{"id":8000,"date":"2022-08-11T10:34:00","date_gmt":"2022-08-11T02:34:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000"},"modified":"2022-08-11T10:34:00","modified_gmt":"2022-08-11T02:34:00","slug":"%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000","title":{"rendered":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8"},"content":{"rendered":"<p>\u5728\u5275\u65b0\u8def\u7dda\u5716\u548c\u696d\u7e3e\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u7d50\u679c\u8a55\u5206\u00a0<\/p>\n<p><span class=\"legendSpanClass\">\u7d10\u7d04<\/span><span class=\"legendSpanClass\">2022\u5e748\u670811\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; <a href=\"https:\/\/www.dentsu.com\/\" target=\"_blank\" rel=\"noopener\">Dentsu<\/a> \u4eca\u5929\u5ba3\u4f48\u5728\u9818\u5148\u5168\u7403\u7814\u7a76\u53ca\u8aee\u8a62\u516c\u53f8\u00a0<a href=\"https:\/\/www.forrester.com\/bold\" target=\"_blank\" rel=\"noopener\">Forrester Research, Inc<\/a> \u65b0\u767c\u8868\u7684\u300aThe Forrester Wave\u2122: Global Marketing Services, Q3 2022\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\uff09\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u8868\u73fe\u51fa\u8272\u7684\u516c\u53f8\u3002\u8a72\u7814\u7a76\u6307\u51fa\uff0c\u300cDentsu \u662f\u5e02\u5834\u63a8\u5ee3\u7e3d\u76e3\u53ef\u4ee5\u4fe1\u8cf4\u7684\u4f9b\u61c9\u5546\uff0c\u5b83\u4ee5\u5353\u8d8a\u7684\u7b56\u7565\u3001\u6578\u64da\u548c\u5206\u6790\u70ba\u5f8c\u76fe\uff0c\u63d0\u4f9b\u667a\u80fd\u3001\u53d7\u773e\u9a45\u52d5\u7684\u6d3b\u52d5\u3002\u300d<\/p>\n<p>\u8a72\u5831\u544a\u4f7f\u7528 17 \u500b\u6a19\u6e96\u4f86\u8a55\u4f30\u5341\u5927\u6700\u91cd\u8981\u7684\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u4f9b\u61c9\u5546\uff0c\u5176\u4e2d Dentsu \u5728\u56db\u500b\u6a19\u6e96\u4e2d\u5f97\u5206\u6700\u9ad8\uff0c\u5305\u62ec\u5275\u65b0\u8def\u7dda\u5716\u3001\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u3001\u79c1\u96b1\u601d\u60f3\u9818\u5c0e\u548c\u8868\u73fe\u3002\u9019\u9805\u5c08\u6709\u7814\u7a76\u63d0\u4f9b\u5c0d\u884c\u696d\u9818\u5148\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u5ba2\u89c0\u8a55\u50f9\u3002<\/p>\n<p>\u8a72\u8a55\u4f30\u6307\u51fa\uff0c\u300cDentsu \u96c4\u5fc3\u52c3\u52c3\u7684\u9858\u666f\u662f\u6210\u70ba\u300eNetwork Designed for What&#8217;s Next\u300f\uff08\u70ba\u5275\u52d5\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff09\uff0c\u9019\u8868\u660e\u5b83\u662f\u5ee3\u6cdb\u5275\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u3002\u300d \u5728\u8a73\u7d30\u8aaa\u660e\u00a0Dentsu \u4f5c\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\u6642\uff0c\u8a72\u5831\u544a\u7e7c\u7e8c\u6307\u51fa\uff1a\u300cDentsu \u7684\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u8655\u65bc\u5e02\u5834\u9818\u5148\u5730\u4f4d\uff0c\u662f\u63a7\u80a1\u516c\u53f8\u7684\u6700\u5927\u9748\u6d3b\u5f48\u6027\u3002\u300d<\/p>\n<p>Dentsu International \u5168\u7403\u89e3\u6c7a\u65b9\u6848\u8207\u5275\u65b0\u90e8\u7684 <span class=\"xn-person\">Jeff Greenspoon<\/span> \u8868\u793a\u300cDentsu \u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u81f4\u529b\u4ee5\u5340\u57df\u5c08\u696d\u77e5\u8b58\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7121\u7e2b\u7684\u5e02\u5834\u63a8\u5ee3\u89e3\u6c7a\u65b9\u6848\u3002\u5728 Forrester \u7b49\u5168\u7403\u9818\u5148\u7684\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u7372\u5f97\u9019\u7a2e\u8a8d\u53ef\uff0c\u70ba\u6211\u5011\u7684\u7b56\u7565\u548c\u4ea4\u4ed8\u65b9\u6cd5\u63d0\u4f9b\u5de8\u5927\u9a57\u8b49\uff0c\u56e0\u6211\u5011\u7528\u4e16\u754c\u7d1a\u54c1\u724c\u5275\u9020\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u8a72\u8a55\u4f30\u6fc0\u52f5\u6211\u5011\u6176\u795d Dentsu \u5728\u8207\u54c1\u724c\u4e92\u52d5\u548c\u70ba\u5275\u52d5\u672a\u4f86\u505a\u597d\u6e96\u5099\u65b9\u9762\u7684\u7368\u7279\u5730\u4f4d\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u8a8d\u70ba\u9019\u662f\u5c0d\u6211\u5011\u5718\u968a\u65e5\u5fa9\u4e00\u65e5\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7684\u7b56\u7565\u548c\u5275\u65b0\u5de5\u4f5c\u7684\u8a8d\u53ef\u3002\u300d<\/p>\n<p>Forrester \u8aaa\u660e\u300c\u8a72\u516c\u53f8\u5145\u5206\u5229\u7528\u4e86\u904e\u53bb\u7684\u5275\u65b0\uff0c\u4f8b\u5982 <a href=\"https:\/\/www.dentsu.com\/us\/en\/dentsu-commerce\/merkury-retail-solution\" target=\"_blank\" rel=\"noopener\">Merkury \u5e73\u53f0<\/a>\u3001\u5de8\u984d\u9810\u7b97\u548c\u63a8\u52d5\u672a\u4f86\u6539\u9032\u7684\u5f37\u800c\u6709\u529b\u8a08\u5283\uff0c\u4e26\u6295\u8cc7\u5340\u584a\u93c8\u5de5\u4f5c\u5ba4\u548c\u65b0\u7684\u5546\u52d9\u5de5\u5177 <a href=\"https:\/\/www.merkle.com\/shopnxt\" target=\"_blank\" rel=\"noopener\">ShopNXT<\/a>\u3002\u300d \u5831\u544a\u9084\u6307\u51fa\uff0c\u300cDentsu \u4ee5\u00a02021 \u5e74\u5f37\u52c1\u7684\u65b0\u696d\u52d9\u8868\u73fe\u548c\u5145\u6eff\u5e0c\u671b\u7684 2022 \u5e74\u524d\u666f\u652f\u63f4\u5176\u7b56\u7565\u3002\u300d<\/p>\n<p>Dentsu \u7372\u5f97\u00a0Forrester \u7684\u6700\u65b0\u8a8d\u53ef\u662f\u5efa\u57fa\u65bc\u8a72\u6a5f\u69cb\u4e4b\u524d\u7684\u8a55\u4f30\uff0c\u8a72\u6a5f\u69cb\u5728\u300aThe Forrester Wave\u2122: Global Digital Experience Services\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u6578\u78bc\u9ad4\u9a57\u670d\u52d9\uff09\u7684\u4e94\u9805\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff0c\u300c\u516c\u53f8\u7684\u8eab\u4efd\u7522\u54c1\u3001\u5e02\u5834\u63a8\u5ee3\u57f7\u884c\u5e73\u53f0\u548c ShopNXT \u96f6\u552e\u652f\u63f4\u5de5\u5177\u662f Dentsu \u7528\u4f86\u589e\u5f37\u5ba2\u6236 XA\uff08\u9ad4\u9a57\u67b6\u69cb\uff09\u7684\u5f37\u5927\u6838\u5fc3\u8cc7\u7522\u3002\u300d<\/p>\n<p>\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Dentsu \u7d9c\u5408\u670d\u52d9\u548c\u89e3\u6c7a\u65b9\u6848\u7684\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd <a href=\"https:\/\/www.dentsu.com\/\" target=\"_blank\" rel=\"noopener\">dentsu.com<\/a>\u3002\u00a0<\/p>\n<p>\u95dc\u65bc\u00a0Dentsu International\u00a0<\/p>\n<p>\u4f5c\u70ba Dentsu Group \u65d7\u4e0b\u516c\u53f8\uff0cDentsu International \u662f\u4e00\u500b\u5c08\u70ba\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff0c\u5e6b\u52a9\u5ba2\u6236\u9810\u6e2c\u548c\u898f\u5283\u985b\u8986\u6027\u7684\u672a\u4f86\u6a5f\u9047\uff0c\u4e26\u70ba\u53ef\u6301\u7e8c\u7d93\u6fdf\u7684\u589e\u9577\u958b\u95e2\u65b0\u9014\u5f91\u3002Dentsu \u63d0\u4f9b\u4ee5\u4eba\u70ba\u672c\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9\uff0c\u4ee5\u63a8\u52d5\u66f4\u597d\u7684\u696d\u52d9\u548c\u793e\u6703\u6210\u679c\u3002\u9019\u900f\u904e\u4e94\u500b\u5168\u7403\u9818\u5148\u54c1\u724c\u63d0\u4f9b\uff0c\u5373 Carat\u3001dentsu X\u3001iProspect\u3001DENTSU CREATIVE \u548c\u00a0Merkle\uff0c\u6bcf\u500b\u54c1\u724c\u90fd\u5177\u6709\u6df1\u539a\u7684\u5c08\u696d\u77e5\u8b58\u3002\u00a0<\/p>\n<p>Dentsu International \u7531\u591a\u5143\u5275\u4f5c\u8005\u7d44\u6210\u7684\u6fc0\u9032\u5354\u4f5c\u5718\u968a\u900f\u904e\u6a6b\u5411\u5275\u9020\u529b\uff0c\u5c07\u54e1\u5de5\u3001\u5ba2\u6236\u548c\u80fd\u529b\u7d71\u4e00\uff0c\u5e6b\u52a9\u5ba2\u6236\u5275\u9020\u6587\u5316\u3001\u6539\u8b8a\u793e\u6703\u548c\u5275\u9020\u672a\u4f86\u3002\u00a0<\/p>\n<p>Dentsu International \u63a1\u7528 100% \u53ef\u518d\u751f\u80fd\u6e90\uff0c\u5728\u5168\u7403\u8d85\u904e 145 \u500b\u5e02\u5834\u958b\u5c55\u696d\u52d9\uff0c\u50f1\u6709 46,000 \u591a\u540d\u5c08\u8077\u5c08\u5bb6\uff0c\u4e26\u8207\u5168\u7403 100 \u5f37\u5ee3\u544a\u5546\u4e2d\u7684 95 \u5bb6\u5408\u4f5c\u3002<br \/><a href=\"http:\/\/www.dentsu.com\/\" target=\"_blank\" rel=\"noopener\">www.dentsu.com<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u5275\u65b0\u8def\u7dda\u5716\u548c\u696d\u7e3e\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u7d50\u679c\u8a55\u5206\u00a0 \u7d10\u7d042022\u5e748\u670811\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; Dentsu \u4eca\u5929\u5ba3\u4f48\u5728\u9818\u5148\u5168\u7403\u7814\u7a76\u53ca\u8aee\u8a62\u516c\u53f8\u00a0Forrester Research, Inc \u65b0\u767c\u8868\u7684\u300aThe Forrester Wave\u2122: Global Marketing Services, Q3 2022\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\uff09\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u8868\u73fe\u51fa\u8272\u7684\u516c\u53f8\u3002\u8a72\u7814\u7a76\u6307\u51fa\uff0c\u300cDentsu \u662f\u5e02\u5834\u63a8\u5ee3\u7e3d\u76e3\u53ef\u4ee5\u4fe1\u8cf4\u7684\u4f9b\u61c9\u5546\uff0c\u5b83\u4ee5\u5353\u8d8a\u7684\u7b56\u7565\u3001\u6578\u64da\u548c\u5206\u6790\u70ba\u5f8c\u76fe\uff0c\u63d0\u4f9b\u667a\u80fd\u3001\u53d7\u773e\u9a45\u52d5\u7684\u6d3b\u52d5\u3002\u300d \u8a72\u5831\u544a\u4f7f\u7528 17 \u500b\u6a19\u6e96\u4f86\u8a55\u4f30\u5341\u5927\u6700\u91cd\u8981\u7684\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u4f9b\u61c9\u5546\uff0c\u5176\u4e2d Dentsu \u5728\u56db\u500b\u6a19\u6e96\u4e2d\u5f97\u5206\u6700\u9ad8\uff0c\u5305\u62ec\u5275\u65b0\u8def\u7dda\u5716\u3001\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u3001\u79c1\u96b1\u601d\u60f3\u9818\u5c0e\u548c\u8868\u73fe\u3002\u9019\u9805\u5c08\u6709\u7814\u7a76\u63d0\u4f9b\u5c0d\u884c\u696d\u9818\u5148\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u5ba2\u89c0\u8a55\u50f9\u3002 \u8a72\u8a55\u4f30\u6307\u51fa\uff0c\u300cDentsu \u96c4\u5fc3\u52c3\u52c3\u7684\u9858\u666f\u662f\u6210\u70ba\u300eNetwork Designed for What&#8217;s Next\u300f\uff08\u70ba\u5275\u52d5\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff09\uff0c\u9019\u8868\u660e\u5b83\u662f\u5ee3\u6cdb\u5275\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u3002\u300d \u5728\u8a73\u7d30\u8aaa\u660e\u00a0Dentsu \u4f5c\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\u6642\uff0c\u8a72\u5831\u544a\u7e7c\u7e8c\u6307\u51fa\uff1a\u300cDentsu \u7684\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u8655\u65bc\u5e02\u5834\u9818\u5148\u5730\u4f4d\uff0c\u662f\u63a7\u80a1\u516c\u53f8\u7684\u6700\u5927\u9748\u6d3b\u5f48\u6027\u3002\u300d Dentsu International \u5168\u7403\u89e3\u6c7a\u65b9\u6848\u8207\u5275\u65b0\u90e8\u7684 Jeff Greenspoon \u8868\u793a\u300cDentsu \u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u81f4\u529b\u4ee5\u5340\u57df\u5c08\u696d\u77e5\u8b58\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7121\u7e2b\u7684\u5e02\u5834\u63a8\u5ee3\u89e3\u6c7a\u65b9\u6848\u3002\u5728 Forrester \u7b49\u5168\u7403\u9818\u5148\u7684\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u7372\u5f97\u9019\u7a2e\u8a8d\u53ef\uff0c\u70ba\u6211\u5011\u7684\u7b56\u7565\u548c\u4ea4\u4ed8\u65b9\u6cd5\u63d0\u4f9b\u5de8\u5927\u9a57\u8b49\uff0c\u56e0\u6211\u5011\u7528\u4e16\u754c\u7d1a\u54c1\u724c\u5275\u9020\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u8a72\u8a55\u4f30\u6fc0\u52f5\u6211\u5011\u6176\u795d Dentsu \u5728\u8207\u54c1\u724c\u4e92\u52d5\u548c\u70ba\u5275\u52d5\u672a\u4f86\u505a\u597d\u6e96\u5099\u65b9\u9762\u7684\u7368\u7279\u5730\u4f4d\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u8a8d\u70ba\u9019\u662f\u5c0d\u6211\u5011\u5718\u968a\u65e5\u5fa9\u4e00\u65e5\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7684\u7b56\u7565\u548c\u5275\u65b0\u5de5\u4f5c\u7684\u8a8d\u53ef\u3002\u300d Forrester \u8aaa\u660e\u300c\u8a72\u516c\u53f8\u5145\u5206\u5229\u7528\u4e86\u904e\u53bb\u7684\u5275\u65b0\uff0c\u4f8b\u5982 Merkury \u5e73\u53f0\u3001\u5de8\u984d\u9810\u7b97\u548c\u63a8\u52d5\u672a\u4f86\u6539\u9032\u7684\u5f37\u800c\u6709\u529b\u8a08\u5283\uff0c\u4e26\u6295\u8cc7\u5340\u584a\u93c8\u5de5\u4f5c\u5ba4\u548c\u65b0\u7684\u5546\u52d9\u5de5\u5177 ShopNXT\u3002\u300d \u5831\u544a\u9084\u6307\u51fa\uff0c\u300cDentsu \u4ee5\u00a02021 \u5e74\u5f37\u52c1\u7684\u65b0\u696d\u52d9\u8868\u73fe\u548c\u5145\u6eff\u5e0c\u671b\u7684 2022 \u5e74\u524d\u666f\u652f\u63f4\u5176\u7b56\u7565\u3002\u300d Dentsu \u7372\u5f97\u00a0Forrester \u7684\u6700\u65b0\u8a8d\u53ef\u662f\u5efa\u57fa\u65bc\u8a72\u6a5f\u69cb\u4e4b\u524d\u7684\u8a55\u4f30\uff0c\u8a72\u6a5f\u69cb\u5728\u300aThe Forrester Wave\u2122: Global Digital Experience Services\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u6578\u78bc\u9ad4\u9a57\u670d\u52d9\uff09\u7684\u4e94\u9805\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff0c\u300c\u516c\u53f8\u7684\u8eab\u4efd\u7522\u54c1\u3001\u5e02\u5834\u63a8\u5ee3\u57f7\u884c\u5e73\u53f0\u548c ShopNXT \u96f6\u552e\u652f\u63f4\u5de5\u5177\u662f Dentsu \u7528\u4f86\u589e\u5f37\u5ba2\u6236 XA\uff08\u9ad4\u9a57\u67b6\u69cb\uff09\u7684\u5f37\u5927\u6838\u5fc3\u8cc7\u7522\u3002\u300d \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Dentsu \u7d9c\u5408\u670d\u52d9\u548c\u89e3\u6c7a\u65b9\u6848\u7684\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd dentsu.com\u3002\u00a0 \u95dc\u65bc\u00a0Dentsu International\u00a0 \u4f5c\u70ba Dentsu Group \u65d7\u4e0b\u516c\u53f8\uff0cDentsu International \u662f\u4e00\u500b\u5c08\u70ba\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff0c\u5e6b\u52a9\u5ba2\u6236\u9810\u6e2c\u548c\u898f\u5283\u985b\u8986\u6027\u7684\u672a\u4f86\u6a5f\u9047\uff0c\u4e26\u70ba\u53ef\u6301\u7e8c\u7d93\u6fdf\u7684\u589e\u9577\u958b\u95e2\u65b0\u9014\u5f91\u3002Dentsu \u63d0\u4f9b\u4ee5\u4eba\u70ba\u672c\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9\uff0c\u4ee5\u63a8\u52d5\u66f4\u597d\u7684\u696d\u52d9\u548c\u793e\u6703\u6210\u679c\u3002\u9019\u900f\u904e\u4e94\u500b\u5168\u7403\u9818\u5148\u54c1\u724c\u63d0\u4f9b\uff0c\u5373 Carat\u3001dentsu X\u3001iProspect\u3001DENTSU CREATIVE \u548c\u00a0Merkle\uff0c\u6bcf\u500b\u54c1\u724c\u90fd\u5177\u6709\u6df1\u539a\u7684\u5c08\u696d\u77e5\u8b58\u3002\u00a0 Dentsu International \u7531\u591a\u5143\u5275\u4f5c\u8005\u7d44\u6210\u7684\u6fc0\u9032\u5354\u4f5c\u5718\u968a\u900f\u904e\u6a6b\u5411\u5275\u9020\u529b\uff0c\u5c07\u54e1\u5de5\u3001\u5ba2\u6236\u548c\u80fd\u529b\u7d71\u4e00\uff0c\u5e6b\u52a9\u5ba2\u6236\u5275\u9020\u6587\u5316\u3001\u6539\u8b8a\u793e\u6703\u548c\u5275\u9020\u672a\u4f86\u3002\u00a0 Dentsu International \u63a1\u7528 100% \u53ef\u518d\u751f\u80fd\u6e90\uff0c\u5728\u5168\u7403\u8d85\u904e 145 \u500b\u5e02\u5834\u958b\u5c55\u696d\u52d9\uff0c\u50f1\u6709 46,000 \u591a\u540d\u5c08\u8077\u5c08\u5bb6\uff0c\u4e26\u8207\u5168\u7403 100 \u5f37\u5ee3\u544a\u5546\u4e2d\u7684 95 \u5bb6\u5408\u4f5c\u3002www.dentsu.com\u00a0 \u00a0<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u5728\u5275\u65b0\u8def\u7dda\u5716\u548c\u696d\u7e3e\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u7d50\u679c\u8a55\u5206\u00a0 \u7d10\u7d042022\u5e748\u670811\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; Dentsu \u4eca\u5929\u5ba3\u4f48\u5728\u9818\u5148\u5168\u7403\u7814\u7a76\u53ca\u8aee\u8a62\u516c\u53f8\u00a0Forrester Research, Inc \u65b0\u767c\u8868\u7684\u300aThe Forrester Wave\u2122: Global Marketing Services, Q3 2022\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\uff09\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u8868\u73fe\u51fa\u8272\u7684\u516c\u53f8\u3002\u8a72\u7814\u7a76\u6307\u51fa\uff0c\u300cDentsu \u662f\u5e02\u5834\u63a8\u5ee3\u7e3d\u76e3\u53ef\u4ee5\u4fe1\u8cf4\u7684\u4f9b\u61c9\u5546\uff0c\u5b83\u4ee5\u5353\u8d8a\u7684\u7b56\u7565\u3001\u6578\u64da\u548c\u5206\u6790\u70ba\u5f8c\u76fe\uff0c\u63d0\u4f9b\u667a\u80fd\u3001\u53d7\u773e\u9a45\u52d5\u7684\u6d3b\u52d5\u3002\u300d \u8a72\u5831\u544a\u4f7f\u7528 17 \u500b\u6a19\u6e96\u4f86\u8a55\u4f30\u5341\u5927\u6700\u91cd\u8981\u7684\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u4f9b\u61c9\u5546\uff0c\u5176\u4e2d Dentsu \u5728\u56db\u500b\u6a19\u6e96\u4e2d\u5f97\u5206\u6700\u9ad8\uff0c\u5305\u62ec\u5275\u65b0\u8def\u7dda\u5716\u3001\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u3001\u79c1\u96b1\u601d\u60f3\u9818\u5c0e\u548c\u8868\u73fe\u3002\u9019\u9805\u5c08\u6709\u7814\u7a76\u63d0\u4f9b\u5c0d\u884c\u696d\u9818\u5148\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u5ba2\u89c0\u8a55\u50f9\u3002 \u8a72\u8a55\u4f30\u6307\u51fa\uff0c\u300cDentsu \u96c4\u5fc3\u52c3\u52c3\u7684\u9858\u666f\u662f\u6210\u70ba\u300eNetwork Designed for What&#8217;s Next\u300f\uff08\u70ba\u5275\u52d5\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff09\uff0c\u9019\u8868\u660e\u5b83\u662f\u5ee3\u6cdb\u5275\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u3002\u300d \u5728\u8a73\u7d30\u8aaa\u660e\u00a0Dentsu \u4f5c\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\u6642\uff0c\u8a72\u5831\u544a\u7e7c\u7e8c\u6307\u51fa\uff1a\u300cDentsu \u7684\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u8655\u65bc\u5e02\u5834\u9818\u5148\u5730\u4f4d\uff0c\u662f\u63a7\u80a1\u516c\u53f8\u7684\u6700\u5927\u9748\u6d3b\u5f48\u6027\u3002\u300d Dentsu International \u5168\u7403\u89e3\u6c7a\u65b9\u6848\u8207\u5275\u65b0\u90e8\u7684 Jeff Greenspoon \u8868\u793a\u300cDentsu \u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u81f4\u529b\u4ee5\u5340\u57df\u5c08\u696d\u77e5\u8b58\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7121\u7e2b\u7684\u5e02\u5834\u63a8\u5ee3\u89e3\u6c7a\u65b9\u6848\u3002\u5728 Forrester \u7b49\u5168\u7403\u9818\u5148\u7684\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u7372\u5f97\u9019\u7a2e\u8a8d\u53ef\uff0c\u70ba\u6211\u5011\u7684\u7b56\u7565\u548c\u4ea4\u4ed8\u65b9\u6cd5\u63d0\u4f9b\u5de8\u5927\u9a57\u8b49\uff0c\u56e0\u6211\u5011\u7528\u4e16\u754c\u7d1a\u54c1\u724c\u5275\u9020\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u8a72\u8a55\u4f30\u6fc0\u52f5\u6211\u5011\u6176\u795d Dentsu \u5728\u8207\u54c1\u724c\u4e92\u52d5\u548c\u70ba\u5275\u52d5\u672a\u4f86\u505a\u597d\u6e96\u5099\u65b9\u9762\u7684\u7368\u7279\u5730\u4f4d\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u8a8d\u70ba\u9019\u662f\u5c0d\u6211\u5011\u5718\u968a\u65e5\u5fa9\u4e00\u65e5\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7684\u7b56\u7565\u548c\u5275\u65b0\u5de5\u4f5c\u7684\u8a8d\u53ef\u3002\u300d Forrester \u8aaa\u660e\u300c\u8a72\u516c\u53f8\u5145\u5206\u5229\u7528\u4e86\u904e\u53bb\u7684\u5275\u65b0\uff0c\u4f8b\u5982 Merkury \u5e73\u53f0\u3001\u5de8\u984d\u9810\u7b97\u548c\u63a8\u52d5\u672a\u4f86\u6539\u9032\u7684\u5f37\u800c\u6709\u529b\u8a08\u5283\uff0c\u4e26\u6295\u8cc7\u5340\u584a\u93c8\u5de5\u4f5c\u5ba4\u548c\u65b0\u7684\u5546\u52d9\u5de5\u5177 ShopNXT\u3002\u300d \u5831\u544a\u9084\u6307\u51fa\uff0c\u300cDentsu \u4ee5\u00a02021 \u5e74\u5f37\u52c1\u7684\u65b0\u696d\u52d9\u8868\u73fe\u548c\u5145\u6eff\u5e0c\u671b\u7684 2022 \u5e74\u524d\u666f\u652f\u63f4\u5176\u7b56\u7565\u3002\u300d Dentsu \u7372\u5f97\u00a0Forrester \u7684\u6700\u65b0\u8a8d\u53ef\u662f\u5efa\u57fa\u65bc\u8a72\u6a5f\u69cb\u4e4b\u524d\u7684\u8a55\u4f30\uff0c\u8a72\u6a5f\u69cb\u5728\u300aThe Forrester Wave\u2122: Global Digital Experience Services\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u6578\u78bc\u9ad4\u9a57\u670d\u52d9\uff09\u7684\u4e94\u9805\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff0c\u300c\u516c\u53f8\u7684\u8eab\u4efd\u7522\u54c1\u3001\u5e02\u5834\u63a8\u5ee3\u57f7\u884c\u5e73\u53f0\u548c ShopNXT \u96f6\u552e\u652f\u63f4\u5de5\u5177\u662f Dentsu \u7528\u4f86\u589e\u5f37\u5ba2\u6236 XA\uff08\u9ad4\u9a57\u67b6\u69cb\uff09\u7684\u5f37\u5927\u6838\u5fc3\u8cc7\u7522\u3002\u300d \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Dentsu \u7d9c\u5408\u670d\u52d9\u548c\u89e3\u6c7a\u65b9\u6848\u7684\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd dentsu.com\u3002\u00a0 \u95dc\u65bc\u00a0Dentsu International\u00a0 \u4f5c\u70ba Dentsu Group \u65d7\u4e0b\u516c\u53f8\uff0cDentsu International \u662f\u4e00\u500b\u5c08\u70ba\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff0c\u5e6b\u52a9\u5ba2\u6236\u9810\u6e2c\u548c\u898f\u5283\u985b\u8986\u6027\u7684\u672a\u4f86\u6a5f\u9047\uff0c\u4e26\u70ba\u53ef\u6301\u7e8c\u7d93\u6fdf\u7684\u589e\u9577\u958b\u95e2\u65b0\u9014\u5f91\u3002Dentsu \u63d0\u4f9b\u4ee5\u4eba\u70ba\u672c\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9\uff0c\u4ee5\u63a8\u52d5\u66f4\u597d\u7684\u696d\u52d9\u548c\u793e\u6703\u6210\u679c\u3002\u9019\u900f\u904e\u4e94\u500b\u5168\u7403\u9818\u5148\u54c1\u724c\u63d0\u4f9b\uff0c\u5373 Carat\u3001dentsu X\u3001iProspect\u3001DENTSU CREATIVE \u548c\u00a0Merkle\uff0c\u6bcf\u500b\u54c1\u724c\u90fd\u5177\u6709\u6df1\u539a\u7684\u5c08\u696d\u77e5\u8b58\u3002\u00a0 Dentsu International \u7531\u591a\u5143\u5275\u4f5c\u8005\u7d44\u6210\u7684\u6fc0\u9032\u5354\u4f5c\u5718\u968a\u900f\u904e\u6a6b\u5411\u5275\u9020\u529b\uff0c\u5c07\u54e1\u5de5\u3001\u5ba2\u6236\u548c\u80fd\u529b\u7d71\u4e00\uff0c\u5e6b\u52a9\u5ba2\u6236\u5275\u9020\u6587\u5316\u3001\u6539\u8b8a\u793e\u6703\u548c\u5275\u9020\u672a\u4f86\u3002\u00a0 Dentsu International \u63a1\u7528 100% \u53ef\u518d\u751f\u80fd\u6e90\uff0c\u5728\u5168\u7403\u8d85\u904e 145 \u500b\u5e02\u5834\u958b\u5c55\u696d\u52d9\uff0c\u50f1\u6709 46,000 \u591a\u540d\u5c08\u8077\u5c08\u5bb6\uff0c\u4e26\u8207\u5168\u7403 100 \u5f37\u5ee3\u544a\u5546\u4e2d\u7684 95 \u5bb6\u5408\u4f5c\u3002www.dentsu.com\u00a0 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-11T02:34:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\",\"datePublished\":\"2022-08-11T02:34:00+00:00\",\"dateModified\":\"2022-08-11T02:34:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\"},\"wordCount\":76,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\",\"url\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\",\"name\":\"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\"},\"datePublished\":\"2022-08-11T02:34:00+00:00\",\"dateModified\":\"2022-08-11T02:34:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/en?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000","og_locale":"en_US","og_type":"article","og_title":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"\u5728\u5275\u65b0\u8def\u7dda\u5716\u548c\u696d\u7e3e\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u7d50\u679c\u8a55\u5206\u00a0 \u7d10\u7d042022\u5e748\u670811\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; Dentsu \u4eca\u5929\u5ba3\u4f48\u5728\u9818\u5148\u5168\u7403\u7814\u7a76\u53ca\u8aee\u8a62\u516c\u53f8\u00a0Forrester Research, Inc \u65b0\u767c\u8868\u7684\u300aThe Forrester Wave\u2122: Global Marketing Services, Q3 2022\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\uff09\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u8868\u73fe\u51fa\u8272\u7684\u516c\u53f8\u3002\u8a72\u7814\u7a76\u6307\u51fa\uff0c\u300cDentsu \u662f\u5e02\u5834\u63a8\u5ee3\u7e3d\u76e3\u53ef\u4ee5\u4fe1\u8cf4\u7684\u4f9b\u61c9\u5546\uff0c\u5b83\u4ee5\u5353\u8d8a\u7684\u7b56\u7565\u3001\u6578\u64da\u548c\u5206\u6790\u70ba\u5f8c\u76fe\uff0c\u63d0\u4f9b\u667a\u80fd\u3001\u53d7\u773e\u9a45\u52d5\u7684\u6d3b\u52d5\u3002\u300d \u8a72\u5831\u544a\u4f7f\u7528 17 \u500b\u6a19\u6e96\u4f86\u8a55\u4f30\u5341\u5927\u6700\u91cd\u8981\u7684\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u4f9b\u61c9\u5546\uff0c\u5176\u4e2d Dentsu \u5728\u56db\u500b\u6a19\u6e96\u4e2d\u5f97\u5206\u6700\u9ad8\uff0c\u5305\u62ec\u5275\u65b0\u8def\u7dda\u5716\u3001\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u3001\u79c1\u96b1\u601d\u60f3\u9818\u5c0e\u548c\u8868\u73fe\u3002\u9019\u9805\u5c08\u6709\u7814\u7a76\u63d0\u4f9b\u5c0d\u884c\u696d\u9818\u5148\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u5ba2\u89c0\u8a55\u50f9\u3002 \u8a72\u8a55\u4f30\u6307\u51fa\uff0c\u300cDentsu \u96c4\u5fc3\u52c3\u52c3\u7684\u9858\u666f\u662f\u6210\u70ba\u300eNetwork Designed for What&#8217;s Next\u300f\uff08\u70ba\u5275\u52d5\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff09\uff0c\u9019\u8868\u660e\u5b83\u662f\u5ee3\u6cdb\u5275\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u3002\u300d \u5728\u8a73\u7d30\u8aaa\u660e\u00a0Dentsu \u4f5c\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8\u6642\uff0c\u8a72\u5831\u544a\u7e7c\u7e8c\u6307\u51fa\uff1a\u300cDentsu \u7684\u5ba2\u6236\u6578\u64da\u7b56\u7565\u548c\u555f\u52d5\u670d\u52d9\u8655\u65bc\u5e02\u5834\u9818\u5148\u5730\u4f4d\uff0c\u662f\u63a7\u80a1\u516c\u53f8\u7684\u6700\u5927\u9748\u6d3b\u5f48\u6027\u3002\u300d Dentsu International \u5168\u7403\u89e3\u6c7a\u65b9\u6848\u8207\u5275\u65b0\u90e8\u7684 Jeff Greenspoon \u8868\u793a\u300cDentsu \u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u81f4\u529b\u4ee5\u5340\u57df\u5c08\u696d\u77e5\u8b58\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7121\u7e2b\u7684\u5e02\u5834\u63a8\u5ee3\u89e3\u6c7a\u65b9\u6848\u3002\u5728 Forrester \u7b49\u5168\u7403\u9818\u5148\u7684\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8\u7372\u5f97\u9019\u7a2e\u8a8d\u53ef\uff0c\u70ba\u6211\u5011\u7684\u7b56\u7565\u548c\u4ea4\u4ed8\u65b9\u6cd5\u63d0\u4f9b\u5de8\u5927\u9a57\u8b49\uff0c\u56e0\u6211\u5011\u7528\u4e16\u754c\u7d1a\u54c1\u724c\u5275\u9020\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u8a72\u8a55\u4f30\u6fc0\u52f5\u6211\u5011\u6176\u795d Dentsu \u5728\u8207\u54c1\u724c\u4e92\u52d5\u548c\u70ba\u5275\u52d5\u672a\u4f86\u505a\u597d\u6e96\u5099\u65b9\u9762\u7684\u7368\u7279\u5730\u4f4d\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u8a8d\u70ba\u9019\u662f\u5c0d\u6211\u5011\u5718\u968a\u65e5\u5fa9\u4e00\u65e5\u70ba\u5168\u7403\u5ba2\u6236\u63d0\u4f9b\u7684\u7b56\u7565\u548c\u5275\u65b0\u5de5\u4f5c\u7684\u8a8d\u53ef\u3002\u300d Forrester \u8aaa\u660e\u300c\u8a72\u516c\u53f8\u5145\u5206\u5229\u7528\u4e86\u904e\u53bb\u7684\u5275\u65b0\uff0c\u4f8b\u5982 Merkury \u5e73\u53f0\u3001\u5de8\u984d\u9810\u7b97\u548c\u63a8\u52d5\u672a\u4f86\u6539\u9032\u7684\u5f37\u800c\u6709\u529b\u8a08\u5283\uff0c\u4e26\u6295\u8cc7\u5340\u584a\u93c8\u5de5\u4f5c\u5ba4\u548c\u65b0\u7684\u5546\u52d9\u5de5\u5177 ShopNXT\u3002\u300d \u5831\u544a\u9084\u6307\u51fa\uff0c\u300cDentsu \u4ee5\u00a02021 \u5e74\u5f37\u52c1\u7684\u65b0\u696d\u52d9\u8868\u73fe\u548c\u5145\u6eff\u5e0c\u671b\u7684 2022 \u5e74\u524d\u666f\u652f\u63f4\u5176\u7b56\u7565\u3002\u300d Dentsu \u7372\u5f97\u00a0Forrester \u7684\u6700\u65b0\u8a8d\u53ef\u662f\u5efa\u57fa\u65bc\u8a72\u6a5f\u69cb\u4e4b\u524d\u7684\u8a55\u4f30\uff0c\u8a72\u6a5f\u69cb\u5728\u300aThe Forrester Wave\u2122: Global Digital Experience Services\u300b\uff08The Forrester Wave\u2122\uff1a2022 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u6578\u78bc\u9ad4\u9a57\u670d\u52d9\uff09\u7684\u4e94\u9805\u6a19\u6e96\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff0c\u300c\u516c\u53f8\u7684\u8eab\u4efd\u7522\u54c1\u3001\u5e02\u5834\u63a8\u5ee3\u57f7\u884c\u5e73\u53f0\u548c ShopNXT \u96f6\u552e\u652f\u63f4\u5de5\u5177\u662f Dentsu \u7528\u4f86\u589e\u5f37\u5ba2\u6236 XA\uff08\u9ad4\u9a57\u67b6\u69cb\uff09\u7684\u5f37\u5927\u6838\u5fc3\u8cc7\u7522\u3002\u300d \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Dentsu \u7d9c\u5408\u670d\u52d9\u548c\u89e3\u6c7a\u65b9\u6848\u7684\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd dentsu.com\u3002\u00a0 \u95dc\u65bc\u00a0Dentsu International\u00a0 \u4f5c\u70ba Dentsu Group \u65d7\u4e0b\u516c\u53f8\uff0cDentsu International \u662f\u4e00\u500b\u5c08\u70ba\u672a\u4f86\u800c\u8a2d\u8a08\u7684\u7db2\u7d61\uff0c\u5e6b\u52a9\u5ba2\u6236\u9810\u6e2c\u548c\u898f\u5283\u985b\u8986\u6027\u7684\u672a\u4f86\u6a5f\u9047\uff0c\u4e26\u70ba\u53ef\u6301\u7e8c\u7d93\u6fdf\u7684\u589e\u9577\u958b\u95e2\u65b0\u9014\u5f91\u3002Dentsu \u63d0\u4f9b\u4ee5\u4eba\u70ba\u672c\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u670d\u52d9\uff0c\u4ee5\u63a8\u52d5\u66f4\u597d\u7684\u696d\u52d9\u548c\u793e\u6703\u6210\u679c\u3002\u9019\u900f\u904e\u4e94\u500b\u5168\u7403\u9818\u5148\u54c1\u724c\u63d0\u4f9b\uff0c\u5373 Carat\u3001dentsu X\u3001iProspect\u3001DENTSU CREATIVE \u548c\u00a0Merkle\uff0c\u6bcf\u500b\u54c1\u724c\u90fd\u5177\u6709\u6df1\u539a\u7684\u5c08\u696d\u77e5\u8b58\u3002\u00a0 Dentsu International \u7531\u591a\u5143\u5275\u4f5c\u8005\u7d44\u6210\u7684\u6fc0\u9032\u5354\u4f5c\u5718\u968a\u900f\u904e\u6a6b\u5411\u5275\u9020\u529b\uff0c\u5c07\u54e1\u5de5\u3001\u5ba2\u6236\u548c\u80fd\u529b\u7d71\u4e00\uff0c\u5e6b\u52a9\u5ba2\u6236\u5275\u9020\u6587\u5316\u3001\u6539\u8b8a\u793e\u6703\u548c\u5275\u9020\u672a\u4f86\u3002\u00a0 Dentsu International \u63a1\u7528 100% \u53ef\u518d\u751f\u80fd\u6e90\uff0c\u5728\u5168\u7403\u8d85\u904e 145 \u500b\u5e02\u5834\u958b\u5c55\u696d\u52d9\uff0c\u50f1\u6709 46,000 \u591a\u540d\u5c08\u8077\u5c08\u5bb6\uff0c\u4e26\u8207\u5168\u7403 100 \u5f37\u5ee3\u544a\u5546\u4e2d\u7684 95 \u5bb6\u5408\u4f5c\u3002www.dentsu.com\u00a0 \u00a0","og_url":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2022-08-11T02:34:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000"},"author":{"name":"","@id":""},"headline":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8","datePublished":"2022-08-11T02:34:00+00:00","dateModified":"2022-08-11T02:34:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000"},"wordCount":76,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000","url":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000","name":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en#website"},"datePublished":"2022-08-11T02:34:00+00:00","dateModified":"2022-08-11T02:34:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/en\/%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e5%9c%a8%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e6%8e%a8%e5%bb%a3%e6%9c%8d%e5%8b%99%e5%a0%b1%e5%91%8a%e4%b8%ad%e5%b0%87-dentsu-%e5%85%ac%e8%aa%8d\/8000#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/en"},{"@type":"ListItem","position":2,"name":"\u7368\u7acb\u7814\u7a76\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u63a8\u5ee3\u670d\u52d9\u5831\u544a\u4e2d\u5c07 DENTSU \u516c\u8a8d\u70ba\u8868\u73fe\u5f37\u52c1\u7684\u516c\u53f8"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/en#website","url":"https:\/\/www.franchise.com.hk\/en","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/en?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/en#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8000"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/comments?post=8000"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/8000\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media?parent=8000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/categories?post=8000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/tags?post=8000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}