{"id":9196,"date":"2022-10-25T05:09:00","date_gmt":"2022-10-24T21:09:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e6%8e%8c%e8%88%96-boutir%e6%a6%ae%e7%8d%b2hkrtia-%e9%9b%b6%e5%94%ae%e5%89%b5%e6%96%b0%e5%a4%a7%e7%8d%8e%e7%94%a2%e5%93%81%e5%8f%8a%e6%96%b9%e6%a1%88-%e7%8d%8e%e9%a0%85\/9196"},"modified":"2022-10-25T05:09:00","modified_gmt":"2022-10-24T21:09:00","slug":"%e6%8e%8c%e8%88%96-boutir%e6%a6%ae%e7%8d%b2hkrtia-%e9%9b%b6%e5%94%ae%e5%89%b5%e6%96%b0%e5%a4%a7%e7%8d%8e%e7%94%a2%e5%93%81%e5%8f%8a%e6%96%b9%e6%a1%88-%e7%8d%8e%e9%a0%85","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e6%8e%8c%e8%88%96-boutir%e6%a6%ae%e7%8d%b2hkrtia-%e9%9b%b6%e5%94%ae%e5%89%b5%e6%96%b0%e5%a4%a7%e7%8d%8e%e7%94%a2%e5%93%81%e5%8f%8a%e6%96%b9%e6%a1%88-%e7%8d%8e%e9%a0%85\/9196","title":{"rendered":"\u638c\u8216 Boutir\u69ae\u7372HKRTIA &#8211; \u96f6\u552e\u5275\u65b0\u5927\u734e(\u7522\u54c1\u53ca\u65b9\u6848) \u734e\u9805"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2022\u5e7410\u670825\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212;\u00a0\u638c\u8216Boutir\u6b23\u7136\u5ba3\u4f48\uff0c\u672c\u516c\u53f8\u69ae\u7372\u9999\u6e2f\u96f6\u552e\u79d1\u6280\u5546\u6703\uff08Hong Kong Retail Technology Industry, HKRTIA) \u8209\u8fa6\u7684\u300c\u9999\u6e2f\u96f6\u552e\u79d1\u6280\u5275\u65b0\u5927\u734e\u300d\u4e4b\u300c\u96f6\u552e\u5275\u65b0\u5927\u734e\u00a0\u2013 \u7522\u54c1\u53ca\u65b9\u6848\u300d(Retail Innovation Product &amp; Solution) \u6b8a\u69ae\u3002\u80fd\u5920\u65bc\u82b8\u82b8\u5c0d\u624b\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5145\u5206\u80af\u5b9a\u4e86\u672c\u516c\u53f8\u7684\u767c\u5c55\u65b9\u5411\u3001\u5718\u968a\u7684\u5275\u65b0\u7cbe\u795e\u53ca\u80fd\u529b\u3002<\/p>\n<p>\u638c\u8216\u00a0Boutir \u7684\u5d84\u65b0\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d(Phygital) \u5546\u5e97\u00a0\uff0c\u6253\u7834\u50b3\u7d71\u7db2\u5e97\u7684\u898f\u9650\uff0c\u4f7f\u9867\u5ba2\u4e0d\u5fc5\u518d\u5c0d\u8457\u51b0\u51b7\u6c89\u60b6\u7684\u5716\u7247\u548c\u6587\u5b57\u55ae\u5411\u8cfc\u7269\uff0c\u5229\u7528\u53ef\u8cfc\u5f0f\u5f71\u7247\u00a0(Shoppable Video) \u548c\u53ef\u8cfc\u5f0f\u76f4\u64ad\u00a0(Shoppable Live) \u4ee4\u8cfc\u7269\u9ad4\u9a57\u66f4\u4e92\u52d5\uff0c\u66f4\u4eba\u6027\u5316\uff0c\u5c07\u7dda\u4e0b\u7684\u9ad4\u9a57\uff0c\u65bc\u7dda\u4e0a\u5448\u73fe\u3002\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u4ea6\u80fd\u52a0\u5f37\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4ee4\u9867\u5ba2\u5c0d\u5546\u54c1\u66f4\u6709\u4fe1\u5fc3\uff0c\u7a81\u7834\u9577\u4e45\u4ee5\u4f86\u7db2\u5e97\u751f\u610f\u7684\u6a3d\u9838\u3002<\/p>\n<p>\u638c\u8216\u00a0Boutir \u806f\u5408\u5275\u8fa6\u4eba\u4f55\u767e\u6210\u8868\u793a\uff1a\u300c\u638c\u8216\u975e\u5e38\u611f\u8b1d\u5c08\u696d\u8a55\u5be9\u7684\u80af\u5b9a\u3001\u5546\u6236\u7684\u4fe1\u4efb\u53ca\u5718\u968a\u7684\u52aa\u529b\u3002\u9867\u5ba2\u8cfc\u7269\u610f\u6b32\u8d8a\u898b\u53d7\u5f71\u7247\u5167\u5bb9\u5f71\u97ff\uff0c\u5c24\u5176\u662f\u5e74\u8f15\u5ba2\u7fa4\u3002\u904e\u5f80\u8a31\u591a\u54c1\u724c\u5546\u6236\u5617\u8a66\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u7684\u5f71\u7247\u548c\u76f4\u64ad\u8f49\u5316\u70ba\u7db2\u5e97\u751f\u610f\uff0c\u6295\u653e\u5927\u91cf\u8cc7\u6e90\u65bc\u5167\u5bb9\u88fd\u4f5c\u53ca\u5ee3\u544a\u5f15\u6d41\u4e0a\uff0c\u6210\u6548\u537b\u672a\u5982\u7406\u60f3\uff0c\u6b78\u6839\u7a76\u5e95\u5728\u65bc\u5ffd\u7565\u4e86\u9867\u5ba2\u8cfc\u7269\u9ad4\u9a57\uff0c\u56e0\u70ba\u793e\u4ea4\u5e73\u53f0\u8a2d\u8a08\u672c\u8eab\u4e26\u4e0d\u662f\u7528\u4f86\u8655\u7406\u4ea4\u6613\u8cb7\u8ce3\uff0c\u6240\u4ee5\u5bb9\u6613\u5c0e\u81f4\u751f\u610f\u6d41\u5931\u3002\u638c\u8216 Boutir \u7684\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u5c07\u793e\u4ea4\u5a92\u9ad4\u5f71\u7247\u53ca\u76f4\u64ad\u529f\u80fd\u6539\u826f\uff0c\u80fd\u8f15\u6613\u6574\u5408\u5230\u54c1\u724c\u7db2\u5e97\uff0c\u518d\u914d\u5408\u6211\u5011\u7d93\u9a57\u8c50\u5bcc\u7684\u5718\u968a\u5354\u52a9\u7b56\u5283\u5167\u5bb9\u548c\u88fd\u4f5c\uff0c\u5927\u5e45\u63d0\u5347\u54c1\u724c\u7db2\u5e97\u9867\u5ba2\u505c\u7559\u6642\u9593\u00a0(Average Dwell Time)\u3001\u5546\u54c1\u9ede\u64ca\u7387\u00a0(Product Click Rate) \u53ca\u8a02\u55ae\u50f9\u503c\u00a0(Average Order Value) \u3002\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u4ea6\u53ef\u5145\u7576\u63a8\u5ee3\u7db2\u7ad9\u00a0(Campaign Site) \uff0c\u4e0d\u5c11\u5927\u578b\u96f6\u552e\u5546\u3001\u54c1\u724c\u5546\u6236\u3001\u91d1\u878d\u6a5f\u69cb\u3001\u65c5\u884c\u793e\u53ca\u5c55\u89bd\u6a5f\u69cb\u5747\u5927\u611f\u8208\u8da3\uff0c\u65bc\u96d9\u5341\u4e00\u3001\u9ed1\u8272\u661f\u671f\u4e94\u53ca\u8056\u8a95\u7bc0\u7b49\u7bc0\u6176\u65e5\u5b50\u65e9\u8457\u5148\u6a5f\uff0c\u63a8\u5ee3\u696d\u52d9\u3002\u300d<\/p>\n<p>\u95dc\u65bc\u638c\u8216<\/p>\n<p>\u638c\u8216\u6210\u7acb\u65bc2015\u5e74\uff0c\u662f\u4ee5\u5f71\u7247\u70ba\u4e3b\u5c0e\u7684\u4e00\u7ad9\u5f0f\u7db2\u8216\u5e73\u53f0\uff0c\u5728\u9019\u500b\u5e73\u53f0\u4e0a\uff0c\u5546\u6236\u53ef\u4ee5\u8655\u7406\u958b\u8216\u3001\u65e5\u5e38\u71df\u904b\u3001\u62cd\u7247\u751a\u81f3\u76f4\u64ad\u5ba3\u50b3\u5546\u54c1\u3002\u5e73\u53f0\u4ee5\u300c\u5be6\u9ad4\u6578\u78bc\u300d\u00a0(Phygital) \u70ba\u5927\u524d\u63d0\uff0c\u5354\u52a9\u5e97\u4e3b\u5c07\u5be6\u9ad4\u5e97\u7684\u8cfc\u7269\u9ad4\u9a57\u5e36\u5230\u7db2\u5e97\uff0c\u66f4\u6dfb\u4eba\u6c23\u3002\u7e3d\u90e8\u8a2d\u65bc\u9999\u6e2f\uff0c\u76ee\u524d\u6709\u8d85\u904e15\u842c\u540d\u5546\u6236\u4f7f\u7528\u3002<\/p>\n<p>Website: <a href=\"https:\/\/www.boutir.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.boutir.com\/<\/a><\/p>\n<p>FB: <a href=\"https:\/\/www.facebook.com\/boutir.hk\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/boutir.hk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f2022\u5e7410\u670825\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0\u638c\u8216Boutir\u6b23\u7136\u5ba3\u4f48\uff0c\u672c\u516c\u53f8\u69ae\u7372\u9999\u6e2f\u96f6\u552e\u79d1\u6280\u5546\u6703\uff08Hong Kong Retail Technology Industry, HKRTIA) \u8209\u8fa6\u7684\u300c\u9999\u6e2f\u96f6\u552e\u79d1\u6280\u5275\u65b0\u5927\u734e\u300d\u4e4b\u300c\u96f6\u552e\u5275\u65b0\u5927\u734e\u00a0\u2013 \u7522\u54c1\u53ca\u65b9\u6848\u300d(Retail Innovation Product &amp; Solution) \u6b8a\u69ae\u3002\u80fd\u5920\u65bc\u82b8\u82b8\u5c0d\u624b\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5145\u5206\u80af\u5b9a\u4e86\u672c\u516c\u53f8\u7684\u767c\u5c55\u65b9\u5411\u3001\u5718\u968a\u7684\u5275\u65b0\u7cbe\u795e\u53ca\u80fd\u529b\u3002 \u638c\u8216\u00a0Boutir \u7684\u5d84\u65b0\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d(Phygital) \u5546\u5e97\u00a0\uff0c\u6253\u7834\u50b3\u7d71\u7db2\u5e97\u7684\u898f\u9650\uff0c\u4f7f\u9867\u5ba2\u4e0d\u5fc5\u518d\u5c0d\u8457\u51b0\u51b7\u6c89\u60b6\u7684\u5716\u7247\u548c\u6587\u5b57\u55ae\u5411\u8cfc\u7269\uff0c\u5229\u7528\u53ef\u8cfc\u5f0f\u5f71\u7247\u00a0(Shoppable Video) \u548c\u53ef\u8cfc\u5f0f\u76f4\u64ad\u00a0(Shoppable Live) \u4ee4\u8cfc\u7269\u9ad4\u9a57\u66f4\u4e92\u52d5\uff0c\u66f4\u4eba\u6027\u5316\uff0c\u5c07\u7dda\u4e0b\u7684\u9ad4\u9a57\uff0c\u65bc\u7dda\u4e0a\u5448\u73fe\u3002\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u4ea6\u80fd\u52a0\u5f37\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4ee4\u9867\u5ba2\u5c0d\u5546\u54c1\u66f4\u6709\u4fe1\u5fc3\uff0c\u7a81\u7834\u9577\u4e45\u4ee5\u4f86\u7db2\u5e97\u751f\u610f\u7684\u6a3d\u9838\u3002 \u638c\u8216\u00a0Boutir \u806f\u5408\u5275\u8fa6\u4eba\u4f55\u767e\u6210\u8868\u793a\uff1a\u300c\u638c\u8216\u975e\u5e38\u611f\u8b1d\u5c08\u696d\u8a55\u5be9\u7684\u80af\u5b9a\u3001\u5546\u6236\u7684\u4fe1\u4efb\u53ca\u5718\u968a\u7684\u52aa\u529b\u3002\u9867\u5ba2\u8cfc\u7269\u610f\u6b32\u8d8a\u898b\u53d7\u5f71\u7247\u5167\u5bb9\u5f71\u97ff\uff0c\u5c24\u5176\u662f\u5e74\u8f15\u5ba2\u7fa4\u3002\u904e\u5f80\u8a31\u591a\u54c1\u724c\u5546\u6236\u5617\u8a66\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u7684\u5f71\u7247\u548c\u76f4\u64ad\u8f49\u5316\u70ba\u7db2\u5e97\u751f\u610f\uff0c\u6295\u653e\u5927\u91cf\u8cc7\u6e90\u65bc\u5167\u5bb9\u88fd\u4f5c\u53ca\u5ee3\u544a\u5f15\u6d41\u4e0a\uff0c\u6210\u6548\u537b\u672a\u5982\u7406\u60f3\uff0c\u6b78\u6839\u7a76\u5e95\u5728\u65bc\u5ffd\u7565\u4e86\u9867\u5ba2\u8cfc\u7269\u9ad4\u9a57\uff0c\u56e0\u70ba\u793e\u4ea4\u5e73\u53f0\u8a2d\u8a08\u672c\u8eab\u4e26\u4e0d\u662f\u7528\u4f86\u8655\u7406\u4ea4\u6613\u8cb7\u8ce3\uff0c\u6240\u4ee5\u5bb9\u6613\u5c0e\u81f4\u751f\u610f\u6d41\u5931\u3002\u638c\u8216 Boutir \u7684\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u5c07\u793e\u4ea4\u5a92\u9ad4\u5f71\u7247\u53ca\u76f4\u64ad\u529f\u80fd\u6539\u826f\uff0c\u80fd\u8f15\u6613\u6574\u5408\u5230\u54c1\u724c\u7db2\u5e97\uff0c\u518d\u914d\u5408\u6211\u5011\u7d93\u9a57\u8c50\u5bcc\u7684\u5718\u968a\u5354\u52a9\u7b56\u5283\u5167\u5bb9\u548c\u88fd\u4f5c\uff0c\u5927\u5e45\u63d0\u5347\u54c1\u724c\u7db2\u5e97\u9867\u5ba2\u505c\u7559\u6642\u9593\u00a0(Average Dwell Time)\u3001\u5546\u54c1\u9ede\u64ca\u7387\u00a0(Product Click Rate) \u53ca\u8a02\u55ae\u50f9\u503c\u00a0(Average Order Value) \u3002\u300c\u5be6\u9ad4\u6578\u78bc\u5316\u300d\u5546\u5e97\u4ea6\u53ef\u5145\u7576\u63a8\u5ee3\u7db2\u7ad9\u00a0(Campaign Site) \uff0c\u4e0d\u5c11\u5927\u578b\u96f6\u552e\u5546\u3001\u54c1\u724c\u5546\u6236\u3001\u91d1\u878d\u6a5f\u69cb\u3001\u65c5\u884c\u793e\u53ca\u5c55\u89bd\u6a5f\u69cb\u5747\u5927\u611f\u8208\u8da3\uff0c\u65bc\u96d9\u5341\u4e00\u3001\u9ed1\u8272\u661f\u671f\u4e94\u53ca\u8056\u8a95\u7bc0\u7b49\u7bc0\u6176\u65e5\u5b50\u65e9\u8457\u5148\u6a5f\uff0c\u63a8\u5ee3\u696d\u52d9\u3002\u300d \u95dc\u65bc\u638c\u8216 \u638c\u8216\u6210\u7acb\u65bc2015\u5e74\uff0c\u662f\u4ee5\u5f71\u7247\u70ba\u4e3b\u5c0e\u7684\u4e00\u7ad9\u5f0f\u7db2\u8216\u5e73\u53f0\uff0c\u5728\u9019\u500b\u5e73\u53f0\u4e0a\uff0c\u5546\u6236\u53ef\u4ee5\u8655\u7406\u958b\u8216\u3001\u65e5\u5e38\u71df\u904b\u3001\u62cd\u7247\u751a\u81f3\u76f4\u64ad\u5ba3\u50b3\u5546\u54c1\u3002\u5e73\u53f0\u4ee5\u300c\u5be6\u9ad4\u6578\u78bc\u300d\u00a0(Phygital) \u70ba\u5927\u524d\u63d0\uff0c\u5354\u52a9\u5e97\u4e3b\u5c07\u5be6\u9ad4\u5e97\u7684\u8cfc\u7269\u9ad4\u9a57\u5e36\u5230\u7db2\u5e97\uff0c\u66f4\u6dfb\u4eba\u6c23\u3002\u7e3d\u90e8\u8a2d\u65bc\u9999\u6e2f\uff0c\u76ee\u524d\u6709\u8d85\u904e15\u842c\u540d\u5546\u6236\u4f7f\u7528\u3002 Website: https:\/\/www.boutir.com\/ FB: https:\/\/www.facebook.com\/boutir.hk<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u638c\u8216 Boutir\u69ae\u7372HKRTIA - \u96f6\u552e\u5275\u65b0\u5927\u734e(\u7522\u54c1\u53ca\u65b9\u6848) \u734e\u9805 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/%e6%8e%8c%e8%88%96-boutir%e6%a6%ae%e7%8d%b2hkrtia-%e9%9b%b6%e5%94%ae%e5%89%b5%e6%96%b0%e5%a4%a7%e7%8d%8e%e7%94%a2%e5%93%81%e5%8f%8a%e6%96%b9%e6%a1%88-%e7%8d%8e%e9%a0%85\/9196\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u638c\u8216 Boutir\u69ae\u7372HKRTIA - \u96f6\u552e\u5275\u65b0\u5927\u734e(\u7522\u54c1\u53ca\u65b9\u6848) \u734e\u9805 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u9999\u6e2f2022\u5e7410\u670825\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0\u638c\u8216Boutir\u6b23\u7136\u5ba3\u4f48\uff0c\u672c\u516c\u53f8\u69ae\u7372\u9999\u6e2f\u96f6\u552e\u79d1\u6280\u5546\u6703\uff08Hong Kong Retail Technology Industry, HKRTIA) 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