{"id":19743,"date":"2024-06-13T13:35:00","date_gmt":"2024-06-13T05:35:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/stagwell-stgw-%e5%9c%a8%e5%85%b6%e5%85%a8%e7%90%83%e5%a4%a5%e4%bc%b4%e7%b6%b2%e7%b5%a1%e4%b8%ad%e6%96%b0%e5%a2%9e-agency%e3%80%81arena-media%e3%80%81lodestar-marketing-%e5%92%8c-rd-online-marke\/19743"},"modified":"2024-06-13T13:35:00","modified_gmt":"2024-06-13T05:35:00","slug":"stagwell-stgw-%e5%9c%a8%e5%85%b6%e5%85%a8%e7%90%83%e5%a4%a5%e4%bc%b4%e7%b6%b2%e7%b5%a1%e4%b8%ad%e6%96%b0%e5%a2%9e-agency%e3%80%81arena-media%e3%80%81lodestar-marketing-%e5%92%8c-rd-online-marke","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/stagwell-stgw-%e5%9c%a8%e5%85%b6%e5%85%a8%e7%90%83%e5%a4%a5%e4%bc%b4%e7%b6%b2%e7%b5%a1%e4%b8%ad%e6%96%b0%e5%a2%9e-agency%e3%80%81arena-media%e3%80%81lodestar-marketing-%e5%92%8c-rd-online-marke\/19743","title":{"rendered":"Stagwell (STGW) \u5728\u5176\u5168\u7403\u5925\u4f34\u7db2\u7d61\u4e2d\u65b0\u589e Agency\u3001Arena Media\u3001Lodestar Marketing \u548c R&D Online Marketing Services \u4ee5\u62d3\u5c55\u8986\u84cb\u4e9e\u592a\u5730\u5340\u7684\u80fd\u529b"},"content":{"rendered":"

\u7d10\u7d04\u548c\u65b0\u52a0\u5761<\/span>2024\u5e746\u670813\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u65af\u5854\u5a01\u723e\uff08\u7d0d\u65af\u9054\u514b\uff1a\u00a0 STGW) \u662f\u70ba\u6539\u8b8a\u5e02\u5834\u71df\u92b7\u800c\u751f\u7684\u6311\u6230\u8005\u7db2\u7d61\uff0c\u4eca\u5929\u5ba3\u5e03\u5c07\u5728\u4e9e\u592a\u5730\u5340\u64f4\u5927\u7684\u5168\u7403\u806f\u76df\u7db2\u7d61\u52a0\u5165\u56db\u9593\u7368\u7acb\u6a5f\u69cb\u3002<\/p>\n

<\/a>
Stagwell (STGW) \u5728\u5176\u5168\u7403\u5925\u4f34\u7db2\u7d61\u4e2d\u65b0\u589e Agency\u3001Arena Media\u3001Lodestar Marketing \u548c R&D Online Marketing Services \u4ee5\u62d3\u5c55\u8986\u84cb\u4e9e\u592a\u5730\u5340\u7684\u80fd\u529b<\/span> <\/div>\n

\u9019\u56db\u500b\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u52a0\u5f37\u4e86\u00a0 Stagwell \u5728\u5feb\u901f\u6210\u9577\u7684\u4e9e\u592a\u5730\u5340\u7684\u8986\u84cb\u7bc4\u570d\uff0c\u70ba\u7db2\u7d61\u7684\u5ba2\u6236\u89e3\u6c7a\u65b9\u6848\u5957\u4ef6\uff0c\u589e\u52a0\u4e86\u984d\u5916\u7684\u5168\u65b9\u4f4d\u670d\u52d9\u5ee3\u544a\u548c\u8a2d\u8a08\u3001\u6578\u78bc\u9ad4\u9a57\u548c\u5925\u4f34\u71df\u92b7\u7684\u80fd\u529b\u3002\u00a0<\/p>\n

\u6df1\u5165\u4e86\u89e3\u56db\u9593\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u516c\u53f8\uff1a<\/p>\n

Agency \u2014 \u65b0\u52a0\u5761\u00a0 <\/p>\n

Agency \u662f\u4e00\u5bb6\u7e3d\u90e8\u4f4d\u65bc\u65b0\u52a0\u5761\u7684\u8a2d\u8a08\u516c\u53f8\uff0c\u5c08\u6ce8\u65bc\u7d50\u5408\u8a2d\u8a08\u548c\u7b56\u7565\uff0c\u4ee5\u5275\u9020\u5177\u5f71\u97ff\u529b\uff0c\u4ee5\u672a\u4f86\u70ba\u5c0e\u5411\u7684\u696d\u52d9\u89e3\u6c7a\u65b9\u6848\u3002\u9019\u4e9b\u65b9\u6848\u5305\u62ec\u7b56\u7565\u548c\u6d1e\u5bdf\u9a45\u52d5\u7684\u8a2d\u8a08\u89e3\u6c7a\u65b9\u6848\u3001\u7528\u6236\u9ad4\u9a57\u548c\u5177\u5f71\u97ff\u529b\u7684\u53c3\u8207\uff0c\u4ee5\u53ca\u8b8a\u66f4\u7ba1\u7406\u548c\u7d44\u7e54\u8f49\u578b\u3002\u6b64\u8a2d\u8a08\u516c\u53f8\u7372\u5f97\u4e86\u591a\u9805\u672c\u5730\u548c\u570b\u969b\u734e\u9805\uff0c\u5305\u62ec Fast Company \u5728 2023 \u5e74\u300c\u8a2d\u8a08\u5275\u65b0\u300d\u734e\u4e2d\u7372\u5f97\u4e86\u591a\u9805\u4e9e\u592a\u5340\u6700\u4f73\u8a2d\u8a08\u734e\u3002\u8a72\u6a5f\u69cb\u7684\u5ba2\u6236\u5305\u62ec\u6085\u6995\u838a\u3001\uff2deta\u3001Sheares Healthcare\u3001\u65b0\u52a0\u5761\u5831\u696d\u63a7\u80a1\u548c\u65b0\u52a0\u5761\u5404\u653f\u5e9c\u6a5f\u69cb\u3002<\/p>\n

\u300c\u52a0\u5165 Stagwell \u5168\u7403\u6703\u54e1\u7db2\u7d61\uff0c\u5c0d\u6211\u5011\u800c\u8a00\u662f\u4ee4\u4eba\u8208\u596e\u7684\u91cc\u7a0b\u7891\u3002\u6211\u5011\u6e34\u671b\u8207\u9019\u9593\u5145\u6eff\u6d3b\u529b\u7684\u516c\u53f8\u5408\u4f5c\uff0c\u900f\u904e\u5c07\u6230\u7565\u8a2d\u8a08\u4f5c\u70ba\u5275\u9020\u529b\u7684\u95dc\u9375\u5de5\u5177\uff0c\u70ba\u6211\u5011\u7684\u5ba2\u6236\u548c\u5176\u5ba2\u6236\u5275\u9020\u66f4\u5927\u50f9\u503c\u3002\u300d\u2014 Agency \u5171\u540c\u5275\u8fa6\u4eba Lishan Soh<\/p>\n

Arena Media \u2014 \u5b5f\u52a0\u62c9\u9054\u5361\u00a0 <\/p>\n

Arena Media \u662f\u4e00\u5bb6\u5145\u6eff\u6d3b\u529b\u7684\u5ee3\u544a\u516c\u53f8\uff0c\u81ea 2009 \u5e74\u4ee5\u4f86\uff0c\u5728\u5275\u610f\u670d\u52d9\u3001\u5a92\u9ad4\u548c\u516c\u5171\u95dc\u4fc2\u65b9\u9762\u63d0\u4f9b\u5275\u65b0\u3001\u5177\u5f71\u97ff\u529b\u7684\u89e3\u6c7a\u65b9\u6848\u3002Arena \u64c1\u6709\u6eff\u8db3\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u7684\u591a\u5143\u529f\u80fd\uff0c\u8207\u5967\u8fea (Audi)\u3001\u82f1\u570b\u6587\u5316\u5354\u6703 (British Council)\u3001\u842c\u9e97\u9152\u5e97 (Renaissance Hotels)\u3001Emami\u3001RSPL \u548c YC \u7b49\u672c\u5730\u548c\u5168\u7403\u54c1\u724c\u5408\u4f5c\u3002<\/p>\n

\u300c\u6211\u5011\u5f88\u9ad8\u8208\u52a0\u5165 Stagwell \u8457\u540d\u7684\u5168\u7403\u7db2\u7d61\uff0c\u4e26\u671f\u5f85\u8207\u6311\u6230\u548c\u6539\u8b8a\u71df\u92b7\u85dd\u8853\u548c\u79d1\u5b78\u7684\u524d\u7dda\u4eba\u58eb\u5408\u4f5c\u3002\u7531\u65bc\u5b5f\u52a0\u62c9\u662f\u5168\u7403\u767c\u5c55\u6700\u5feb\u7684\u7d93\u6fdf\u9ad4\u4e4b\u4e00\uff0c\u56e0\u6b64\u6211\u5011\u6e96\u5099\u5229\u7528\u672c\u5730\u5c08\u696d\u77e5\u8b58\uff0c\u4e26\u8ca2\u737b\u6211\u5011\u7368\u7279\u7684\u898b\u89e3\uff0c\u4ee5\u589e\u5f37\u8cc7\u6599\u9a45\u52d5\u6587\u5316\u76f8\u95dc\u7684\u5e02\u5834\u71df\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u63a8\u52d5\u5168\u7403\u696d\u52d9\u589e\u9577\u3002\u300d\u2014 Arena Media Bangladesh \u96c6\u5718\u8463\u4e8b\u7e3d\u7d93\u7406 Mazharul H. Chowdhury<\/span><\/p>\n

Lodestar Marketing \u2014 \u6cf0\u570b\u66fc\u8c37\u00a0 <\/p>\n

Lodestar Marketing \u6210\u7acb\u65bc\u4e09\u5e74\u524d\uff0c\u6191\u85c9\u5176\u5340\u57df\u800c\u4e14\u672c\u5730\u65b9\u7684\u65b9\u5f0f\u7e7c\u7e8c\u767c\u5c55\u58ef\u5927\u3002Lodestar Marketing \u662f\u6771\u5357\u4e9e\u9818\u5148\u7684\u806f\u76df\u548c\u5408\u4f5c\u5925\u4f34\u71df\u92b7\u516c\u53f8\uff0c\u5275\u59cb\u4eba\u81ea 2000 \u5e74\u4ee5\u4f86\u4e00\u76f4\u5728\u8a72\u6e20\u9053\u5de5\u4f5c\u3002\u6b64\u71df\u92b7\u6a5f\u69cb\u652f\u63f4\u7576\u5730\u773e\u591a\u5ba2\u6236\uff0c\u5305\u62ec Puma\u3001Kaspersky\u3001Allianz Insurance \u7b49\u3002<\/p>\n

\u300c\u5c0d\u6211\u5011\u4f86\u8aaa\uff0c\u9019\u662f\u4ee4\u4eba\u975e\u5e38\u8208\u596e\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u8b93 Lodestar Marketing \u53ef\u4ee5\u76f4\u63a5\u8207 Stagwell \u5167\u7684\u516c\u53f8\u63a5\u9054\uff0c\u53cd\u4e4b\u4ea6\u7136\uff0c\u4ee5\u63d0\u4f9b\u6e20\u9053\u652f\u63f4\u548c\u696d\u52d9\u589e\u9577\u3002\u6211\u5011\u671f\u5f85\u6709\u6a5f\u6703\u5e6b\u52a9\u96c6\u5718\u5167\u7684\u5ba2\u6236\u63d0\u9ad8\u984d\u5916\u6536\u5165\u3002\u300d\u2014 Lodestar Marketing \u7ba1\u7406\u5408\u5925\u4eba Jesper Kauts<\/span><\/p>\n

R&D Online Marketing Services \u2014 \u4e2d\u570b\u5317\u4eac\u00a0 <\/p>\n

R&D Online Marketing Services \u6210\u7acb\u65bc 2001 \u5e74\uff0c\u662f\u4e00\u9593\u79d1\u6280\u9818\u5148\u7684\u6578\u78bc\u4ee3\u7406\u5546\uff0c\u5728\u793e\u4ea4\u5a92\u9ad4\u548c\u96fb\u5b50\u5546\u52d9\u9818\u57df\u63d0\u4f9b\u9ede\u5c0d\u9ede\u54c1\u724c\u6545\u4e8b\u548c\u92b7\u552e\u6574\u5408\u670d\u52d9\u3002\u6b64\u5718\u968a\u8207\u4e2d\u570b\u96fb\u4fe1\u3001Maybelline\u3001Mercedes-Benz\u3001Microsoft \u548c Schwarzkopf \u7b49\u54c1\u724c\u8de8\u884c\u696d\u5408\u4f5c\u3002<\/p>\n

\u300c\u6211\u5c0d\u6211\u5011\u8207 Stagwell \u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u611f\u5230\u8208\u596e\u3002\u9019\u9805\u5408\u4f5c\u4f7f\u6211\u5011\u80fd\u5920\u5229\u7528 Stagwell \u5ee3\u6cdb\u7684\u5168\u7403\u7db2\u7d61\u548c\u5275\u65b0\u7684\u71df\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5728\u4e2d\u570b\u53ca\u5176\u4ed6\u5730\u5340\u64f4\u5c55\u6211\u5011\u7684\u670d\u52d9\u3002\u901a\u904e\u63a8\u52d5\u6b64\u8da8\u52e2\uff0c\u6211\u5011\u6e96\u5099\u5354\u52a9\u4e2d\u570b\u54c1\u724c\u9032\u5165\u6d77\u5916\u5e02\u5834\uff0c\u5c07\u5176\u7368\u7279\u7684\u50f9\u503c\u89c0\u63d0\u4f9b\u7d66\u5168\u7403\u53d7\u773e\u3002\u8207 Stagwell \u4e00\u8d77\uff0c\u6211\u5011\u81f4\u529b\u65bc\u70ba\u6211\u5011\u7684\u5ba2\u6236\u5728\u570b\u969b\u9818\u57df\u63a8\u52d5\u6210\u9577\u3001\u9081\u5411\u6210\u529f\u3002\u300d\u2014 R&D Online Marketing Services \u7ba1\u7406\u5408\u5925\u4eba Tony Tang\u00a0<\/p>\n

Stagwell \u4e9e\u592a\u5340\u8463\u4e8b\u7e3d\u7d93\u7406 Randy\u00a0 Duax \u8868\u793a\uff1a\u300c\u6211\u5011\u671f\u5f85\u5c07 Agency\u3001Arena Media\u3001Lodestar Marketing \u548c R&D Online Marketing Services \u7684\u7d93\u9a57\u548c\u6df1\u539a\u7684\u672c\u5730\u5c08\u696d\u77e5\u8b58\uff0c\u878d\u5165\u6211\u5011\u7684\u5168\u7403\u6703\u54e1\u8a08\u5283\u4e2d\u3002\u9019\u56db\u5bb6\u9644\u5c6c\u516c\u53f8\u6709\u52a9\u5f37\u5316 Stagwell \u81f4\u529b\u65bc\u901a\u904e\u9748\u654f\u3001\u4ee5\u6578\u64da\u9a45\u52d5\u548c\u6587\u5316\u76f8\u95dc\u7684\u71df\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u63d0\u5347\u5c0d\u5ba2\u6236\u696d\u52d9\u7684\u627f\u8afe\u3002\u300d<\/p>\n

Stagwell Asia \u64c1\u6709\u4f4d\u65bc\u65b0\u52a0\u5761\u548c\u99ac\u4f86\u897f\u4e9e\u7684\u5340\u57df\u8fa6\u4e8b\u8655\uff0c\u5728\u4e9e\u6d32\u64c1\u6709\u8d85\u904e 25 \u9593\u9644\u5c6c\u5408\u4f5c\u5925\u4f34\u6a5f\u69cb\u3002Stagwell \u7684\u5168\u7403\u6703\u54e1\u8a08\u5283\u64c1\u6709\u8d85\u904e 80 \u9593\u9644\u5c6c\u516c\u53f8\u7684\u7db2\u7d61\uff0c\u6db5\u84cb\u4e9e\u592a\u3001\u6b50\u6d32\u3001\u4e2d\u6771\u3001\u975e\u6d32\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u5317\u7f8e\uff0c\u78ba\u4fdd\u6b64\u7db2\u7d61\u5728\u8fd1 100 \u500b\u570b\u5bb6\/\u5730\u5340\u7684\u71df\u904b\u7bc4\u570d\u3002<\/p>\n

\u901a\u904e\u5176\u5168\u7403\u6703\u54e1\u8a08\u5283\uff0cStagwell \u5728\u5168\u7403\u63d0\u4f9b\u5168\u65b9\u4f4d\u670d\u52d9\u529f\u80fd\uff0c\u540c\u6642\u78ba\u4fdd\u5ba2\u6236\u7372\u5f97\u4e00\u6d41\u670d\u52d9\u548c\u91dd\u5c0d\u5176\u512a\u5148\u5e02\u5834\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u6b64\u8a08\u5283\u662f Stagwell \u548c\u5176\u9644\u5c6c\u516c\u53f8\u4e92\u60e0\u4e92\u5229\u7684\u5b89\u6392\uff0c\u5c07\u6703\u54e1\u6a5f\u69cb\u7684\u5546\u6a5f\u7bc4\u570d\u64f4\u5927\u81f3\u5176\u7576\u5730\u5e02\u5834\u4ee5\u5916\uff0c\u540c\u6642\u652f\u63f4 Stagwell \u7684\u64f4\u5c55\u76ee\u6a19\u3002<\/p>\n

\u95dc\u65bc Stagwell<\/p>\n

Stagwell \uff08\u7d0d\u65af\u9054\u514b\uff09\uff1a\u00a0STGW<\/a>\uff09\u662f\u70ba\u4e86\u6539\u8b8a\u5e02\u5834\u71df\u92b7\u800c\u751f\u7684\u7db2\u7d61\u3002\u6211\u5011\u70ba\u5168\u7403\u6700\u91ce\u5fc3\u52c3\u52c3\u7684\u54c1\u724c\u63d0\u4f9b\u5927\u898f\u6a21\u7684\u5275\u610f\u8868\u73fe\uff0c\u806f\u7e6b\u6587\u5316\u5275\u9020\u529b\u8207\u9805\u5c16\u6280\u8853\uff0c\u4e26\u63c9\u5408\u71df\u92b7\u85dd\u8853\u8207\u79d1\u5b78\u3002\u7531\u4f01\u696d\u5bb6\u5e36\u9818\uff0c\u6211\u5011\u5728 34 \u591a\u500b\u570b\u5bb6\/\u5730\u5340\u64c1\u6709\u8d85\u904e 13,000 \u540d\u5c08\u5bb6\uff0c\u5718\u7d50\u5be6\u73fe\u540c\u4e00\u76ee\u6a19\uff1a\u70ba\u5ba2\u6236\u63d0\u4f9b\u6709\u6548\u7684\u696d\u52d9\u65b9\u5f0f\u4e26\u63d0\u9ad8\u696d\u52d9\u6210\u679c\u3002\u8acb\u5728 \u00a0www.stagwellglobal.com<\/a> \u52a0\u5165\u6211\u5011\u3002<\/p>\n

\u50b3\u5a92\u806f\u7d61\uff1a<\/p>\n

\u4e9e\u592a\u5340\u57df\u806f\u7d61\u4eba
Germaine Ong<\/span>
germaine.ong@stagwellglobal.com<\/a>\u00a0<\/p>\n

\u7f8e\u570b\u806f\u7d61\u4eba
Kara Gelber<\/span>
pr@stagwellglobal.com<\/a><\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

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