{"id":8505,"date":"2022-09-14T02:16:00","date_gmt":"2022-09-13T18:16:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505"},"modified":"2022-09-14T02:16:00","modified_gmt":"2022-09-13T18:16:00","slug":"%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505","title":{"rendered":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u65b0\u5fb7\u91cc<\/span><span class=\"legendSpanClass\">2022\u5e749\u670813\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; 9\u670812\u65e5\uff0c\u7531\u570b\u969b\u4e73\u54c1\u806f\u5408\u6703\uff08IDF\uff09\u4e3b\u8fa6\u7684\u300c2022\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5728\u5370\u5ea6\u65b0\u5fb7\u91cc\u8209\u884c\u3002\u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u4f5c\u70ba\u4e2d\u570b\u552f\u4e00\u4e73\u4f01\u4ee3\u8868\uff0c\u61c9\u9080\u767c\u8868\u4e86\u984c\u70ba\u300a\u5f15\u9818\u7da0\u8272\u767c\u5c55 \u5171\u8d74\u96f6\u78b3\u672a\u4f86\u300b\u7684\u8996\u983b\u6f14\u8b1b\uff0c\u4e26\u4ee5\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u70ba\u4e3b\u984c\u8207\u5609\u8cd3\u5c55\u958b\u8a0e\u8ad6\uff0c\u5206\u4eab\u4e2d\u570b\u4e73\u696d\u667a\u6167\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u672a\u4f86\u767c\u5c55\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1897618\/Photo1.html\" target=\"_blank\" rel=\"noopener\"><\/a><br \/><span>\u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u767c\u8868\u8996\u983b\u6f14\u8b1b<\/span><\/p>\n<\/div>\n<p>\u5cf0\u6703\u671f\u9593\uff0c\u5e74\u5ea6\u5168\u7403\u4e73\u696d\u6700\u5177\u542b\u91d1\u91cf\u7684\u734e\u9805IDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u6b63\u5f0f\u63ed\u66c9\uff0c\u4f0a\u5229\u300c\u4e73\u54c1\u4f01\u696d\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u69cb\u5efa\u548c\u61c9\u7528\u300d\u7372\u5f97\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\uff0c\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\u7372\u5f97\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\uff0c\u6210\u70ba\u672c\u6b21\u5cf0\u6703\u5168\u7403<span>\u552f\u4e00<\/span>\u69ae\u81ba\u300c\u96d9\u51a0\u300d\u7684\u4e73\u4f01\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4f0a\u5229\u662f\u4e2d\u570b\u4e73\u696d<span>\u552f\u4e00<\/span>\u4e00\u5bb6\u7372\u5f97IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u7684\u4f01\u696d\uff0c\u518d\u6b21\u7528\u5be6\u529b\u70ba\u4e2d\u570b\u4e73\u54c1\u54c1\u8cea\u8b49\u660e\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1897619\/Photo2.html\" target=\"_blank\" rel=\"noopener\"><\/a><br \/><span>\u4f0a\u5229\u6b50\u6d32\u5275\u65b0\u4e2d\u5fc3\u7e3d\u76e3Gerrit Smit\u535a\u58eb\u53c3\u52a0\u9812\u734e\u5100\u5f0f<\/span><\/p>\n<\/div>\n<p>IDF\u662f\u570b\u969b\u6027\u4e73\u696d\u5354\u6703\uff0c\u57281903\u5e74\u7b2c\u4e00\u5c46\u570b\u969b\u4e73\u696d\u5927\u6703\u4e0a\u6210\u7acb\uff0c\u670d\u52d9\u5168\u7403\u4e73\u696d\u5df2\u6709\u767e\u9918\u5e74\u6b77\u53f2\u3002\u76ee\u524d\uff0cIDF\u64c1\u670943\u500b\u6210\u54e1\u570b\uff0c\u5176\u6210\u54e1\u570b\u725b\u5976\u7522\u91cf\u4f54\u5168\u7403\u725b\u5976\u7e3d\u7522\u91cf\u768475%\u3002IDF\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u662f\u4e16\u754c\u6700\u5927\u7684\u4e73\u696d\u884c\u696d\u76db\u6703\u4e4b\u4e00\uff0c\u88ab\u8996\u70ba\u5168\u7403\u4e73\u696d\u767c\u5c55\u7684\u98a8\u5411\u6a19\u3002\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u671f\u9593\uff0c\u9812\u767cIDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u662f\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u8a72\u734e\u9805\u65e8\u5728\u9f13\u52f5\u4e73\u88fd\u54c1\u884c\u696d\u5275\u65b0\uff0c\u662f\u5168\u7403\u4e73\u88fd\u54c1\u884c\u696d\u6700\u5177\u5f71\u97ff\u529b\u548c\u6b0a\u5a01\u6027\u7684\u734e\u9805\uff0c\u4ee3\u8868\u4e86\u5e74\u5ea6\u884c\u696d\u767c\u5c55\u7684\u6700\u9ad8\u6210\u5c31\u3002<\/p>\n<p>\u672c\u5c46\u5cf0\u6703\u4ee5\u300c\u4e73\u88fd\u54c1\u4fc3\u9032\u71df\u990a\u8207\u6c11\u751f\u300d\u70ba\u4e3b\u984c\uff0c\u5438\u5f15\u4e86\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u653f\u5e9c\u5b98\u54e1\u3001\u4f01\u696d\u9ad8\u7ba1\u3001\u5c08\u5bb6\u5b78\u8005\u7b49\u903e\u5343\u540d\u4ee3\u8868\u51fa\u5e2d\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\u3002\u672c\u6b21\u53c3\u8207\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u662f\u4f0a\u5229\u96c6\u5718\u7e7c2013\u65e5\u672c\u6a6b\u6ff1\u6703\u8b70\u30012017\u82f1\u570b\u8c9d\u723e\u6cd5\u65af\u7279\u6703\u8b70\u30012018\u97d3\u570b\u5927\u7530\u6703\u8b70\u4e4b\u5f8c\uff0c\u7b2c\u56db\u6b21\u53d7\u9080\u51fa\u5e2d\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u4e26\u767c\u8868\u4e3b\u65e8\u6f14\u8b1b\u3002\u5728\u5168\u7403\u7d93\u6fdf\u9762\u81e8\u8af8\u591a\u4e0d\u78ba\u5b9a\u56e0\u7d20\u7684\u80cc\u666f\u4e0b\uff0c\u4f0a\u5229\u53d7\u9080\u5206\u4eab\u4f01\u696d\u767c\u5c55\u4e4b\u9053\u548c\u884c\u696d\u524d\u77bb\u7406\u5ff5\uff0c\u5c0d\u63a8\u52d5\u5168\u7403\u884c\u696d\u5065\u5eb7\u767c\u5c55\uff0c\u63d0\u632f\u884c\u696d\u4fe1\u5fc3\u5177\u6709\u7a4d\u6975\u610f\u7fa9\u3002<\/p>\n<p>\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u63a8\u52d5\u884c\u696d\u5275\u65b0\u767c\u5c55<\/p>\n<p>\u9762\u5c0d\u54c1\u8cea\u5316\u3001\u591a\u5143\u5316\u3001\u500b\u6027\u5316\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u4f0a\u5229\u59cb\u7d42\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u6301\u7e8c\u9032\u884c\u5275\u65b0\u63a2\u7d22\uff0c\u81f4\u529b\u65bc\u6253\u9020\u6eff\u8db3\u5168\u4eba\u7fa4\u3001\u5168\u751f\u547d\u9031\u671f\u3001\u5168\u6d88\u8cbb\u5834\u666f\u7684\u5065\u5eb7\u7522\u54c1\u3002<\/p>\n<p>\u98df\u54c1\u5b89\u5168\u662f\u98df\u54c1\u4f01\u696d\u7684\u751f\u547d\u7dda\uff0c\u95dc\u4fc2\u5230\u6d88\u8cbb\u8005\u820c\u5c16\u4e0a\u7684\u5b89\u5168\u3002\u570d\u7e5e\u5168\u93c8\u689d\u98df\u54c1\u5b89\u5168\u7ba1\u7406\uff0c\u4f0a\u5229\u5728\u884c\u696d\u5167\u9996\u5275\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\uff0c\u5c07\u98df\u54c1\u5b89\u5168\u65e9\u671f\u98a8\u96aa\u8b58\u5225\u7cfb\u7d71\u3001\u4e09\u7d1a\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u76e3\u6e2c\u9ad4\u7cfb\u4ee5\u53ca\u968e\u68af\u5f0f\u8cea\u91cf\u63a7\u5236\u6a19\u6e96\u4e09\u9805\u6838\u5fc3\u6280\u8853\u6709\u6a5f\u7d50\u5408\uff0c\u7a81\u7834\u4e86\u4e73\u54c1\u884c\u696d\u9577\u671f\u5b58\u5728\u7684\u98a8\u96aa\u8b58\u5225\u3001\u76e3\u6e2c\u548c\u9810\u8b66\u96e3\u984c\uff0c\u5be6\u73fe\u5f9e\u7530\u9593\u5230\u9910\u684c\u5168\u93c8\u689d\u7684\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u96b1\u60a3\u9632\u63a7\uff0c\u78ba\u4fdd\u98df\u54c1\u5b89\u5168\u548c\u54c1\u8cea\u9818\u5148\u3002\u76ee\u524d\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\u5df2\u5728\u4f0a\u5229\u904b\u884c6\u5e74\uff0c\u5be6\u73fe\u8cea\u91cf\u7ba1\u7406\u6a19\u6e96\u9054\u5230\u4e16\u754c\u4e00\u6d41\u6c34\u5e73\uff0c\u65ac\u7372IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u53ef\u8b02\u5be6\u81f3\u540d\u6b78\u3002<\/p>\n<p>\u4f0a\u5229\u6d1e\u5bdf\u5152\u7ae5\u300c\u542e\u5438\u6bcd\u4e73\u300d\u7684\u672c\u80fd\uff0c\u5275\u65b0\u7522\u54c1\u914d\u65b9\u548c\u6838\u5fc3\u6280\u8853\uff0c\u5c07\u542b\u6709\u8c50\u5bcc\u71df\u990a\u7684\u5976\u916a\u8b8a\u70ba\u6d41\u52d5\u8cea\u5730\uff0c\u884c\u696d\u9996\u5275\u5168\u65b0\u7684\u5976\u916a\u7522\u54c1\u5f62\u5f0f\uff0c\u63a8\u51fa\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\uff0c\u63d0\u5347\u5152\u7ae5\u98df\u7528\u5976\u916a\u9ad4\u9a57\uff0c\u63a8\u51fa\u9996\u5e74\u5c31\u7372\u5f97\u6578\u767e\u842c\u6d88\u8cbb\u8005\u7684\u9752\u775e\uff0c\u6975\u5927\u5730\u5e36\u52d5\u4e86\u884c\u696d\u7684\u5275\u65b0\u767c\u5c55\uff0c\u6210\u529f\u65ac\u7372IDF\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u300c\u4f0a\u5229\u4f4e\u6eab\u6ec5\u83cc\u6fc3\u7e2e\u6280\u8853\u300d\u548c\u300c\u4f0a\u5229QQ\u661f\u5152\u7ae5\u7cbe\u6e96\u71df\u990a\u5275\u65b0\u300d\u5206\u5225\u7372\u5f97\u300c\u53ef\u6301\u7e8c\u52a0\u5de5\u5275\u65b0\u734e\u300d\u548c\u300c\u6d88\u8cbb\u8005\u71df\u990a\u5275\u65b0\u734e\u300d\u63d0\u540d\u3002<\/p>\n<p>\u5f15\u9818\u7da0\u8272\u767c\u5c55\uff0c\u5171\u8d74\u96f6\u78b3\u672a\u4f86<\/p>\n<p>\u53ef\u6301\u7e8c\u767c\u5c55\u3001\u7da0\u8272\u8f49\u578b\u5df2\u7d93\u6210\u70ba\u5168\u7403\u5171\u8b58\u3002\u5c0d\u65bc\u4e73\u696d\u672a\u4f86\u767c\u5c55\u8da8\u52e2\uff0c\u5f35\u528d\u79cb\u5728\u6f14\u8b1b\u4e2d\u8868\u793a\uff1a\u300c\u9762\u5411\u672a\u4f86\uff0c\u4e73\u696d\u8981\u4ee5\u7da0\u8272\u767c\u5c55\u7406\u5ff5\u70ba\u5f15\u9818\uff0c\u4ee5\u6578\u5b57\u5316\u8f49\u578b\u70ba\u6293\u624b\uff0c\u6253\u9020\u96f6\u78b3\u7522\u54c1\u3001\u69cb\u5efa\u96f6\u78b3\u7522\u696d\u93c8\u3001\u5171\u5275\u96f6\u78b3\u672a\u4f86\uff0c\u63a8\u52d5\u5168\u7403\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u70ba\u4e16\u754c\u7d93\u6fdf\u767c\u5c55\u6ce8\u5165\u65b0\u52d5\u80fd\u3002\u300d<\/p>\n<p>\u4e73\u88fd\u54c1\u7522\u696d\u93c8\u689d\u9577\uff0c\u78b3\u8db3\u8de1\u8986\u84cb\u7a2e\u690d\u3001\u990a\u6b96\u3001\u52a0\u5de5\u3001\u7269\u6d41\u3001\u92b7\u552e\u7b49\u773e\u591a\u74b0\u7bc0\uff0c\u5be6\u73fe\u4e73\u696d\u78b3\u4e2d\u548c\uff0c\u9700\u8981\u767c\u63ee\u9f8d\u982d\u4f01\u696d\u7684\u5f15\u9818\u4f5c\u7528\uff0c\u4e0d\u65b7\u52a0\u5f37\u5168\u7522\u696d\u93c8\u7684\u7da0\u8272\u7ba1\u7406\u3002\u8fc4\u4eca\u70ba\u6b62\uff0c\u4f0a\u5229\u5df2\u9023\u7e8c12\u5e74\u958b\u5c55\u78b3\u76e4\u67e5\uff0c\u6210\u529f\u6253\u9020\u96f6\u78b3\u725b\u5976\u3001\u96f6\u78b3\u9178\u5976\u3001\u96f6\u78b3\u5976\u7c89\u3001\u96f6\u78b3\u51b0\u6dc7\u6dcb\u7b49\u591a\u6b3e\u96f6\u78b3\u7522\u54c1\uff0c\u904b\u7528\u6578\u5b57\u5316\u3001\u667a\u80fd\u5316\u6280\u8853\u5efa\u8a2d\u667a\u6167\u7267\u5834\u3001\u96f6\u78b3\u5de5\u5ee0\uff0c\u767c\u8d77\u96f6\u78b3\u806f\u76df\uff0c\u767c\u4f48\u96f6\u78b3\u8def\u7dda\u5716\uff0c\u5e36\u52d5\u5168\u7522\u696d\u93c8\u5171\u8d74\u96f6\u78b3\u4e4b\u7d04\u30027\u670812\u65e5\uff0c\u4f0a\u5229\u73fe\u4ee3\u667a\u6167\u5065\u5eb7\u8c37\u5168\u7403\u667a\u80fd\u88fd\u9020\u7522\u696d\u5712\u6b63\u5f0f\u6295\u7522\uff0c\u6a19\u8a8c\u8457\u4e2d\u570b<span>\u9996\u500b<\/span>\u96f6\u78b3\u7522\u57ce\u878d\u5408\u793a\u7bc4\u5340\u6295\u5165\u904b\u71df\u3002<\/p>\n<p>\u5728\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u5c0d\u8a71\u4e2d\uff0c\u5f35\u528d\u79cb\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u767c\u8868\u4e86\u5c0d\u4e73\u696d\u672a\u4f86\u767c\u5c55\u7684\u770b\u6cd5\uff1a\u300c\u672a\u4f86\uff0c\u4e73\u696d\u5c07\u66f4\u5065\u5eb7\u3001\u66f4\u7da0\u8272\u3001\u66f4\u667a\u6167\uff0c\u4f46\u6b78\u6839\u7d50\u5e95\uff0c\u4e73\u696d\u4f5c\u70ba\u6839\u690d\u81ea\u7136\u3001\u5b88\u8b77\u5065\u5eb7\u7684\u6c11\u751f\u7522\u696d\uff0c\u5fc5\u9808\u627f\u64d4\u66f4\u591a\u7684\u793e\u6703\u8cac\u4efb\uff0c\u69cb\u5efa\u7da0\u8272\u767c\u5c55\u6a21\u5f0f\uff0c\u5c0d\u4eba\u985e\u53ef\u6301\u7e8c\u767c\u5c55\u505a\u51fa\u66f4\u5927\u7684\u8ca2\u737b\u3002\u300d<\/p>\n<p>\u8fd1\u671f\u4f0a\u5229\u6377\u5831\u983b\u50b3\u30026\u6708\uff0c\u5728\u7b2c15\u5c46\u5168\u7403\u4e73\u696d\u5927\u6703\u4e0a\uff0c\u4f0a\u5229\u65ac\u7372\u516d\u9805\u4e16\u754c\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u87ec\u806f\u5168\u7403\u4e73\u696d\u7b2c\u4e00\uff1b8\u6708\uff0c\u4f0a\u5229\u5728Brand Finance\u300c2022\u5e74\u5168\u7403\u6700\u5177\u50f9\u503c\u4e73\u54c1\u54c1\u724c10\u5f37\u300d\u699c\u55ae\u4e2d\u518d\u5ea6\u596a\u51a0\uff1b\u540c\u6708\uff0c\u8377\u862d\u5408\u4f5c\u9280\u884c\u516c\u4f48\u300c2022\u5e74\u5168\u7403\u4e73\u696d20\u5f37\u300d\uff0c\u4f0a\u5229\u9023\u7e8c3\u5e74\u7a69\u5c45\u300c\u5168\u7403\u4e73\u696d\u4e94\u5f37\u300d\uff0c\u9023\u7e8c9\u5e74\u4fdd\u6301\u300c\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\u300d\u3002\u7121\u8ad6\u662f\u5275\u65b0\u5be6\u529b\u3001\u54c1\u724c\u50f9\u503c\u9084\u662f\u696d\u7e3e\u8868\u73fe\uff0c\u4f0a\u5229\u4e73\u696d\u9f8d\u982d\u5730\u4f4d\u6108\u52a0\u978f\u56fa\uff0c\u884c\u696d\u300c\u4e00\u8d85\u591a\u5f37\u300d\u68af\u968a\u52a0\u901f\u5206\u5316\u3002<\/p>\n<p>\u5c0d\u65bc\u4f0a\u5229\u7684\u5275\u65b0\u767c\u5c55\uff0cIDF\u4e2d\u570b\u570b\u5bb6\u59d4\u54e1\u6703\u540d\u8b7d\u4e3b\u5e2d\u5b8b\u6606\u5ca1\u8868\u793a\uff1a\u300c\u6211\u95dc\u6ce8\u5230\u8377\u862d\u5408\u4f5c\u9280\u884c\u525b\u525b\u516c\u4f48\u7684\u300e\u5168\u7403\u4e73\u696d20\u5f37\u300f\u699c\u55ae\uff0c\u4f0a\u5229\u7a69\u5c45\u5168\u7403\u4e73\u696d5\u5f37\u3001\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\uff0c\u4e5f\u662f\u699c\u55ae\u4e2d\u589e\u901f\u6700\u5feb\u7684\u4f01\u696d\u3002\u4f0a\u5229\u7684\u6210\u529f\u5728\u65bc\uff0c\u5805\u6301\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u767c\u63ee\u5168\u7522\u696d\u93c8\u7af6\u722d\u512a\u52e2\uff0c\u6301\u7e8c\u5f15\u9818\u884c\u696d\u767c\u5c55\u8da8\u52e2\u3002\u6b64\u6b21\u65ac\u7372IDF\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u662f\u4f01\u696d\u7d9c\u5408\u5be6\u529b\u7684\u9ad4\u73fe\uff0c\u4e5f\u5c55\u793a\u4e86\u4e2d\u570b\u4e73\u696d\u9ad8\u8cea\u91cf\u767c\u5c55\u7684\u6700\u65b0\u6210\u679c\u3002\u300d<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u5fb7\u91cc2022\u5e749\u670813\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 9\u670812\u65e5\uff0c\u7531\u570b\u969b\u4e73\u54c1\u806f\u5408\u6703\uff08IDF\uff09\u4e3b\u8fa6\u7684\u300c2022\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5728\u5370\u5ea6\u65b0\u5fb7\u91cc\u8209\u884c\u3002\u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u4f5c\u70ba\u4e2d\u570b\u552f\u4e00\u4e73\u4f01\u4ee3\u8868\uff0c\u61c9\u9080\u767c\u8868\u4e86\u984c\u70ba\u300a\u5f15\u9818\u7da0\u8272\u767c\u5c55 \u5171\u8d74\u96f6\u78b3\u672a\u4f86\u300b\u7684\u8996\u983b\u6f14\u8b1b\uff0c\u4e26\u4ee5\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u70ba\u4e3b\u984c\u8207\u5609\u8cd3\u5c55\u958b\u8a0e\u8ad6\uff0c\u5206\u4eab\u4e2d\u570b\u4e73\u696d\u667a\u6167\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u672a\u4f86\u767c\u5c55\u3002 \u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u767c\u8868\u8996\u983b\u6f14\u8b1b \u5cf0\u6703\u671f\u9593\uff0c\u5e74\u5ea6\u5168\u7403\u4e73\u696d\u6700\u5177\u542b\u91d1\u91cf\u7684\u734e\u9805IDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u6b63\u5f0f\u63ed\u66c9\uff0c\u4f0a\u5229\u300c\u4e73\u54c1\u4f01\u696d\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u69cb\u5efa\u548c\u61c9\u7528\u300d\u7372\u5f97\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\uff0c\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\u7372\u5f97\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\uff0c\u6210\u70ba\u672c\u6b21\u5cf0\u6703\u5168\u7403\u552f\u4e00\u69ae\u81ba\u300c\u96d9\u51a0\u300d\u7684\u4e73\u4f01\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4f0a\u5229\u662f\u4e2d\u570b\u4e73\u696d\u552f\u4e00\u4e00\u5bb6\u7372\u5f97IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u7684\u4f01\u696d\uff0c\u518d\u6b21\u7528\u5be6\u529b\u70ba\u4e2d\u570b\u4e73\u54c1\u54c1\u8cea\u8b49\u660e\u3002 \u4f0a\u5229\u6b50\u6d32\u5275\u65b0\u4e2d\u5fc3\u7e3d\u76e3Gerrit Smit\u535a\u58eb\u53c3\u52a0\u9812\u734e\u5100\u5f0f IDF\u662f\u570b\u969b\u6027\u4e73\u696d\u5354\u6703\uff0c\u57281903\u5e74\u7b2c\u4e00\u5c46\u570b\u969b\u4e73\u696d\u5927\u6703\u4e0a\u6210\u7acb\uff0c\u670d\u52d9\u5168\u7403\u4e73\u696d\u5df2\u6709\u767e\u9918\u5e74\u6b77\u53f2\u3002\u76ee\u524d\uff0cIDF\u64c1\u670943\u500b\u6210\u54e1\u570b\uff0c\u5176\u6210\u54e1\u570b\u725b\u5976\u7522\u91cf\u4f54\u5168\u7403\u725b\u5976\u7e3d\u7522\u91cf\u768475%\u3002IDF\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u662f\u4e16\u754c\u6700\u5927\u7684\u4e73\u696d\u884c\u696d\u76db\u6703\u4e4b\u4e00\uff0c\u88ab\u8996\u70ba\u5168\u7403\u4e73\u696d\u767c\u5c55\u7684\u98a8\u5411\u6a19\u3002\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u671f\u9593\uff0c\u9812\u767cIDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u662f\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u8a72\u734e\u9805\u65e8\u5728\u9f13\u52f5\u4e73\u88fd\u54c1\u884c\u696d\u5275\u65b0\uff0c\u662f\u5168\u7403\u4e73\u88fd\u54c1\u884c\u696d\u6700\u5177\u5f71\u97ff\u529b\u548c\u6b0a\u5a01\u6027\u7684\u734e\u9805\uff0c\u4ee3\u8868\u4e86\u5e74\u5ea6\u884c\u696d\u767c\u5c55\u7684\u6700\u9ad8\u6210\u5c31\u3002 \u672c\u5c46\u5cf0\u6703\u4ee5\u300c\u4e73\u88fd\u54c1\u4fc3\u9032\u71df\u990a\u8207\u6c11\u751f\u300d\u70ba\u4e3b\u984c\uff0c\u5438\u5f15\u4e86\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u653f\u5e9c\u5b98\u54e1\u3001\u4f01\u696d\u9ad8\u7ba1\u3001\u5c08\u5bb6\u5b78\u8005\u7b49\u903e\u5343\u540d\u4ee3\u8868\u51fa\u5e2d\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\u3002\u672c\u6b21\u53c3\u8207\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u662f\u4f0a\u5229\u96c6\u5718\u7e7c2013\u65e5\u672c\u6a6b\u6ff1\u6703\u8b70\u30012017\u82f1\u570b\u8c9d\u723e\u6cd5\u65af\u7279\u6703\u8b70\u30012018\u97d3\u570b\u5927\u7530\u6703\u8b70\u4e4b\u5f8c\uff0c\u7b2c\u56db\u6b21\u53d7\u9080\u51fa\u5e2d\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u4e26\u767c\u8868\u4e3b\u65e8\u6f14\u8b1b\u3002\u5728\u5168\u7403\u7d93\u6fdf\u9762\u81e8\u8af8\u591a\u4e0d\u78ba\u5b9a\u56e0\u7d20\u7684\u80cc\u666f\u4e0b\uff0c\u4f0a\u5229\u53d7\u9080\u5206\u4eab\u4f01\u696d\u767c\u5c55\u4e4b\u9053\u548c\u884c\u696d\u524d\u77bb\u7406\u5ff5\uff0c\u5c0d\u63a8\u52d5\u5168\u7403\u884c\u696d\u5065\u5eb7\u767c\u5c55\uff0c\u63d0\u632f\u884c\u696d\u4fe1\u5fc3\u5177\u6709\u7a4d\u6975\u610f\u7fa9\u3002 \u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u63a8\u52d5\u884c\u696d\u5275\u65b0\u767c\u5c55 \u9762\u5c0d\u54c1\u8cea\u5316\u3001\u591a\u5143\u5316\u3001\u500b\u6027\u5316\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u4f0a\u5229\u59cb\u7d42\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u6301\u7e8c\u9032\u884c\u5275\u65b0\u63a2\u7d22\uff0c\u81f4\u529b\u65bc\u6253\u9020\u6eff\u8db3\u5168\u4eba\u7fa4\u3001\u5168\u751f\u547d\u9031\u671f\u3001\u5168\u6d88\u8cbb\u5834\u666f\u7684\u5065\u5eb7\u7522\u54c1\u3002 \u98df\u54c1\u5b89\u5168\u662f\u98df\u54c1\u4f01\u696d\u7684\u751f\u547d\u7dda\uff0c\u95dc\u4fc2\u5230\u6d88\u8cbb\u8005\u820c\u5c16\u4e0a\u7684\u5b89\u5168\u3002\u570d\u7e5e\u5168\u93c8\u689d\u98df\u54c1\u5b89\u5168\u7ba1\u7406\uff0c\u4f0a\u5229\u5728\u884c\u696d\u5167\u9996\u5275\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\uff0c\u5c07\u98df\u54c1\u5b89\u5168\u65e9\u671f\u98a8\u96aa\u8b58\u5225\u7cfb\u7d71\u3001\u4e09\u7d1a\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u76e3\u6e2c\u9ad4\u7cfb\u4ee5\u53ca\u968e\u68af\u5f0f\u8cea\u91cf\u63a7\u5236\u6a19\u6e96\u4e09\u9805\u6838\u5fc3\u6280\u8853\u6709\u6a5f\u7d50\u5408\uff0c\u7a81\u7834\u4e86\u4e73\u54c1\u884c\u696d\u9577\u671f\u5b58\u5728\u7684\u98a8\u96aa\u8b58\u5225\u3001\u76e3\u6e2c\u548c\u9810\u8b66\u96e3\u984c\uff0c\u5be6\u73fe\u5f9e\u7530\u9593\u5230\u9910\u684c\u5168\u93c8\u689d\u7684\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u96b1\u60a3\u9632\u63a7\uff0c\u78ba\u4fdd\u98df\u54c1\u5b89\u5168\u548c\u54c1\u8cea\u9818\u5148\u3002\u76ee\u524d\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\u5df2\u5728\u4f0a\u5229\u904b\u884c6\u5e74\uff0c\u5be6\u73fe\u8cea\u91cf\u7ba1\u7406\u6a19\u6e96\u9054\u5230\u4e16\u754c\u4e00\u6d41\u6c34\u5e73\uff0c\u65ac\u7372IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u53ef\u8b02\u5be6\u81f3\u540d\u6b78\u3002 \u4f0a\u5229\u6d1e\u5bdf\u5152\u7ae5\u300c\u542e\u5438\u6bcd\u4e73\u300d\u7684\u672c\u80fd\uff0c\u5275\u65b0\u7522\u54c1\u914d\u65b9\u548c\u6838\u5fc3\u6280\u8853\uff0c\u5c07\u542b\u6709\u8c50\u5bcc\u71df\u990a\u7684\u5976\u916a\u8b8a\u70ba\u6d41\u52d5\u8cea\u5730\uff0c\u884c\u696d\u9996\u5275\u5168\u65b0\u7684\u5976\u916a\u7522\u54c1\u5f62\u5f0f\uff0c\u63a8\u51fa\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\uff0c\u63d0\u5347\u5152\u7ae5\u98df\u7528\u5976\u916a\u9ad4\u9a57\uff0c\u63a8\u51fa\u9996\u5e74\u5c31\u7372\u5f97\u6578\u767e\u842c\u6d88\u8cbb\u8005\u7684\u9752\u775e\uff0c\u6975\u5927\u5730\u5e36\u52d5\u4e86\u884c\u696d\u7684\u5275\u65b0\u767c\u5c55\uff0c\u6210\u529f\u65ac\u7372IDF\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\u3002 \u6b64\u5916\uff0c\u300c\u4f0a\u5229\u4f4e\u6eab\u6ec5\u83cc\u6fc3\u7e2e\u6280\u8853\u300d\u548c\u300c\u4f0a\u5229QQ\u661f\u5152\u7ae5\u7cbe\u6e96\u71df\u990a\u5275\u65b0\u300d\u5206\u5225\u7372\u5f97\u300c\u53ef\u6301\u7e8c\u52a0\u5de5\u5275\u65b0\u734e\u300d\u548c\u300c\u6d88\u8cbb\u8005\u71df\u990a\u5275\u65b0\u734e\u300d\u63d0\u540d\u3002 \u5f15\u9818\u7da0\u8272\u767c\u5c55\uff0c\u5171\u8d74\u96f6\u78b3\u672a\u4f86 \u53ef\u6301\u7e8c\u767c\u5c55\u3001\u7da0\u8272\u8f49\u578b\u5df2\u7d93\u6210\u70ba\u5168\u7403\u5171\u8b58\u3002\u5c0d\u65bc\u4e73\u696d\u672a\u4f86\u767c\u5c55\u8da8\u52e2\uff0c\u5f35\u528d\u79cb\u5728\u6f14\u8b1b\u4e2d\u8868\u793a\uff1a\u300c\u9762\u5411\u672a\u4f86\uff0c\u4e73\u696d\u8981\u4ee5\u7da0\u8272\u767c\u5c55\u7406\u5ff5\u70ba\u5f15\u9818\uff0c\u4ee5\u6578\u5b57\u5316\u8f49\u578b\u70ba\u6293\u624b\uff0c\u6253\u9020\u96f6\u78b3\u7522\u54c1\u3001\u69cb\u5efa\u96f6\u78b3\u7522\u696d\u93c8\u3001\u5171\u5275\u96f6\u78b3\u672a\u4f86\uff0c\u63a8\u52d5\u5168\u7403\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u70ba\u4e16\u754c\u7d93\u6fdf\u767c\u5c55\u6ce8\u5165\u65b0\u52d5\u80fd\u3002\u300d \u4e73\u88fd\u54c1\u7522\u696d\u93c8\u689d\u9577\uff0c\u78b3\u8db3\u8de1\u8986\u84cb\u7a2e\u690d\u3001\u990a\u6b96\u3001\u52a0\u5de5\u3001\u7269\u6d41\u3001\u92b7\u552e\u7b49\u773e\u591a\u74b0\u7bc0\uff0c\u5be6\u73fe\u4e73\u696d\u78b3\u4e2d\u548c\uff0c\u9700\u8981\u767c\u63ee\u9f8d\u982d\u4f01\u696d\u7684\u5f15\u9818\u4f5c\u7528\uff0c\u4e0d\u65b7\u52a0\u5f37\u5168\u7522\u696d\u93c8\u7684\u7da0\u8272\u7ba1\u7406\u3002\u8fc4\u4eca\u70ba\u6b62\uff0c\u4f0a\u5229\u5df2\u9023\u7e8c12\u5e74\u958b\u5c55\u78b3\u76e4\u67e5\uff0c\u6210\u529f\u6253\u9020\u96f6\u78b3\u725b\u5976\u3001\u96f6\u78b3\u9178\u5976\u3001\u96f6\u78b3\u5976\u7c89\u3001\u96f6\u78b3\u51b0\u6dc7\u6dcb\u7b49\u591a\u6b3e\u96f6\u78b3\u7522\u54c1\uff0c\u904b\u7528\u6578\u5b57\u5316\u3001\u667a\u80fd\u5316\u6280\u8853\u5efa\u8a2d\u667a\u6167\u7267\u5834\u3001\u96f6\u78b3\u5de5\u5ee0\uff0c\u767c\u8d77\u96f6\u78b3\u806f\u76df\uff0c\u767c\u4f48\u96f6\u78b3\u8def\u7dda\u5716\uff0c\u5e36\u52d5\u5168\u7522\u696d\u93c8\u5171\u8d74\u96f6\u78b3\u4e4b\u7d04\u30027\u670812\u65e5\uff0c\u4f0a\u5229\u73fe\u4ee3\u667a\u6167\u5065\u5eb7\u8c37\u5168\u7403\u667a\u80fd\u88fd\u9020\u7522\u696d\u5712\u6b63\u5f0f\u6295\u7522\uff0c\u6a19\u8a8c\u8457\u4e2d\u570b\u9996\u500b\u96f6\u78b3\u7522\u57ce\u878d\u5408\u793a\u7bc4\u5340\u6295\u5165\u904b\u71df\u3002 \u5728\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u5c0d\u8a71\u4e2d\uff0c\u5f35\u528d\u79cb\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u767c\u8868\u4e86\u5c0d\u4e73\u696d\u672a\u4f86\u767c\u5c55\u7684\u770b\u6cd5\uff1a\u300c\u672a\u4f86\uff0c\u4e73\u696d\u5c07\u66f4\u5065\u5eb7\u3001\u66f4\u7da0\u8272\u3001\u66f4\u667a\u6167\uff0c\u4f46\u6b78\u6839\u7d50\u5e95\uff0c\u4e73\u696d\u4f5c\u70ba\u6839\u690d\u81ea\u7136\u3001\u5b88\u8b77\u5065\u5eb7\u7684\u6c11\u751f\u7522\u696d\uff0c\u5fc5\u9808\u627f\u64d4\u66f4\u591a\u7684\u793e\u6703\u8cac\u4efb\uff0c\u69cb\u5efa\u7da0\u8272\u767c\u5c55\u6a21\u5f0f\uff0c\u5c0d\u4eba\u985e\u53ef\u6301\u7e8c\u767c\u5c55\u505a\u51fa\u66f4\u5927\u7684\u8ca2\u737b\u3002\u300d \u8fd1\u671f\u4f0a\u5229\u6377\u5831\u983b\u50b3\u30026\u6708\uff0c\u5728\u7b2c15\u5c46\u5168\u7403\u4e73\u696d\u5927\u6703\u4e0a\uff0c\u4f0a\u5229\u65ac\u7372\u516d\u9805\u4e16\u754c\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u87ec\u806f\u5168\u7403\u4e73\u696d\u7b2c\u4e00\uff1b8\u6708\uff0c\u4f0a\u5229\u5728Brand Finance\u300c2022\u5e74\u5168\u7403\u6700\u5177\u50f9\u503c\u4e73\u54c1\u54c1\u724c10\u5f37\u300d\u699c\u55ae\u4e2d\u518d\u5ea6\u596a\u51a0\uff1b\u540c\u6708\uff0c\u8377\u862d\u5408\u4f5c\u9280\u884c\u516c\u4f48\u300c2022\u5e74\u5168\u7403\u4e73\u696d20\u5f37\u300d\uff0c\u4f0a\u5229\u9023\u7e8c3\u5e74\u7a69\u5c45\u300c\u5168\u7403\u4e73\u696d\u4e94\u5f37\u300d\uff0c\u9023\u7e8c9\u5e74\u4fdd\u6301\u300c\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\u300d\u3002\u7121\u8ad6\u662f\u5275\u65b0\u5be6\u529b\u3001\u54c1\u724c\u50f9\u503c\u9084\u662f\u696d\u7e3e\u8868\u73fe\uff0c\u4f0a\u5229\u4e73\u696d\u9f8d\u982d\u5730\u4f4d\u6108\u52a0\u978f\u56fa\uff0c\u884c\u696d\u300c\u4e00\u8d85\u591a\u5f37\u300d\u68af\u968a\u52a0\u901f\u5206\u5316\u3002 \u5c0d\u65bc\u4f0a\u5229\u7684\u5275\u65b0\u767c\u5c55\uff0cIDF\u4e2d\u570b\u570b\u5bb6\u59d4\u54e1\u6703\u540d\u8b7d\u4e3b\u5e2d\u5b8b\u6606\u5ca1\u8868\u793a\uff1a\u300c\u6211\u95dc\u6ce8\u5230\u8377\u862d\u5408\u4f5c\u9280\u884c\u525b\u525b\u516c\u4f48\u7684\u300e\u5168\u7403\u4e73\u696d20\u5f37\u300f\u699c\u55ae\uff0c\u4f0a\u5229\u7a69\u5c45\u5168\u7403\u4e73\u696d5\u5f37\u3001\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\uff0c\u4e5f\u662f\u699c\u55ae\u4e2d\u589e\u901f\u6700\u5feb\u7684\u4f01\u696d\u3002\u4f0a\u5229\u7684\u6210\u529f\u5728\u65bc\uff0c\u5805\u6301\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u767c\u63ee\u5168\u7522\u696d\u93c8\u7af6\u722d\u512a\u52e2\uff0c\u6301\u7e8c\u5f15\u9818\u884c\u696d\u767c\u5c55\u8da8\u52e2\u3002\u6b64\u6b21\u65ac\u7372IDF\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u662f\u4f01\u696d\u7d9c\u5408\u5be6\u529b\u7684\u9ad4\u73fe\uff0c\u4e5f\u5c55\u793a\u4e86\u4e2d\u570b\u4e73\u696d\u9ad8\u8cea\u91cf\u767c\u5c55\u7684\u6700\u65b0\u6210\u679c\u3002\u300d<\/p>\n","protected":false},"author":0,"featured_media":8506,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u65b0\u5fb7\u91cc2022\u5e749\u670813\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 9\u670812\u65e5\uff0c\u7531\u570b\u969b\u4e73\u54c1\u806f\u5408\u6703\uff08IDF\uff09\u4e3b\u8fa6\u7684\u300c2022\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5728\u5370\u5ea6\u65b0\u5fb7\u91cc\u8209\u884c\u3002\u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u4f5c\u70ba\u4e2d\u570b\u552f\u4e00\u4e73\u4f01\u4ee3\u8868\uff0c\u61c9\u9080\u767c\u8868\u4e86\u984c\u70ba\u300a\u5f15\u9818\u7da0\u8272\u767c\u5c55 \u5171\u8d74\u96f6\u78b3\u672a\u4f86\u300b\u7684\u8996\u983b\u6f14\u8b1b\uff0c\u4e26\u4ee5\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u70ba\u4e3b\u984c\u8207\u5609\u8cd3\u5c55\u958b\u8a0e\u8ad6\uff0c\u5206\u4eab\u4e2d\u570b\u4e73\u696d\u667a\u6167\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u672a\u4f86\u767c\u5c55\u3002 \u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u767c\u8868\u8996\u983b\u6f14\u8b1b \u5cf0\u6703\u671f\u9593\uff0c\u5e74\u5ea6\u5168\u7403\u4e73\u696d\u6700\u5177\u542b\u91d1\u91cf\u7684\u734e\u9805IDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u6b63\u5f0f\u63ed\u66c9\uff0c\u4f0a\u5229\u300c\u4e73\u54c1\u4f01\u696d\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u69cb\u5efa\u548c\u61c9\u7528\u300d\u7372\u5f97\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\uff0c\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\u7372\u5f97\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\uff0c\u6210\u70ba\u672c\u6b21\u5cf0\u6703\u5168\u7403\u552f\u4e00\u69ae\u81ba\u300c\u96d9\u51a0\u300d\u7684\u4e73\u4f01\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4f0a\u5229\u662f\u4e2d\u570b\u4e73\u696d\u552f\u4e00\u4e00\u5bb6\u7372\u5f97IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u7684\u4f01\u696d\uff0c\u518d\u6b21\u7528\u5be6\u529b\u70ba\u4e2d\u570b\u4e73\u54c1\u54c1\u8cea\u8b49\u660e\u3002 \u4f0a\u5229\u6b50\u6d32\u5275\u65b0\u4e2d\u5fc3\u7e3d\u76e3Gerrit Smit\u535a\u58eb\u53c3\u52a0\u9812\u734e\u5100\u5f0f IDF\u662f\u570b\u969b\u6027\u4e73\u696d\u5354\u6703\uff0c\u57281903\u5e74\u7b2c\u4e00\u5c46\u570b\u969b\u4e73\u696d\u5927\u6703\u4e0a\u6210\u7acb\uff0c\u670d\u52d9\u5168\u7403\u4e73\u696d\u5df2\u6709\u767e\u9918\u5e74\u6b77\u53f2\u3002\u76ee\u524d\uff0cIDF\u64c1\u670943\u500b\u6210\u54e1\u570b\uff0c\u5176\u6210\u54e1\u570b\u725b\u5976\u7522\u91cf\u4f54\u5168\u7403\u725b\u5976\u7e3d\u7522\u91cf\u768475%\u3002IDF\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u662f\u4e16\u754c\u6700\u5927\u7684\u4e73\u696d\u884c\u696d\u76db\u6703\u4e4b\u4e00\uff0c\u88ab\u8996\u70ba\u5168\u7403\u4e73\u696d\u767c\u5c55\u7684\u98a8\u5411\u6a19\u3002\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u671f\u9593\uff0c\u9812\u767cIDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u662f\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u8a72\u734e\u9805\u65e8\u5728\u9f13\u52f5\u4e73\u88fd\u54c1\u884c\u696d\u5275\u65b0\uff0c\u662f\u5168\u7403\u4e73\u88fd\u54c1\u884c\u696d\u6700\u5177\u5f71\u97ff\u529b\u548c\u6b0a\u5a01\u6027\u7684\u734e\u9805\uff0c\u4ee3\u8868\u4e86\u5e74\u5ea6\u884c\u696d\u767c\u5c55\u7684\u6700\u9ad8\u6210\u5c31\u3002 \u672c\u5c46\u5cf0\u6703\u4ee5\u300c\u4e73\u88fd\u54c1\u4fc3\u9032\u71df\u990a\u8207\u6c11\u751f\u300d\u70ba\u4e3b\u984c\uff0c\u5438\u5f15\u4e86\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u653f\u5e9c\u5b98\u54e1\u3001\u4f01\u696d\u9ad8\u7ba1\u3001\u5c08\u5bb6\u5b78\u8005\u7b49\u903e\u5343\u540d\u4ee3\u8868\u51fa\u5e2d\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\u3002\u672c\u6b21\u53c3\u8207\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u662f\u4f0a\u5229\u96c6\u5718\u7e7c2013\u65e5\u672c\u6a6b\u6ff1\u6703\u8b70\u30012017\u82f1\u570b\u8c9d\u723e\u6cd5\u65af\u7279\u6703\u8b70\u30012018\u97d3\u570b\u5927\u7530\u6703\u8b70\u4e4b\u5f8c\uff0c\u7b2c\u56db\u6b21\u53d7\u9080\u51fa\u5e2d\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u4e26\u767c\u8868\u4e3b\u65e8\u6f14\u8b1b\u3002\u5728\u5168\u7403\u7d93\u6fdf\u9762\u81e8\u8af8\u591a\u4e0d\u78ba\u5b9a\u56e0\u7d20\u7684\u80cc\u666f\u4e0b\uff0c\u4f0a\u5229\u53d7\u9080\u5206\u4eab\u4f01\u696d\u767c\u5c55\u4e4b\u9053\u548c\u884c\u696d\u524d\u77bb\u7406\u5ff5\uff0c\u5c0d\u63a8\u52d5\u5168\u7403\u884c\u696d\u5065\u5eb7\u767c\u5c55\uff0c\u63d0\u632f\u884c\u696d\u4fe1\u5fc3\u5177\u6709\u7a4d\u6975\u610f\u7fa9\u3002 \u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u63a8\u52d5\u884c\u696d\u5275\u65b0\u767c\u5c55 \u9762\u5c0d\u54c1\u8cea\u5316\u3001\u591a\u5143\u5316\u3001\u500b\u6027\u5316\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u4f0a\u5229\u59cb\u7d42\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u6301\u7e8c\u9032\u884c\u5275\u65b0\u63a2\u7d22\uff0c\u81f4\u529b\u65bc\u6253\u9020\u6eff\u8db3\u5168\u4eba\u7fa4\u3001\u5168\u751f\u547d\u9031\u671f\u3001\u5168\u6d88\u8cbb\u5834\u666f\u7684\u5065\u5eb7\u7522\u54c1\u3002 \u98df\u54c1\u5b89\u5168\u662f\u98df\u54c1\u4f01\u696d\u7684\u751f\u547d\u7dda\uff0c\u95dc\u4fc2\u5230\u6d88\u8cbb\u8005\u820c\u5c16\u4e0a\u7684\u5b89\u5168\u3002\u570d\u7e5e\u5168\u93c8\u689d\u98df\u54c1\u5b89\u5168\u7ba1\u7406\uff0c\u4f0a\u5229\u5728\u884c\u696d\u5167\u9996\u5275\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\uff0c\u5c07\u98df\u54c1\u5b89\u5168\u65e9\u671f\u98a8\u96aa\u8b58\u5225\u7cfb\u7d71\u3001\u4e09\u7d1a\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u76e3\u6e2c\u9ad4\u7cfb\u4ee5\u53ca\u968e\u68af\u5f0f\u8cea\u91cf\u63a7\u5236\u6a19\u6e96\u4e09\u9805\u6838\u5fc3\u6280\u8853\u6709\u6a5f\u7d50\u5408\uff0c\u7a81\u7834\u4e86\u4e73\u54c1\u884c\u696d\u9577\u671f\u5b58\u5728\u7684\u98a8\u96aa\u8b58\u5225\u3001\u76e3\u6e2c\u548c\u9810\u8b66\u96e3\u984c\uff0c\u5be6\u73fe\u5f9e\u7530\u9593\u5230\u9910\u684c\u5168\u93c8\u689d\u7684\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u96b1\u60a3\u9632\u63a7\uff0c\u78ba\u4fdd\u98df\u54c1\u5b89\u5168\u548c\u54c1\u8cea\u9818\u5148\u3002\u76ee\u524d\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\u5df2\u5728\u4f0a\u5229\u904b\u884c6\u5e74\uff0c\u5be6\u73fe\u8cea\u91cf\u7ba1\u7406\u6a19\u6e96\u9054\u5230\u4e16\u754c\u4e00\u6d41\u6c34\u5e73\uff0c\u65ac\u7372IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u53ef\u8b02\u5be6\u81f3\u540d\u6b78\u3002 \u4f0a\u5229\u6d1e\u5bdf\u5152\u7ae5\u300c\u542e\u5438\u6bcd\u4e73\u300d\u7684\u672c\u80fd\uff0c\u5275\u65b0\u7522\u54c1\u914d\u65b9\u548c\u6838\u5fc3\u6280\u8853\uff0c\u5c07\u542b\u6709\u8c50\u5bcc\u71df\u990a\u7684\u5976\u916a\u8b8a\u70ba\u6d41\u52d5\u8cea\u5730\uff0c\u884c\u696d\u9996\u5275\u5168\u65b0\u7684\u5976\u916a\u7522\u54c1\u5f62\u5f0f\uff0c\u63a8\u51fa\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\uff0c\u63d0\u5347\u5152\u7ae5\u98df\u7528\u5976\u916a\u9ad4\u9a57\uff0c\u63a8\u51fa\u9996\u5e74\u5c31\u7372\u5f97\u6578\u767e\u842c\u6d88\u8cbb\u8005\u7684\u9752\u775e\uff0c\u6975\u5927\u5730\u5e36\u52d5\u4e86\u884c\u696d\u7684\u5275\u65b0\u767c\u5c55\uff0c\u6210\u529f\u65ac\u7372IDF\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\u3002 \u6b64\u5916\uff0c\u300c\u4f0a\u5229\u4f4e\u6eab\u6ec5\u83cc\u6fc3\u7e2e\u6280\u8853\u300d\u548c\u300c\u4f0a\u5229QQ\u661f\u5152\u7ae5\u7cbe\u6e96\u71df\u990a\u5275\u65b0\u300d\u5206\u5225\u7372\u5f97\u300c\u53ef\u6301\u7e8c\u52a0\u5de5\u5275\u65b0\u734e\u300d\u548c\u300c\u6d88\u8cbb\u8005\u71df\u990a\u5275\u65b0\u734e\u300d\u63d0\u540d\u3002 \u5f15\u9818\u7da0\u8272\u767c\u5c55\uff0c\u5171\u8d74\u96f6\u78b3\u672a\u4f86 \u53ef\u6301\u7e8c\u767c\u5c55\u3001\u7da0\u8272\u8f49\u578b\u5df2\u7d93\u6210\u70ba\u5168\u7403\u5171\u8b58\u3002\u5c0d\u65bc\u4e73\u696d\u672a\u4f86\u767c\u5c55\u8da8\u52e2\uff0c\u5f35\u528d\u79cb\u5728\u6f14\u8b1b\u4e2d\u8868\u793a\uff1a\u300c\u9762\u5411\u672a\u4f86\uff0c\u4e73\u696d\u8981\u4ee5\u7da0\u8272\u767c\u5c55\u7406\u5ff5\u70ba\u5f15\u9818\uff0c\u4ee5\u6578\u5b57\u5316\u8f49\u578b\u70ba\u6293\u624b\uff0c\u6253\u9020\u96f6\u78b3\u7522\u54c1\u3001\u69cb\u5efa\u96f6\u78b3\u7522\u696d\u93c8\u3001\u5171\u5275\u96f6\u78b3\u672a\u4f86\uff0c\u63a8\u52d5\u5168\u7403\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u70ba\u4e16\u754c\u7d93\u6fdf\u767c\u5c55\u6ce8\u5165\u65b0\u52d5\u80fd\u3002\u300d \u4e73\u88fd\u54c1\u7522\u696d\u93c8\u689d\u9577\uff0c\u78b3\u8db3\u8de1\u8986\u84cb\u7a2e\u690d\u3001\u990a\u6b96\u3001\u52a0\u5de5\u3001\u7269\u6d41\u3001\u92b7\u552e\u7b49\u773e\u591a\u74b0\u7bc0\uff0c\u5be6\u73fe\u4e73\u696d\u78b3\u4e2d\u548c\uff0c\u9700\u8981\u767c\u63ee\u9f8d\u982d\u4f01\u696d\u7684\u5f15\u9818\u4f5c\u7528\uff0c\u4e0d\u65b7\u52a0\u5f37\u5168\u7522\u696d\u93c8\u7684\u7da0\u8272\u7ba1\u7406\u3002\u8fc4\u4eca\u70ba\u6b62\uff0c\u4f0a\u5229\u5df2\u9023\u7e8c12\u5e74\u958b\u5c55\u78b3\u76e4\u67e5\uff0c\u6210\u529f\u6253\u9020\u96f6\u78b3\u725b\u5976\u3001\u96f6\u78b3\u9178\u5976\u3001\u96f6\u78b3\u5976\u7c89\u3001\u96f6\u78b3\u51b0\u6dc7\u6dcb\u7b49\u591a\u6b3e\u96f6\u78b3\u7522\u54c1\uff0c\u904b\u7528\u6578\u5b57\u5316\u3001\u667a\u80fd\u5316\u6280\u8853\u5efa\u8a2d\u667a\u6167\u7267\u5834\u3001\u96f6\u78b3\u5de5\u5ee0\uff0c\u767c\u8d77\u96f6\u78b3\u806f\u76df\uff0c\u767c\u4f48\u96f6\u78b3\u8def\u7dda\u5716\uff0c\u5e36\u52d5\u5168\u7522\u696d\u93c8\u5171\u8d74\u96f6\u78b3\u4e4b\u7d04\u30027\u670812\u65e5\uff0c\u4f0a\u5229\u73fe\u4ee3\u667a\u6167\u5065\u5eb7\u8c37\u5168\u7403\u667a\u80fd\u88fd\u9020\u7522\u696d\u5712\u6b63\u5f0f\u6295\u7522\uff0c\u6a19\u8a8c\u8457\u4e2d\u570b\u9996\u500b\u96f6\u78b3\u7522\u57ce\u878d\u5408\u793a\u7bc4\u5340\u6295\u5165\u904b\u71df\u3002 \u5728\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u5c0d\u8a71\u4e2d\uff0c\u5f35\u528d\u79cb\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u767c\u8868\u4e86\u5c0d\u4e73\u696d\u672a\u4f86\u767c\u5c55\u7684\u770b\u6cd5\uff1a\u300c\u672a\u4f86\uff0c\u4e73\u696d\u5c07\u66f4\u5065\u5eb7\u3001\u66f4\u7da0\u8272\u3001\u66f4\u667a\u6167\uff0c\u4f46\u6b78\u6839\u7d50\u5e95\uff0c\u4e73\u696d\u4f5c\u70ba\u6839\u690d\u81ea\u7136\u3001\u5b88\u8b77\u5065\u5eb7\u7684\u6c11\u751f\u7522\u696d\uff0c\u5fc5\u9808\u627f\u64d4\u66f4\u591a\u7684\u793e\u6703\u8cac\u4efb\uff0c\u69cb\u5efa\u7da0\u8272\u767c\u5c55\u6a21\u5f0f\uff0c\u5c0d\u4eba\u985e\u53ef\u6301\u7e8c\u767c\u5c55\u505a\u51fa\u66f4\u5927\u7684\u8ca2\u737b\u3002\u300d \u8fd1\u671f\u4f0a\u5229\u6377\u5831\u983b\u50b3\u30026\u6708\uff0c\u5728\u7b2c15\u5c46\u5168\u7403\u4e73\u696d\u5927\u6703\u4e0a\uff0c\u4f0a\u5229\u65ac\u7372\u516d\u9805\u4e16\u754c\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u87ec\u806f\u5168\u7403\u4e73\u696d\u7b2c\u4e00\uff1b8\u6708\uff0c\u4f0a\u5229\u5728Brand Finance\u300c2022\u5e74\u5168\u7403\u6700\u5177\u50f9\u503c\u4e73\u54c1\u54c1\u724c10\u5f37\u300d\u699c\u55ae\u4e2d\u518d\u5ea6\u596a\u51a0\uff1b\u540c\u6708\uff0c\u8377\u862d\u5408\u4f5c\u9280\u884c\u516c\u4f48\u300c2022\u5e74\u5168\u7403\u4e73\u696d20\u5f37\u300d\uff0c\u4f0a\u5229\u9023\u7e8c3\u5e74\u7a69\u5c45\u300c\u5168\u7403\u4e73\u696d\u4e94\u5f37\u300d\uff0c\u9023\u7e8c9\u5e74\u4fdd\u6301\u300c\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\u300d\u3002\u7121\u8ad6\u662f\u5275\u65b0\u5be6\u529b\u3001\u54c1\u724c\u50f9\u503c\u9084\u662f\u696d\u7e3e\u8868\u73fe\uff0c\u4f0a\u5229\u4e73\u696d\u9f8d\u982d\u5730\u4f4d\u6108\u52a0\u978f\u56fa\uff0c\u884c\u696d\u300c\u4e00\u8d85\u591a\u5f37\u300d\u68af\u968a\u52a0\u901f\u5206\u5316\u3002 \u5c0d\u65bc\u4f0a\u5229\u7684\u5275\u65b0\u767c\u5c55\uff0cIDF\u4e2d\u570b\u570b\u5bb6\u59d4\u54e1\u6703\u540d\u8b7d\u4e3b\u5e2d\u5b8b\u6606\u5ca1\u8868\u793a\uff1a\u300c\u6211\u95dc\u6ce8\u5230\u8377\u862d\u5408\u4f5c\u9280\u884c\u525b\u525b\u516c\u4f48\u7684\u300e\u5168\u7403\u4e73\u696d20\u5f37\u300f\u699c\u55ae\uff0c\u4f0a\u5229\u7a69\u5c45\u5168\u7403\u4e73\u696d5\u5f37\u3001\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\uff0c\u4e5f\u662f\u699c\u55ae\u4e2d\u589e\u901f\u6700\u5feb\u7684\u4f01\u696d\u3002\u4f0a\u5229\u7684\u6210\u529f\u5728\u65bc\uff0c\u5805\u6301\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u767c\u63ee\u5168\u7522\u696d\u93c8\u7af6\u722d\u512a\u52e2\uff0c\u6301\u7e8c\u5f15\u9818\u884c\u696d\u767c\u5c55\u8da8\u52e2\u3002\u6b64\u6b21\u65ac\u7372IDF\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u662f\u4f01\u696d\u7d9c\u5408\u5be6\u529b\u7684\u9ad4\u73fe\uff0c\u4e5f\u5c55\u793a\u4e86\u4e2d\u570b\u4e73\u696d\u9ad8\u8cea\u91cf\u767c\u5c55\u7684\u6700\u65b0\u6210\u679c\u3002\u300d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T18:16:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d\",\"datePublished\":\"2022-09-13T18:16:00+00:00\",\"dateModified\":\"2022-09-13T18:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\"},\"wordCount\":17,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\",\"url\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\",\"name\":\"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\"},\"datePublished\":\"2022-09-13T18:16:00+00:00\",\"dateModified\":\"2022-09-13T18:16:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/en?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505","og_locale":"en_US","og_type":"article","og_title":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"\u65b0\u5fb7\u91cc2022\u5e749\u670813\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 9\u670812\u65e5\uff0c\u7531\u570b\u969b\u4e73\u54c1\u806f\u5408\u6703\uff08IDF\uff09\u4e3b\u8fa6\u7684\u300c2022\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5728\u5370\u5ea6\u65b0\u5fb7\u91cc\u8209\u884c\u3002\u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u4f5c\u70ba\u4e2d\u570b\u552f\u4e00\u4e73\u4f01\u4ee3\u8868\uff0c\u61c9\u9080\u767c\u8868\u4e86\u984c\u70ba\u300a\u5f15\u9818\u7da0\u8272\u767c\u5c55 \u5171\u8d74\u96f6\u78b3\u672a\u4f86\u300b\u7684\u8996\u983b\u6f14\u8b1b\uff0c\u4e26\u4ee5\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u70ba\u4e3b\u984c\u8207\u5609\u8cd3\u5c55\u958b\u8a0e\u8ad6\uff0c\u5206\u4eab\u4e2d\u570b\u4e73\u696d\u667a\u6167\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u672a\u4f86\u767c\u5c55\u3002 \u4f0a\u5229\u96c6\u5718\u9ad8\u7d1a\u57f7\u884c\u7e3d\u88c1\u5f35\u528d\u79cb\u767c\u8868\u8996\u983b\u6f14\u8b1b \u5cf0\u6703\u671f\u9593\uff0c\u5e74\u5ea6\u5168\u7403\u4e73\u696d\u6700\u5177\u542b\u91d1\u91cf\u7684\u734e\u9805IDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u6b63\u5f0f\u63ed\u66c9\uff0c\u4f0a\u5229\u300c\u4e73\u54c1\u4f01\u696d\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u69cb\u5efa\u548c\u61c9\u7528\u300d\u7372\u5f97\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\uff0c\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\u7372\u5f97\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\uff0c\u6210\u70ba\u672c\u6b21\u5cf0\u6703\u5168\u7403\u552f\u4e00\u69ae\u81ba\u300c\u96d9\u51a0\u300d\u7684\u4e73\u4f01\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4f0a\u5229\u662f\u4e2d\u570b\u4e73\u696d\u552f\u4e00\u4e00\u5bb6\u7372\u5f97IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u7684\u4f01\u696d\uff0c\u518d\u6b21\u7528\u5be6\u529b\u70ba\u4e2d\u570b\u4e73\u54c1\u54c1\u8cea\u8b49\u660e\u3002 \u4f0a\u5229\u6b50\u6d32\u5275\u65b0\u4e2d\u5fc3\u7e3d\u76e3Gerrit Smit\u535a\u58eb\u53c3\u52a0\u9812\u734e\u5100\u5f0f IDF\u662f\u570b\u969b\u6027\u4e73\u696d\u5354\u6703\uff0c\u57281903\u5e74\u7b2c\u4e00\u5c46\u570b\u969b\u4e73\u696d\u5927\u6703\u4e0a\u6210\u7acb\uff0c\u670d\u52d9\u5168\u7403\u4e73\u696d\u5df2\u6709\u767e\u9918\u5e74\u6b77\u53f2\u3002\u76ee\u524d\uff0cIDF\u64c1\u670943\u500b\u6210\u54e1\u570b\uff0c\u5176\u6210\u54e1\u570b\u725b\u5976\u7522\u91cf\u4f54\u5168\u7403\u725b\u5976\u7e3d\u7522\u91cf\u768475%\u3002IDF\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u662f\u4e16\u754c\u6700\u5927\u7684\u4e73\u696d\u884c\u696d\u76db\u6703\u4e4b\u4e00\uff0c\u88ab\u8996\u70ba\u5168\u7403\u4e73\u696d\u767c\u5c55\u7684\u98a8\u5411\u6a19\u3002\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u671f\u9593\uff0c\u9812\u767cIDF\u300c\u4e73\u54c1\u5275\u65b0\u734e\u300d\u662f\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u8a72\u734e\u9805\u65e8\u5728\u9f13\u52f5\u4e73\u88fd\u54c1\u884c\u696d\u5275\u65b0\uff0c\u662f\u5168\u7403\u4e73\u88fd\u54c1\u884c\u696d\u6700\u5177\u5f71\u97ff\u529b\u548c\u6b0a\u5a01\u6027\u7684\u734e\u9805\uff0c\u4ee3\u8868\u4e86\u5e74\u5ea6\u884c\u696d\u767c\u5c55\u7684\u6700\u9ad8\u6210\u5c31\u3002 \u672c\u5c46\u5cf0\u6703\u4ee5\u300c\u4e73\u88fd\u54c1\u4fc3\u9032\u71df\u990a\u8207\u6c11\u751f\u300d\u70ba\u4e3b\u984c\uff0c\u5438\u5f15\u4e86\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u653f\u5e9c\u5b98\u54e1\u3001\u4f01\u696d\u9ad8\u7ba1\u3001\u5c08\u5bb6\u5b78\u8005\u7b49\u903e\u5343\u540d\u4ee3\u8868\u51fa\u5e2d\uff0c\u5171\u5546\u5171\u8b70\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\u3002\u672c\u6b21\u53c3\u8207\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u662f\u4f0a\u5229\u96c6\u5718\u7e7c2013\u65e5\u672c\u6a6b\u6ff1\u6703\u8b70\u30012017\u82f1\u570b\u8c9d\u723e\u6cd5\u65af\u7279\u6703\u8b70\u30012018\u97d3\u570b\u5927\u7530\u6703\u8b70\u4e4b\u5f8c\uff0c\u7b2c\u56db\u6b21\u53d7\u9080\u51fa\u5e2d\u4e16\u754c\u4e73\u696d\u5cf0\u6703\uff0c\u4e26\u767c\u8868\u4e3b\u65e8\u6f14\u8b1b\u3002\u5728\u5168\u7403\u7d93\u6fdf\u9762\u81e8\u8af8\u591a\u4e0d\u78ba\u5b9a\u56e0\u7d20\u7684\u80cc\u666f\u4e0b\uff0c\u4f0a\u5229\u53d7\u9080\u5206\u4eab\u4f01\u696d\u767c\u5c55\u4e4b\u9053\u548c\u884c\u696d\u524d\u77bb\u7406\u5ff5\uff0c\u5c0d\u63a8\u52d5\u5168\u7403\u884c\u696d\u5065\u5eb7\u767c\u5c55\uff0c\u63d0\u632f\u884c\u696d\u4fe1\u5fc3\u5177\u6709\u7a4d\u6975\u610f\u7fa9\u3002 \u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u63a8\u52d5\u884c\u696d\u5275\u65b0\u767c\u5c55 \u9762\u5c0d\u54c1\u8cea\u5316\u3001\u591a\u5143\u5316\u3001\u500b\u6027\u5316\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u4f0a\u5229\u59cb\u7d42\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u6301\u7e8c\u9032\u884c\u5275\u65b0\u63a2\u7d22\uff0c\u81f4\u529b\u65bc\u6253\u9020\u6eff\u8db3\u5168\u4eba\u7fa4\u3001\u5168\u751f\u547d\u9031\u671f\u3001\u5168\u6d88\u8cbb\u5834\u666f\u7684\u5065\u5eb7\u7522\u54c1\u3002 \u98df\u54c1\u5b89\u5168\u662f\u98df\u54c1\u4f01\u696d\u7684\u751f\u547d\u7dda\uff0c\u95dc\u4fc2\u5230\u6d88\u8cbb\u8005\u820c\u5c16\u4e0a\u7684\u5b89\u5168\u3002\u570d\u7e5e\u5168\u93c8\u689d\u98df\u54c1\u5b89\u5168\u7ba1\u7406\uff0c\u4f0a\u5229\u5728\u884c\u696d\u5167\u9996\u5275\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\uff0c\u5c07\u98df\u54c1\u5b89\u5168\u65e9\u671f\u98a8\u96aa\u8b58\u5225\u7cfb\u7d71\u3001\u4e09\u7d1a\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u76e3\u6e2c\u9ad4\u7cfb\u4ee5\u53ca\u968e\u68af\u5f0f\u8cea\u91cf\u63a7\u5236\u6a19\u6e96\u4e09\u9805\u6838\u5fc3\u6280\u8853\u6709\u6a5f\u7d50\u5408\uff0c\u7a81\u7834\u4e86\u4e73\u54c1\u884c\u696d\u9577\u671f\u5b58\u5728\u7684\u98a8\u96aa\u8b58\u5225\u3001\u76e3\u6e2c\u548c\u9810\u8b66\u96e3\u984c\uff0c\u5be6\u73fe\u5f9e\u7530\u9593\u5230\u9910\u684c\u5168\u93c8\u689d\u7684\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u96b1\u60a3\u9632\u63a7\uff0c\u78ba\u4fdd\u98df\u54c1\u5b89\u5168\u548c\u54c1\u8cea\u9818\u5148\u3002\u76ee\u524d\u300c\u98df\u54c1\u5b89\u5168\u98a8\u96aa\u5206\u6790\u6a21\u578b\u300d\u5df2\u5728\u4f0a\u5229\u904b\u884c6\u5e74\uff0c\u5be6\u73fe\u8cea\u91cf\u7ba1\u7406\u6a19\u6e96\u9054\u5230\u4e16\u754c\u4e00\u6d41\u6c34\u5e73\uff0c\u65ac\u7372IDF\u300c\u98df\u54c1\u5b89\u5168\u5275\u65b0\u734e\u300d\u53ef\u8b02\u5be6\u81f3\u540d\u6b78\u3002 \u4f0a\u5229\u6d1e\u5bdf\u5152\u7ae5\u300c\u542e\u5438\u6bcd\u4e73\u300d\u7684\u672c\u80fd\uff0c\u5275\u65b0\u7522\u54c1\u914d\u65b9\u548c\u6838\u5fc3\u6280\u8853\uff0c\u5c07\u542b\u6709\u8c50\u5bcc\u71df\u990a\u7684\u5976\u916a\u8b8a\u70ba\u6d41\u52d5\u8cea\u5730\uff0c\u884c\u696d\u9996\u5275\u5168\u65b0\u7684\u5976\u916a\u7522\u54c1\u5f62\u5f0f\uff0c\u63a8\u51fa\u300c\u4f0a\u5229\u53ef\u4ee5\u5438\u7684\u5976\u916a\u300d\uff0c\u63d0\u5347\u5152\u7ae5\u98df\u7528\u5976\u916a\u9ad4\u9a57\uff0c\u63a8\u51fa\u9996\u5e74\u5c31\u7372\u5f97\u6578\u767e\u842c\u6d88\u8cbb\u8005\u7684\u9752\u775e\uff0c\u6975\u5927\u5730\u5e36\u52d5\u4e86\u884c\u696d\u7684\u5275\u65b0\u767c\u5c55\uff0c\u6210\u529f\u65ac\u7372IDF\u300c\u65b0\u7522\u54c1\u958b\u767c\u5275\u65b0\u734e\u300d\u3002 \u6b64\u5916\uff0c\u300c\u4f0a\u5229\u4f4e\u6eab\u6ec5\u83cc\u6fc3\u7e2e\u6280\u8853\u300d\u548c\u300c\u4f0a\u5229QQ\u661f\u5152\u7ae5\u7cbe\u6e96\u71df\u990a\u5275\u65b0\u300d\u5206\u5225\u7372\u5f97\u300c\u53ef\u6301\u7e8c\u52a0\u5de5\u5275\u65b0\u734e\u300d\u548c\u300c\u6d88\u8cbb\u8005\u71df\u990a\u5275\u65b0\u734e\u300d\u63d0\u540d\u3002 \u5f15\u9818\u7da0\u8272\u767c\u5c55\uff0c\u5171\u8d74\u96f6\u78b3\u672a\u4f86 \u53ef\u6301\u7e8c\u767c\u5c55\u3001\u7da0\u8272\u8f49\u578b\u5df2\u7d93\u6210\u70ba\u5168\u7403\u5171\u8b58\u3002\u5c0d\u65bc\u4e73\u696d\u672a\u4f86\u767c\u5c55\u8da8\u52e2\uff0c\u5f35\u528d\u79cb\u5728\u6f14\u8b1b\u4e2d\u8868\u793a\uff1a\u300c\u9762\u5411\u672a\u4f86\uff0c\u4e73\u696d\u8981\u4ee5\u7da0\u8272\u767c\u5c55\u7406\u5ff5\u70ba\u5f15\u9818\uff0c\u4ee5\u6578\u5b57\u5316\u8f49\u578b\u70ba\u6293\u624b\uff0c\u6253\u9020\u96f6\u78b3\u7522\u54c1\u3001\u69cb\u5efa\u96f6\u78b3\u7522\u696d\u93c8\u3001\u5171\u5275\u96f6\u78b3\u672a\u4f86\uff0c\u63a8\u52d5\u5168\u7403\u4e73\u696d\u53ef\u6301\u7e8c\u767c\u5c55\uff0c\u70ba\u4e16\u754c\u7d93\u6fdf\u767c\u5c55\u6ce8\u5165\u65b0\u52d5\u80fd\u3002\u300d \u4e73\u88fd\u54c1\u7522\u696d\u93c8\u689d\u9577\uff0c\u78b3\u8db3\u8de1\u8986\u84cb\u7a2e\u690d\u3001\u990a\u6b96\u3001\u52a0\u5de5\u3001\u7269\u6d41\u3001\u92b7\u552e\u7b49\u773e\u591a\u74b0\u7bc0\uff0c\u5be6\u73fe\u4e73\u696d\u78b3\u4e2d\u548c\uff0c\u9700\u8981\u767c\u63ee\u9f8d\u982d\u4f01\u696d\u7684\u5f15\u9818\u4f5c\u7528\uff0c\u4e0d\u65b7\u52a0\u5f37\u5168\u7522\u696d\u93c8\u7684\u7da0\u8272\u7ba1\u7406\u3002\u8fc4\u4eca\u70ba\u6b62\uff0c\u4f0a\u5229\u5df2\u9023\u7e8c12\u5e74\u958b\u5c55\u78b3\u76e4\u67e5\uff0c\u6210\u529f\u6253\u9020\u96f6\u78b3\u725b\u5976\u3001\u96f6\u78b3\u9178\u5976\u3001\u96f6\u78b3\u5976\u7c89\u3001\u96f6\u78b3\u51b0\u6dc7\u6dcb\u7b49\u591a\u6b3e\u96f6\u78b3\u7522\u54c1\uff0c\u904b\u7528\u6578\u5b57\u5316\u3001\u667a\u80fd\u5316\u6280\u8853\u5efa\u8a2d\u667a\u6167\u7267\u5834\u3001\u96f6\u78b3\u5de5\u5ee0\uff0c\u767c\u8d77\u96f6\u78b3\u806f\u76df\uff0c\u767c\u4f48\u96f6\u78b3\u8def\u7dda\u5716\uff0c\u5e36\u52d5\u5168\u7522\u696d\u93c8\u5171\u8d74\u96f6\u78b3\u4e4b\u7d04\u30027\u670812\u65e5\uff0c\u4f0a\u5229\u73fe\u4ee3\u667a\u6167\u5065\u5eb7\u8c37\u5168\u7403\u667a\u80fd\u88fd\u9020\u7522\u696d\u5712\u6b63\u5f0f\u6295\u7522\uff0c\u6a19\u8a8c\u8457\u4e2d\u570b\u9996\u500b\u96f6\u78b3\u7522\u57ce\u878d\u5408\u793a\u7bc4\u5340\u6295\u5165\u904b\u71df\u3002 \u5728\u300c\u672a\u4f86\u4e73\u696d\u4e8c\u5341\u4e94\u5e74\u300d\u5c0d\u8a71\u4e2d\uff0c\u5f35\u528d\u79cb\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u767c\u8868\u4e86\u5c0d\u4e73\u696d\u672a\u4f86\u767c\u5c55\u7684\u770b\u6cd5\uff1a\u300c\u672a\u4f86\uff0c\u4e73\u696d\u5c07\u66f4\u5065\u5eb7\u3001\u66f4\u7da0\u8272\u3001\u66f4\u667a\u6167\uff0c\u4f46\u6b78\u6839\u7d50\u5e95\uff0c\u4e73\u696d\u4f5c\u70ba\u6839\u690d\u81ea\u7136\u3001\u5b88\u8b77\u5065\u5eb7\u7684\u6c11\u751f\u7522\u696d\uff0c\u5fc5\u9808\u627f\u64d4\u66f4\u591a\u7684\u793e\u6703\u8cac\u4efb\uff0c\u69cb\u5efa\u7da0\u8272\u767c\u5c55\u6a21\u5f0f\uff0c\u5c0d\u4eba\u985e\u53ef\u6301\u7e8c\u767c\u5c55\u505a\u51fa\u66f4\u5927\u7684\u8ca2\u737b\u3002\u300d \u8fd1\u671f\u4f0a\u5229\u6377\u5831\u983b\u50b3\u30026\u6708\uff0c\u5728\u7b2c15\u5c46\u5168\u7403\u4e73\u696d\u5927\u6703\u4e0a\uff0c\u4f0a\u5229\u65ac\u7372\u516d\u9805\u4e16\u754c\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u87ec\u806f\u5168\u7403\u4e73\u696d\u7b2c\u4e00\uff1b8\u6708\uff0c\u4f0a\u5229\u5728Brand Finance\u300c2022\u5e74\u5168\u7403\u6700\u5177\u50f9\u503c\u4e73\u54c1\u54c1\u724c10\u5f37\u300d\u699c\u55ae\u4e2d\u518d\u5ea6\u596a\u51a0\uff1b\u540c\u6708\uff0c\u8377\u862d\u5408\u4f5c\u9280\u884c\u516c\u4f48\u300c2022\u5e74\u5168\u7403\u4e73\u696d20\u5f37\u300d\uff0c\u4f0a\u5229\u9023\u7e8c3\u5e74\u7a69\u5c45\u300c\u5168\u7403\u4e73\u696d\u4e94\u5f37\u300d\uff0c\u9023\u7e8c9\u5e74\u4fdd\u6301\u300c\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\u300d\u3002\u7121\u8ad6\u662f\u5275\u65b0\u5be6\u529b\u3001\u54c1\u724c\u50f9\u503c\u9084\u662f\u696d\u7e3e\u8868\u73fe\uff0c\u4f0a\u5229\u4e73\u696d\u9f8d\u982d\u5730\u4f4d\u6108\u52a0\u978f\u56fa\uff0c\u884c\u696d\u300c\u4e00\u8d85\u591a\u5f37\u300d\u68af\u968a\u52a0\u901f\u5206\u5316\u3002 \u5c0d\u65bc\u4f0a\u5229\u7684\u5275\u65b0\u767c\u5c55\uff0cIDF\u4e2d\u570b\u570b\u5bb6\u59d4\u54e1\u6703\u540d\u8b7d\u4e3b\u5e2d\u5b8b\u6606\u5ca1\u8868\u793a\uff1a\u300c\u6211\u95dc\u6ce8\u5230\u8377\u862d\u5408\u4f5c\u9280\u884c\u525b\u525b\u516c\u4f48\u7684\u300e\u5168\u7403\u4e73\u696d20\u5f37\u300f\u699c\u55ae\uff0c\u4f0a\u5229\u7a69\u5c45\u5168\u7403\u4e73\u696d5\u5f37\u3001\u4e9e\u6d32\u4e73\u696d\u7b2c\u4e00\uff0c\u4e5f\u662f\u699c\u55ae\u4e2d\u589e\u901f\u6700\u5feb\u7684\u4f01\u696d\u3002\u4f0a\u5229\u7684\u6210\u529f\u5728\u65bc\uff0c\u5805\u6301\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u767c\u63ee\u5168\u7522\u696d\u93c8\u7af6\u722d\u512a\u52e2\uff0c\u6301\u7e8c\u5f15\u9818\u884c\u696d\u767c\u5c55\u8da8\u52e2\u3002\u6b64\u6b21\u65ac\u7372IDF\u4e73\u54c1\u5275\u65b0\u734e\uff0c\u662f\u4f01\u696d\u7d9c\u5408\u5be6\u529b\u7684\u9ad4\u73fe\uff0c\u4e5f\u5c55\u793a\u4e86\u4e2d\u570b\u4e73\u696d\u9ad8\u8cea\u91cf\u767c\u5c55\u7684\u6700\u65b0\u6210\u679c\u3002\u300d","og_url":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2022-09-13T18:16:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505"},"author":{"name":"","@id":""},"headline":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d","datePublished":"2022-09-13T18:16:00+00:00","dateModified":"2022-09-13T18:16:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505"},"wordCount":17,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505","url":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505","name":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en#website"},"datePublished":"2022-09-13T18:16:00+00:00","dateModified":"2022-09-13T18:16:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/en\/%e4%bc%8a%e5%88%a9%e4%bb%a3%e8%a1%a8%e4%b8%ad%e5%9c%8b%e4%b9%b3%e6%a5%ad%e5%87%ba%e5%b8%ad%e3%80%8c%e4%b8%96%e7%95%8c%e4%b9%b3%e6%a5%ad%e5%b3%b0%e6%9c%83%e3%80%8d%e5%b0%b1%e4%b9%b3%e6%a5%ad%e6%9c%aa\/8505#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/en"},{"@type":"ListItem","position":2,"name":"\u4f0a\u5229\u4ee3\u8868\u4e2d\u570b\u4e73\u696d\u51fa\u5e2d\u300c\u4e16\u754c\u4e73\u696d\u5cf0\u6703\u300d\u5c31\u4e73\u696d\u672a\u4f86\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\uff0c\u65ac\u7372\u5169\u9805\u5168\u7403\u4e73\u696d\u6700\u9ad8\u69ae\u8b7d"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/en#website","url":"https:\/\/www.franchise.com.hk\/en","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/en?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/en#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/09\/Photo1-3jEP0t.jpeg?fit=600%2C394&ssl=1","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8505"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/comments?post=8505"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media\/8506"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media?parent=8505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/categories?post=8505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/tags?post=8505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}