{"id":12973,"date":"2023-06-12T07:54:00","date_gmt":"2023-06-11T23:54:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/doing-marketing-in-china%e5%9c%a8%e7%b7%9a%e9%a0%85%e7%9b%ae%e4%b8%8a%e7%b7%9a\/12973"},"modified":"2023-06-12T07:54:00","modified_gmt":"2023-06-11T23:54:00","slug":"doing-marketing-in-china%e5%9c%a8%e7%b7%9a%e9%a0%85%e7%9b%ae%e4%b8%8a%e7%b7%9a","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/zh-hans\/doing-marketing-in-china%e5%9c%a8%e7%b7%9a%e9%a0%85%e7%9b%ae%e4%b8%8a%e7%b7%9a\/12973","title":{"rendered":"Doing Marketing in China\u5728\u7dda\u9805\u76ee\u4e0a\u7dda"},"content":{"rendered":"

DBIC Online\u806f\u624b\u5929\u8c93\uff0c\u6df1\u5ea6\u89e3\u6790\u4e2d\u570b\u5e02\u5834\u71df\u92b7\u5e95\u5c64\u908f\u8f2f<\/p>\n

\u4e0a\u6d77<\/span>2023\u5e746\u670812\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — 2023\u5e746\u670812\u65e5 \uff0c\u5b89\u6cf0\u4e2d\u570b\u5546\u52d9\u5728\u7dda\u8ab2\u7a0b\u8207\u5b78\u7fd2\u5e73\u53f0\uff08DBIC Online\uff09\u8207\u5929\u8c93Tmall\u651c\u624b\u63a8\u51fa\u9805\u76ee — \u300cDoing Marketing in China\u5728\u7dda\u8b49\u66f8\u9805\u76ee\u300d\u3002\u8a72\u9805\u76ee\u7531\u5b89\u6cf03\u4f4d\u5e02\u5834\u71df\u92b7\u7cfb\u6559\u6388\u8207\u5929\u8c934\u4f4d\u696d\u5167\u54c1\u724c\u7b56\u7565\u5c08\u5bb6\u806f\u8882\u6388\u8ab2\uff0c\u805a\u7126\u4e2d\u570b\u6d88\u8cbb\u7fa4\u9ad4\u8207\u6d88\u8cbb\u5e02\u5834\u8b8a\u5316\uff0c\u878d\u5408\u5b78\u754c\u524d\u6cbf\u8ab2\u7a0b\u8207\u696d\u754c\u5546\u696d\u6d1e\u898b\uff0c\u5168\u65b9\u4f4d\u89e3\u8b80\u4e2d\u570b\u5e02\u5834\u71df\u92b7\u7684\u5e95\u5c64\u908f\u8f2f\u3002<\/p>\n

\n

<\/a>
DBIC Online and Tmall Join Forces to Launch \u201cDoing Marketing in China Certificate Program\u201d<\/span><\/p>\n<\/div>\n

\u5b89\u6cf0\u7d93\u6fdf\u8207\u7ba1\u7406\u5b78\u9662\u6559\u6388\u3001\u526f\u9662\u9577\u5c39\u6d77\u6fe4\u8868\u793a\uff0c\u5b89\u6cf0DBIC Online\u5728\u7dda\u8ab2\u7a0b\u8207\u5b78\u7fd2\u5e73\u53f0\u8207\u5929\u8c93\u651c\u624b\u6253\u9020Doing Marketing in China\u5728\u7dda\u9805\u76ee\u662f\u96d9\u65b9\u512a\u52e2\u4e92\u88dc\u3001\u5354\u540c\u5275\u65b0\u7684\u6a19\u687f\u6027\u6210\u679c\u3002\u8a72\u9805\u76ee\u5e6b\u52a9\u570b\u969b\u5b78\u751f\u3001\u6d77\u5916\u4f01\u696d\u7d93\u71df\u7ba1\u7406\u4eba\u54e1\u3001\u4ee5\u53ca\u5728\u4e2d\u570b\u5883\u5167\u7684\u570b\u969b\u4f01\u696d\u4eba\u54e1\u77ad\u89e3\u4e2d\u570b\u6d88\u8cbb\u7fa4\u9ad4\u8207\u6d88\u8cbb\u5e02\u5834\u7684\u591a\u6a23\u6027\u548c\u7368\u7279\u6027\u3002\u672a\u4f86\u6211\u5011\u671f\u5f85\u8207\u5929\u8c93\u66f4\u591a\u7684\u6230\u7565\u5408\u4f5c\uff0c\u5171\u540c\u63a8\u52d5\u5546\u5b78\u6559\u80b2\u767c\u5c55\u3002<\/p>\n

\u6dd8\u5929\u96c6\u5718\u54c1\u724c\u696d\u52d9\u767c\u5c55\u4e2d\u5fc3\u5546\u5bb6\u6210\u9577\u90e8\u7e3d\u7d93\u7406\u5289\u6d0b\u8868\u793a\uff0c\u53bb\u5e749\u6708\uff0c\u5929\u8c93\u8207\u5b89\u6cf0\u7c3d\u7f72\u4e86\u6230\u7565\u5408\u4f5c\u5354\u8b70\u3002\u9019\u6b21Doing Marketing in China\u5728\u7dda\u9805\u76ee\uff0c\u65e2\u662f\u5929\u8c93\u8207\u5b89\u6cf0\u5171\u540c\u57f9\u990a\u6578\u5b57\u5316\u4eba\u624d\u548c\u8907\u5408\u578b\u4eba\u624d\u7684\u91cd\u8981\u6210\u679c\uff0c\u4e5f\u662f\u628a\u5929\u8c93\u7a4d\u7d2f\u7684\u5927\u91cf\u5be6\u6230\u7d93\u9a57\uff0c\u9032\u884c\u7cfb\u7d71\u6027\u7684\u68b3\u7406\uff0c\u4e26\u901a\u904e\u5b89\u6cf0\u5e73\u53f0\u5411\u793e\u6703\u8f38\u9001\u3002\u672a\u4f86\uff0c\u96d9\u65b9\u4e5f\u5c07\u958b\u5c55\u591a\u5c64\u6b21\u591a\u7dad\u5ea6\u7684\u5408\u4f5c\uff0c\u767c\u63ee\u5b78\u8853\u7406\u8ad6\u5c0d\u5be6\u8e10\u5de5\u4f5c\u7684\u6307\u5c0e\u50f9\u503c\uff0c\u63d0\u5347\u6578\u5b57\u5316\u8cc7\u6e90\u5c0d\u5b78\u8853\u7814\u7a76\u7684\u652f\u6490\u4f5c\u7528\u3002<\/p>\n

\u5b89\u6cf0-\u5929\u8c93Doing Marketing in China\u5728\u7dda\u9805\u76ee\uff0c\u7531\u4ea4\u5927\u5b89\u6cf0\u5e02\u5834\u71df\u92b7\u7cfb\u6559\u6388\u624d\u9cf3\u8277\u3001\u52a9\u7406\u6559\u6388\u5f35\u9460\u3001\u5ba2\u5ea7\u6559\u6388\u5f90\u5b50\u5f6c\uff0c\u4ee5\u53ca\u6dd8\u5929\u96c6\u5718\u54c1\u724c\u696d\u52d9\u767c\u5c55\u4e2d\u5fc3\u5546\u5bb6\u6210\u9577\u90e8\u7684\u5c08\u5bb6\u694a\u51cc\u971c\uff08Aaron Yang\uff09\u3001\u53f2\u4f73\u7433\uff08Aileen Shi\uff09\u3001\u9ec3\u525b\uff08Karl\uff09\u3001\u79e6\u7fd5\u5ae3\u5171\u540c\u7d44\u6210\u5f37\u5927\u7684\u6559\u5b78\u9663\u5bb9\uff0c\u70ba\u570b\u969b\u5b78\u54e1\u63d0\u4f9b\u95dc\u65bc\u4e2d\u570b\u5e02\u5834\u71df\u92b7\u7684\u6df1\u5165\u6d1e\u5bdf\u548c\u5c08\u696d\u77e5\u8b58\u3002\u8a72\u9805\u76ee\u5305\u542b8\u9580\u8ab2\u7a0b\uff0c\u5b78\u54e1\u5b8c\u6210\u6240\u6709\u7dda\u4e0a\u8ab2\u7a0b\u5b78\u7fd2\u4e26\u901a\u904e\u6e2c\u9a57\u5f8c\uff0c\u5c07\u7372\u5f97\u4e0a\u6d77\u4ea4\u901a\u5927\u5b78\u9812\u767c\u7684\u9805\u76ee\u8b49\u66f8\u3002<\/p>\n

\u4e2d\u570b\u5546\u52d9\u5728\u7dda\uff08DBIC Online\uff0chttps:\/\/online.acem.sjtu.edu.cn\/DBIC<\/a>\uff09\u662f\u4e2d\u570b\u9ad8\u6821\u9996\u5bb6\u91dd\u5c0d\u570b\u969b\u4eba\u58eb\u7684\u5728\u7dda\u5b78\u7fd2\u5e73\u53f0\u3002\u8a72\u5e73\u53f0\u4f9d\u6258\u4e0a\u6d77\u4ea4\u901a\u5927\u5b78\u5b89\u6cf0\u7d93\u6fdf\u8207\u7ba1\u7406\u5b78\u9662\u512a\u52e2\u5c08\u696d\u5b78\u79d1\u548c\u8c50\u5bcc\u7684\u82f1\u6587\u7dda\u4e0a\u8ab2\u7a0b\u6559\u5b78\u8cc7\u6e90\uff0c\u805a\u7126\u4e2d\u570b\u7279\u6709\u5546\u696d\u751f\u614b\u8207\u5be6\u8e10\uff0c\u9762\u5411\u570b\u969b\u5b78\u751f\u3001\u6d77\u5916\u4f01\u696d\u7d93\u71df\u7ba1\u7406\u4eba\u54e1\u3001\u4ee5\u53ca\u5728\u4e2d\u570b\u5883\u5167\u7684\u570b\u969b\u4f01\u696d\u4eba\u54e1\u3002\u901a\u904eDBIC Online\uff0c\u570b\u969b\u4eba\u58eb\u80fd\u5920\u52a0\u6df1\u81ea\u5df1\u5c0d\u4e2d\u570b\u7d93\u6fdf\u793e\u6703\u7684\u8a8d\u77e5\uff0c\u63d0\u5347\u4e2d\u570b\u5546\u696d\u5be6\u8e10\u6280\u80fd\uff0c\u4e26\u70ba\u672a\u4f86\u7684\u5b78\u8853\u6216\u8077\u696d\u63d0\u5347\u6253\u4e0b\u5805\u5be6\u57fa\u790e\u3002<\/p>\n

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DBIC Online\u806f\u624b\u5929\u8c93\uff0c\u6df1\u5ea6\u89e3\u6790\u4e2d\u570b\u5e02\u5834\u71df\u92b7\u5e95\u5c64\u908f\u8f2f \u4e0a\u6d772023\u5e746\u670812\u65e5 \/\u7f8e\u901a\u793e\/ — 2023\u5e746\u670812\u65e5 \uff0c\u5b89\u6cf0\u4e2d\u570b\u5546\u52d9\u5728\u7dda\u8ab2\u7a0b\u8207\u5b78\u7fd2\u5e73\u53f0\uff08DBIC Online\uff09\u8207\u5929\u8c93Tmall\u651c\u624b\u63a8\u51fa\u9805\u76ee — \u300cDoing Marketing in China\u5728\u7dda\u8b49\u66f8\u9805\u76ee\u300d\u3002\u8a72\u9805\u76ee\u7531\u5b89\u6cf03\u4f4d\u5e02\u5834\u71df\u92b7\u7cfb\u6559\u6388\u8207\u5929\u8c934\u4f4d\u696d\u5167\u54c1\u724c\u7b56\u7565\u5c08\u5bb6\u806f\u8882\u6388\u8ab2\uff0c\u805a\u7126\u4e2d\u570b\u6d88\u8cbb\u7fa4\u9ad4\u8207\u6d88\u8cbb\u5e02\u5834\u8b8a\u5316\uff0c\u878d\u5408\u5b78\u754c\u524d\u6cbf\u8ab2\u7a0b\u8207\u696d\u754c\u5546\u696d\u6d1e\u898b\uff0c\u5168\u65b9\u4f4d\u89e3\u8b80\u4e2d\u570b\u5e02\u5834\u71df\u92b7\u7684\u5e95\u5c64\u908f\u8f2f\u3002 DBIC Online a … <\/p>\n

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