{"id":8107,"date":"2022-08-18T07:51:00","date_gmt":"2022-08-17T23:51:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107"},"modified":"2022-08-18T07:51:00","modified_gmt":"2022-08-17T23:51:00","slug":"marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107","title":{"rendered":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546"},"content":{"rendered":"<p>Marlabs \u5728 ISG Provider Lens\u2122 Quadrant \u95dc\u65bc\u300c\u71df\u92b7\u6280\u8853 (MarTech) &#8211; \u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9 2022\u300d\u7684\u7814\u7a76\u4e2d\u7372\u78ba\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546<\/p>\n<p><span class=\"legendSpanClass\">\u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\u76ae\u65af\u6597\u7279\u7dad\u548c\u5370\u5ea6\u5df4\u7f85\u723e<\/span><span class=\"legendSpanClass\">2022\u5e748\u670818\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u9818\u5148\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u516c\u53f8 Marlabs Inc. \u4eca\u5929\u5ba3\u4f48\u525b\u5728 ISG Provider Lens\u2122 MarTech Services 2022 Research \u4e2d\u7684\u516d\u500b\u985e\u5225\u4e2d\u7372\u5f97\u56db\u500b\u985e\u5225\u7684\u300c\u76f8\u95dc\u4f9b\u61c9\u5546\u300d\u5730\u4f4d\u3002\u8a72\u670d\u52d9\u5305\u62ec\u5b8c\u5584\u6578\u78bc\u5546\u52d9\u3001\u6578\u78bc\u9ad4\u9a57\u548c\u5167\u5bb9\u3001\u793e\u4ea4\u8207\u95dc\u4fc2\u548c\u7b56\u7565 MarTech \u670d\u52d9\u3002<\/p>\n<p>ISG Provider Lens\u2122 2022 MarTech \u5831\u544a\u662f\u4e00\u4efd\u7368\u7acb\u7684\u670d\u52d9\u4f9b\u61c9\u5546\u6bd4\u8f03\u5831\u544a\u3002\u7814\u7a76\u900f\u904e\u4ee5\u6578\u64da\u70ba\u672c\uff0cISG\u00a0\u900f\u904e\u8de8\u670d\u52d9\u548c\u6280\u8853\u7684\u5c08\u6709\u6846\u67b6\u5c0d\u5168\u7403 MarTech \u4f9b\u61c9\u5546\u9032\u884c\u5206\u6790\uff0c\u81f4\u529b\u900f\u904e\u6578\u78bc\u71df\u92b7\u652f\u63f4\u4f01\u696d\uff0c\u5305\u62ec\u6578\u78bc\u5ee3\u544a\u3001\u7b56\u7565\u670d\u52d9\u3001\u6578\u64da\u5206\u6790\u548c\u5167\u5bb9\u529f\u80fd\u3002<\/p>\n<p>Marlabs \u8207\u00a0Salesforce\u3001Sitecore \u548c\u00a0Adobe \u7b49\u5148\u5c0e\u5e02\u5834\u9818\u5148\u539f\u59cb\u8a2d\u5099\u88fd\u9020\u5546 (OEM) \u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\u00a0<a href=\"https:\/\/www.marlabs.com\/intelligent-experiences\/\" target=\"_blank\" rel=\"noopener\">Marlabs \u6578\u78bc\u670d\u52d9<\/a>\u5df2\u5354\u52a9\u5168\u7403\u7d44\u7e54\u9032\u884c\u6578\u78bc\u8f49\u578b\uff0c\u4e26\u8207\u6700\u7d42\u5ba2\u6236\u5efa\u7acb\u66f4\u6df1\u5165\u3001\u66f4\u6709\u610f\u7fa9\u7684\u4e92\u52d5\u95dc\u4fc2\u3002<\/p>\n<p>\u95b1\u8b80\u66f4\u591a\uff1a<a href=\"https:\/\/www.marlabs.com\/martech\/\" target=\"_blank\" rel=\"noopener\">ISG Provider Lens\u2122 MarTech Services 2022 Research<\/a>\u00a0<\/p>\n<p>Marlabs \u526f\u7e3d\u88c1 <span class=\"xn-person\">Raghu Rao<\/span> \u8aaa\uff1a\u300c\u9019\u9805\u8a8d\u53ef\u662f\u5c0d\u6211\u5011\u91cd\u9ede\u95dc\u6ce8\u7684\u6709\u529b\u9a57\u8b49\uff0c\u53ef\u4ee5\u8b93\u7d44\u7e54\u4ee5\u6578\u78bc\u65b9\u5f0f\u6539\u9769\u5176\u5ba2\u6236\u9ad4\u9a57\u8a08\u5283\uff0c\u540c\u6642\u900f\u904e\u6709\u6d1e\u5bdf\u529b\u7684\u8a2d\u8a08\u548c\u6578\u64da\u4e3b\u5c0e\u7684\u7d50\u679c\u4f86\u589e\u5f37\u696d\u52d9\u8077\u80fd\u3002\u00a0\u96a8\u8457\u5e02\u5834\u63a8\u5ee3\u6838\u5fc3\u8f49\u5411\u7d50\u5408\u5275\u9020\u529b\u8207\u654f\u92b3\u7684\u6578\u64da\u9a45\u52d5\u6d1e\u5bdf\u529b\uff0c\u71df\u92b7\u7e3d\u76e3 (CMO) \u548c\u6578\u64da\u7e3d\u76e3 (CDO) \u5fc5\u9808\u7dca\u5bc6\u5408\u4f5c\uff0c\u4ee5\u7de0\u9020\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57\u3002Marlabs \u5728\u9019\u65b9\u9762\u8655\u65bc\u7368\u7279\u7684\u4f4d\u7f6e\uff0c\u900f\u904e\u9019\u7a2e\u6d88\u8cbb\u8005\u6578\u64da\u7684\u6578\u78bc\u7206\u70b8\u4f86\u5354\u52a9\u7d44\u7e54\uff0c\u4e26\u5be6\u73fe MarTech \u7684\u771f\u6b63\u6f5b\u529b\u3002\u300d<\/p>\n<p>ISG \u5206\u6790\u5e2b <span class=\"xn-person\">Mauricio Ohtani<\/span> \u8868\u793a\uff1a\u300cMarlabs \u4f5c\u70ba\u5c07\u5411\u5927\u578b\u548c\u4e2d\u578b\u5ba2\u6236\u63a8\u51fa\u7684 MarTech \u670d\u52d9\u4f9b\u61c9\u5546\u5c55\u793a\u51fa\u5de8\u5927\u7684\u524d\u666f\uff0c\u5728\u7f8e\u570b\u64c1\u6709\u5f37\u5927\u7684\u5e02\u5834\u5f71\u97ff\u529b\uff0c\u800c\u516c\u53f8\u6709\u80fd\u529b\u5be6\u65bd\u8207\u914d\u5408\u5e02\u5834\u60c5\u6cc1\u7684\u696d\u52d9\u89e3\u6c7a\u65b9\u6848\u3002\u516c\u53f8\u5728\u63d0\u4f9b\u7279\u5b9a\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u4e0a\u5c55\u793a\u51fa\u986f\u8457\u7684\u6df1\u5ea6\uff0c\u4ee5\u5efa\u7acb\u5f37\u5927\u7684\u6700\u7d42\u6d88\u8cbb\u8005\u9ad4\u9a57\u3002Marlabs \u7684\u6578\u78bc\u670d\u52d9\u5728\u5831\u544a\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5176\u7a81\u51fa\u4e4b\u8655\u662f\u5728\u71df\u92b7\u6280\u8853\u548c\u96fb\u5b50\u5546\u52d9\u65b9\u9762\u5c55\u793a\u51fa\u7531\u8a2d\u8a08\u4e3b\u5c0e\u7684\u8aee\u8a62\u3001\u7531\u7d93\u9a57\u4e3b\u5c0e\u7684\u696d\u52d9\u5be6\u73fe\uff0c\u4ee5\u53ca\u5be6\u65bd\u670d\u52d9\u7684\u7368\u7279\u7d44\u5408\u3002\u300d<\/p>\n<p>\u95dc\u65bc\u00a0Marlabs\uff1a<\/p>\n<p>Marlabs \u5354\u52a9\u4e16\u754c\u5404\u5730\u7684\u9818\u5148\u516c\u53f8\u4f7f\u71df\u904b\u66f4\u6d41\u66a2\u3001\u62c9\u8fd1\u5ba2\u6236\u3001\u5c07\u6578\u64da\u8f49\u8b8a\u70ba\u6c7a\u7b56\u3001\u70ba\u7db2\u7d61\u7a7a\u9593\u964d\u4f4e\u98a8\u96aa\u3001\u589e\u5f37\u50b3\u7d71\u7cfb\u7d71\u6548\u80fd\uff0c\u4e26\u6355\u6349\u65b0\u7684\u6a5f\u9047\u548c\u6578\u78bc\u4e3b\u5c0e\u7684\u6536\u5165\u3002\u5b83\u63d0\u4f9b\u6578\u78bc\u512a\u5148\u7684\u7b56\u7565\u548c\u8aee\u8a62\u670d\u52d9\u3001\u5feb\u901f\u89e3\u6c7a\u65b9\u6848\u57f9\u80b2\u548c\u539f\u578b\u8a2d\u8a08\uff0c\u4ee5\u53ca\u654f\u6377\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u5de5\u7a0b\u3002Marlabs \u7684\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\uff0c\u4e26\u5728\u7f8e\u570b\u3001\u5fb7\u570b\u3001\u5df4\u897f\u548c\u5370\u5ea6\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002<\/p>\n<p>\u95dc\u65bc\u00a0ISG <\/p>\n<p>ISG \u662f\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u3002\u8a72\u516c\u53f8\u662f 700 \u591a\u500b\u5ba2\u6236\u503c\u5f97\u4fe1\u8cf4\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\uff0c\u7576\u4e2d\u5305\u62ec\u5168\u7403 100 \u5927\u4f01\u696d\u4e2d\u7684 75 \u5bb6\u3002\u8a72\u516c\u53f8\u5c08\u9580\u5f9e\u4e8b\u6578\u78bc\u8f49\u578b\u670d\u52d9\uff0c\u5305\u62ec\u81ea\u52d5\u5316\u3001\u96f2\u7aef\u670d\u52d9\u548c\u6578\u64da\u5206\u6790\u3001\u63a1\u8cfc\u8aee\u8a62\u3001\u7ba1\u7406\u6cbb\u7406\u548c\u98a8\u96aa\u670d\u52d9\u3001\u7db2\u7d61\u71df\u904b\u5546\u670d\u52d9\u3001\u7b56\u7565\u548c\u71df\u904b\u8a2d\u8a08\u3001\u8b8a\u9769\u7ba1\u7406\u3001\u5e02\u5834\u60c5\u5831\uff0c\u4ee5\u53ca\u6280\u8853\u7814\u7a76\u548c\u5206\u6790\u3002ISG \u65bc\u00a02006 \u5e74\u6210\u7acb\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u5eb7\u6d85\u72c4\u683c\u5dde\u65af\u5766\u798f\uff0c\u4ee5\u5275\u65b0\u601d\u7dad\u3001\u5e02\u5834\u5f71\u97ff\u529b\u3001\u6df1\u539a\u7684\u884c\u696d\u548c\u5c08\u696d\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u57fa\u65bc\u884c\u696d\u6700\u5168\u9762\u5e02\u5834\u6578\u64da\u7684\u4e16\u754c\u7d1a\u7814\u7a76\u548c\u5206\u6790\u529b\u800c\u805e\u540d\u3002<\/p>\n<p>\u50b3\u5a92\u806f\u7d61\u4eba\uff1a<br \/><a href=\"mailto:media@marlabs.com\" target=\"_blank\" rel=\"noopener\">media@marlabs.com<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Marlabs \u5728 ISG Provider Lens\u2122 Quadrant \u95dc\u65bc\u300c\u71df\u92b7\u6280\u8853 (MarTech) &#8211; \u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9 2022\u300d\u7684\u7814\u7a76\u4e2d\u7372\u78ba\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 \u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\u76ae\u65af\u6597\u7279\u7dad\u548c\u5370\u5ea6\u5df4\u7f85\u723e2022\u5e748\u670818\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u9818\u5148\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u516c\u53f8 Marlabs Inc. \u4eca\u5929\u5ba3\u4f48\u525b\u5728 ISG Provider Lens\u2122 MarTech Services 2022 Research \u4e2d\u7684\u516d\u500b\u985e\u5225\u4e2d\u7372\u5f97\u56db\u500b\u985e\u5225\u7684\u300c\u76f8\u95dc\u4f9b\u61c9\u5546\u300d\u5730\u4f4d\u3002\u8a72\u670d\u52d9\u5305\u62ec\u5b8c\u5584\u6578\u78bc\u5546\u52d9\u3001\u6578\u78bc\u9ad4\u9a57\u548c\u5167\u5bb9\u3001\u793e\u4ea4\u8207\u95dc\u4fc2\u548c\u7b56\u7565 MarTech \u670d\u52d9\u3002 ISG Provider Lens\u2122 2022 MarTech \u5831\u544a\u662f\u4e00\u4efd\u7368\u7acb\u7684\u670d\u52d9\u4f9b\u61c9\u5546\u6bd4\u8f03\u5831\u544a\u3002\u7814\u7a76\u900f\u904e\u4ee5\u6578\u64da\u70ba\u672c\uff0cISG\u00a0\u900f\u904e\u8de8\u670d\u52d9\u548c\u6280\u8853\u7684\u5c08\u6709\u6846\u67b6\u5c0d\u5168\u7403 MarTech \u4f9b\u61c9\u5546\u9032\u884c\u5206\u6790\uff0c\u81f4\u529b\u900f\u904e\u6578\u78bc\u71df\u92b7\u652f\u63f4\u4f01\u696d\uff0c\u5305\u62ec\u6578\u78bc\u5ee3\u544a\u3001\u7b56\u7565\u670d\u52d9\u3001\u6578\u64da\u5206\u6790\u548c\u5167\u5bb9\u529f\u80fd\u3002 Marlabs \u8207\u00a0Salesforce\u3001Sitecore \u548c\u00a0Adobe \u7b49\u5148\u5c0e\u5e02\u5834\u9818\u5148\u539f\u59cb\u8a2d\u5099\u88fd\u9020\u5546 (OEM) \u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\u00a0Marlabs \u6578\u78bc\u670d\u52d9\u5df2\u5354\u52a9\u5168\u7403\u7d44\u7e54\u9032\u884c\u6578\u78bc\u8f49\u578b\uff0c\u4e26\u8207\u6700\u7d42\u5ba2\u6236\u5efa\u7acb\u66f4\u6df1\u5165\u3001\u66f4\u6709\u610f\u7fa9\u7684\u4e92\u52d5\u95dc\u4fc2\u3002 \u95b1\u8b80\u66f4\u591a\uff1aISG Provider Lens\u2122 MarTech Services 2022 Research\u00a0 Marlabs \u526f\u7e3d\u88c1 Raghu Rao \u8aaa\uff1a\u300c\u9019\u9805\u8a8d\u53ef\u662f\u5c0d\u6211\u5011\u91cd\u9ede\u95dc\u6ce8\u7684\u6709\u529b\u9a57\u8b49\uff0c\u53ef\u4ee5\u8b93\u7d44\u7e54\u4ee5\u6578\u78bc\u65b9\u5f0f\u6539\u9769\u5176\u5ba2\u6236\u9ad4\u9a57\u8a08\u5283\uff0c\u540c\u6642\u900f\u904e\u6709\u6d1e\u5bdf\u529b\u7684\u8a2d\u8a08\u548c\u6578\u64da\u4e3b\u5c0e\u7684\u7d50\u679c\u4f86\u589e\u5f37\u696d\u52d9\u8077\u80fd\u3002\u00a0\u96a8\u8457\u5e02\u5834\u63a8\u5ee3\u6838\u5fc3\u8f49\u5411\u7d50\u5408\u5275\u9020\u529b\u8207\u654f\u92b3\u7684\u6578\u64da\u9a45\u52d5\u6d1e\u5bdf\u529b\uff0c\u71df\u92b7\u7e3d\u76e3 (CMO) \u548c\u6578\u64da\u7e3d\u76e3 (CDO) \u5fc5\u9808\u7dca\u5bc6\u5408\u4f5c\uff0c\u4ee5\u7de0\u9020\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57\u3002Marlabs \u5728\u9019\u65b9\u9762\u8655\u65bc\u7368\u7279\u7684\u4f4d\u7f6e\uff0c\u900f\u904e\u9019\u7a2e\u6d88\u8cbb\u8005\u6578\u64da\u7684\u6578\u78bc\u7206\u70b8\u4f86\u5354\u52a9\u7d44\u7e54\uff0c\u4e26\u5be6\u73fe MarTech \u7684\u771f\u6b63\u6f5b\u529b\u3002\u300d ISG \u5206\u6790\u5e2b Mauricio Ohtani \u8868\u793a\uff1a\u300cMarlabs \u4f5c\u70ba\u5c07\u5411\u5927\u578b\u548c\u4e2d\u578b\u5ba2\u6236\u63a8\u51fa\u7684 MarTech \u670d\u52d9\u4f9b\u61c9\u5546\u5c55\u793a\u51fa\u5de8\u5927\u7684\u524d\u666f\uff0c\u5728\u7f8e\u570b\u64c1\u6709\u5f37\u5927\u7684\u5e02\u5834\u5f71\u97ff\u529b\uff0c\u800c\u516c\u53f8\u6709\u80fd\u529b\u5be6\u65bd\u8207\u914d\u5408\u5e02\u5834\u60c5\u6cc1\u7684\u696d\u52d9\u89e3\u6c7a\u65b9\u6848\u3002\u516c\u53f8\u5728\u63d0\u4f9b\u7279\u5b9a\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u4e0a\u5c55\u793a\u51fa\u986f\u8457\u7684\u6df1\u5ea6\uff0c\u4ee5\u5efa\u7acb\u5f37\u5927\u7684\u6700\u7d42\u6d88\u8cbb\u8005\u9ad4\u9a57\u3002Marlabs \u7684\u6578\u78bc\u670d\u52d9\u5728\u5831\u544a\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5176\u7a81\u51fa\u4e4b\u8655\u662f\u5728\u71df\u92b7\u6280\u8853\u548c\u96fb\u5b50\u5546\u52d9\u65b9\u9762\u5c55\u793a\u51fa\u7531\u8a2d\u8a08\u4e3b\u5c0e\u7684\u8aee\u8a62\u3001\u7531\u7d93\u9a57\u4e3b\u5c0e\u7684\u696d\u52d9\u5be6\u73fe\uff0c\u4ee5\u53ca\u5be6\u65bd\u670d\u52d9\u7684\u7368\u7279\u7d44\u5408\u3002\u300d \u95dc\u65bc\u00a0Marlabs\uff1a Marlabs \u5354\u52a9\u4e16\u754c\u5404\u5730\u7684\u9818\u5148\u516c\u53f8\u4f7f\u71df\u904b\u66f4\u6d41\u66a2\u3001\u62c9\u8fd1\u5ba2\u6236\u3001\u5c07\u6578\u64da\u8f49\u8b8a\u70ba\u6c7a\u7b56\u3001\u70ba\u7db2\u7d61\u7a7a\u9593\u964d\u4f4e\u98a8\u96aa\u3001\u589e\u5f37\u50b3\u7d71\u7cfb\u7d71\u6548\u80fd\uff0c\u4e26\u6355\u6349\u65b0\u7684\u6a5f\u9047\u548c\u6578\u78bc\u4e3b\u5c0e\u7684\u6536\u5165\u3002\u5b83\u63d0\u4f9b\u6578\u78bc\u512a\u5148\u7684\u7b56\u7565\u548c\u8aee\u8a62\u670d\u52d9\u3001\u5feb\u901f\u89e3\u6c7a\u65b9\u6848\u57f9\u80b2\u548c\u539f\u578b\u8a2d\u8a08\uff0c\u4ee5\u53ca\u654f\u6377\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u5de5\u7a0b\u3002Marlabs \u7684\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\uff0c\u4e26\u5728\u7f8e\u570b\u3001\u5fb7\u570b\u3001\u5df4\u897f\u548c\u5370\u5ea6\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002 \u95dc\u65bc\u00a0ISG ISG \u662f\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u3002\u8a72\u516c\u53f8\u662f 700 \u591a\u500b\u5ba2\u6236\u503c\u5f97\u4fe1\u8cf4\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\uff0c\u7576\u4e2d\u5305\u62ec\u5168\u7403 100 \u5927\u4f01\u696d\u4e2d\u7684 75 \u5bb6\u3002\u8a72\u516c\u53f8\u5c08\u9580\u5f9e\u4e8b\u6578\u78bc\u8f49\u578b\u670d\u52d9\uff0c\u5305\u62ec\u81ea\u52d5\u5316\u3001\u96f2\u7aef\u670d\u52d9\u548c\u6578\u64da\u5206\u6790\u3001\u63a1\u8cfc\u8aee\u8a62\u3001\u7ba1\u7406\u6cbb\u7406\u548c\u98a8\u96aa\u670d\u52d9\u3001\u7db2\u7d61\u71df\u904b\u5546\u670d\u52d9\u3001\u7b56\u7565\u548c\u71df\u904b\u8a2d\u8a08\u3001\u8b8a\u9769\u7ba1\u7406\u3001\u5e02\u5834\u60c5\u5831\uff0c\u4ee5\u53ca\u6280\u8853\u7814\u7a76\u548c\u5206\u6790\u3002ISG \u65bc\u00a02006 \u5e74\u6210\u7acb\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u5eb7\u6d85\u72c4\u683c\u5dde\u65af\u5766\u798f\uff0c\u4ee5\u5275\u65b0\u601d\u7dad\u3001\u5e02\u5834\u5f71\u97ff\u529b\u3001\u6df1\u539a\u7684\u884c\u696d\u548c\u5c08\u696d\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u57fa\u65bc\u884c\u696d\u6700\u5168\u9762\u5e02\u5834\u6578\u64da\u7684\u4e16\u754c\u7d1a\u7814\u7a76\u548c\u5206\u6790\u529b\u800c\u805e\u540d\u3002 \u50b3\u5a92\u806f\u7d61\u4eba\uff1amedia@marlabs.com\u00a0 \u00a0<\/p>\n","protected":false},"author":0,"featured_media":8108,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"Marlabs \u5728 ISG Provider Lens\u2122 Quadrant \u95dc\u65bc\u300c\u71df\u92b7\u6280\u8853 (MarTech) &#8211; \u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9 2022\u300d\u7684\u7814\u7a76\u4e2d\u7372\u78ba\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 \u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\u76ae\u65af\u6597\u7279\u7dad\u548c\u5370\u5ea6\u5df4\u7f85\u723e2022\u5e748\u670818\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u9818\u5148\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u516c\u53f8 Marlabs Inc. \u4eca\u5929\u5ba3\u4f48\u525b\u5728 ISG Provider Lens\u2122 MarTech Services 2022 Research \u4e2d\u7684\u516d\u500b\u985e\u5225\u4e2d\u7372\u5f97\u56db\u500b\u985e\u5225\u7684\u300c\u76f8\u95dc\u4f9b\u61c9\u5546\u300d\u5730\u4f4d\u3002\u8a72\u670d\u52d9\u5305\u62ec\u5b8c\u5584\u6578\u78bc\u5546\u52d9\u3001\u6578\u78bc\u9ad4\u9a57\u548c\u5167\u5bb9\u3001\u793e\u4ea4\u8207\u95dc\u4fc2\u548c\u7b56\u7565 MarTech \u670d\u52d9\u3002 ISG Provider Lens\u2122 2022 MarTech \u5831\u544a\u662f\u4e00\u4efd\u7368\u7acb\u7684\u670d\u52d9\u4f9b\u61c9\u5546\u6bd4\u8f03\u5831\u544a\u3002\u7814\u7a76\u900f\u904e\u4ee5\u6578\u64da\u70ba\u672c\uff0cISG\u00a0\u900f\u904e\u8de8\u670d\u52d9\u548c\u6280\u8853\u7684\u5c08\u6709\u6846\u67b6\u5c0d\u5168\u7403 MarTech \u4f9b\u61c9\u5546\u9032\u884c\u5206\u6790\uff0c\u81f4\u529b\u900f\u904e\u6578\u78bc\u71df\u92b7\u652f\u63f4\u4f01\u696d\uff0c\u5305\u62ec\u6578\u78bc\u5ee3\u544a\u3001\u7b56\u7565\u670d\u52d9\u3001\u6578\u64da\u5206\u6790\u548c\u5167\u5bb9\u529f\u80fd\u3002 Marlabs \u8207\u00a0Salesforce\u3001Sitecore \u548c\u00a0Adobe \u7b49\u5148\u5c0e\u5e02\u5834\u9818\u5148\u539f\u59cb\u8a2d\u5099\u88fd\u9020\u5546 (OEM) \u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\u00a0Marlabs \u6578\u78bc\u670d\u52d9\u5df2\u5354\u52a9\u5168\u7403\u7d44\u7e54\u9032\u884c\u6578\u78bc\u8f49\u578b\uff0c\u4e26\u8207\u6700\u7d42\u5ba2\u6236\u5efa\u7acb\u66f4\u6df1\u5165\u3001\u66f4\u6709\u610f\u7fa9\u7684\u4e92\u52d5\u95dc\u4fc2\u3002 \u95b1\u8b80\u66f4\u591a\uff1aISG Provider Lens\u2122 MarTech Services 2022 Research\u00a0 Marlabs \u526f\u7e3d\u88c1 Raghu Rao \u8aaa\uff1a\u300c\u9019\u9805\u8a8d\u53ef\u662f\u5c0d\u6211\u5011\u91cd\u9ede\u95dc\u6ce8\u7684\u6709\u529b\u9a57\u8b49\uff0c\u53ef\u4ee5\u8b93\u7d44\u7e54\u4ee5\u6578\u78bc\u65b9\u5f0f\u6539\u9769\u5176\u5ba2\u6236\u9ad4\u9a57\u8a08\u5283\uff0c\u540c\u6642\u900f\u904e\u6709\u6d1e\u5bdf\u529b\u7684\u8a2d\u8a08\u548c\u6578\u64da\u4e3b\u5c0e\u7684\u7d50\u679c\u4f86\u589e\u5f37\u696d\u52d9\u8077\u80fd\u3002\u00a0\u96a8\u8457\u5e02\u5834\u63a8\u5ee3\u6838\u5fc3\u8f49\u5411\u7d50\u5408\u5275\u9020\u529b\u8207\u654f\u92b3\u7684\u6578\u64da\u9a45\u52d5\u6d1e\u5bdf\u529b\uff0c\u71df\u92b7\u7e3d\u76e3 (CMO) \u548c\u6578\u64da\u7e3d\u76e3 (CDO) \u5fc5\u9808\u7dca\u5bc6\u5408\u4f5c\uff0c\u4ee5\u7de0\u9020\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57\u3002Marlabs \u5728\u9019\u65b9\u9762\u8655\u65bc\u7368\u7279\u7684\u4f4d\u7f6e\uff0c\u900f\u904e\u9019\u7a2e\u6d88\u8cbb\u8005\u6578\u64da\u7684\u6578\u78bc\u7206\u70b8\u4f86\u5354\u52a9\u7d44\u7e54\uff0c\u4e26\u5be6\u73fe MarTech \u7684\u771f\u6b63\u6f5b\u529b\u3002\u300d ISG \u5206\u6790\u5e2b Mauricio Ohtani \u8868\u793a\uff1a\u300cMarlabs \u4f5c\u70ba\u5c07\u5411\u5927\u578b\u548c\u4e2d\u578b\u5ba2\u6236\u63a8\u51fa\u7684 MarTech \u670d\u52d9\u4f9b\u61c9\u5546\u5c55\u793a\u51fa\u5de8\u5927\u7684\u524d\u666f\uff0c\u5728\u7f8e\u570b\u64c1\u6709\u5f37\u5927\u7684\u5e02\u5834\u5f71\u97ff\u529b\uff0c\u800c\u516c\u53f8\u6709\u80fd\u529b\u5be6\u65bd\u8207\u914d\u5408\u5e02\u5834\u60c5\u6cc1\u7684\u696d\u52d9\u89e3\u6c7a\u65b9\u6848\u3002\u516c\u53f8\u5728\u63d0\u4f9b\u7279\u5b9a\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u4e0a\u5c55\u793a\u51fa\u986f\u8457\u7684\u6df1\u5ea6\uff0c\u4ee5\u5efa\u7acb\u5f37\u5927\u7684\u6700\u7d42\u6d88\u8cbb\u8005\u9ad4\u9a57\u3002Marlabs \u7684\u6578\u78bc\u670d\u52d9\u5728\u5831\u544a\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5176\u7a81\u51fa\u4e4b\u8655\u662f\u5728\u71df\u92b7\u6280\u8853\u548c\u96fb\u5b50\u5546\u52d9\u65b9\u9762\u5c55\u793a\u51fa\u7531\u8a2d\u8a08\u4e3b\u5c0e\u7684\u8aee\u8a62\u3001\u7531\u7d93\u9a57\u4e3b\u5c0e\u7684\u696d\u52d9\u5be6\u73fe\uff0c\u4ee5\u53ca\u5be6\u65bd\u670d\u52d9\u7684\u7368\u7279\u7d44\u5408\u3002\u300d \u95dc\u65bc\u00a0Marlabs\uff1a Marlabs \u5354\u52a9\u4e16\u754c\u5404\u5730\u7684\u9818\u5148\u516c\u53f8\u4f7f\u71df\u904b\u66f4\u6d41\u66a2\u3001\u62c9\u8fd1\u5ba2\u6236\u3001\u5c07\u6578\u64da\u8f49\u8b8a\u70ba\u6c7a\u7b56\u3001\u70ba\u7db2\u7d61\u7a7a\u9593\u964d\u4f4e\u98a8\u96aa\u3001\u589e\u5f37\u50b3\u7d71\u7cfb\u7d71\u6548\u80fd\uff0c\u4e26\u6355\u6349\u65b0\u7684\u6a5f\u9047\u548c\u6578\u78bc\u4e3b\u5c0e\u7684\u6536\u5165\u3002\u5b83\u63d0\u4f9b\u6578\u78bc\u512a\u5148\u7684\u7b56\u7565\u548c\u8aee\u8a62\u670d\u52d9\u3001\u5feb\u901f\u89e3\u6c7a\u65b9\u6848\u57f9\u80b2\u548c\u539f\u578b\u8a2d\u8a08\uff0c\u4ee5\u53ca\u654f\u6377\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u5de5\u7a0b\u3002Marlabs \u7684\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\uff0c\u4e26\u5728\u7f8e\u570b\u3001\u5fb7\u570b\u3001\u5df4\u897f\u548c\u5370\u5ea6\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002 \u95dc\u65bc\u00a0ISG ISG \u662f\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u3002\u8a72\u516c\u53f8\u662f 700 \u591a\u500b\u5ba2\u6236\u503c\u5f97\u4fe1\u8cf4\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\uff0c\u7576\u4e2d\u5305\u62ec\u5168\u7403 100 \u5927\u4f01\u696d\u4e2d\u7684 75 \u5bb6\u3002\u8a72\u516c\u53f8\u5c08\u9580\u5f9e\u4e8b\u6578\u78bc\u8f49\u578b\u670d\u52d9\uff0c\u5305\u62ec\u81ea\u52d5\u5316\u3001\u96f2\u7aef\u670d\u52d9\u548c\u6578\u64da\u5206\u6790\u3001\u63a1\u8cfc\u8aee\u8a62\u3001\u7ba1\u7406\u6cbb\u7406\u548c\u98a8\u96aa\u670d\u52d9\u3001\u7db2\u7d61\u71df\u904b\u5546\u670d\u52d9\u3001\u7b56\u7565\u548c\u71df\u904b\u8a2d\u8a08\u3001\u8b8a\u9769\u7ba1\u7406\u3001\u5e02\u5834\u60c5\u5831\uff0c\u4ee5\u53ca\u6280\u8853\u7814\u7a76\u548c\u5206\u6790\u3002ISG \u65bc\u00a02006 \u5e74\u6210\u7acb\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u5eb7\u6d85\u72c4\u683c\u5dde\u65af\u5766\u798f\uff0c\u4ee5\u5275\u65b0\u601d\u7dad\u3001\u5e02\u5834\u5f71\u97ff\u529b\u3001\u6df1\u539a\u7684\u884c\u696d\u548c\u5c08\u696d\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u57fa\u65bc\u884c\u696d\u6700\u5168\u9762\u5e02\u5834\u6578\u64da\u7684\u4e16\u754c\u7d1a\u7814\u7a76\u548c\u5206\u6790\u529b\u800c\u805e\u540d\u3002 \u50b3\u5a92\u806f\u7d61\u4eba\uff1amedia@marlabs.com\u00a0 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-17T23:51:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546\",\"datePublished\":\"2022-08-17T23:51:00+00:00\",\"dateModified\":\"2022-08-17T23:51:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\"},\"wordCount\":63,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\",\"url\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\",\"name\":\"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\"},\"datePublished\":\"2022-08-17T23:51:00+00:00\",\"dateModified\":\"2022-08-17T23:51:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/en?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107","og_locale":"en_US","og_type":"article","og_title":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"Marlabs \u5728 ISG Provider Lens\u2122 Quadrant \u95dc\u65bc\u300c\u71df\u92b7\u6280\u8853 (MarTech) &#8211; \u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9 2022\u300d\u7684\u7814\u7a76\u4e2d\u7372\u78ba\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 \u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\u76ae\u65af\u6597\u7279\u7dad\u548c\u5370\u5ea6\u5df4\u7f85\u723e2022\u5e748\u670818\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u9818\u5148\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u516c\u53f8 Marlabs Inc. \u4eca\u5929\u5ba3\u4f48\u525b\u5728 ISG Provider Lens\u2122 MarTech Services 2022 Research \u4e2d\u7684\u516d\u500b\u985e\u5225\u4e2d\u7372\u5f97\u56db\u500b\u985e\u5225\u7684\u300c\u76f8\u95dc\u4f9b\u61c9\u5546\u300d\u5730\u4f4d\u3002\u8a72\u670d\u52d9\u5305\u62ec\u5b8c\u5584\u6578\u78bc\u5546\u52d9\u3001\u6578\u78bc\u9ad4\u9a57\u548c\u5167\u5bb9\u3001\u793e\u4ea4\u8207\u95dc\u4fc2\u548c\u7b56\u7565 MarTech \u670d\u52d9\u3002 ISG Provider Lens\u2122 2022 MarTech \u5831\u544a\u662f\u4e00\u4efd\u7368\u7acb\u7684\u670d\u52d9\u4f9b\u61c9\u5546\u6bd4\u8f03\u5831\u544a\u3002\u7814\u7a76\u900f\u904e\u4ee5\u6578\u64da\u70ba\u672c\uff0cISG\u00a0\u900f\u904e\u8de8\u670d\u52d9\u548c\u6280\u8853\u7684\u5c08\u6709\u6846\u67b6\u5c0d\u5168\u7403 MarTech \u4f9b\u61c9\u5546\u9032\u884c\u5206\u6790\uff0c\u81f4\u529b\u900f\u904e\u6578\u78bc\u71df\u92b7\u652f\u63f4\u4f01\u696d\uff0c\u5305\u62ec\u6578\u78bc\u5ee3\u544a\u3001\u7b56\u7565\u670d\u52d9\u3001\u6578\u64da\u5206\u6790\u548c\u5167\u5bb9\u529f\u80fd\u3002 Marlabs \u8207\u00a0Salesforce\u3001Sitecore \u548c\u00a0Adobe \u7b49\u5148\u5c0e\u5e02\u5834\u9818\u5148\u539f\u59cb\u8a2d\u5099\u88fd\u9020\u5546 (OEM) \u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\u00a0Marlabs \u6578\u78bc\u670d\u52d9\u5df2\u5354\u52a9\u5168\u7403\u7d44\u7e54\u9032\u884c\u6578\u78bc\u8f49\u578b\uff0c\u4e26\u8207\u6700\u7d42\u5ba2\u6236\u5efa\u7acb\u66f4\u6df1\u5165\u3001\u66f4\u6709\u610f\u7fa9\u7684\u4e92\u52d5\u95dc\u4fc2\u3002 \u95b1\u8b80\u66f4\u591a\uff1aISG Provider Lens\u2122 MarTech Services 2022 Research\u00a0 Marlabs \u526f\u7e3d\u88c1 Raghu Rao \u8aaa\uff1a\u300c\u9019\u9805\u8a8d\u53ef\u662f\u5c0d\u6211\u5011\u91cd\u9ede\u95dc\u6ce8\u7684\u6709\u529b\u9a57\u8b49\uff0c\u53ef\u4ee5\u8b93\u7d44\u7e54\u4ee5\u6578\u78bc\u65b9\u5f0f\u6539\u9769\u5176\u5ba2\u6236\u9ad4\u9a57\u8a08\u5283\uff0c\u540c\u6642\u900f\u904e\u6709\u6d1e\u5bdf\u529b\u7684\u8a2d\u8a08\u548c\u6578\u64da\u4e3b\u5c0e\u7684\u7d50\u679c\u4f86\u589e\u5f37\u696d\u52d9\u8077\u80fd\u3002\u00a0\u96a8\u8457\u5e02\u5834\u63a8\u5ee3\u6838\u5fc3\u8f49\u5411\u7d50\u5408\u5275\u9020\u529b\u8207\u654f\u92b3\u7684\u6578\u64da\u9a45\u52d5\u6d1e\u5bdf\u529b\uff0c\u71df\u92b7\u7e3d\u76e3 (CMO) \u548c\u6578\u64da\u7e3d\u76e3 (CDO) \u5fc5\u9808\u7dca\u5bc6\u5408\u4f5c\uff0c\u4ee5\u7de0\u9020\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57\u3002Marlabs \u5728\u9019\u65b9\u9762\u8655\u65bc\u7368\u7279\u7684\u4f4d\u7f6e\uff0c\u900f\u904e\u9019\u7a2e\u6d88\u8cbb\u8005\u6578\u64da\u7684\u6578\u78bc\u7206\u70b8\u4f86\u5354\u52a9\u7d44\u7e54\uff0c\u4e26\u5be6\u73fe MarTech \u7684\u771f\u6b63\u6f5b\u529b\u3002\u300d ISG \u5206\u6790\u5e2b Mauricio Ohtani \u8868\u793a\uff1a\u300cMarlabs \u4f5c\u70ba\u5c07\u5411\u5927\u578b\u548c\u4e2d\u578b\u5ba2\u6236\u63a8\u51fa\u7684 MarTech \u670d\u52d9\u4f9b\u61c9\u5546\u5c55\u793a\u51fa\u5de8\u5927\u7684\u524d\u666f\uff0c\u5728\u7f8e\u570b\u64c1\u6709\u5f37\u5927\u7684\u5e02\u5834\u5f71\u97ff\u529b\uff0c\u800c\u516c\u53f8\u6709\u80fd\u529b\u5be6\u65bd\u8207\u914d\u5408\u5e02\u5834\u60c5\u6cc1\u7684\u696d\u52d9\u89e3\u6c7a\u65b9\u6848\u3002\u516c\u53f8\u5728\u63d0\u4f9b\u7279\u5b9a\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u4e0a\u5c55\u793a\u51fa\u986f\u8457\u7684\u6df1\u5ea6\uff0c\u4ee5\u5efa\u7acb\u5f37\u5927\u7684\u6700\u7d42\u6d88\u8cbb\u8005\u9ad4\u9a57\u3002Marlabs \u7684\u6578\u78bc\u670d\u52d9\u5728\u5831\u544a\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5176\u7a81\u51fa\u4e4b\u8655\u662f\u5728\u71df\u92b7\u6280\u8853\u548c\u96fb\u5b50\u5546\u52d9\u65b9\u9762\u5c55\u793a\u51fa\u7531\u8a2d\u8a08\u4e3b\u5c0e\u7684\u8aee\u8a62\u3001\u7531\u7d93\u9a57\u4e3b\u5c0e\u7684\u696d\u52d9\u5be6\u73fe\uff0c\u4ee5\u53ca\u5be6\u65bd\u670d\u52d9\u7684\u7368\u7279\u7d44\u5408\u3002\u300d \u95dc\u65bc\u00a0Marlabs\uff1a Marlabs \u5354\u52a9\u4e16\u754c\u5404\u5730\u7684\u9818\u5148\u516c\u53f8\u4f7f\u71df\u904b\u66f4\u6d41\u66a2\u3001\u62c9\u8fd1\u5ba2\u6236\u3001\u5c07\u6578\u64da\u8f49\u8b8a\u70ba\u6c7a\u7b56\u3001\u70ba\u7db2\u7d61\u7a7a\u9593\u964d\u4f4e\u98a8\u96aa\u3001\u589e\u5f37\u50b3\u7d71\u7cfb\u7d71\u6548\u80fd\uff0c\u4e26\u6355\u6349\u65b0\u7684\u6a5f\u9047\u548c\u6578\u78bc\u4e3b\u5c0e\u7684\u6536\u5165\u3002\u5b83\u63d0\u4f9b\u6578\u78bc\u512a\u5148\u7684\u7b56\u7565\u548c\u8aee\u8a62\u670d\u52d9\u3001\u5feb\u901f\u89e3\u6c7a\u65b9\u6848\u57f9\u80b2\u548c\u539f\u578b\u8a2d\u8a08\uff0c\u4ee5\u53ca\u654f\u6377\u7684\u6578\u78bc\u89e3\u6c7a\u65b9\u6848\u5de5\u7a0b\u3002Marlabs \u7684\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u65b0\u6fa4\u897f\u5dde\uff0c\u4e26\u5728\u7f8e\u570b\u3001\u5fb7\u570b\u3001\u5df4\u897f\u548c\u5370\u5ea6\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002 \u95dc\u65bc\u00a0ISG ISG \u662f\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u3002\u8a72\u516c\u53f8\u662f 700 \u591a\u500b\u5ba2\u6236\u503c\u5f97\u4fe1\u8cf4\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\uff0c\u7576\u4e2d\u5305\u62ec\u5168\u7403 100 \u5927\u4f01\u696d\u4e2d\u7684 75 \u5bb6\u3002\u8a72\u516c\u53f8\u5c08\u9580\u5f9e\u4e8b\u6578\u78bc\u8f49\u578b\u670d\u52d9\uff0c\u5305\u62ec\u81ea\u52d5\u5316\u3001\u96f2\u7aef\u670d\u52d9\u548c\u6578\u64da\u5206\u6790\u3001\u63a1\u8cfc\u8aee\u8a62\u3001\u7ba1\u7406\u6cbb\u7406\u548c\u98a8\u96aa\u670d\u52d9\u3001\u7db2\u7d61\u71df\u904b\u5546\u670d\u52d9\u3001\u7b56\u7565\u548c\u71df\u904b\u8a2d\u8a08\u3001\u8b8a\u9769\u7ba1\u7406\u3001\u5e02\u5834\u60c5\u5831\uff0c\u4ee5\u53ca\u6280\u8853\u7814\u7a76\u548c\u5206\u6790\u3002ISG \u65bc\u00a02006 \u5e74\u6210\u7acb\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u5eb7\u6d85\u72c4\u683c\u5dde\u65af\u5766\u798f\uff0c\u4ee5\u5275\u65b0\u601d\u7dad\u3001\u5e02\u5834\u5f71\u97ff\u529b\u3001\u6df1\u539a\u7684\u884c\u696d\u548c\u5c08\u696d\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u57fa\u65bc\u884c\u696d\u6700\u5168\u9762\u5e02\u5834\u6578\u64da\u7684\u4e16\u754c\u7d1a\u7814\u7a76\u548c\u5206\u6790\u529b\u800c\u805e\u540d\u3002 \u50b3\u5a92\u806f\u7d61\u4eba\uff1amedia@marlabs.com\u00a0 \u00a0","og_url":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2022-08-17T23:51:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107"},"author":{"name":"","@id":""},"headline":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546","datePublished":"2022-08-17T23:51:00+00:00","dateModified":"2022-08-17T23:51:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107"},"wordCount":63,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107","url":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107","name":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en#website"},"datePublished":"2022-08-17T23:51:00+00:00","dateModified":"2022-08-17T23:51:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/en\/marlabs%e5%9c%a8isg-provider-lenstmquadrant%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%8d%b2%e5%ae%9a%e7%82%ba%e7%9b%b8%e9%97%9c%e4%be%9b%e6%87%89%e5%95%86\/8107#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/en"},{"@type":"ListItem","position":2,"name":"Marlabs\u5728ISG Provider Lens(TM)Quadrant\u7814\u7a76\u4e2d\u7372\u5b9a\u70ba\u76f8\u95dc\u4f9b\u61c9\u5546"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/en#website","url":"https:\/\/www.franchise.com.hk\/en","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/en?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/en#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/08\/Marlabs_Logo-3OmLBg.jpeg?fit=597%2C154&ssl=1","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8107"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/comments?post=8107"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media\/8108"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media?parent=8107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/categories?post=8107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/tags?post=8107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}