{"id":20445,"date":"2024-07-22T09:14:00","date_gmt":"2024-07-22T01:14:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e6%96%b0%e7%a0%94%e7%a9%b6%e7%99%bc%e7%8f%be%e4%ba%94%e6%88%90%e9%a6%99%e6%b8%af%e6%b6%88%e8%b2%bb%e8%80%85%e6%9b%be%e5%9b%a0%e5%93%81%e7%89%8c%e4%b8%8d%e9%87%8d%e8%a6%96%e5%8f%af%e6%8c%81%e7%ba%8c\/20445"},"modified":"2024-07-22T09:14:00","modified_gmt":"2024-07-22T01:14:00","slug":"%e6%96%b0%e7%a0%94%e7%a9%b6%e7%99%bc%e7%8f%be%e4%ba%94%e6%88%90%e9%a6%99%e6%b8%af%e6%b6%88%e8%b2%bb%e8%80%85%e6%9b%be%e5%9b%a0%e5%93%81%e7%89%8c%e4%b8%8d%e9%87%8d%e8%a6%96%e5%8f%af%e6%8c%81%e7%ba%8c","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/%e6%96%b0%e7%a0%94%e7%a9%b6%e7%99%bc%e7%8f%be%e4%ba%94%e6%88%90%e9%a6%99%e6%b8%af%e6%b6%88%e8%b2%bb%e8%80%85%e6%9b%be%e5%9b%a0%e5%93%81%e7%89%8c%e4%b8%8d%e9%87%8d%e8%a6%96%e5%8f%af%e6%8c%81%e7%ba%8c\/20445","title":{"rendered":"\u65b0\u7814\u7a76\u767c\u73fe\u4e94\u6210\u9999\u6e2f\u6d88\u8cbb\u8005\u66fe\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u800c\u505c\u6b62\u6216\u6e1b\u5c11\u8cfc\u8cb7"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2024\u5e747\u670822\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; <span>\u300a\u9999\u6e2f\u53ef\u6301\u7e8c\u6d88\u8cbb\u8abf\u67e5 2024\u300b<\/span>\u767c\u73fe49%\u53d7\u8a2a\u8005\u66fe\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u800c\u505c\u6b62\u6216\u6e1b\u5c11\u8cfc\u8cb7\u3002\u8a72\u8abf\u67e5\u65e8\u5728\u7814\u7a76\u9999\u6e2f\u6d88\u8cbb\u8005\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u65b9\u9762\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u8ffd\u8e64\u53ef\u6301\u7e8c\u6d88\u8cbb\u7684\u5e02\u5834\u8da8\u52e2\u3002\u00a0<\/p>\n<p>\u672c\u7814\u7a76\u9805\u76ee\u7531\u50b3\u8a0a\u6a5f\u69cb\u00a0<a href=\"https:\/\/www.echoasiacomm.com\/\" target=\"_blank\" rel=\"noopener\">Echo <span class=\"xn-location\">Asia<\/span><\/a>\uff0c\u548c\u7372\u570b\u969b\u5171\u76ca\u4f01\u696d\uff08B Corporation\u00ae\uff09\u8a8d\u8b49\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u9867\u554f\u516c\u53f8\u00a0<a href=\"https:\/\/piestrategy.com\/\" target=\"_blank\" rel=\"noopener\">PIE Strategy<\/a>\u00a0\u5408\u4f5c\u9032\u884c\u3002\u672c\u7814\u7a76\u5e78\u7372\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662\u526f\u9662\u9577\u53e4\u7d00\u9054\u535a\u58eb\uff08Dr. Fred Ku\uff09\u64d4\u4efb\u69ae\u8b7d\u9867\u554f\uff0c\u70ba\u7814\u7a76\u65b9\u6cd5\u53ca\u554f\u984c\u8a2d\u8a08\u63d0\u4f9b\u5efa\u8b70\u3002\u4f5c\u70ba\u4e00\u6240\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\uff0cPIE Strategy\u900f\u904e\u7db2\u4e0a\u554f\u5377\u5f62\u5f0f\uff0c\u8a2a\u554f\u4e861,199\u540d\u9999\u6e2f\u6d88\u8cbb\u8005\uff0c\u903e\u516b\u6210\u53d7\u8a2a\u8005\u4ecb\u4e4e18-49\u6b72\uff0c\u4e3b\u8981\u6db5\u84cbZ\u4e16\u4ee3\uff08Gen Z\uff09\u53ca\u5343\u79a7\u4e16\u4ee3\uff08Millennials\uff09\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u53ea\u6709\u5c11\u6578\u4ed8\u51fa\u4e00\u6210\u4ee5\u4e0a\u984d\u5916\u8cbb\u7528<br \/>\u7814\u7a76\u767c\u73fe\uff0c\u50c53% \u53d7\u8a2a\u8005\u8a8d\u70ba\uff0c\u54c1\u724c\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u8cc7\u8a0a\u8207\u6d88\u8cbb\u8005\u5b8c\u5168\u7121\u95dc\u3002\u8fd1\u4e03\u6210\u6d88\u8cbb\u8005\u8a8d\u70ba\uff0c\u5728\u54c1\u8cea\u548c\u50f9\u9322\u76f8\u82e5\u7684\u524d\u63d0\u4e0b\uff0c\u6703\u50be\u5411\u9078\u64c7\u5177\u5099\u53ef\u6301\u7e8c\u767c\u5c55\u5143\u7d20\u7684\u7522\u54c1\uff1b\u4ea6\u6709\u53d7\u8a2a\u8005\u8868\u793a\u5c0d\u652f\u6301\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u54c1\u724c\u66f4\u6709\u4fe1\u5fc3\uff0833%\uff09\uff0c\u53ca\u907f\u514d\u8cfc\u8cb7\u53ef\u6301\u7e8c\u767c\u5c55\u8868\u73fe\u8f03\u5dee\u7684\u7522\u54c1\uff0831%\uff09\u3002<\/p>\n<p>\u8fd1\u516b\u6210\u53d7\u8a2a\u8005\uff0878%\uff09\u66fe\u70ba\u4e86\u9078\u8cfc\u66f4\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u800c\u4ed8\u51fa\u66f4\u591a\u8cbb\u7528\u3002\u5927\u90e8\u4efd\u53d7\u8a2a\u8005\u00a0\uff0865%\uff09\u66fe\u652f\u4ed8\u5c11\u65bc\u984d\u591610%\u7684\u8cbb\u7528\uff0c\u53ea\u670913%\u53d7\u8a2a\u8005\u8868\u793a\u5e73\u5747\u800c\u8a00\u6703\u652f\u4ed810%\u4ee5\u4e0a\u3002\u6578\u64da\u4ea6\u53cd\u6620\uff0c70%\u6d88\u8cbb\u8005\u8a8d\u70ba\u53ef\u6301\u7e8c\u7522\u54c1\u7d66\u4e88\u6d88\u8cbb\u8005\u8f03\u6602\u8cb4\u7684\u5370\u8c61\uff0c\u662f\u6e1b\u4f4e\u6d88\u8cbb\u610f\u617e\u7684\u4e3b\u56e0\uff0c\u5176\u6b21\u7684\u5370\u8c61\u662f\u53ef\u6301\u7e8c\u7522\u54c1\u9078\u64c7\u8f03\u5c11\uff0c\u4ee5\u53ca\u6703\u8a87\u5927\u6216\u5931\u5be6\u5ba3\u50b3\u5176\u53ef\u6301\u7e8c\u767c\u5c55\u8868\u73fe\u3002<\/p>\n<p>\u904e\u534a\u6578\u8a8d\u70ba\u559c\u611b\u7684\u54c1\u724c\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u65b9\u9762\u7684\u5de5\u4f5c\u4e0d\u8db3<br \/>\u53d7\u8a2a\u8005\u8a55\u50f9\u81ea\u5df1\u559c\u611b\u7684\u54c1\u724c\u6642\uff0c57%\u8a8d\u70ba\u5176\u559c\u611b\u54c1\u724c\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u65b9\u9762\u7684\u5de5\u4f5c\u4e0d\u8db3\uff1b85%\u53d7\u8a2a\u8005\u6709\u8208\u8da3\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u8a72\u54c1\u724c\u5728\u53ef\u6301\u7e8c\u65b9\u9762\u7684\u627f\u8afe\u548c\u8a08\u5283\u3002\u6709\u8fd1\u534a\u6578\uff0849%\uff09\u53d7\u8a2a\u8005\u66fe\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u800c\u505c\u6b62\u6216\u6e1b\u5c11\u8cfc\u8cb7\u3002\u73fe\u6642\u6d88\u8cbb\u8005\u4e3b\u8981\u900f\u904e\u793e\u4ea4\u5a92\u9ad4\u7372\u53d6\u54c1\u724c\u7684\u53ef\u6301\u7e8c\u8cc7\u8a0a\u00a0\uff0880%\uff09\uff0c\u4ea6\u6709\u904e\u534a\u6578\u900f\u904e\u7522\u54c1\u5305\u88dd\u4e86\u89e3\u76f8\u95dc\u8cc7\u8a0a\u3002<\/p>\n<p>\u53ef\u6301\u7e8c\u7522\u54c1\u7684\u5b9a\u7fa9\u751a\u5ee3\uff0c\u5f9e\u53d7\u8a2a\u8005\u7684\u89d2\u5ea6\u800c\u8a00\uff0c\u7522\u54c1\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u662f\u4ed6\u5011\u7684\u4e3b\u8981\u8003\u616e\u3002\u7bc0\u80fd\u6e1b\u78b3\u88ab\u8a8d\u70ba\u662f\u6700\u91cd\u8981\u7684\u56e0\u7d20\uff0843%\uff09\uff0c\u8207\u4f7f\u7528\u74b0\u4fdd\u518d\u751f\u7269\u6599\u3001\u6e1b\u5c11\u5ee2\u68c4\u7269\u53ca\u53ef\u6301\u7e8c\u5305\u88dd\u7684\u91cd\u8981\u7a0b\u5ea6\u76f8\u7d04\u3002\u9664\u6b64\u4ee5\u5916\uff0c\u670925%\u53d7\u8a2a\u8005\u5f37\u8abf\u5584\u5f85\u8207\u5c0a\u91cd\u54e1\u5de5\u7684\u91cd\u8981\u300229\u6b72\u6216\u4ee5\u4e0b\u6d88\u8cbb\u8005\u7576\u4e2d\uff0c\u7d04\u56db\u6210\u4eba\u5728\u9078\u64c7\u53ef\u6301\u7e8c\u7522\u54c1\u6216\u670d\u52d9\u6642\uff0c\u6ce8\u91cd\u7522\u54c1\u662f\u5426\u7bc0\u80fd\u6e1b\u78b3\u3001\u4f7f\u7528\u74b0\u4fdd\u518d\u751f\u7269\u6599\u53ca\u53ef\u6301\u7e8c\u5305\u88dd\u3002<\/p>\n<p>\u8fd1\u516b\u6210\u53d7\u8a2a\u8005\uff0877%\uff09\u8a8d\u540c\uff0c\u4f5c\u70ba\u6d88\u8cbb\u8005\u80fd\u901a\u904e\u9078\u8cfc\u53ef\u6301\u7e8c\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u8ca2\u737b\u74b0\u5883\u53ca\u793e\u6703\u767c\u5c55\u3002\u7136\u800c\uff0c\u53ea\u670941%\u7684\u53d7\u8a2a\u8005\u9078\u64c7\u7522\u54c1\u6642\u6703\u7559\u610f\u53ef\u6301\u7e8c\u767c\u5c55\u5143\u7d20\u3001\u81f3\u5c11\u6bcf\u6708\u4e00\u6b21\u4f7f\u7528\u53ef\u6301\u7e8c\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4ee5\u53ca\u9858\u610f\u70ba\u66f4\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u6216\u670d\u52d9\u800c\u4ed8\u51fa\u66f4\u591a\u8cbb\u7528\u3002\u963b\u7919\u57f9\u990a\u53ef\u6301\u7e8c\u6d88\u8cbb\u7fd2\u6163\u7684\u4e3b\u56e0\uff0c\u662f\u7f3a\u4e4f\u50f9\u683c\u9069\u5b9c\u7684\u7522\u54c1\u9078\u64c7\uff0869%\uff09\uff1b\u53e6\u5916\u4ea6\u6709\u56db\u6210\u53d7\u8a2a\u8005\u53cd\u6620\u7522\u54c1\u6b3e\u5f0f\u9078\u64c7\u6709\u9650\uff0c\u53ca\u7f3a\u4e4f\u8a8d\u8b58\u53ef\u6301\u7e8c\u54c1\u724c\u7684\u6e20\u9053\u3002<\/p>\n<p>\u5ffd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\u6703\u640d\u5bb3\u54c1\u724c\u8072\u8b7d<br \/>Echo <span class=\"xn-location\">Asia<\/span> \u5275\u8fa6\u4eba <span class=\"xn-person\">Samson Tong<\/span> \u8868\u793a\uff1a\u300c\u7d9c\u5408\u4ee5\u4e0a\u8abf\u67e5\u7d50\u679c\uff0c\u53ef\u6301\u7e8c\u5e02\u5834\u7684\u5b9a\u50f9\u904e\u9ad8\u3001\u9078\u64c7\u904e\u5c11\uff0c\u4ee5\u53ca\u7f3a\u4e4f\u63a5\u6536\u53d7\u4f01\u696d\u7684\u53ef\u6301\u7e8c\u8cc7\u8a0a\u6e20\u9053\u5c07\u6703\u662f\u963b\u7919\u6d88\u8cbb\u8005\u9032\u884c\u53ef\u6301\u7e8c\u6d88\u8cbb\u7684\u5916\u5728\u56e0\u7d20\u3002\u7531\u65bc\u8cfc\u7269\u53ca\u6d88\u8cbb\u5728\u6211\u5011\u7684\u73fe\u5be6\u751f\u6d3b\u4e2d\u662f\u907f\u514d\u4e0d\u4e86\uff0c\u6211\u5011\u7684\u8abf\u67e5\u767c\u73fe\u6d88\u8cbb\u8005\u8a8d\u540c\u53ef\u6301\u7e8c\u6d88\u8cbb\u4f46\u6c92\u6709\u76f8\u61c9\u884c\u52d5\uff0c\u6240\u4ee5\u54c1\u724c\u53ca\u4f01\u696d\u66f4\u61c9\u628a\u63e1\u5176\u7368\u7279\u89d2\u8272\uff0c\u767c\u63ee\u6b63\u9762\u5f71\u97ff\u3002\u800c\u5be6\u8e10\u53ef\u6301\u7e8c\u767c\u5c55\u662f\u5e36\u4f86\u6539\u8b8a\u904e\u7a0b\u4e2d\u7684\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u9700\u8981\u5805\u5b9a\u4e0d\u79fb\u7684\u627f\u8afe\u53ca\u6301\u7e8c\u6539\u9032\u7684\u6c7a\u5fc3\u3002\u6211\u5011\u5718\u968a\u8a8d\u70ba\uff0c\u54c1\u724c\u5728\u6e1b\u5c11\u5c0d\u74b0\u5883\u5f71\u97ff\u7684\u8def\u4e0a\u9700\u8981\u4e0d\u65b7\u6c42\u8b8a\u3001\u5c0b\u6c42\u5275\u65b0\uff0c\u5f9e\u800c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u4e16\u754c\u4e2d\u4fdd\u6301\u7af6\u722d\u529b\uff0c\u4e26\u6eff\u8db3\u65b0\u4e00\u4ee3\u5ba2\u6236\u5c0d\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u671f\u671b\u3002\u300d\u00a0<\/p>\n<p>PIE Strategy \u7684\u806f\u5408\u5275\u8fa6\u4eba\u53ca\u8cc7\u6df1\u53ef\u6301\u7e8c\u767c\u5c55\u9867\u554f\u9673\u5b50\u4e30\u8868\u793a\uff1a\u300c\u662f\u6b21\u7814\u7a76\u64f4\u95ca\u4e86\u53ef\u6301\u7e8c\u6d88\u8cbb\u884c\u70ba\u7684\u8a0e\u8ad6\u3002\u4f5c\u70ba\u6d88\u8cbb\u8005\uff0c\u5e0c\u671b\u7522\u54c1\u683c\u50f9\u5408\u7406\uff0c\u591a\u6b3e\u5f0f\u9078\u64c7\u662f\u4eba\u4e4b\u5e38\u60c5\u3002\u4f46\u5c0d\u54c1\u724c\u7684\u555f\u793a\u662f\uff1a\u6d88\u8cbb\u8005\u53ef\u80fd\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\u56e0\u7d20\u800c\u505c\u6b62\u6d88\u8cbb\uff0c\u8f49\u6295\u540c\u985e\u54c1\u724c\uff0c\u4ee4\u54c1\u724c\u4fe1\u8b7d\u548c\u5f62\u8c61\u7684\u8499\u53d7\u6253\u64ca\u3002\u6211\u5011\u9f13\u52f5\u9999\u6e2f\u4f01\u696d\u5c07\u53ef\u6301\u7e8c\u767c\u5c55\u5143\u7d20\uff0c\u6ce8\u5165\u4ed6\u5011\u7684\u7522\u54c1\u7b56\u7565\u4e4b\u4e2d\uff0c\u4ee4\u53ef\u6301\u7e8c\u6d88\u8cbb\u6210\u70ba\u5e38\u614b\u3002\u300d<\/p>\n<p>\u672c\u8abf\u67e5\u7814\u7a76\u5e0c\u671b\u586b\u88dc\u9999\u6e2f\u5e02\u5834\u5728\u53ef\u6301\u7e8c\u6d88\u8cbb\u8da8\u52e2\u7684\u77e5\u8b58\u7a7a\u7f3a\uff0c\u8b93\u696d\u754c\u638c\u63e1\u9999\u6e2f\u6d88\u8cbb\u8005\u7684\u53ef\u6301\u7e8c\u6d88\u8cbb\u884c\u70ba\u7fd2\u6163\u8207\u671f\u671b\uff0c\u5f9e\u800c\u4ee4\u4f01\u696d\u53ef\u900f\u904e\u53ef\u6301\u7e8c\u7522\u54c1\u53ca\u670d\u52d9\u63d0\u5347\u7af6\u722d\u529b\u548c\u62d3\u5c55\u5e02\u5834\u3002\u7814\u7a76\u900f\u904e\u554f\u5377\u8abf\u67e5\u6d88\u8cbb\u8005\u7fd2\u6163\uff0c\u4ee5\u53ca\u5f9e\u300c\u8863\u3001\u98df\u3001\u4f4f\u3001\u884c\u300d\u56db\u65b9\u9762\u7684\u54c1\u724c\u53d7\u6b61\u8fce\u7a0b\u5ea6\uff0c\u5e0c\u671b\u4ee5\u9999\u6e2f\u6d88\u8cbb\u8005\u89d2\u5ea6\u4e86\u89e3\uff0c\u6709\u54ea\u4e9b\u54c1\u724c\u88ab\u8996\u4e4b\u70ba\u300c\u53ef\u6301\u7e8c\u54c1\u724c\u300d\u3002\u7814\u7a76\u4ea6\u900f\u904e\u7126\u9ede\u5c0f\u7d44\uff0c\u9080\u8acb\u4e0d\u540c\u7406\u5ff5\u7684\u6d88\u8cbb\u8005\u9032\u884c\u6df1\u5165\u8a0e\u8ad6\uff0c\u70ba\u9999\u6e2f\u53ef\u6301\u7e8c\u6d88\u8cbb\u7684\u969c\u7919\u3001\u6311\u6230\u53ca\u65b0\u6a5f\u63d0\u4f9b\u66f4\u591a\u89d2\u5ea6\u7684\u5206\u6790\u3002<\/p>\n<p>\u4e0b\u8f09\u300a\u9999\u6e2f\u53ef\u6301\u7e8c\u6d88\u8cbb\u8abf\u67e52024\u300b\u8abf\u67e5\u6458\u8981\uff1a<br \/><a href=\"https:\/\/bit.ly\/SustainableChoiceSurvey2024_CN\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/SustainableChoiceSurvey2024_CN<\/a> (\u4e2d\u6587\u7248)<br \/><a href=\"https:\/\/bit.ly\/SustainableChoiceSurvey2024_EN\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/SustainableChoiceSurvey2024_EN<\/a>\u00a0(\u82f1\u6587\u7248)<\/p>\n<p>\u95dc\u65bc\u00a0Echo Asia \u5c1a\u4e9e\u50b3\u8a0a<br \/><a href=\"https:\/\/www.echoasiacomm.com\/\" target=\"_blank\" rel=\"noopener\">Echo <span class=\"xn-location\">Asia<\/span><\/a>\u00a0\u662f\u9762\u5411\u4e9e\u592a\u5730\u5340\u7684\u65b0\u578b\u793e\u6703\u4f01\u696d\uff0c\u4f5c\u70ba\u6578\u5b57\u5a92\u9ad4\u50b3\u8a0a\u6a5f\u69cb\uff0c\u900f\u904e\u4e0d\u540c\u7684\u65b9\u6848\uff0c\u5f9e\u591a\u5143\u5316\u5a92\u9ad4\u3001\u54c1\u724c\u6548\u61c9\u3001\u4f01\u696d\u793e\u6703\u8cac\u4efb\u7b49\u65b9\u9762\uff0c\u5e6b\u52a9\u4f01\u696d\u8457\u624b\u63a8\u52d5\u548c\u767c\u5c55\u4f4e\u78b3\u53ca\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u6587\u5316\u7406\u5ff5\u3002\u5c1a\u4e9e\u50b3\u8a0a\u6709\u9650\u516c\u53f8\u7684\u4f7f\u547d\u662f\u70ba\u6c42\u901a\u904e\u7cfb\u5217\u548c\u5c08\u696d\u7684\u5ba3\u50b3\u53ca\u6d3b\u52d5\uff0c\u6700\u7d42\u5e6b\u52a9\u4f01\u696d\u548c\u5718\u9ad4\u5be6\u73fe\u53ef\u6301\u7e8c\u5730\u589e\u9577\u3002\u914d\u5408\u5275\u65b0\u7684\u65b9\u5f0f\uff0c\u4ee4\u6bcf\u4e00\u9805\u5546\u696d\u6c7a\u7b56\u90fd\u80fd\u5c0d\u4fdd\u8b77\u74b0\u5883\u548c\u5c65\u884c\u4f01\u696d\u793e\u6703\u8cac\u4efb\u63d0\u4f9b\u652f\u6301\u548c\u5e6b\u52a9\u3002<\/p>\n<p>\u5c1a\u4e9e\u50b3\u8a0a\u6709\u9650\u516c\u53f8\uff08Echo Asia\uff09\u7db2\u5740\uff1a\u00a0<a href=\"http:\/\/www.echoasiacomm.com\/\" target=\"_blank\" rel=\"noopener\">www.echoasiacomm.com\/<\/a><br \/>\u5c1a\u4e9e\u50b3\u8a0a\u6709\u9650\u516c\u53f8\uff08Echo Asia\uff09IG\uff1a<a href=\"http:\/\/www.instagram.com\/echoasia\" target=\"_blank\" rel=\"noopener\">www.instagram.com\/echoasia<\/a><\/p>\n<p>\u95dc\u65bc PIE Strategy<br \/><a href=\"https:\/\/piestrategy.com\/\" target=\"_blank\" rel=\"noopener\">PIE Strategy<\/a>\u00a0\u662f\u4e00\u9593\u53d6\u5f97\u570b\u969b\u5171\u76ca\u4f01\u696d\uff08B Corporation\u00ae\uff09\u8a8d\u8b49\u53ca\u5c62\u7372\u300c\u5c0d\u4e16\u754c\u6700\u597d\u300d\u6b8a\u69ae\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u9867\u554f\u516c\u53f8\uff0c\u5c08\u9580\u70ba\u4e9e\u6d32\u4f01\u696d\u63d0\u4f9b\u7368\u7acb\u610f\u898b\u53ca\u5c08\u696d\u8aee\u8a62\u670d\u52d9\uff0c\u5e6b\u52a9\u4f01\u696d\u5c07\u00a0ESG \u539f\u7d20\u878d\u5165\u5176\u4f01\u696d\u548c\u7522\u54c1\u7b56\u7565\uff0c\u5f9e\u800c\u628a\u793e\u6703\u8207\u74b0\u5883\u6311\u6230\u8f49\u5316\u70ba\u5be6\u73fe\u53ef\u6301\u7e8c\u589e\u9577\u7684\u6a5f\u6703\uff0c\u4e26\u5e36\u52d5\u793e\u6703\u8207\u74b0\u5883\u6b63\u9762\u767c\u5c55\u3002\u6211\u5011\u7684\u7b56\u7565\u9867\u554f\u53ca\u5c08\u696d\u6280\u8853\u5718\u968a\uff0c\u70ba\u4e9e\u6d32\u4f01\u696d\u91cf\u8eab\u5b9a\u5236\u76ee\u6a19\u660e\u78ba\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u8f49\u578b\u8def\u7dda\uff0c\u540c\u6642\u900f\u904e\u5c08\u696d\u670d\u52d9\uff0c\u4f7f\u4f01\u696d\u5177\u5099\u5145\u5206\u77e5\u8b58\u3001\u9069\u7576\u5de5\u5177\u548c\u6e05\u6670\u8996\u91ce\uff0c\u6210\u529f\u9023\u7e6b\u5546\u696d\u767c\u5c55\u8207\u793e\u6703\u9032\u6b65\u548c\u74b0\u5883\u4fdd\u80b2\uff0c\u5f9e\u800c\u80fd\u5920\u66f4\u8a00\u884c\u4e00\u81f4\u5730\u50b3\u9054\u4f01\u696d\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u9818\u57df\u7684\u8ca2\u737b\u3002<\/p>\n<p>\u6b61\u8fce\u8a2a\u554f\u00a0<a href=\"http:\/\/www.piestrategy.com\/\" target=\"_blank\" rel=\"noopener\">www.piestrategy.com<\/a>\uff0c\u00a0\u6216\u8005\u900f\u904e\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/piestrategy\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\u95dc\u6ce8PIE Strategy\u3002<\/p>\n<p>\u67e5\u8a62\uff0c\u8acb\u806f\u7d61<br \/><span class=\"xn-person\">James Chan<\/span> \u9673\u5b50\u4e30\u00a0\u00a0 +852 6235 0919\u00a0\u00a0\u00a0 <a href=\"mailto:james@piestrategy.com\" target=\"_blank\" rel=\"noopener\">james@piestrategy.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f2024\u5e747\u670822\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u300a\u9999\u6e2f\u53ef\u6301\u7e8c\u6d88\u8cbb\u8abf\u67e5 2024\u300b\u767c\u73fe49%\u53d7\u8a2a\u8005\u66fe\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u800c\u505c\u6b62\u6216\u6e1b\u5c11\u8cfc\u8cb7\u3002\u8a72\u8abf\u67e5\u65e8\u5728\u7814\u7a76\u9999\u6e2f\u6d88\u8cbb\u8005\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u65b9\u9762\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u8ffd\u8e64\u53ef\u6301\u7e8c\u6d88\u8cbb\u7684\u5e02\u5834\u8da8\u52e2\u3002\u00a0 \u672c\u7814\u7a76\u9805\u76ee\u7531\u50b3\u8a0a\u6a5f\u69cb\u00a0Echo Asia\uff0c\u548c\u7372\u570b\u969b\u5171\u76ca\u4f01\u696d\uff08B Corporation\u00ae\uff09\u8a8d\u8b49\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u9867\u554f\u516c\u53f8\u00a0PIE Strategy\u00a0\u5408\u4f5c\u9032\u884c\u3002\u672c\u7814\u7a76\u5e78\u7372\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662\u526f\u9662\u9577\u53e4\u7d00\u9054\u535a\u58eb\uff08Dr. Fred Ku\uff09\u64d4\u4efb\u69ae\u8b7d\u9867\u554f\uff0c\u70ba\u7814\u7a76\u65b9\u6cd5\u53ca\u554f\u984c\u8a2d\u8a08\u63d0\u4f9b\u5efa\u8b70\u3002\u4f5c\u70ba\u4e00 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u65b0\u7814\u7a76\u767c\u73fe\u4e94\u6210\u9999\u6e2f\u6d88\u8cbb\u8005\u66fe\u56e0\u54c1\u724c\u4e0d\u91cd\u8996\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u800c\u505c\u6b62\u6216\u6e1b\u5c11\u8cfc\u8cb7\" class=\"read-more button\" href=\"https:\/\/www.franchise.com.hk\/zh-hans\/%e6%96%b0%e7%a0%94%e7%a9%b6%e7%99%bc%e7%8f%be%e4%ba%94%e6%88%90%e9%a6%99%e6%b8%af%e6%b6%88%e8%b2%bb%e8%80%85%e6%9b%be%e5%9b%a0%e5%93%81%e7%89%8c%e4%b8%8d%e9%87%8d%e8%a6%96%e5%8f%af%e6%8c%81%e7%ba%8c\/20445#more-20445\" aria-label=\"\u66f4\u591a 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