{"id":16979,"date":"2024-01-17T00:01:00","date_gmt":"2024-01-16T16:01:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e6%93%9a-brand-finance-%e5%a0%b1%e5%91%8a%e7%a8%b1%ef%bc%8capple-%e8%b6%85%e8%b6%8a-amazon%e3%80%81google-%e5%92%8c-microsoft%ef%bc%8c%e6%a6%ae%e7%99%bb%e5%85%a8%e7%90%83%e6%9c%80%e5%85%b7%e5%83%b9\/16979"},"modified":"2024-01-17T00:01:00","modified_gmt":"2024-01-16T16:01:00","slug":"%e6%93%9a-brand-finance-%e5%a0%b1%e5%91%8a%e7%a8%b1%ef%bc%8capple-%e8%b6%85%e8%b6%8a-amazon%e3%80%81google-%e5%92%8c-microsoft%ef%bc%8c%e6%a6%ae%e7%99%bb%e5%85%a8%e7%90%83%e6%9c%80%e5%85%b7%e5%83%b9","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/%e6%93%9a-brand-finance-%e5%a0%b1%e5%91%8a%e7%a8%b1%ef%bc%8capple-%e8%b6%85%e8%b6%8a-amazon%e3%80%81google-%e5%92%8c-microsoft%ef%bc%8c%e6%a6%ae%e7%99%bb%e5%85%a8%e7%90%83%e6%9c%80%e5%85%b7%e5%83%b9\/16979","title":{"rendered":"\u64da Brand Finance \u5831\u544a\u7a31\uff0cApple \u8d85\u8d8a Amazon\u3001Google \u548c Microsoft\uff0c\u69ae\u767b\u5168\u7403\u6700\u5177\u50f9\u503c\u54c1\u724c\u699c\u9996"},"content":{"rendered":"

Apple\u00a0\u7684\u54c1\u724c\u50f9\u503c\u5be6\u73fe\u4e86 74% \u7684\u4eae\u773c\u6210\u9577<\/p>\n

AI\u00a0\u52e2\u4e0d\u53ef\u64cb\uff0cNVIDIA \u6210\u5168\u7403\u6210\u9577\u6700\u5feb\u7684\u54c1\u724c<\/p>\n

Deutsche Telekom\u00a0\u8e8b\u8eab\u5168\u7403\u524d 10 \u540d<\/p>\n

Tesla\u00a0\u8dcc\u51fa\u524d 10\uff0c\u964d\u81f3\u7b2c 18 \u4f4d<\/p>\n

\u502b\u6566<\/span>2024\u5e741\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — Apple \u4eca\u5e74\u7684\u54c1\u724c\u50f9\u503c\u5be6\u73fe\u4e86\u9a5a\u4eba\u8e8d\u5347\uff0c\u589e\u9577\u4e86 2,190 \u5104\u7f8e\u5143 (74%) \u81f3 5,170 \u5104\u7f8e\u5143\uff0c\u91cd\u65b0\u596a\u56de\u5168\u7403\u6700\u6709\u50f9\u503c\u54c1\u724c\u7684\u982d\u929c\u3002<\/p>\n

\u6bcf\u5e74\uff0c\u696d\u754c\u9818\u5148\u7684\u54c1\u724c\u50f9\u503c\u8a55\u4f30\u9867\u554f\u516c\u53f8\u00a0Brand Finance<\/a> \u90fd\u6703\u5c0d 5,000 \u5bb6\u6700\u5927\u7684\u54c1\u724c\u9032\u884c\u8a55\u4f30\u3002\u5168\u7403\u6700\u5177\u50f9\u503c\u3001\u8868\u73fe\u6700\u51fa\u8272\u7684 500 \u5bb6\u54c1\u724c\u5165\u9078\u00a0Brand Finance Global 500 2024 \u6392\u540d<\/a>\u3002<\/p>\n

Apple \u5728 iPhone \u92b7\u552e\u57fa\u672c\u8da8\u65bc\u5e73\u7de9\u7684\u60c5\u6cc1\u4e0b\uff0c\u4ecd\u5be6\u73fe\u54c1\u724c\u50f9\u503c\u7684\u986f\u8457\u63d0\u5347\uff0c\u9019\u5f97\u76ca\u65bc\u5176\u5c0b\u627e\u65b0\u5e02\u5834\u3001\u64f4\u5927\u751f\u614b\u7cfb\u7d71\u3001\u9f13\u52f5\u5347\u7d1a\u5230\u50f9\u503c\u66f4\u9ad8\u7684 iPhone \u7cfb\u5217\u7684\u54c1\u724c\u7b56\u7565\u3002Apple \u4fdd\u6301\u4e86\u5728\u9ad8\u7aef\u667a\u80fd\u624b\u6a5f\u5e02\u5834\u7684\u4e3b\u5c0e\u5730\u4f4d\uff0c\u4f54\u6709 71% \u5e02\u5834\u4efd\u984d\u3002<\/p>\n

Brand Finance \u516c\u53f8\u8463\u4e8b\u9577\u517c\u884c\u653f\u7e3d\u88c1 David Haigh<\/span> \u8a55\u8ad6\u9053\uff1a<\/p>\n

\u300cApple \u900f\u904e\u7b56\u7565\u591a\u5143\u5316\u548c\u9ad8\u7aef\u5316\u5be6\u73fe\u4e86\u54c1\u724c\u50f9\u503c\u7684\u6210\u9577\u3002\u6839\u64da\u6211\u5011\u7684\u8abf\u67e5\uff0c50% \u4ee5\u4e0a\u7684\u53d7\u8a2a\u8005\u8a8d\u70ba Apple \u624b\u6a5f\u50f9\u683c\u6602\u8cb4\uff0c\u4f46\u7269\u6709\u6240\u503c\uff0c\u5f70\u986f\u4e86 Apple \u54c1\u724c\u7684\u6ea2\u50f9\u80fd\u529b\u3002\u300d<\/p>\n

<\/a>
Brand Finance Global 500 2024 – The World’s 25 Most Valuable Brands<\/span> <\/div>\n

NVIDIA\uff08\u54c1\u724c\u50f9\u503c\u589e\u9577 163% \u81f3 445 \u5104\u7f8e\u5143\uff09\u6210\u70ba\u5168\u7403\u6210\u9577\u6700\u5feb\u7684\u54c1\u724c\u3002<\/p>\n

\u64da Brand Finance \u7814\u7a76\u986f\u793a\uff0c\u4f5c\u70ba AI \u9818\u57df\u6676\u7247\u7684\u4e3b\u8981\u4f9b\u61c9\u5546\uff0cNVIDIA \u4ee5\u6975\u81f4\u7684\u5275\u65b0\u800c\u70ba\u4eba\u6240\u77e5\uff0c\u540c\u6642\u719f\u6089\u5ea6\u3001\u8003\u616e\u5ea6\u548c\u63a8\u85a6\u5ea6\u5747\u8f03\u53bb\u5e74\u540c\u671f\u5747\u6709\u4e0a\u5347\u3002<\/p>\n

<\/a>
Brand Finance Global 500 2024 Brand Value Change<\/span> <\/div>\n

Deutsche Telekom\uff08\u54c1\u724c\u50f9\u503c\u589e\u9577 17% \u81f3 733 \u5104\u7f8e\u5143\uff09\u8d85\u8d8a\u00a0Verizon\uff08\u54c1\u724c\u50f9\u503c\u589e\u9577 6% \u81f3 718 \u5104\u7f8e\u5143\uff09\uff0c\u6210\u70ba\u5168\u7403\u6700\u6709\u50f9\u503c\u7684\u96fb\u8a0a\u54c1\u724c\u3002\u8a72\u516c\u53f8\u5728\u5168\u7403\u6392\u540d\u7b2c 9\uff0c\u540c\u6642\u4e5f\u662f\u6700\u6709\u50f9\u503c\u7684\u6b50\u6d32\u54c1\u724c\u3002<\/p>\n

Tesla\uff08\u54c1\u724c\u50f9\u503c\u4e0b\u8dcc 12% \u81f3 583 \u5104\u7f8e\u5143\uff09\u8dcc\u51fa\u524d 10\uff0c\u6392\u5728\u7b2c 18 \u4f4d\uff0cBYD\uff08\u54c1\u724c\u50f9\u503c\u589e\u9577 20% \u81f3 121 \u5104\u7f8e\u5143\uff09\u8d85\u8d8a\u7279\u65af\u62c9\uff0c\u6210\u70ba\u5168\u7403\u6700\u5927\u7684\u96fb\u52d5\u8eca\u88fd\u9020\u5546\u3002<\/p>\n

\u7136\u800c\uff0c\u5118\u7ba1 BYD \u7684\u7522\u91cf\u66f4\u5927\uff0cTesla \u7684\u54c1\u724c\u50f9\u503c\u537b\u662f BYD \u7684\u4e94\u500d\u3002\u9019\u7a81\u986f\u4e86\u54c1\u724c\u4f5c\u70ba\u4f01\u696d\u8cc7\u7522\u7684\u6301\u4e45\u610f\u7fa9\uff0c\u54c1\u724c\u50f9\u503c\u4ee4 Tesla \u80fd\u5920\u7372\u5f97\u6ea2\u50f9\uff0c\u652f\u6490\u516c\u53f8\u50f9\u503c\uff0c\u540c\u6642\u6709\u671b\u63a8\u52d5\u516c\u53f8\u7684\u65b0\u4e00\u8f2a\u6210\u9577\u3002<\/p>\n

<\/a>
Brand Finance Global 500 2024 – Most Valuable & Strongest World Brands Per Region<\/span> <\/div>\n

\u9ede\u64ca\u6b64\u8655\u67e5\u770b\u300aBrand Finance Global 500 2024\u300b\u5831\u544a\u5168\u6587<\/a><\/p>\n

\u60a8\u53ef\u4ee5\u5728\u6587\u4e2d\u4e86\u89e3 Brand Finance \u7684\u65b9\u6cd5<\/a>\u548c\u5e38\u898b\u554f\u984c\u3002<\/a>\u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Apple\u00a0\u7684\u54c1\u724c\u50f9\u503c\u5be6\u73fe\u4e86 74% \u7684\u4eae\u773c\u6210\u9577 AI\u00a0\u52e2\u4e0d\u53ef\u64cb\uff0cNVIDIA \u6210\u5168\u7403\u6210\u9577\u6700\u5feb\u7684\u54c1\u724c Deutsche Telekom\u00a0\u8e8b\u8eab\u5168\u7403\u524d 10 \u540d Tesla\u00a0\u8dcc\u51fa\u524d 10\uff0c\u964d\u81f3\u7b2c 18 \u4f4d \u502b\u65662024\u5e741\u670817\u65e5 \/\u7f8e\u901a\u793e\/ — Apple \u4eca\u5e74\u7684\u54c1\u724c\u50f9\u503c\u5be6\u73fe\u4e86\u9a5a\u4eba\u8e8d\u5347\uff0c\u589e\u9577\u4e86 2,190 \u5104\u7f8e\u5143 (74%) \u81f3 5,170 \u5104\u7f8e\u5143\uff0c\u91cd\u65b0\u596a\u56de\u5168\u7403\u6700\u6709\u50f9\u503c\u54c1\u724c\u7684\u982d\u929c\u3002 \u6bcf\u5e74\uff0c\u696d\u754c\u9818\u5148\u7684\u54c1\u724c\u50f9\u503c\u8a55\u4f30\u9867\u554f\u516c\u53f8\u00a0Brand Finance \u90fd\u6703\u5c0d 5,000 \u5bb6\u6700\u5927\u7684\u54c1\u724c\u9032\u884c\u8a55 … <\/p>\n

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