{"id":14327,"date":"2023-08-24T10:42:00","date_gmt":"2023-08-24T02:42:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e7%a7%bb%e5%8d%a1%e5%85%ac%e4%bd%882023%e5%b9%b4%e4%b8%ad%e6%9c%9f%e6%a5%ad%e7%b8%be\/14327"},"modified":"2023-08-24T10:42:00","modified_gmt":"2023-08-24T02:42:00","slug":"%e7%a7%bb%e5%8d%a1%e5%85%ac%e4%bd%882023%e5%b9%b4%e4%b8%ad%e6%9c%9f%e6%a5%ad%e7%b8%be","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/%e7%a7%bb%e5%8d%a1%e5%85%ac%e4%bd%882023%e5%b9%b4%e4%b8%ad%e6%9c%9f%e6%a5%ad%e7%b8%be\/14327","title":{"rendered":"\u79fb\u5361\u516c\u4f482023\u5e74\u4e2d\u671f\u696d\u7e3e"},"content":{"rendered":"<p><span>\u4e00\u7ad9\u5f0f\u652f\u4ed8\u589e\u9577\u5f37\u52c1\uff0c<\/span><span>AIGC<\/span><span>\u52a9\u529b\u9ad8\u6548\u904b\u71df<\/span><\/p>\n<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2023\u5e748\u670824\u65e5<\/span> <span>\/\u7f8e\u901a\u793e\/ &#8212; \u4e2d\u570b\u9818\u5148\u7684\u4ee5\u652f\u4ed8\u70ba\u57fa\u790e\u7684\u79d1\u6280<\/span><span>\u5e73\u53f0<\/span><span>\u2014\u2014<\/span><span>\u79fb\u5361\u6709\u9650\u516c\u53f8<\/span><span>\uff08<\/span><span>\u300c\u79fb\u5361\u300d\u6216\u300c\u516c\u53f8\u300d\uff0c\u80a1\u4efd\u4ee3\u865f<\/span><span>\uff1a<\/span><span>9923.HK<\/span><span>\uff09<\/span><span>\u6b23\u7136\u5ba3\u4f48\u622a\u81f3<\/span><span>2023<\/span><span>\u5e74<\/span><span>6<\/span><span>\u6708<\/span><span>30<\/span><span>\u65e5\u6b62<\/span><span>\u516d<\/span><span>\u500b\u6708<\/span><span>\uff08<\/span><span>\u300c<\/span><span>\u671f\u5167<\/span><span>\u300d\u6216\u300c<\/span><span>\u4e0a\u534a<\/span><span>\u5e74\u300d<\/span><span>\uff09\u7684\u4e2d\u671f<\/span><span>\u696d\u7e3e\u3002<\/span><\/p>\n<p><span>\u8ca1\u52d9\u6458\u8981<\/span><\/p>\n<p><span>\u516c\u53f8\u7e3d\u6536\u5165\u9054\u4eba\u6c11\u5e63<\/span><span>2,062.2<\/span><span>\u767e\u842c\u5143\uff0c\u540c\u6bd4\u589e\u9577<\/span><span>25.6%<\/span><span>\uff1b<\/span><\/p>\n<p><span>\u6bdb\u5229\u9054\u4eba\u6c11\u5e63<\/span><span>366.0<\/span><span>\u767e\u842c\u5143\uff0c\u6bdb\u5229\u7387\u70ba<\/span><span>17.7%<\/span><span>\uff1b<\/span><\/p>\n<p><span>\u7d93\u8abf\u6574<\/span><span>EBITDA<\/span><span>\u9054\u4eba\u6c11\u5e63<\/span><span>290.9<\/span><span>\u767e\u842c\u5143\uff0c\u540c\u6bd4\u589e\u9577<\/span><span>317.4%<\/span><span>\uff1b<\/span><\/p>\n<p><span>\u5230\u5e97\u96fb\u5546\u670d\u52d9\u6bdb\u5229\u7387\u7531<\/span><span>2022<\/span><span>\u5e74<\/span><span>\u4e0a\u534a\u5e74<\/span><span>\u7684<\/span><span>57.1%<\/span><span>\u4e0a\u5347\u81f3<\/span><span>2023<\/span><span>\u5e74<\/span><span>\u4e0a\u534a\u5e74<\/span><span>\u7684<\/span><span>76.9%<\/span><span>\uff0c\u6de8\u8667\u640d\u540c\u6bd4\u5927\u5e45\u6536\u7a84\u3002<\/span><\/p>\n<p><span>\u7d93\u71df\u6458\u8981 <\/span><\/p>\n<p><span>\u64f4\u5927\u7684\u5546\u6236\u57fa\u790e\u548c\u591a\u5143\u5316<\/span><span>\u6e20\u9053<\/span><span>\u7db2\u8def\u63a8\u52d5\u4e00\u7ad9\u5f0f\u652f\u4ed8\u670d\u52d9\u589e\u9577\uff1a<\/span><\/p>\n<p><span>\u7e3d\u652f\u4ed8\u4ea4\u6613\u91cf\uff08\u300c<\/span><span>GPV<\/span><span>\u300d\uff09\u540c\u6bd4\u589e\u9577<\/span><span>33.5%<\/span><span>\u81f3\u4eba\u6c11\u5e63<\/span><span>1.42<\/span><span>\u842c\u5104\u5143\uff0c\u5176\u4e2d<\/span><span>70.5%<\/span><span>\u70ba\u57fa\u65bc\u61c9\u7528<\/span><span>\u7a0b\u5e8f<\/span><span>\u7684\u652f\u4ed8\u670d\u52d9\uff1b<\/span><\/p>\n<p><span>\u6d3b\u8e8d\u652f\u4ed8\u670d\u52d9\u5546\u6236\u6578\u76ee\u540c\u6bd4\u589e\u9577<\/span><span>20.7%<\/span><span>\u81f3<\/span><span>9.2<\/span><span>\u767e\u842c\uff1b<\/span><\/p>\n<p><span>\u8cbb\u7387\u5f9e<\/span><span>2022<\/span><span>\u5e74\u4e0a\u534a\u5e74\u7684<\/span><span>12.0<\/span><span>\u500b\u57fa\u9ede\u589e\u52a0\u5230<\/span><span>2023<\/span><span>\u5e74\u4e0a\u534a\u5e74\u7684<\/span><span>12.9<\/span><span>\u500b\u57fa\u9ede\uff0c\u5448\u6301\u7e8c\u4e0a\u5347\u8da8\u52e2\uff1b<\/span><\/p>\n<p><span>\u57fa\u65bc\u61c9\u7528\u7a0b\u5f0f\u7684\u652f\u4ed8\u65e5\u4ea4\u6613\u7b46\u6578\u5cf0\u503c\u9054\u5230\u8fd1<\/span><span>6,000<\/span><span>\u842c\u7b46\uff1b<\/span><\/p>\n<p><span>\u5168\u570b<\/span><span>\u6e20\u9053<\/span><span>\u7db2\u8def\u4e2d\u7684\u7368\u7acb\u92b7\u552e\u4ee3\u7406\u9054\u5230\u8fd1<\/span><span>1.9<\/span><span>\u842c\u5bb6\uff0c\u96f2\u652f\u4ed8\u5e73\u81fa\u5408\u4f5c\u5925\u4f34\u8d85\u904e<\/span><span>4,000<\/span><span>\u5bb6\uff1b<\/span><\/p>\n<p><span>2023<\/span><span>\u5e74<\/span><span>GPV<\/span><span>\u5b98\u65b9\u6307\u5f15\u4fdd\u6301\u4e0d\u8b8a\uff1a\u4eba\u6c11\u5e63<\/span><span>2.7<\/span><span>\u842c\u5104\u5143\u81f3\u4eba\u6c11\u5e63<\/span><span>2.9<\/span><span>\u842c\u5104\u5143\u3002<\/span><\/p>\n<p><span>\u5230\u5e97\u96fb\u5546\u670d\u52d9\u4fdd\u6301\u5f37\u52c1\u589e\u9577\u52e2\u982d\uff1a<\/span><\/p>\n<p><span>\u7e3d\u5546\u6236\u4ea4\u6613\u91cf\uff08\u300c<\/span><span>GMV<\/span><span>\u300d\uff09\u8d85\u904e\u4eba\u6c11\u5e63<\/span><span>24<\/span><span>\u5104\u5143\uff0c\u540c\u6bd4\u589e\u9577<\/span><span>78.9%<\/span><span>\u3002<\/span><\/p>\n<p><span>\u5546\u6236\u89e3\u6c7a\u65b9\u6848\u53d7\u76ca\u65bc\u4ea4\u53c9\u92b7\u552e\u5354\u540c\u6548\u61c9\uff1a<\/span><\/p>\n<p><span>\u622a\u81f3<\/span><span>2023<\/span><span>\u5e74<\/span><span>6<\/span><span>\u6708<\/span><span>30<\/span><span>\u65e5\u6b62<\/span><span>12<\/span><span>\u500b\u6708\u5167\uff0c\u6d3b\u8e8d\u5546\u6236\u89e3\u6c7a\u65b9\u6848\u5546\u6236\u6578\u76ee\u540c\u6bd4\u589e\u9577<\/span><span>6.2%<\/span><span>\u81f3<\/span><span>150<\/span><span>\u842c<\/span><span>\uff0c\u8f03<\/span><span>2022<\/span><span>\u5e74\u4e0b\u534a\u5e74\u74b0\u6bd4\u589e\u9577<\/span><span>25.7%<\/span><span>\u3002<\/span><\/p>\n<p><span>\u516c\u53f8\u8463\u4e8b\u6703\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u5289\u7a4e\u9e92\u5148\u751f\u8868\u793a\uff1a\u300c\u96a8\u8457\u7dda\u4e0b\u6d88\u8cbb\u5fa9\u8607\uff0c<\/span><span>2023<\/span><span>\u5e74\u4e0a\u534a\u5e74\uff0c\u79fb\u5361\u696d\u7e3e\u8868\u73fe\u5f37\u52c1\uff0c\u7e3d\u6536\u5165\u7a69\u6b65\u589e\u9577\uff0c\u4e09\u5927\u6838\u5fc3\u696d\u52d9\u677f\u584a\u9032\u4e00\u6b65\u6df1\u5ea6\u5354\u540c\u3002\u4e00\u7ad9\u5f0f\u652f\u4ed8\u670d\u52d9\u7684<\/span><span>GPV<\/span><span>\u548c\u6d3b\u8e8d\u5546\u6236\u6578\u76ee\u6301\u7e8c\u589e\u9577\u3002\u5546\u6236\u89e3\u6c7a\u65b9\u6848\u91cd\u65b0\u8fce\u4f86\u5229\u597d\uff0c\u7528\u6236\u898f\u6a21\u548c\u5546\u6236\u8b8a\u73fe\u80fd\u529b\u7a69\u6b65\u6062\u5fa9\u3002\u5230\u5e97\u96fb\u5546\u670d\u52d9\u901a\u904e<\/span><span>AIGC<\/span><span>\u5de5\u5177\u548c\u865b\u64ec\u4eba\u76f4\u64ad\u7684\u6280\u8853\u5275\u65b0\u5927\u5e45\u63d0\u9ad8\u6548\u7387\uff0c\u4e26\u901a\u904e\u66f4\u9ad8\u6548\u7684\u76f4\u71df\u548c\u8f15\u8cc7\u7522\u7684\u5408\u5925\u4eba\u6a21\u5f0f\u6230\u7565\uff0c\u5728\u76c8\u8667\u5e73\u8861\u70ba\u76ee\u6a19\u7684\u57fa\u790e\u4e0a\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u6211\u5011\u7684\u5730\u7406\u8986\u84cb\u7bc4\u570d\u548c<\/span><span>GMV<\/span><span>\u3002\u516c\u53f8\u5728\u4eba\u6c11\u5e63<\/span><span>35<\/span><span>\u842c\u5104\u898f\u6a21\u7684\u672c\u5730\u751f\u6d3b\u670d\u52d9\u5e02\u5834\u4f48\u5c40\u5df2\u4e45\uff0c\u4e26\u5c07\u7e7c\u7e8c\u6210\u70ba\u7dda\u4e0b\u5546\u6236\u548c\u6d41\u91cf\u5e73\u53f0\u5728\u672c\u5730\u751f\u6d3b\u7684\u9996\u9078\u5408\u4f5c\u5925\u4f34\u3002\u96a8\u8457\u5e02\u5834\u6210\u719f\uff0c\u5230\u5e97\u96fb\u5546\u670d\u52d9\u5c07\u8ca2\u737b\u66f4\u591a\u7684\u6536\u5165\uff0c\u4e26\u70ba\u516c\u53f8\u7684\u5176\u4ed6\u696d\u52d9\u7dda\u8ca2\u737b\u66f4\u591a\u6536\u5165\u548c\u4ea4\u53c9\u92b7\u552e\u6a5f\u6703\u3002\u300d<\/span><\/p>\n<p><span>\u516c\u53f8\u8463\u79d8\u517c\u4f01\u696d\u767c\u5c55\u7e3d\u7d93\u7406\u8d99\u7dad\u6668\u5148\u751f\u8868\u793a\uff1a\u300c\u652f\u4ed8\u670d\u52d9\u65b9\u9762\uff0c\u6211\u5011\u5b9a\u4f4d\u65bc\u670d\u52d9\u7dda\u4e0b\u5404\u884c\u5404\u696d\u7684\u4e2d\u5c0f\u5546\u6236\uff0c\u4ed6\u5011\u662f\u53d7\u5b8f\u89c0\u74b0\u5883\u52d5\u76ea\u5f71\u97ff\u8f03\u5c0f\u7684\u65e5\u7528\u6d88\u8cbb\u54c1\u884c\u696d\u7684\u95dc\u9375\u7d44\u6210\u90e8\u5206\u3002\u9019\u500b\u7368\u7279\u5b9a\u4f4d\u8b93\u6211\u5011\u5be6\u73fe\u4e86<\/span><span>GPV\u540c\u6bd4\u589e\u957733.5%\u7684\u4eae\u773c\u6210\u7e3e\uff0c\u986f\u793a\u4e86\u6211\u5011\u7684\u696d\u52d9\u5f48\u6027\u548c\u5728\u8907\u96dc\u74b0\u5883\u4e2d\u8301\u58ef\u6210\u9577\u7684\u80fd\u529b\u3002\u6211\u5011\u901a\u904e\u8207\u9280\u884c\u5408\u4f5c\u63a8\u52d5\u806f\u5408\u6536\u55ae\u696d\u52d9\uff0c\u958b\u767c\u6578\u5b57\u8ca8\u5e63\u89e3\u6c7a\u65b9\u6848\uff0c\u62d3\u5c55KA\u54c1\u724c\u5546\u6236\u548c\u9023\u9396\u5e97\uff0c\u9032\u4e00\u6b65\u62d3\u5c55\u5c0d\u5168\u570b\u5404\u5782\u76f4\u9818\u57df\u982d\u90e8\u5546\u6236\u7684\u8986\u84cb\u3002\u5230\u5e97\u96fb\u5546\u670d\u52d9\u65b9\u9762\uff0c\u6211\u5011AI\u5be6\u9a57\u5ba4\u958b\u767c\u7684AIGC\u5de5\u5177\u53ef\u4ee5\u81ea\u52d5\u751f\u6210\u77ed\u8996\u983b\u548c\u6587\u6848\uff0c\u4eba\u5de5\u667a\u80fd\u4ea4\u4e92\u5f0f\u865b\u64ec\u4e3b\u64ad\u5927\u91cf\u61c9\u7528\u65bc\u76f4\u64ad\u5834\u666f\uff0c\u5c07\u6211\u5011\u7684\u5167\u5bb9\u751f\u6210\u6548\u7387\u63d0\u9ad8\u4e8670%\uff0c\u4e26\u964d\u4f4e\u4e8690%\u7684\u88fd\u4f5c\u6210\u672c\u3002\u5e02\u5834\u62d3\u5c55\u7aef\uff0c\u6211\u5011\u901a\u904e\u5408\u5925\u4eba\u6a21\u5f0f\u66f4\u6709\u6548\u7387\u7684\u8986\u84cb\u4e0b\u6c89\u5e02\u5834\u5546\u6236\u3002\u6d41\u91cf\u7aef\uff0c\u6211\u5011\u4e0d\u65b7\u62d3\u5c55\u6296\u97f3\u3001\u5feb\u624b\u3001\u9ad8\u5fb7\u5730\u5716\u3001\u62fc\u591a\u591a\u7b49\u591a\u5143\u5316\u6d41\u91cf\u5e73\u53f0\u5408\u4f5c\u5925\u4f34\uff0c\u9032\u4e00\u6b65\u512a\u5316\u516c\u53f8\u5728\u9910\u98f2\u3001\u4f11\u9592\u3001\u9152\u5e97\u3001\u6587\u65c5\u7b49\u884c\u696d\u7684\u8986\u84cb\uff0c\u6293\u4f4f\u7dda\u4e0b\u696d\u52d9\u5fa9\u8607\u6240\u860a\u85cf\u7684\u5546\u6a5f\u3002\u5546\u6236\u89e3\u6c7a\u65b9\u6848\u65b9\u9762\uff0c\u6211\u5011\u5c07\u773e\u591a\u6578\u5b57\u5316\u7d93\u71df\u6a21\u584a\u878d\u5408\u81f3\u79fb\u5361\u652f\u4ed8\u61c9\u7528\u4e2d\uff0c\u4e00\u7ad9\u5f0f\u670d\u52d9\u9ad4\u9a57\u52a9\u529b\u6211\u5011\u9ad8\u6548\u5be6\u73fe\u5ba2\u6236\u5f9e\u652f\u4ed8\u5230\u5546\u6236\u89e3\u6c7a\u65b9\u6848\u7684\u6d41\u66a2\u8f49\u5316\u3002\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u5ba2\u55ae\u50f9\u5df2\u53cd\u5f48\u5230\u63a5\u8fd12022\u5e74\u4e0a\u534a\u5e74\u7684\u6c34\u5e73\uff0c\u672a\u4f86\u9084\u6709\u5f88\u5927\u7684\u63d0\u5347\u7a7a\u9593\u3002\u300d<\/span><\/p>\n<p><span>\u5c55\u671b<\/span><\/p>\n<p><span>\u5289\u7a4e\u9e92\u5148\u751f\u8868\u793a\uff1a\u300c\u6211\u5011\u5df2\u5728\u65b0\u52a0\u5761\u53ca\u4e2d\u570b\u9999\u6e2f\u5f00\u5c55\u4e1a\u52a1\uff0c\u5e76\u5728\u5370\u5c3c\u7ec4\u5efa\u56e2\u961f\uff0c\u63d0\u4f9b\u5305\u62ec\u94f6\u884c\u5361\u53ca\u4e8c\u7ef4\u7801\u7684\u6536\u6b3e\u53ca\u6c47\u6b3e\u7b49\u8de8\u5883\u53ca\u672c\u5730\u652f\u4ed8\u670d\u52a1\u3002\u5c55\u671b\u672a\u4f86\uff0c\u6211\u5011\u5c07\u4e0d\u65b7\u958b\u62d3\u5275\u65b0\uff0c\u52a0\u901f\u5728\u5168\u7403\u7bc4\u570d\u5167\u7684\u4f48\u5c40\u3002\u6211\u5011\u5805\u4fe1\uff0c\u6191\u85c9\u524d\u6cbf\u7684\u7522\u54c1\u3001\u6709\u6548\u7684\u57f7\u884c\u529b\u548c\u7368\u5177\u7279\u8272\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u6211\u5011\u7684\u5ba2\u6236\u7fa4\u5c07\u6301\u7e8c\u589e\u9577\uff0c\u9032\u800c\u63d0\u5347\u5546\u6236\u7684\u9577\u671f\u7c98\u6027\uff0c\u6709\u529b\u652f\u6490\u5e73\u53f0\u9577\u671f\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u70ba\u5168\u9ad4\u5229\u76ca\u76f8\u95dc\u8005\u5275\u9020\u66f4\u591a\u50f9\u503c\u3002\u300d<\/span><\/p>\n<p class=\"prntac\"><span>-\u5b8c-<\/span><\/p>\n<p><span>\u95dc\u65bc\u79fb\u5361\u6709\u9650\u516c\u53f8\uff08\u80a1\u4efd\u4ee3\u865f\uff1a<\/span><span>9923.HK<\/span><span>\uff09<\/span><\/p>\n<p><span>\u79fb\u5361\u662f\u4e00\u5bb6\u57fa\u65bc\u652f\u4ed8\u7684\u9818\u5148\u79d1\u6280\u5e73\u53f0\uff0c\u5c08\u6ce8\u70ba\u5546\u6236\u548c\u6d88\u8cbb\u8005\u5275\u9020\u50f9\u503c\u3002\u6211\u5011\u7684\u76ee\u6a19\u662f\u5efa\u7acb\u4e00\u500b\u7368\u7acb\u53ef\u64f4\u5c55\u7684\u5546\u696d\u6578\u4f4d\u5316\u751f\u614b\u7cfb\u7d71\uff0c\u4ee5\u5be6\u73fe\u5546\u6236\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7121\u7e2b\u3001\u4fbf\u6377\u53ca\u53ef\u9760\u7684\u652f\u4ed8\u4ea4\u6613\uff0c\u4e26\u5ef6\u5c55\u5230\u70ba\u5546\u5bb6\u548c\u6d88\u8cbb\u8005\u63d0\u4f9b\u8c50\u5bcc\u591a\u6a23\u7684\u7522\u54c1\u7d44\u5408\uff0c\u76ee\u524d\u5305\u62ec<\/span><span>(i)<\/span><span>\u5230\u5e97\u96fb\u5546\u670d\u52d9\uff0c\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u7684\u8d85\u503c\u672c\u5730\u751f\u6d3b\u670d\u52d9\uff1b\u4ee5\u53ca<\/span><span>(ii)<\/span><span>\u5546\u6236\u89e3\u6c7a\u65b9\u6848\uff0c\u5e6b\u52a9\u5546\u6236\u66f4\u597d\u7684\u7ba1\u7406\u53ca\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002<\/span><\/p>\n<p><span>\u8a73\u60c5\u8acb\u8a2a\u554f\uff1a<\/span><a href=\"https:\/\/www.yeahka.com\/\" target=\"_blank\" rel=\"noopener\"><span>https:\/\/www.yeahka.com\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u7ad9\u5f0f\u652f\u4ed8\u589e\u9577\u5f37\u52c1\uff0cAIGC\u52a9\u529b\u9ad8\u6548\u904b\u71df \u9999\u6e2f2023\u5e748\u670824\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u4e2d\u570b\u9818\u5148\u7684\u4ee5\u652f\u4ed8\u70ba\u57fa\u790e\u7684\u79d1\u6280\u5e73\u53f0\u2014\u2014\u79fb\u5361\u6709\u9650\u516c\u53f8\uff08\u300c\u79fb\u5361\u300d\u6216\u300c\u516c\u53f8\u300d\uff0c\u80a1\u4efd\u4ee3\u865f\uff1a9923.HK\uff09\u6b23\u7136\u5ba3\u4f48\u622a\u81f32023\u5e746\u670830\u65e5\u6b62\u516d\u500b\u6708\uff08\u300c\u671f\u5167\u300d\u6216\u300c\u4e0a\u534a\u5e74\u300d\uff09\u7684\u4e2d\u671f\u696d\u7e3e\u3002 \u8ca1\u52d9\u6458\u8981 \u516c\u53f8\u7e3d\u6536\u5165\u9054\u4eba\u6c11\u5e632,062.2\u767e\u842c\u5143\uff0c\u540c\u6bd4\u589e\u957725.6%\uff1b 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