{"id":13850,"date":"2023-07-27T01:30:00","date_gmt":"2023-07-26T17:30:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/hivestack-%e7%99%bc%e4%bd%88%e7%8d%b2%e5%be%97-nielsen-%e6%94%af%e6%8f%b4%e7%9a%84%e7%b6%93%e5%b0%bc%e7%88%be%e6%a3%ae%e6%b8%ac%e9%87%8f%e8%a9%95%e4%bc%b0%e4%b9%8b%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b8\/13850"},"modified":"2023-07-27T01:30:00","modified_gmt":"2023-07-26T17:30:00","slug":"hivestack-%e7%99%bc%e4%bd%88%e7%8d%b2%e5%be%97-nielsen-%e6%94%af%e6%8f%b4%e7%9a%84%e7%b6%93%e5%b0%bc%e7%88%be%e6%a3%ae%e6%b8%ac%e9%87%8f%e8%a9%95%e4%bc%b0%e4%b9%8b%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b8","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/hivestack-%e7%99%bc%e4%bd%88%e7%8d%b2%e5%be%97-nielsen-%e6%94%af%e6%8f%b4%e7%9a%84%e7%b6%93%e5%b0%bc%e7%88%be%e6%a3%ae%e6%b8%ac%e9%87%8f%e8%a9%95%e4%bc%b0%e4%b9%8b%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b8\/13850","title":{"rendered":"Hivestack \u767c\u4f48\u7372\u5f97 Nielsen \u652f\u63f4\u7684\u7d93\u5c3c\u723e\u68ee\u6e2c\u91cf\u8a55\u4f30\u4e4b\u7a0b\u5e8f\u5316\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a (Programmatic DOOH) \u66dd\u5149\u8861\u91cf\u89e3\u6c7a\u65b9\u6848\uff0c\u63a8\u52d5\u4e9e\u592a\u5730\u5340\u65b0\u8208\u5e02\u5834\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u5eab\u5b58\u6578\u64da\u8cc7\u6599\u54c1\u8cea\u63d0\u5347"},"content":{"rendered":"

\u900f\u904e\u9019\u9805\u65b0\u89e3\u6c7a\u65b9\u6848\uff0c\u5bb6\u5916\u5a92\u9ad4\u4e3b\u80fd\u5920\u66f4\u6e96\u78ba\u5730\u8861\u91cf\u5176\u4e0b DOOH\u87a2\u5e55\u7684\u53d7\u773e\u66dd\u5149\u6b21\u6578\u3001\u8986\u84cb\u7387\u548c\u983b\u7387\u6709\u95dc\u6578\u64da\uff0c\u4e26\u70ba\u5ee3\u544a\u4e3b\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u5ee3\u544a\u66dd\u5149\u8cc7\u6599\uff0c\u5e6b\u5fd9\u4ed6\u5011\u66f4\u597d\u5730\u4e86\u89e3 DOOH \u5ee3\u544a\u6d3b\u52d5\u7684\u5f71\u97ff<\/p>\n

\u53f0\u5317\u548c\u8499\u7279\u5229\u723e<\/span>2023\u5e747\u670827\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9818\u5148\u7684\u7368\u7acb\u7a0b\u5e8f\u5316\u00a0DOOH \u5ee3\u544a\u6280\u8853\u516c\u53f8\u00a0<\/a>Hivestack<\/a>\u4eca\u5929\u5ba3\u4f48\u5728\u4e9e\u592a\u5730\u5340\u7684\u7279\u5b9a\u5340\u57df\u63a8\u51fa\u4e00\u9805\u7d93\u7368\u7acb\u7b2c\u4e09\u65b9\u9a57\u8b49\u7684\u7a0b\u5e8f\u5316\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a (DOOH) \u66dd\u5149\u500d\u589e (impression multiplier) \u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

\u96a8\u8457\u773e\u591a\u65b0\u8208\u5e02\u5834\u5c0d\u8861\u91cf\u6a19\u6e96\u5316\u548c\u7d71\u4e00\u8861\u91cf\u65b9\u6cd5\u7684\u9700\u6c42\u8d8a\u4f86\u8d8a\u9ad8\uff0cHivestack \u59d4\u8a17\u5c3c\u723e\u68ee\u6e2c\u91cf\u8207\u8a55\u4f30\u5176\u7684\u66dd\u5149\u500d\u589e\u8a08\u7b97\u65b9\u6cd5\u65b9\u6cd5\uff0c\u70ba\u6574\u500b\u4e9e\u592a\u5730\u5340\u7684\u5bb6\u5916\u5a92\u9ad4\u4e3b\u5e36\u4f86\u4e86\u7d93\u904e Nielsen \u7684\u7368\u7acb\u652f\u63f4\u800c\u53ef\u9760\u7684\u5168\u65b9\u4f4d\u89e3\u6c7a\u65b9\u6848\u3002\u5354\u52a9\u4f4d\u65bc\u53f0\u7063\u7b49\u65b0\u8208\u5e02\u5834\u7684\u5bb6\u5916\u5a92\u9ad4\u4e3b\u66f4\u6e96\u78ba\u5730\u8a08\u7b97\u5176\u6578\u4f4d\u87a2\u5e55\u7db2\u8def\u7684\u8986\u84cb\u7387\u3001\u983b\u7387\u4e26\u91cf\u5316\u5ee3\u544a\u66dd\u5149\u6b21\u6578\uff0c\u66f4\u8207\u8cb7\u65b9\u5408\u4f5c\u5925\u4f34\u7121\u7e2b\u5730\u6574\u5408\uff0c\u5305\u62ec\u5168\u7403\u898f\u6a21\u6700\u5927\u7684\u5168\u6e20\u9053 DSP \u3002\u6b64\u5916\uff0c\u9019\u9084\u70ba\u5ee3\u544a\u4e3b\u4ee5\u53ca\u5728\u66f4\u5ee3\u6cdb\u7684\u696d\u754c\u7bc4\u570d\u5167\u63d0\u4f9b\u4e86\u53ef\u4fe1\u53ef\u9760\u7684\u9ad8\u54c1\u8cea\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u66dd\u5149\u8cc7\u6599\u548c\u4e00\u81f4\u7684\u6846\u67b6\uff0c\u80fd\u5920\u5354\u52a9\u4ed6\u5011\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u4e26\u8861\u91cf DOOH \u5ee3\u544a\u7684\u5f71\u97ff\u3002<\/p>\n

Hivestack \u7684\u7368\u5bb6\u65b9\u6cd5\u8207\u65b0\u8208\u5e02\u5834\u5bb6\u5916\u5a92\u9ad4\u4e3b\u7684\u50b3\u64ad\u8cc7\u6599\u00a0(\u4f8b\u5982\u4eba\u6d41\u91cf\u6578\u64da\u8cc7\u6599\u3001\u505c\u7559\u6642\u9593\u548c\u53ef\u8996\u6027\u5047\u8a2d)\uff0c\u4ee5\u53ca\u4f86\u81ea\u9818\u5148\u96fb\u4fe1\u71df\u904b\u5546\u7684\u78ba\u5b9a\u6027\u00a0(\u533f\u540d\u5316) \u884c\u52d5\u88dd\u7f6e\u6578\u64da\u76f8\u7d50\u5408\uff0c\u70ba\u6bcf\u6b21DOOH\u5ee3\u544a\u64ad\u653e\u63d0\u4f9b\u6700\u65b0\u7684\u87a2\u5e55\u8861\u91cf\u8cc7\u6599\u3002\u96a8\u5f8c\u7684\u6578\u64da\u9a57\u8b49\u7531Nielsen\u6bcf\u5169\u500b\u6708\u9032\u884c\u4e00\u6b21\u8cc7\u6599\u9a57\u8b49\uff0c\u5c3c\u723e\u68ee\u900f\u904e\u7368\u7acb\u7684\u8cc7\u6599\u4f86\u6e90\u8207\u6d41\u91cf\u63a8\u7b97\u65b9\u6cd5\uff0c\u5c0d\u5305\u62ec\u6839\u64da\u9810\u4f30\u6d41\u91cf\u548c\u66dd\u5149\u91cf\u5c0d\u00a0Hivestack \u7684\u00a0DOOH \u5ee3\u544a\u6d41\u91cf\u66dd\u5149\u8a08\u7b97\u65b9\u6cd5\u9032\u884c\u8a55\u4f30\u3002\u6700\u7d42\u76ee\u6a19\u662f\u5f97\u5230\u7b26\u5408\u696d\u754c\u6e96\u5247\u3001\u9069\u7528\u65bc\u7a0b\u5f0f\u5316\u4ea4\u6613\u3001\u5177\u6709\u610f\u7fa9\u4e14\u9ad8\u54c1\u8cea\u7684\u66dd\u5149\u500d\u589e\u89e3\u6c7a\u65b9\u6848\uff0c\u4ee5\u652f\u63f4\u5404\u5927\u5bb6\u5916\u5a92\u9ad4\u4e3b\u5728\u696d\u52d9\u767c\u5c55\u3001\u92b7\u552e\u7b56\u7565\u548c\u5eab\u5b58\u7ba1\u7406\u7b49\u5be6\u73fe\u591a\u65b9\u9762\u7684\u767c\u5c55\u3002<\/p>\n

Hivestack \u5317\u4e9e\u8463\u4e8b\u7e3d\u7d93\u7406\u00a0Troy Yang\u00a0\u8868\u793a\uff1a\u300c\u5c0d\u65bc\u4e9e\u592a\u5730\u5340\u8a31\u591a\u5e02\u5834\u800c\u8a00\uff0c\u5bb6\u5916\u5ee3\u544a\u9762\u81e8\u4e00\u500b\u5171\u540c\u6311\u6230\uff0c\u90a3\u5c31\u662f\u8981\u5728\u6240\u6709\u5a92\u9ad4\u4e3b\u4e4b\u9593\u5efa\u7acb\u53ef\u4fe1\u4e14\u7d71\u4e00\u7684\u8861\u91cf\u6a19\u6e96\u3002\u6211\u5011\u662f\u5168\u7403\u6700\u5927\u7684\u7a0b\u5e8f\u5316\u00a0DOOH \u5e73\u53f0\u4e4b\u4e00\uff0c\u6db5\u84cb\u4e9e\u592a\u5730\u5340\u00a012 \u500b\u5e02\u5834\u3002\u73fe\u5728\uff0c\u6211\u5011\u5f88\u81ea\u8c6a\u5730\u5411\u4f7f\u7528\u6211\u5011\u5e73\u53f0\u7684\u6240\u6709\u73fe\u6709\u5a92\u9ad4\u4e3b\u548c\u65b0\u5a92\u9ad4\u4e3b\u63d0\u4f9b\u9019\u500b\u91cd\u8981\u7684\u89e3\u6c7a\u65b9\u6848\u3002Hivestack \u9577\u671f\u81f4\u529b\u65bc\u78ba\u4fdd\u6211\u5011\u7684\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u5eab\u5b58\u9054\u5230\u6700\u9ad8\u6a19\u6e96\uff0c\u9019\u662f\u53e6\u4e00\u9805\u4fdd\u8b49\u4f9b\u61c9\u54c1\u8cea\u59cb\u7d42\u662f\u91cd\u4e2d\u4e4b\u91cd\u7684\u670d\u52d9\u3002\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u7a0b\u5e8f\u5316\u00a0DOOH \u8cb7\u5bb6\u958b\u59cb\u9069\u61c9\u548c\u7fd2\u6163\u57fa\u65bc\u66dd\u5149\u6b21\u6578\u7684\u00a0OOH \u63a1\u8cfc\uff0c\u9019\u5c0d\u6574\u500b\u696d\u754c\u4f86\u8aaa\u662f\u5411\u524d\u9081\u51fa\u7684\u4e00\u5927\u6b65\u3002\u300d<\/p>\n

Hivestack \u9664\u4e86\u5236\u5b9a\u56b4\u683c\u7684\u5167\u90e8\u6d41\u7a0b\u4f86\u78ba\u4fdd\u5176\u4f9b\u61c9\u65b9\u5e73\u53f0 (SSP) \u5167\u6574\u5408\u7684DOOH\u5ee3\u544a\u5eab\u5b58\u9054\u5230\u6700\u9ad8\u54c1\u8cea\u5916\uff0c\u9084\u9075\u5faa\u773e\u591a\u696d\u754c\u6a19\u6e96\u3001\u6e96\u5247\u548c\u6700\u4f73\u5be6\u8e10\uff0c\u5f9e\u800c\u71df\u9020\u4e00\u500b\u958b\u653e\u900f\u660e\u7684\u74b0\u5883\uff0c\u8b93\u5168\u7403\u8cb7\u5bb6\u548c\u5408\u4f5c\u5925\u4f34\u5b89\u5fc3\u7121\u865e\u3002\u9019\u9805\u65b0\u89e3\u6c7a\u65b9\u6848\u7684\u7684\u66dd\u5149\u8a08\u7b97\u65b9\u6cd5\u7d93\u904e\u5f97\u5230 Nielsen \u7684\u6e2c\u91cf\u8a55\u4f30\u7684\u652f\u63f4\uff0c\u589e\u52a0\u4e86\u696d\u5167\u7121\u8207\u502b\u6bd4\u7684\u53ef\u4fe1\u5ea6\u3002\u9019\u4e5f\u6a19\u8a8c\u8457\u5728\u76ee\u524d\u5c1a\u7f3a\u4e4f\u7b2c\u4e09\u65b9\u9a57\u8b49\u6216\u5c1a\u7121\u5177\u5099\u672c\u5730\u6e96\u5247\u4e4b\u696d\u754c\u7d44\u7e54\u7684\u65b0\u8208\u5e02\u5834\u4e2d\uff0c\u671d\u8457\u5efa\u7acb\u66f4\u53ef\u9760\u3001\u66f4\u53ef\u4fe1\u7684\u8861\u91cf\u6a19\u6e96\u9081\u51fa\u4e86\u975e\u5e38\u91cd\u8981\u7684\u4e00\u5927\u6b65\u3002Hivestack \u5c07\u7e7c\u7e8c\u8207\u7372\u5f97\u5168\u7403 MRC \u8a8d\u8b49\u7684\u73fe\u6709\u696d\u754c\u7d44\u7e54\u5408\u4f5c\uff0c\u5728\u5927\u591a\u6578\u7684\u6210\u719f\u5e02\u5834\u5167\u70ba\u696d\u754c\u53c3\u8207\u8005\u63d0\u4f9b\u8861\u91cf\u670d\u52d9\u3002\u9019\u9805\u89e3\u6c7a\u65b9\u6848\u8a08\u5283\u65bc 2023 \u5e74\u4e0b\u534a\u5e74\u5728\u4e9e\u592a\u5730\u5340\u7684\u7279\u5b9a\u5e02\u5834\u63a8\u51fa\u3002<\/p>\n

\u95dc\u65bc\u00a0Hivestack<\/a><\/p>\n

Hivestack \u662f\u5168\u7403\u898f\u6a21\u6700\u5927\u7684\u5168\u6e20\u9053\u7368\u7acb\u5ee3\u544a\u884c\u92b7\u6280\u8853\u516c\u53f8\uff0c\u70ba\u7a0b\u5e8f\u5316\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u00a0(DOOH) \u7684\u8cb7\u8ce3\u96d9\u65b9\u63d0\u4f9b\u652f\u63f4\u3002Hivestack \u65bc\u00a02017 \u5e74\u6210\u7acb\uff0c\u7e3d\u90e8\u4f4d\u65bc\u52a0\u62ff\u5927\u8499\u7279\u5a41\uff0c\u696d\u52d9\u904d\u53ca\u5168\u7403\u8d85\u904e\u00a035 \u500b\u570b\u5bb6\/\u5730\u5340\u3002\u82e5\u8981\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u9020\u8a2a\u00a0<\/a>\u00a0<\/a>hivestack.com<\/a>\u00a0\u6216\u5728\u00a0LinkedIn\u3001Twitter \u548c\u00a0Facebook \u4e0a\u641c\u5c0b\u00a0@hivestack \u4e26\u95dc\u6ce8\u6211\u5011 \u3002<\/p>\n

\u5a92\u9ad4\u806f\u7d61\u4eba\uff1aGinny Bourne,\u00a0\u5168\u7403\u884c\u92b7\u8207\u50b3\u64ad\u7e3d\u76e3,\u00a0ginny@hivestack.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u900f\u904e\u9019\u9805\u65b0\u89e3\u6c7a\u65b9\u6848\uff0c\u5bb6\u5916\u5a92\u9ad4\u4e3b\u80fd\u5920\u66f4\u6e96\u78ba\u5730\u8861\u91cf\u5176\u4e0b DOOH\u87a2\u5e55\u7684\u53d7\u773e\u66dd\u5149\u6b21\u6578\u3001\u8986\u84cb\u7387\u548c\u983b\u7387\u6709\u95dc\u6578\u64da\uff0c\u4e26\u70ba\u5ee3\u544a\u4e3b\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u5ee3\u544a\u66dd\u5149\u8cc7\u6599\uff0c\u5e6b\u5fd9\u4ed6\u5011\u66f4\u597d\u5730\u4e86\u89e3 DOOH \u5ee3\u544a\u6d3b\u52d5\u7684\u5f71\u97ff \u53f0\u5317\u548c\u8499\u7279\u5229\u723e2023\u5e747\u670827\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9818\u5148\u7684\u7368\u7acb\u7a0b\u5e8f\u5316\u00a0DOOH \u5ee3\u544a\u6280\u8853\u516c\u53f8\u00a0Hivestack\u4eca\u5929\u5ba3\u4f48\u5728\u4e9e\u592a\u5730\u5340\u7684\u7279\u5b9a\u5340\u57df\u63a8\u51fa\u4e00\u9805\u7d93\u7368\u7acb\u7b2c\u4e09\u65b9\u9a57\u8b49\u7684\u7a0b\u5e8f\u5316\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a (DOOH) \u66dd\u5149\u500d\u589e (impression multiplier) \u89e3\u6c7a\u65b9\u6848\u3002 \u96a8\u8457\u773e\u591a\u65b0\u8208\u5e02\u5834\u5c0d\u8861\u91cf\u6a19\u6e96\u5316\u548c … <\/p>\n

\u4e86\u89e3\u8a73\u60c5<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nHivestack \u767c\u4f48\u7372\u5f97 Nielsen \u652f\u63f4\u7684\u7d93\u5c3c\u723e\u68ee\u6e2c\u91cf\u8a55\u4f30\u4e4b\u7a0b\u5e8f\u5316\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a (Programmatic DOOH) \u66dd\u5149\u8861\u91cf\u89e3\u6c7a\u65b9\u6848\uff0c\u63a8\u52d5\u4e9e\u592a\u5730\u5340\u65b0\u8208\u5e02\u5834\u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u5eab\u5b58\u6578\u64da\u8cc7\u6599\u54c1\u8cea\u63d0\u5347 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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