{"id":33270,"date":"2026-08-26T02:17:00","date_gmt":"2026-08-25T18:17:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e6%ad%a1%e8%81%9a%e7%99%bc%e4%bd%882026%e5%b9%b4q2%e8%b2%a1%e5%a0%b1%ef%bc%9a%e4%b8%89%e5%a4%a7%e6%a0%b8%e5%bf%83%e6%a5%ad%e5%8b%99%e9%bd%8a%e5%8d%87-%e7%b8%bd%e6%94%b6%e5%85%a5%e5%af%a6%e7%8f%be\/33270"},"modified":"2026-08-26T02:17:00","modified_gmt":"2026-08-25T18:17:00","slug":"%e6%ad%a1%e8%81%9a%e7%99%bc%e4%bd%882026%e5%b9%b4q2%e8%b2%a1%e5%a0%b1%ef%bc%9a%e4%b8%89%e5%a4%a7%e6%a0%b8%e5%bf%83%e6%a5%ad%e5%8b%99%e9%bd%8a%e5%8d%87-%e7%b8%bd%e6%94%b6%e5%85%a5%e5%af%a6%e7%8f%be","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e6%ad%a1%e8%81%9a%e7%99%bc%e4%bd%882026%e5%b9%b4q2%e8%b2%a1%e5%a0%b1%ef%bc%9a%e4%b8%89%e5%a4%a7%e6%a0%b8%e5%bf%83%e6%a5%ad%e5%8b%99%e9%bd%8a%e5%8d%87-%e7%b8%bd%e6%94%b6%e5%85%a5%e5%af%a6%e7%8f%be\/33270","title":{"rendered":"\u6b61\u805a\u767c\u4f482026\u5e74Q2\u8ca1\u5831\uff1a\u4e09\u5927\u6838\u5fc3\u696d\u52d9\u9f4a\u5347 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\/><span><\/span><\/p>\n<\/div>\n<p>\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6b61\u805a\u96c6\u5718\u7e3d\u6536\u5165\u90545.908\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e16.3%\uff0c\u74b0\u6bd4\u589e6.3%\uff0c\u5be6\u73fe\u540c\u74b0\u6bd4\u96d9\u589e\u9577\u3002\u5176\u4e2d\uff0c\u793e\u4ea4\u5a1b\u6a02\u696d\u52d9\u6536\u51654.227\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e7.4%\uff0c\u74b0\u6bd4\u589e5.6%\uff1b\u5ee3\u544a\u6280\u8853\u696d\u52d9BIGO Ads\u6536\u51651.337\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e53.1%\uff1bSHOPLINE\u6536\u5165\u90543440\u842c\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u901f\u9032\u4e00\u6b65\u63d0\u5347\u81f328.6%\u3002\u96a8\u8457\u591a\u5143\u696d\u52d9\u6301\u7e8c\u589e\u9577\uff0c\u96c6\u5718\u975e\u76f4\u64ad\u6536\u5165\u5360\u6bd4\u9032\u4e00\u6b65\u63d0\u5347\u81f331.8%\u3002\u672c\u5b63\u5ea6\uff0c\u516c\u53f8non-GAAP1\u7d93\u71df\u5229\u6f64\u8207non-GAAP1 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Ads\u7684\u958b\u767c\u8005\u751f\u614b\u8207\u5168\u7403\u6d41\u91cf\u8986\u84cb\u9032\u4e00\u6b65\u64f4\u5927\uff0cSDK\u6d41\u91cf\u4fdd\u6301\u7a69\u5065\u589e\u9577\uff0c\u4e8c\u5b63\u5ea6\u540c\u6bd4\u589e\u957737.7%\u3002\u5728\u9700\u6c42\u5074\uff0c\u4f9d\u8a17\u591a\u5782\u985e\u7684\u4f48\u5c40\u8207\u6df1\u8015\uff0cAI\u9a45\u52d5\u7684\u7b97\u6cd5\u8fed\u4ee3\u3001\u6d41\u91cf\u898f\u6a21\u589e\u9577\u8207\u5340\u57df\u5e02\u5834\u64f4\u5f35\u5e36\u4f86\u7684\u5f37\u52c1\u9700\u6c42\uff0c\u4ee5\u6548\u679c\u5ee3\u544a\u70ba\u4e3b\u7684Web\u7aef\u3001IAA\u7b49\u591a\u6e20\u9053\u9810\u7b97\u5747\u8868\u73fe\u4eae\u773c\u3002\u5176\u4e2dWeb\u7aef\u9810\u7b97\u540c\u6bd4\u589e\u957791.7%\uff0cIAA\u9810\u7b97\u540c\u6bd4\u589e\u957770.6%\u3002<\/p>\n<p>\u5728\u5e73\u81fa\u7b97\u6cd5\u7aef\uff0c\u96a8\u8457\u6578\u64da\u7a4d\u7d2f\u4ee5\u53ca\u591a\u6e20\u9053\u6b78\u56e0\u80fd\u529b\u6301\u7e8c\u5b8c\u5584\uff0cBIGO 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Ads\u7e7c\u7e8c\u63a8\u9032\u7b97\u6cd5\u8207\u5de5\u7a0b\u9ad4\u7cfb\u7684\u667a\u80fd\u5316\u5347\u7d1a\uff0c\u6301\u7e8c\u512a\u5316\u7b97\u529b\u8abf\u5ea6\u8207\u6a5f\u5668\u6210\u672c\uff0c\u70ba\u898f\u6a21\u64f4\u5f35\u63d0\u4f9b\u652f\u6490\u3002\u96a8\u8457\u884c\u696d\u7b97\u6cd5\u3001\u4e2d\u81fa\u80fd\u529b\u8207\u5de5\u7a0b\u57fa\u5efa\u4e09\u5c64\u6280\u8853\u9ad4\u7cfb\u4e0d\u65b7\u5efa\u8a2d\uff0c\u66f4\u591a\u5ba2\u6236\u8207\u6d41\u91cf\u5e36\u4f86\u7684\u6578\u64da\u7a4d\u7d2f\u5c07\u9032\u4e00\u6b65\u53cd\u54fa\u6a21\u578b\u512a\u5316\uff0c\u63a8\u52d5\u6295\u653e\u6548\u679c\u3001\u5ba2\u6236\u9810\u7b97\u8207\u6d41\u91cf\u8b8a\u73fe\u6548\u7387\u5f62\u6210\u6b63\u5411\u5faa\u74b0\uff0c\u70baBIGO Ads\u4e0b\u4e00\u968e\u6bb5\u7684\u898f\u6a21\u589e\u9577\u63d0\u4f9b\u66f4\u5f37\u7684\u6280\u8853\u9a45\u52d5\u529b\u3002<\/p>\n<p>SHOPLINE\u96fb\u5546\u696d\u52d9<\/p>\n<p>\u7b2c\u4e8c\u5b63\u5ea6\uff0cSHOPLINE\u6536\u5165\u90543440\u842c\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957728.6%\uff0c\u74b0\u6bd4\u589e\u957712.5%\uff0c\u6536\u5165\u589e\u901f\u9032\u4e00\u6b65\u63d0\u5347\u3002\u5176\u4e2d\uff0c\u4ee5\u8de8\u5883\u5546\u6236\u70ba\u4ee3\u8868\u7684\u696d\u52d9\u540c\u6bd4\u589e\u957773.5%\uff0c\u5e36\u52d5\u6574\u9ad4\u96fb\u5546\u6536\u5165\u589e\u9577\u52a0\u5feb\u3002<\/p>\n<p>\u96a8\u8457AI\u5e36\u4f86\u7684\u65b0\u6d41\u91cf\u8207\u4ea4\u6613\u5165\u53e3\u4e0d\u65b7\u51fa\u73fe\uff0c\u5546\u696d\u5834\u666f\u65e5\u76ca\u591a\u5143\u8207\u788e\u7247\u5316\uff0c\u5546\u6236\u5c0d\u7d71\u4e00\u3001\u958b\u653e\u3001\u53ef\u9023\u63a5\u7684\u7d93\u71df\u7cfb\u7d71\u9700\u6c42\u4e0d\u65b7\u589e\u5f37\u3002SHOPLINE\u4f5c\u70ba\u4ee5AI\u70ba\u5e95\u5c64\u7684\u958b\u653e\u3001\u53ef\u9023\u63a5\u3001\u53ef\u64f4\u5c55\u7684\u5168\u6e20\u9053\u96fb\u5546\u57fa\u790e\u8a2d\u65bd\uff0c\u5df2\u6253\u901a\u5404\u5927\u4e3b\u6d41AI Agent\u5165\u53e3\uff0c\u5e6b\u52a9\u5546\u6236\u627f\u63a5\u9019\u4e9b\u65b0\u5165\u53e3\u7684\u6d41\u91cf\uff0c\u4e26\u5c07\u4e0d\u540c\u6e20\u9053\u7684\u8a02\u55ae\u3001\u7528\u6236\u95dc\u4fc2\u8207\u7d93\u71df\u6578\u64da\u6301\u7e8c\u6c89\u6fb1\u70ba\u81ea\u8eab\u7684\u9577\u671f\u8cc7\u7522\u3002\u4e0a\u534a\u5e74\uff0cSHOPLINE\u5546\u5bb6\u4f86\u81eaAI\u6e20\u9053\u7684\u6d41\u91cfPV\u540c\u6bd4\u589e\u9577\u7d0415\u500d\uff0c\u8a02\u55ae\u91cf\u540c\u6bd4\u589e\u9577\u8d8535\u500d\u3002\u540c\u6642\uff0cSHOPLINE 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