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Twilio\u7684\u7b2c\u56db\u5e74\u5ea6\u300a\u5ba2\u6236\u4e92\u52d5\u5831\u544a\u300b\u986f\u793a\uff0c\u6295\u8cc7\u65bc\u5ba2\u6236\u4e92\u52d5\u53ef\u63d0\u9ad8\u71df\u6536\u3001\u63d0\u5347\u5ba2\u6236\u4fdd\u7559\u7387\u548c\u5fe0\u8aa0\u5ea6\uff0c\u5f9e\u800c\u589e\u52a0\u54c1\u724c\u7684\u97cc\u6027<\/p>\n

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\u65b0\u52a0\u5761<\/span>2023\u5e744\u67084\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5e6b\u52a9\u73fe\u4eca\u9818\u5148\u54c1\u724c\u4fc3\u9032\u5be6\u6642\u3001\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u5ba2\u6236\u4e92\u52d5\u5e73\u81faTwilio<\/a> (NYSE: TWLO) \u7684\u7814\u7a76\u986f\u793a\uff0c\u5728\u7d93\u6fdf\u4e0d\u666f\u6c23\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c08\u6ce8\u65bc\u5ba2\u6236\u4e92\u52d5\u53ef\u6301\u7e8c\u63a8\u52d5\u71df\u6536\u589e\u9577\uff0c\u5e6b\u52a9\u4f01\u696d\u5be6\u73fe\u7d93\u6fdf\u76ee\u6a19\u3002Twilio\u7684\u7b2c\u56db\u5e74\u5ea6\u300a\u5ba2\u6236\u4e92\u52d5\u5831\u544a\u300b<\/a>\u00a0(State of Customer Engagement Report) \u63ed\u793a\uff0c\u5728\u8cc7\u6e90\u7dca\u7e2e\u548c\u7d93\u6fdf\u591a\u8b8a\u7684\u5f62\u52e2\u4e0b\uff0c\u52a0\u5f37\u6578\u78bc\u5316\u5ba2\u6236\u4e92\u52d5\u9ad4\u9a57\u7684\u54c1\u724c\uff0c\u5176\u71df\u6536\u5168\u7403\u5e73\u5747\u589e\u52a0\u4e86\u4e5d\u6210\uff0c\u9ad8\u65bc\u53bb\u5e74\u7684\u4e03\u6210\u3002<\/p>\n

\u6578\u64da\u9084\u8aaa\u660e\u4e86\u5ba2\u6236\u4e92\u52d5\u5982\u4f55\u80fd\u4fc3\u9032\u4f01\u696d\u7684\u97cc\u6027 — \u5168\u7403\u6bcf10\u5bb6\u516c\u53f8\u4e2d\u5c31\u67096\u5bb6\u6307\u51fa\u6578\u78bc\u5316\u5ba2\u6236\u4e92\u52d5\u63d0\u5347\u4e86\u4ed6\u5011\u61c9\u4ed8\u591a\u8b8a\u5ba2\u6236\u9700\u6c42\u7684\u80fd\u529b\uff0c\u4e26\u6709\u52a9\u65bc\u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387\u3001\u65b0\u5ba2\u6236\u589e\u9577\u548c\u9577\u671f\u5fe0\u8aa0\u5ea6\u3002<\/p>\n

Twilio\u7684\u5168\u7403\u6027\u300a\u5ba2\u6236\u4e92\u52d5\u5831\u544a\u300b\u5efa\u57fa\u65bc\u4e00\u9805\u91dd\u5c0d\u5168\u74034,700\u591a\u540dB2C\u95dc\u9375\u9818\u57df\u9818\u8896\uff0c\u4ee5\u53ca6,000\u591a\u540d\u6d88\u8cbb\u8005\u7684\u8abf\u67e5\u3002\u5831\u544a\u4e5f\u878d\u5408\u4e86Twilio\u81ea\u8eab\u5ba2\u6236\u4e92\u52d5\u5e73\u81fa\u7684\u6578\u64da\uff0c\u5305\u62ec\u64daIDC[1]<\/span>\u7d71\u8a08\u57282021\u5e74\u64c1\u6709\u6700\u5927\u5e02\u5834\u4f54\u6709\u7387\u7684\u5ba2\u6236\u6578\u64da\u5e73\u81fa – Twilio Segment\u3002\u5831\u544a\u6db5\u84cb\u9999\u6e2f\u3001\u5370\u5ea6\u3001\u5370\u5c3c\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u83f2\u5f8b\u8cd3\u548c\u65b0\u52a0\u5761\u7684\u8abf\u67e5\u7d50\u679c\u3002<\/p>\n

Twilio\u7684\u6700\u65b0\u8abf\u67e5\u4e3b\u8981\u63a2\u8a0e\u500b\u4eba\u5316\u9ad4\u9a57\u3001\u6578\u64da\u96b1\u79c1\u3001\u4fe1\u4efb\u7b49\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u767c\u6398\u54c1\u724c\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684\u6a5f\u6703\u3002\u4e00\u9805\u8abf\u67e5\u7d50\u679c\u986f\u793a\u4e9e\u592a\u53ca\u65e5\u672c\u5730\u5340\u7684\u6d88\u8cbb\u8005\u5305\u5bb9\u5ea6\u504f\u4f4e — 73%\u7684\u6d88\u8cbb\u8005\u6703\u505c\u6b62\u4f7f\u7528\u6ca1\u6709\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u54c1\u724c\u3002\u8abf\u67e5\u9084\u767c\u73feB2C\u516c\u53f8\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u5c0d\u65bc\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u89c0\u611f\u76f8\u5dee27%\uff0c\u53cd\u6620\u54c1\u724c\u4e00\u76f4\u9ad8\u4f30\u5ba2\u6237\u5c0d\u4ed6\u5011\u7684\u6eff\u610f\u7a0b\u5ea6\u3002<\/p>\n

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\n\u6d88\u8cbb\u8005\u7684\u4fe1\u4efb\u5ea6\u6bd4\u54c1\u724c\u6240\u610f\u8b58\u5230\u7684\u8981\u4f4e\u3002\u4e9e\u592a\u5730\u5340\u53ca\u65e5\u672c\u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u5c0d\u500b\u4eba\u6578\u64da\u6709\u66f4\u591a\u63a7\u5236\u6b0a\uff0c\u5176\u4e2d\u300c\u8eab\u4efd\u6578\u64da\u300d\u6700\u70ba\u91cd\u8981\u300244%\u5728\u767c\u73fe\u6578\u64da\u96b1\u79c1\u548c\u900f\u660e\u5ea6\u4e0d\u7b26\u5408\u9810\u671f\u4e4b\u5f8c\uff0c\u6703\u505c\u6b62\u8cfc\u8cb7\u8a72\u54c1\u724c\u7523\u54c1\uff0c\u8d85\u51fa\u5168\u7403\u5e73\u5747\u6c34\u5e73\u768441%\u3002 <\/p>\n

\u4f5c\u70ba\u8abf\u67e5\u7684\u4e00\u90e8\u5206\uff0cTwilio\u5c07\u6240\u8abf\u67e5\u7684B2C\u516c\u53f8\u6309\u5176\u5ba2\u6236\u4e92\u52d5\u6210\u719f\u7a0b\u5ea6\u5206\u70ba\u4e09\u985e\uff1a\u5ba2\u6236\u4e92\u52d5\u9818\u5148\u8005\u3001\u4fdd\u6301\u8005\u548c\u843d\u5f8c\u8005\u3002\u5ba2\u6236\u4e92\u52d5\u9818\u5148\u8005\u6307\u7684\u662f\u5c0d\u500b\u4eba\u5316\u3001\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u4f7f\u7528\u6700\u6210\u719f\uff0c\u4ee5\u53ca\u6578\u78bc\u4e92\u52d5\u6c34\u5e73\u6700\u9ad8\u7684\u516c\u53f8\u3002\u9019\u4e00\u985e\u516c\u53f8\u8207\u5176\u9918\u5169\u8005\u76f8\u6bd4\uff0c\u5728\u71df\u6536\u589e\u9577\u3001\u5ba2\u6236\u4fdd\u7559\u7387\u548c\u65b0\u5ba2\u6236\u589e\u52a0\u7387\u90fd\u6709\u8f03\u5927\u5347\u5e45\uff0c\u4ee5\u53ca\u66f4\u6709\u53ef\u80fd\u5be6\u73fe\u516c\u53f8\u7684\u8ca1\u52d9\u76ee\u6a19\u3002\u76f8\u95dc\u5168\u7403\u6578\u64da\u5305\u62ec\uff1a<\/p>\n

82%\u7684\u5ba2\u6236\u4e92\u52d5\u9818\u5148\u8005\u9054\u5230\u6216\u8d85\u984d\u5b8c\u6210\u516c\u53f82022\u5e74\u7684\u8ca1\u52d9\u76ee\u6a19\uff0c\u800c\u5ba2\u6236\u4e92\u52d5\u843d\u5f8c\u8005\u4e2d\u6bd4\u4f8b\u53ea\u670962%\u3002 40%\u7684\u4e92\u52d5\u9818\u5148\u8005\u8868\u793a\u5ba2\u6236\u4fdd\u7559\u7387\u6bd4\u5f80\u5e74\u9ad8\uff0c\u800c\u843d\u5f8c\u8005\u4e2d\u53ea\u670912%\u6709\u540c\u611f\u3002 41%\u7684\u4e92\u52d5\u9818\u5148\u8005\u9084\u53d6\u5f97\u4e86\u6bd4\u5f80\u5e74\u66f4\u9ad8\u7684\u65b0\u5ba2\u6236\u589e\u52a0\u7387\uff0c\u800c\u843d\u5f8c\u8005\u7684\u6bd4\u4f8b\u70ba15%\u3002 <\/p>\n

Twilio\u71df\u92b7\u7e3d\u76e3Joyce Kim\u8868\u793a\uff1a\u300c\u5728\u5b8f\u89c0\u7d93\u6fdf\u74b0\u5883\u4e0b\uff0c\u6bcf\u500b\u4f01\u696d\u90fd\u5e0c\u671b\u7528\u66f4\u5c11\u7684\u9810\u7b97\u505a\u66f4\u591a\u7684\u4e8b\u3002\u9019\u9805\u7814\u7a76\u53cd\u6620\u6211\u5011\u5f9e\u5ba2\u6236\u7fa4\u89c0\u5bdf\u5230\u7684\u60c5\u6cc1\u3002\u7576\u54c1\u724c\u4f7f\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u5c07\u5ba2\u6236\u4e92\u52d5\u500b\u4eba\u5316\u6642\uff0c\u5c31\u53ef\u4ee5\u70ba\u516c\u53f8\u7bc0\u7701\u53ef\u89c0\u7684\u71df\u92b7\u652f\u51fa\uff0c\u4e26\u589e\u52a0\u5ba2\u6237\u7d42\u8eab\u50f9\u503c\u3002\u5c0d\u65bc\u9762\u81e8\u5de8\u5927\u5e02\u5834\u963b\u529b\u7684\u54c1\u724c\uff0c\u9019\u610f\u5473\u8457\u5373\u6642\u7684\u6295\u8cc7\u56de\u5831\u3002\u300d<\/p>\n

Twilio\u63d0\u4f9b\u5169\u7a2e\u9014\u5f91\u700f\u89bd2023\u5e74\u5ea6\u300a\u5ba2\u6236\u4e92\u52d5\u5831\u544a\u300b\uff0c\u5305\u62ec\u6db5\u84cb4\u500b\u5730\u5340\u548c18\u500b\u570b\u5bb6\u6578\u64da\u7684\u4e92\u52d5\u7db2\u7d61\u5831\u544a\uff0c\u4ee5\u53ca\u53ef\u4e0b\u8f09\u7684\u7d9c\u5408\u767d\u76ae\u66f8\u3002\u5169\u8005\u90fd\u53ef\u5728\u4ee5\u4e0b\u7db2\u7ad9\u627e\u5230\uff1awww.twilio.com\/state-of-customer-engagement<\/a><\/p>\n

Twilio\u7c21\u4ecb<\/p>\n

Twilio\u5ba2\u6236\u4e92\u52d5\u5e73\u81fa\u00a0(CEP) \u662f\u5404\u5927\u9802\u5c16\u4f01\u696d\u4fe1\u8cf4\u7684\u5925\u4f34\uff0c\u5354\u52a9\u5b83\u5011\u8207\u4e16\u754c\u5404\u5730\u7684\u5ba2\u6236\u5efa\u7acb\u76f4\u63a5\u3001\u500b\u4eba\u5316\u7684\u95dc\u4fc2\u3002\u4f01\u696d\u80fd\u501f\u52a9Twilio\u7684\u670d\u52d9\uff0c\u9748\u6d3b\u4e14\u5177\u7cfb\u7d71\u6027\u5730\u61c9\u7528\u901a\u8a0a\u548c\u6578\u64da\uff0c\u5728\u667a\u80fd\u548c\u5b89\u5168\u5c64\u9762\u4e0a\u63d0\u5347\u7531\u92b7\u552e\u3001\u71df\u92b7\u3001\u589e\u9577\u3001\u9867\u5ba2\u670d\u52d9\u4e43\u81f3\u5176\u4ed6\u7684\u4e92\u52d5\u5ba2\u6236\u9ad4\u9a57\u00a0\u2014 \u3002\u6642\u81f3\u4eca\u65e5\uff0c\u4e16\u754c\u5404\u5730\u7121\u6578\u7684\u958b\u767c\u4eba\u54e1\u548c\u4f01\u696d\u90fd\u5728\u4f7f\u7528Twilio\u70ba\u4ed6\u5011\u7684\u5ba2\u6236\u5275\u9020\u7368\u7279\u7684\u9ad4\u9a57\u3002\u6709\u95dcTwilio (NYSE: TWLO) \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u700f\u89bd\uff1awww.twilio.com<\/a>\u3002<\/p>\n

[1]\u00a0IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX – 2022, July 2022<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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