e86\u591a\u5834\u5927\u6703\u9644\u5e36\u6d3b\u52d5\uff0c\u5206\u4eab\u4e86Globe\u5728\u4e3b\u52d5\u61c9\u5c0d\u4e0d\u65b7\u6f14\u8b8a\u7684\u8a50\u9a19\u624b\u6bb5\u65b9\u9762\u7684\u7a4d\u6975\u8209\u63aa\u3002<\/p>\n

Bonifacio\u8868\u793a\uff1a\u300c\u5728Globe\uff0c\u6211\u5011\u5805\u6301\u4e0d\u61c8\u5730\u6253\u64ca\u6b3a\u8a50\u548c\u7db2\u7d61\u5a01\u8105\uff0c\u63a1\u7528\u7d50\u5408\u6280\u8853\u3001\u60c5\u5831\u5171\u4eab\u548c\u4e3b\u52d5\u5b89\u5168\u63aa\u65bd\u7684\u591a\u5c64\u6b21\u9632\u79a6\u7b56\u7565\u3002\u901a\u904e\u5229\u7528AI\u9a45\u52d5\u7684\u89e3\u6c7a\u65b9\u6848\u5f37\u5316\u9632\u79a6\u9ad4\u7cfb\uff0c\u6211\u5011\u4f9d\u7136\u81f4\u529b\u65bc\u70ba\u6211\u5011\u7684\u5ba2\u6236\u69cb\u5efa\u66f4\u5b89\u5168\u7684\u6578\u5b57\u751f\u614b\u7cfb\u7d71\u3002\u300d<\/p>\n

\n

<\/a>
Rebecca Eclipse, Globe\u2019s Chief Transformation and Operations Officer, talks about how Globe transformed its operations to deliver superior customer experience at MWC Barcelona.<\/span><\/p>\n<\/div>\n

Globe\u662f\u5168\u7403\u9996\u5bb6\u6514\u622a\u6240\u6709\u542b\u53ef\u9ede\u64ca\u93c8\u63a5\u7684\u500b\u4eba\u5c0d\u500b\u4eba\u77ed\u4fe1\u7684\u96fb\u4fe1\u904b\u71df\u5546\u2014\u2014\u8a72\u5b89\u5168\u63aa\u65bd\u65bc2022\u5e749\u6708\u5be6\u65bd\uff0c\u6b63\u503c\u91dd\u5c0d\u79fb\u52d5\u7528\u6236\u7684\u4e00\u7cfb\u5217\u8a50\u9a19\u6848\u4ef6\u983b\u767c\u4e4b\u969b\u3002<\/p>\n

\u8a72\u516c\u53f8\u9084\u8207\u4e3b\u8981\u9280\u884c\u548c\u5176\u4ed6\u91d1\u878d\u6a5f\u69cb\u9054\u6210\u4e86\u6578\u64da\u5171\u4eab\u5354\u8b70\uff0c\u4ee5\u4fc3\u9032\u66f4\u9ad8\u6548\u3001\u66f4\u6709\u6548\u7684\u6b3a\u8a50\u6aa2\u6e2c\u3001\u8abf\u67e5\u3001\u97ff\u61c9\u53ca\u9810\u9632\u5de5\u4f5c\u3002<\/p>\n

Globe\u76ee\u524d\u6b63\u8655\u65bc\u90e8\u7f72AI\u9a45\u52d5\u7684\u7db2\u7d61\u5b89\u5168\u89e3\u6c7a\u65b9\u6848\u548c\u7b56\u7565\u7684\u521d\u671f\u968e\u6bb5\uff0c\u4ee5\u61c9\u5c0d\u65e5\u76ca\u8907\u96dc\u7684\u7db2\u7d61\u5a01\u8105\u3002<\/p>\n

\u8207\u6b64\u540c\u6642\uff0cGlobe\u9996\u5e2d\u8f49\u578b\u8207\u904b\u71df\u5b98Rebecca Eclipse\u767c\u8868\u4e86\u984c\u70ba\u300a\u6539\u8b8a\u904b\u71df\u6a21\u5f0f\uff0c\u6210\u70ba\u6700\u53ef\u9760\u7684\u670d\u52d9\u63d0\u4f9b\u5546\u300b\u7684\u6f14\u8b1b\uff0c\u5206\u4eab\u4e86Globe\u5728\u8ffd\u6c42\u5353\u8d8a\u5ba2\u6236\u9ad4\u9a57\u7684\u9053\u8def\u4e0a\u7684\u6df1\u523b\u898b\u89e3\u3002<\/p>\n

\u5979\u91cd\u9ede\u4ecb\u7d39\u4e86Globe\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u5411\u66f4\u654f\u6377\u3001\u66f4\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u6a21\u5f0f\u8f49\u578b\uff1a\u7c21\u5316\u6d41\u7a0b\uff0c\u6e1b\u5c11\u4f4e\u6548\u74b0\u7bc0\uff0c\u4e26\u4fc3\u9032\u8de8\u8077\u80fd\u90e8\u9580\u5354\u4f5c\u3002<\/p>\n

Eclipse\u8aaa\uff1a\u300c\u6211\u5011\u4e0d\u80fd\u5728\u5168\u570b\u7bc4\u570d\u5167\u63a1\u7528\u4e00\u5200\u5207\u7684\u55ae\u4e00\u7b56\u7565\u3002\u5fc5\u9808\u6df1\u5165\u77ad\u89e3\u6bcf\u500b\u5730\u5340\u7684\u5ba2\u6236\u7279\u5fb5\u548c\u7576\u5730\u74b0\u5883\uff0c\u624d\u80fd\u70ba\u4ed6\u5011\u63d0\u4f9b\u9069\u7576\u7684\u670d\u52d9\u9ad4\u9a57\u3002\u70ba\u6b64\uff0c\u6211\u5011\u958b\u59cb\u5c0d\u904b\u71df\u6a21\u5f0f\u548c\u6211\u5011\u81ea\u8eab\u9032\u884c\u8f49\u578b\u3002\u6211\u5011\u8b93\u66f4\u591a\u54e1\u5de5\u6df1\u5165\u4e00\u7dda\uff0c\u5168\u9ad4\u6210\u54e1\u5718\u7d50\u4e00\u81f4\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u66f4\u597d\u7684\u7db2\u7d61\u9ad4\u9a57\uff0c\u63d0\u5347\u6de8\u63a8\u85a6\u503c(NPS)\uff0c\u9032\u800c\u63a8\u52d5\u516c\u53f8\u71df\u6536\u589e\u9577\u3002\u300d<\/p>\n

\u5728\u8a66\u9ede\u5340\u57df\uff0cGlobe\u901a\u904e\u512a\u5316\u6d41\u7a0b\uff0c\u5be6\u73fe\u4e86\u66f4\u5feb\u7684\u7ad9\u9ede\u90e8\u7f72\uff0c\u64f4\u5927\u4e86\u7db2\u7d61\u8986\u84cb\u9762\u3002\u9019\u4e00\u8f49\u578b\u4e0d\u50c5\u5f37\u5316\u4e86\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\uff0c\u66f4\u76f4\u63a5\u63a8\u52d5\u4e86\u516c\u53f8\u71df\u6536\u7684\u589e\u9577\uff0c\u5f70\u986f\u4e86Globe\u5c0d\u5275\u65b0\u8207\u5353\u8d8a\u670d\u52d9\u4ea4\u4ed8\u7684\u4e0d\u61c8\u8ffd\u6c42\u3002<\/p>\n

Globe\u4eae\u76f82025\u5e74\u5df4\u585e\u7f85\u90a3\u4e16\u754c\u79fb\u52d5\u901a\u4fe1\u5927\u6703\uff0c\u8868\u660e\u5176\u5728\u7db2\u7d61\u5b89\u5168\u8207\u5ba2\u6236\u9ad4\u9a57\u5275\u65b0\u9818\u57df\uff0c\u5c45\u65bc\u9818\u5148\u5730\u4f4d\u3002<\/p>\n

\u901a\u904e\u6301\u7e8c\u63d0\u5347\u5b89\u5168\u63aa\u65bd\u548c\u63a8\u9032\u904b\u71df\u8f49\u578b\uff0cGlobe\u59cb\u7d42\u5805\u5b88\u4f7f\u547d\uff0c\u81f4\u529b\u65bc\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u5b89\u5168\u3001\u66f4\u7121\u7e2b\u7684\u6578\u5b57\u9ad4\u9a57\u3002<\/p>\n

\u60f3\u8981\u77ad\u89e3Globe\u8a73\u60c5\uff0c\u8acb\u8a2a\u554fhttps:\/\/www.globe.com.ph\/<\/a>\u3002<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

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