{"id":33075,"date":"2026-08-11T03:00:00","date_gmt":"2026-08-10T19:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/campaign%e4%ba%9e%e5%a4%aa2026%e5%b9%b4%e5%ba%a6%e4%bb%a3%e7%90%86%e5%95%86%e5%a4%a7%e7%8d%8e%e6%9c%80%e7%b5%82%e5%a0%b1%e5%90%8d%e6%88%aa%e6%ad%a2%e8%87%a8%e8%bf%91-%e5%85%ac%e4%bd%88%e5%8f%b2\/33075"},"modified":"2026-08-11T03:00:00","modified_gmt":"2026-08-10T19:00:00","slug":"campaign%e4%ba%9e%e5%a4%aa2026%e5%b9%b4%e5%ba%a6%e4%bb%a3%e7%90%86%e5%95%86%e5%a4%a7%e7%8d%8e%e6%9c%80%e7%b5%82%e5%a0%b1%e5%90%8d%e6%88%aa%e6%ad%a2%e8%87%a8%e8%bf%91-%e5%85%ac%e4%bd%88%e5%8f%b2","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/campaign%e4%ba%9e%e5%a4%aa2026%e5%b9%b4%e5%ba%a6%e4%bb%a3%e7%90%86%e5%95%86%e5%a4%a7%e7%8d%8e%e6%9c%80%e7%b5%82%e5%a0%b1%e5%90%8d%e6%88%aa%e6%ad%a2%e8%87%a8%e8%bf%91-%e5%85%ac%e4%bd%88%e5%8f%b2\/33075","title":{"rendered":"Campaign\u4e9e\u592a2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u6700\u7d42\u5831\u540d\u622a\u6b62\u81e8\u8fd1 \u516c\u4f48\u53f2\u4e0a\u898f\u6a21\u6700\u5927\u4e9e\u592a\u5340\u8a55\u5be9\u5718"},"content":{"rendered":"

\u8d8580\u4f4d\u4e9e\u592a\u982d\u90e8\u54c1\u724c\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\u5c07\u8a55\u9078\u51fa\u5340\u57df\u6700\u4f73\u4ee3\u7406\u5546\u3002<\/p>\n

\u9999\u6e2f<\/span>2026\u5e748\u670811\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — Haymarket Media Asia\u65d7\u4e0b\u6b0a\u5a01\u5a92\u9ad4\u3001\u71df\u92b7\u53ca\u5ee3\u544a\u884c\u696d\u520a\u7269Campaign\u4e9e\u592a\u516c\u4f48\u4e86\u300c2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u300d(Agency of the Year Awards 2026)\u4e9e\u592a\u5340\u8a55\u5be9\u5718\uff0c\u5176\u898f\u6a21\u70ba\u6b77\u5c46\u4e4b\u6700\u3002\u672c\u6b21\u8a55\u5be9\u96c6\u7d50\u4e86\u5168\u740380\u9918\u4f4d\u4f86\u81ea\u4e00\u773e\u77e5\u540d\u54c1\u724c\u7684\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\uff0c\u5171\u540c\u8a55\u9078\u4e26\u8868\u5f70\u4e9e\u592a\u5730\u5340\u9818\u5148\u7684\u4ee3\u7406\u5546\u3002<\/p>\n

\n

<\/a>
Campaign Asia-Pacific Agency of the Year Awards 2026<\/span><\/p>\n<\/div>\n

\u672c\u5c46\u8a55\u5be9\u5718\u6210\u54e1\u4f86\u81ea\u6fb3\u65b0\u5730\u5340\u3001\u5927\u4e2d\u83ef\u5340\u3001\u65e5\u97d3\u3001\u5357\u4e9e\u3001\u6771\u5357\u4e9e\u4ee5\u53ca\u6574\u500b\u4e9e\u592a\u5340\u57df\uff0c\u532f\u805a\u4e86\u91d1\u878d\u670d\u52d9\u3001\u5feb\u6d88\u3001\u79d1\u6280\u3001\u96fb\u4fe1\u3001\u9152\u5e97\u6587\u65c5\u3001\u6c7d\u8eca\u53ca\u91ab\u7642\u5065\u5eb7\u7b49\u591a\u5143\u884c\u696d\u7684\u8cc7\u6df1\u6c7a\u7b56\u9ad8\u7ba1\u3002<\/p>\n

\u8a55\u5be9\u5718\u4f86\u81ea\u591a\u5bb6\u982d\u90e8\u4f01\u696d\uff0c\u5305\u62ec\u82b1\u65d7(Citi)\u3001\u53ef\u53e3\u53ef\u6a02\u516c\u53f8(The Coca-Cola Company)\u3001\u6f22\u9ad8(Henkel)\u3001\u532f\u8c50(HSBC)\u3001IBM\u3001Indosat Ooredoo Hutchison\u3001\u806f\u60f3\u3001\u746a\u6c0f(Mars)\u3001\u5104\u6ecb\u570b\u969b(Mondelez International)\u3001\u96c0\u5de2(Nestle)\u3001\u4fdd\u6a02\u529b\u52a0(Pernod Ricard)\u3001\u5229\u6f54\u6642(Reckitt)\u3001\u4e09\u661f(Samsung)\u3001\u601d\u611b\u666e(SAP)\u3001\u661f\u5df4\u514b(Starbucks)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u3001Visa\u3001\u6c83\u723e\u6c83\u6c7d\u8eca(Volvo Cars)\u7b49\u77e5\u540d\u6a5f\u69cb\u3002<\/p>\n

Campaign\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u65e8\u5728\u8868\u5f70\u5728\u5275\u610f\u6c34\u6e96\u3001\u5275\u65b0\u80fd\u529b\u3001\u71df\u92b7\u5be6\u6548\u3001\u4eba\u624d\u57f9\u990a\u3001\u696d\u52d9\u8868\u73fe\u4ee5\u53ca\u5ba2\u6236\u5408\u4f5c\u95dc\u4fc2\u65b9\u9762\u8868\u73fe\u5353\u8d8a\u7684\u4ee3\u7406\u5546\u3002\u7533\u5831\u6700\u7d42\u622a\u6b62\u6642\u9593\u70ba2026\u5e749\u67084\u65e5\uff08\u9031\u4e94\uff09\uff0c\u5404\u4ee3\u7406\u5546\u5c07\u8fce\u4f86\u6700\u5f8c\u6a5f\u6703\uff0c\u5411\u4e00\u773e\u4e9e\u592a\u54c1\u724c\u9ad8\u5c64\u6c7a\u7b56\u8005\u5c55\u793a\u81ea\u8eab\u6700\u5177\u5be6\u529b\u7684\u4f5c\u54c1\u3001\u5718\u968a\u8207\u696d\u52d9\u6210\u679c\uff0c\u9019\u4e9b\u9ad8\u7ba1\u4e3b\u5c0e\u5340\u57df\u5167\u71df\u92b7\u6230\u7565\u5236\u5b9a\uff0c\u540c\u6642\u8ca0\u8cac\u9074\u9078\u5408\u4f5c\u4ee3\u7406\u6a5f\u69cb\u3002<\/p>\n

Campaign\u4e9e\u592a\u8463\u4e8b\u7e3d\u7d93\u7406Atifa Silk\u8868\u793a\uff1a\u300cCampaign\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u59cb\u7d42\u662f\u8a55\u5224\u4e9e\u592a\u5730\u5340\u4ee3\u7406\u5546\u5353\u8d8a\u5be6\u529b\u7684\u884c\u696d\u6a19\u687f\u3002<\/p>\n

\u5927\u734e\u7684\u7368\u7279\u4e4b\u8655\u5728\u65bc\uff0c\u6240\u6709\u7533\u5831\u4f5c\u54c1\u5747\u7531\u5e38\u5e74\u8207\u4ee3\u7406\u5546\u5408\u4f5c\u3001\u5efa\u7acb\u9577\u671f\u5925\u4f34\u95dc\u4fc2\u3001\u9a45\u52d5\u54c1\u724c\u696d\u52d9\u589e\u9577\u7684\u54c1\u724c\u71df\u92b7\u8ca0\u8cac\u4eba\u8a55\u5be9\u3002\u7372\u5f97\u9019\u6279\u9802\u7d1a\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\u7684\u8a8d\u53ef\uff0c\u662f\u5c0d\u4e00\u5bb6\u4ee3\u7406\u5546\u7684\u5275\u610f\u6c34\u5e73\u3001\u670d\u52d9\u80fd\u529b\u3001\u7d93\u71df\u696d\u7e3e\u8207\u5e02\u5834\u5f71\u97ff\u529b\u7684\u5f37\u529b\u80cc\u66f8\u3002\u6211\u5011\u8aa0\u646f\u9080\u8acb\u4e9e\u592a\u5404\u5730\u4ee3\u7406\u5546\uff0c\u5728\u7533\u5831\u622a\u6b62\u524d\u905e\u4ea4\u6700\u512a\u6210\u679c\u53c3\u8207\u8a55\u9078\u3002\u300d<\/p>\n

\u8a55\u5be9\u5c08\u5bb6\u89e3\u8b80\uff1a\u512a\u79c0\u53c3\u8cfd\u4f5c\u54c1\u9700\u5177\u5099\u54ea\u4e9b\u7279\u8cea<\/p>\n

\u96a8\u8457\u50b3\u64ad\u884c\u696d\u683c\u5c40\u4e0d\u65b7\u6f14\u8b8a\uff0c\u696d\u754c\u5c0d\u7372\u734e\u4f5c\u54c1\u7684\u8a55\u5224\u6a19\u6e96\u4e5f\u96a8\u4e4b\u66f4\u65b0\u3002\u5728Campaign 2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u958b\u555f\u4e4b\u969b\uff0c\u672c\u5c46\u8a55\u5be9\u5718\u6210\u54e1\u5206\u4eab\u4e86\u4ed6\u5011\u5c0d\u65bc\u512a\u8cea\u7533\u5831\u6848\u4f8b\u7684\u8a55\u5224\u6a19\u6e96\uff0c\u4ee5\u53ca\u80fd\u5920\u6210\u5c31\u4e9e\u592a\u9802\u5c16\u4ee3\u7406\u5546\u7684\u6838\u5fc3\u7279\u8cea\u3002<\/p>\n

\u5c1a\u6cf0(Central)\u8207\u7f85\u8cd3\u905c\u767e\u8ca8\u5546\u5834(Robinson Department Store)\u9996\u5e2d\u71df\u92b7\u5b98Rvisra Chirathivat\u8868\u793a\uff1a<\/p>\n

\u300c\u5728\u4eba\u5de5\u667a\u80fd(AI)\u3001\u6578\u64da\u4ee5\u53ca\u6d88\u8cbb\u8005\u9700\u6c42\u4e0d\u65b7\u8b8a\u5316\u7684\u63a8\u52d5\u4e0b\uff0c\u4e9e\u6d32\u71df\u92b7\u50b3\u64ad\u683c\u5c40\u6b63\u4ee5\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u8fed\u4ee3\u3002\u5728\u9019\u4e00\u8907\u96dc\u74b0\u5883\u4e2d\u80fd\u5920\u812b\u7a4e\u800c\u51fa\u7684\u4ee3\u7406\u5546\uff0c\u65e2\u8981\u878d\u5408\u6230\u7565\u601d\u7dad\u3001\u6578\u64da\u8207\u5275\u610f\uff0c\u52a9\u529b\u5ba2\u6236\u653b\u514b\u771f\u5be6\u7684\u696d\u52d9\u96e3\u984c\uff0c\u540c\u6642\u4e5f\u8981\u5c07\u4eba\u6587\u806f\u7d50\u4f5c\u70ba\u4e00\u5207\u5de5\u4f5c\u7684\u6838\u5fc3\u3002<\/p>\n

\u6211\u5e0c\u671b\u770b\u5230\u4ee3\u7406\u5546\u5982\u4f55\u7834\u89e3\u771f\u5be6\u5546\u696d\u96e3\u984c\u3001\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u4e26\u63a8\u52d5\u54c1\u724c\u8207\u696d\u52d9\u5be6\u73fe\u9577\u671f\u589e\u9577\u3002\u80fd\u5920\u812b\u7a4e\u800c\u51fa\u7684\u53c3\u8cfd\u6a5f\u69cb\uff0c\u8981\u80fd\u70ba\u6d88\u8cbb\u8005\u548c\u4f01\u696d\u5275\u9020\u6301\u4e45\u50f9\u503c\uff0c\u6210\u70ba\u771f\u6b63\u610f\u7fa9\u4e0a\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u3002\u6211\u8a8d\u70ba\uff0c\u771f\u6b63\u5353\u8d8a\u7684\u696d\u52d9\u5be6\u529b\uff0c\u9ad4\u73fe\u5728\u4ee3\u7406\u5546\u70ba\u6240\u670d\u52d9\u54c1\u724c\u5e36\u4f86\u7a4d\u6975\u4e14\u53ef\u6301\u7e8c\u7684\u5f71\u97ff\u529b\u3002\u300d<\/p>\n

\u65bd\u8010\u5fb7\u96fb\u6c23(Schneider Electric)\u4e9e\u592a\u5340\u71df\u92b7\u526f\u7e3d\u88c1Josette Addinall\u4e5f\u63d0\u51fa\u4e86\u81ea\u5df1\u7684\u89c0\u9ede\uff1a<\/p>\n

\u300c\u7576\u4e0b\u884c\u696d\u767c\u5c55\u7531\u4e09\u5927\u6838\u5fc3\u529b\u91cf\u9a45\u52d5\uff1aAI\u3001\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u9810\u671f\uff0c\u4ee5\u53ca\u54c1\u724c\u5c0d\u53ef\u91cf\u5316\u696d\u52d9\u6210\u679c\u7684\u66f4\u9ad8\u8981\u6c42\u3002\u5728\u6211\u770b\u4f86\uff0c\u9802\u5c16\u4ee3\u7406\u5546\u7684\u5b9a\u4f4d\u662f\u54c1\u724c\u589e\u9577\u5408\u4f5c\u5925\u4f34\uff0c\u800c\u975e\u55ae\u7d14\u7684\u670d\u52d9\u4f9b\u61c9\u5546\u3002\u4ed6\u5011\u80fd\u6df1\u523b\u77ad\u89e3\u884c\u696d\u80cc\u666f\u3001\u7528\u6236\u884c\u70ba\u3001\u7af6\u722d\u683c\u5c40\u8207\u5546\u696d\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u7522\u51fa\u7684\u6210\u679c\u80fd\u5920\u63a8\u52d5\u66f4\u5927\u7bc4\u570d\u7684\u696d\u52d9\u8f49\u578b\uff0c\u800c\u4e0d\u53ea\u662f\u505c\u7559\u5728\u71df\u92b7\u6d3b\u52d5\u5c64\u9762\u3002<\/p>\n

\u6211\u7d66\u7533\u5831\u4f01\u696d\u7684\u5efa\u8b70\u662f\uff1a\u4e0d\u5fc5\u904e\u591a\u8d05\u8ff0\u57f7\u884c\u52d5\u4f5c\uff0c\u91cd\u9ede\u8b93\u8a55\u5be9\u770b\u61c2\u9019\u4ef6\u4e8b\u7684\u5546\u696d\u50f9\u503c\u3002\u7ad9\u5728\u5ba2\u6236\u8996\u89d2\uff0c\u6211\u5e0c\u671b\u770b\u5230\u5b8c\u6574\u6e05\u6670\u7684\u5546\u696d\u908f\u8f2f\uff1a\u4f01\u696d\u9762\u81e8\u4f55\u7a2e\u96e3\u984c\u3001\u4f9d\u9760\u54ea\u4e9b\u5e02\u5834\u6d1e\u5bdf\u6316\u6398\u6a5f\u6703\u3001\u6700\u7d42\u9054\u6210\u4e86\u54ea\u4e9b\u53ef\u91cf\u5316\u6210\u6548\u3002\u80cc\u666f\u4fe1\u606f\u540c\u6a23\u95dc\u9375\uff0c\u53ea\u6709\u7d50\u5408\u9805\u76ee\u9762\u81e8\u7684\u5be6\u969b\u6311\u6230\u898f\u6a21\uff0c\u6210\u679c\u6578\u64da\u624d\u6709\u53c3\u8003\u610f\u7fa9\u3002\u6700\u91cd\u8981\u7684\u662f\u771f\u5be6\u53ef\u4fe1\uff0c\u9ad8\u5206\u7533\u5831\u6750\u6599\u6703\u5ba2\u89c0\u9673\u8ff0\u9805\u76ee\u96e3\u9ede\u3001\u5982\u5be6\u62ab\u9732\u6700\u7d42\u6548\u679c\uff0c\u6e05\u6670\u754c\u5b9a\u4ee3\u7406\u5546\u5728\u6210\u529f\u843d\u5730\u4e2d\u767c\u63ee\u7684\u4f5c\u7528\u3002\u300d<\/p>\n

\u5169\u4f4d\u8a55\u5be9\u5c08\u5bb6\u7684\u89c0\u9ede\u5171\u540c\u5370\u8b49\uff1a\u5177\u5099\u7a81\u51fa\u7af6\u722d\u529b\u7684\u7533\u5831\u6750\u6599\uff0c\u5fc5\u9808\u9ad4\u73fe\u7b56\u7565\u908f\u8f2f\u3001\u53ef\u91cf\u5316\u7684\u5546\u696d\u6210\u6548\uff0c\u4ee5\u53ca\u4ee3\u7406\u5546\u89e3\u6c7a\u6838\u5fc3\u5546\u696d\u96e3\u984c\u4e26\u70ba\u54c1\u724c\u5275\u9020\u9577\u671f\u50f9\u503c\u7684\u80fd\u529b\u3002<\/p>\n

2026\u5e74\u5ea6\u8a55\u5be9\u5718\u5b8c\u6574\u540d\u55ae\uff0c\u53ef\u67e5\u95b1\u5b98\u7db2\uff1ahttps:\/\/aoyawards.com\/all-judges<\/a><\/p>\n

\u672c\u5c46\u8cfd\u4e8b\u8a55\u5be9\u6d41\u7a0b\u7531SCS-Invictus Group\u7368\u7acb\u5be9\u8a08\uff0c\u78ba\u4fdd\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5728\u900f\u660e\u3001\u7d71\u4e00\u3001\u4ee5\u5be6\u529b\u70ba\u6a19\u6e96\u7684\u898f\u5247\u4e0b\u5b8c\u6210\u8a55\u5be9\u3002<\/p>\n

Campaign\u00a02026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u7533\u5831\u901a\u9053\u6301\u7e8c\u958b\u653e\uff0c\u622a\u6b62\u6642\u9593\u70ba\u9999\u6e2f\u6642\u9593\uff08\u6771\u516b\u5340\uff092026\u5e749\u67084\u65e5\uff08\u9031\u4e94\uff0918:00\u3002<\/p>\n

\u95dc\u9375\u6642\u9593\u7bc0\u9ede<\/p>\n

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\u91cd\u8981\u4e8b\u9805<\/span><\/p>\n

\u65e5\u671f<\/span><\/p>\n

\u7533\u5831\u6700\u7d42\u622a\u6b62<\/span><\/p>\n

2026\u5e749\u67084\u65e5\uff08\u9031\u4e94\uff09<\/span><\/p>\n

\u5165\u570d\u540d\u55ae\u516c\u4f48<\/span><\/p>\n

2026\u5e7410\u670828\u65e5\uff08\u9031\u4e09\uff09<\/span><\/p>\n

\u9812\u734e\u5178\u79ae<\/span><\/p>\n

2026\u5e7411\u670825\u65e5\uff08\u9031\u4e09\uff09\uff08\u65e5\u672c\u6771\u4eac\uff09<\/span><\/p>\n

2026\u5e7411\u670826\u65e5\uff08\u9031\u56db\uff09\uff08\u5370\u5ea6\u5b5f\u8cb7\uff09<\/span><\/p>\n

2026\u5e7412\u67081\u65e5\uff08\u9031\u4e8c\uff09\uff08\u4e2d\u570b\u4e0a\u6d77\uff09<\/span><\/p>\n

2026\u5e7412\u67088\u65e5\uff08\u9031\u4e8c\uff09\uff08\u65b0\u52a0\u5761\uff09<\/span><\/p>\n<\/div>\n

\u5982\u9700\u77ad\u89e3\u66f4\u591a\u4fe1\u606f\u6216\u5831\u540d\u53c3\u8cfd\uff0c\u8acb\u8a2a\u554f\u5b98\u7db2\uff1aaoyawards.com<\/a><\/p>\n

Campaign\u4e9e\u592a\u6b23\u7136\u5ba3\u4f48\uff0c\u7f8e\u901a\u793e(PR Newswire)\u6210\u70ba2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u4f48\u5408\u4f5c\u65b9\u3002<\/p>\n

\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e
\u81ea\u4e8c\u5341\u4e16\u7d0090\u5e74\u4ee3\u4ee5\u4f86\uff0cCampaign\u4e9e\u592a\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u59cb\u7d42\u662f\u4e9e\u592a\u5730\u5340\u516c\u4fe1\u529b\u6700\u9ad8\u7684\u71df\u92b7\u5353\u8d8a\u6a19\u687f\u3002\u8a72\u734e\u9805\u5b8c\u5168\u7531\u7532\u65b9\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\u64d4\u4efb\u8a55\u5be9\uff0c\u7531 SCS-Invictus Group\u958b\u5c55\u7368\u7acb\u6838\u9a57\uff0c\u4ee5\u8868\u5f70\u4e94\u5927\u5340\u57df\u5e02\u5834\u5167\u4ee3\u7406\u5546\u3001\u884c\u696d\u4eba\u624d\u53ca\u54c1\u724c\u6240\u53d6\u5f97\u7684\u5091\u51fa\u6210\u5c31\u3002
www.aoyawards.com<\/a><\/p>\n

Campaign\u4e9e\u592a
Campaign\u4e9e\u592a\u6df1\u5ea6\u6d1e\u5bdf\u5851\u9020\u71df\u92b7\u50b3\u64ad\u884c\u696d\u7684\u5275\u610f\u7406\u5ff5\u3001\u884c\u696d\u5be6\u8e10\u8207\u5f9e\u696d\u8005\u3002\u5e73\u53f0\u5021\u5c0e\u958b\u653e\u5766\u8aa0\u7684\u884c\u696d\u4ea4\u6d41\uff0c\u5c55\u793a\u5177\u6709\u8b8a\u9769\u610f\u7fa9\u7684\u5275\u65b0\u6210\u679c\uff0c\u73fe\u5df2\u6210\u70ba\u4e9e\u592a\u53ca\u5168\u7403\u71df\u92b7\u5f9e\u696d\u8005\u4e0d\u53ef\u6216\u7f3a\u7684\u8cc7\u6e90\u5e73\u53f0\u3002
www.campaignasia.com<\/a><\/p>\n

Haymarket Media Group
Haymarket Media Group\u662f\u4e00\u5bb6\u5168\u7403\u6027\u5a92\u9ad4\u3001\u8cc7\u8a0a\u8207\u79d1\u6280\u4f01\u696d\uff0c\u64c1\u6709\u8d8570\u500b\u884c\u696d\u9818\u5148\u54c1\u724c\uff0c\u696d\u52d9\u8986\u84cb\u82f1\u570b\u3001\u7f8e\u570b\u3001\u4e2d\u570b\u9999\u6e2f\u7279\u5225\u884c\u653f\u5340\u3001\u65b0\u52a0\u5761\u3001\u5370\u5ea6\u7b49\u4e3b\u8981\u5e02\u5834\u3002\u4f5c\u70baCampaign \u4e9e\u592a\u7684\u6bcd\u516c\u53f8\uff0cHaymarket\u81f4\u529b\u65bc\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\u3001\u6d1e\u5bdf\u8207\u9ad4\u9a57\uff0c\u93c8\u63a5\u5168\u7403\u5404\u5c08\u696d\u793e\u7fa4\u3002
www.haymarket.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u8d8580\u4f4d\u4e9e\u592a\u982d\u90e8\u54c1\u724c\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\u5c07\u8a55\u9078\u51fa\u5340\u57df\u6700\u4f73\u4ee3\u7406\u5546\u3002 \u9999\u6e2f2026\u5e748\u670811\u65e5 \/\u7f8e\u901a\u793e\/ — Haymarket Media Asia\u65d7\u4e0b\u6b0a\u5a01\u5a92\u9ad4\u3001\u71df\u92b7\u53ca\u5ee3\u544a\u884c\u696d\u520a\u7269Campaign\u4e9e\u592a\u516c\u4f48\u4e86\u300c2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u300d(Agency of the Year Awards 2026)\u4e9e\u592a\u5340\u8a55\u5be9\u5718\uff0c\u5176\u898f\u6a21\u70ba\u6b77\u5c46\u4e4b\u6700\u3002\u672c\u6b21\u8a55\u5be9\u96c6\u7d50\u4e86\u5168\u740380\u9918\u4f4d\u4f86\u81ea\u4e00\u773e\u77e5\u540d\u54c1\u724c\u7684\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\uff0c\u5171\u540c\u8a55\u9078\u4e26\u8868\u5f70\u4e9e\u592a\u5730\u5340\u9818\u5148\u7684\u4ee3\u7406\u5546\u3002 Campaign Asia-Pacific Agency of the Year Awards 2026 \u672c\u5c46\u8a55\u5be9\u5718\u6210\u54e1\u4f86\u81ea\u6fb3\u65b0\u5730\u5340\u3001\u5927\u4e2d\u83ef\u5340\u3001\u65e5\u97d3\u3001\u5357\u4e9e\u3001\u6771\u5357\u4e9e\u4ee5\u53ca\u6574\u500b\u4e9e\u592a\u5340\u57df\uff0c\u532f\u805a\u4e86\u91d1\u878d\u670d\u52d9\u3001\u5feb\u6d88\u3001\u79d1\u6280\u3001\u96fb\u4fe1\u3001\u9152\u5e97\u6587\u65c5\u3001\u6c7d\u8eca\u53ca\u91ab\u7642\u5065\u5eb7\u7b49\u591a\u5143\u884c\u696d\u7684\u8cc7\u6df1\u6c7a\u7b56\u9ad8\u7ba1\u3002 \u8a55\u5be9\u5718\u4f86\u81ea\u591a\u5bb6\u982d\u90e8\u4f01\u696d\uff0c\u5305\u62ec\u82b1\u65d7(Citi)\u3001\u53ef\u53e3\u53ef\u6a02\u516c\u53f8(The Coca-Cola Company)\u3001\u6f22\u9ad8(Henkel)\u3001\u532f\u8c50(HSBC)\u3001IBM\u3001Indosat Ooredoo Hutchison\u3001\u806f\u60f3\u3001\u746a\u6c0f(Mars)\u3001\u5104\u6ecb\u570b\u969b(Mondelez International)\u3001\u96c0\u5de2(Nestle)\u3001\u4fdd\u6a02\u529b\u52a0(Pernod Ricard)\u3001\u5229\u6f54\u6642(Reckitt)\u3001\u4e09\u661f(Samsung)\u3001\u601d\u611b\u666e(SAP)\u3001\u661f\u5df4\u514b(Starbucks)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u3001Visa\u3001\u6c83\u723e\u6c83\u6c7d\u8eca(Volvo Cars)\u7b49\u77e5\u540d\u6a5f\u69cb\u3002 Campaign\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u65e8\u5728\u8868\u5f70\u5728\u5275\u610f\u6c34\u6e96\u3001\u5275\u65b0\u80fd\u529b\u3001\u71df\u92b7\u5be6\u6548\u3001\u4eba\u624d\u57f9\u990a\u3001\u696d\u52d9\u8868\u73fe\u4ee5\u53ca\u5ba2\u6236\u5408\u4f5c\u95dc\u4fc2\u65b9\u9762\u8868\u73fe\u5353\u8d8a\u7684\u4ee3\u7406\u5546\u3002\u7533\u5831\u6700\u7d42\u622a\u6b62\u6642\u9593\u70ba2026\u5e749\u67084\u65e5\uff08\u9031\u4e94\uff09\uff0c\u5404\u4ee3\u7406\u5546\u5c07\u8fce\u4f86\u6700\u5f8c\u6a5f\u6703\uff0c\u5411\u4e00\u773e\u4e9e\u592a\u54c1\u724c\u9ad8\u5c64\u6c7a\u7b56\u8005\u5c55\u793a\u81ea\u8eab\u6700\u5177\u5be6\u529b\u7684\u4f5c\u54c1\u3001\u5718\u968a\u8207\u696d\u52d9\u6210\u679c\uff0c\u9019\u4e9b\u9ad8\u7ba1\u4e3b\u5c0e\u5340\u57df\u5167\u71df\u92b7\u6230\u7565\u5236\u5b9a\uff0c\u540c\u6642\u8ca0\u8cac\u9074\u9078\u5408\u4f5c\u4ee3\u7406\u6a5f\u69cb\u3002 Campaign\u4e9e\u592a\u8463\u4e8b\u7e3d\u7d93\u7406Atifa Silk\u8868\u793a\uff1a\u300cCampaign\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u59cb\u7d42\u662f\u8a55\u5224\u4e9e\u592a\u5730\u5340\u4ee3\u7406\u5546\u5353\u8d8a\u5be6\u529b\u7684\u884c\u696d\u6a19\u687f\u3002 \u5927\u734e\u7684\u7368\u7279\u4e4b\u8655\u5728\u65bc\uff0c\u6240\u6709\u7533\u5831\u4f5c\u54c1\u5747\u7531\u5e38\u5e74\u8207\u4ee3\u7406\u5546\u5408\u4f5c\u3001\u5efa\u7acb\u9577\u671f\u5925\u4f34\u95dc\u4fc2\u3001\u9a45\u52d5\u54c1\u724c\u696d\u52d9\u589e\u9577\u7684\u54c1\u724c\u71df\u92b7\u8ca0\u8cac\u4eba\u8a55\u5be9\u3002\u7372\u5f97\u9019\u6279\u9802\u7d1a\u8cc7\u6df1\u71df\u92b7\u9ad8\u7ba1\u7684\u8a8d\u53ef\uff0c\u662f\u5c0d\u4e00\u5bb6\u4ee3\u7406\u5546\u7684\u5275\u610f\u6c34\u5e73\u3001\u670d\u52d9\u80fd\u529b\u3001\u7d93\u71df\u696d\u7e3e\u8207\u5e02\u5834\u5f71\u97ff\u529b\u7684\u5f37\u529b\u80cc\u66f8\u3002\u6211\u5011\u8aa0\u646f\u9080\u8acb\u4e9e\u592a\u5404\u5730\u4ee3\u7406\u5546\uff0c\u5728\u7533\u5831\u622a\u6b62\u524d\u905e\u4ea4\u6700\u512a\u6210\u679c\u53c3\u8207\u8a55\u9078\u3002\u300d \u8a55\u5be9\u5c08\u5bb6\u89e3\u8b80\uff1a\u512a\u79c0\u53c3\u8cfd\u4f5c\u54c1\u9700\u5177\u5099\u54ea\u4e9b\u7279\u8cea \u96a8\u8457\u50b3\u64ad\u884c\u696d\u683c\u5c40\u4e0d\u65b7\u6f14\u8b8a\uff0c\u696d\u754c\u5c0d\u7372\u734e\u4f5c\u54c1\u7684\u8a55\u5224\u6a19\u6e96\u4e5f\u96a8\u4e4b\u66f4\u65b0\u3002\u5728Campaign 2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u958b\u555f\u4e4b\u969b\uff0c\u672c\u5c46\u8a55\u5be9\u5718\u6210\u54e1\u5206\u4eab\u4e86\u4ed6\u5011\u5c0d\u65bc\u512a\u8cea\u7533\u5831\u6848\u4f8b\u7684\u8a55\u5224\u6a19\u6e96\uff0c\u4ee5\u53ca\u80fd\u5920\u6210\u5c31\u4e9e\u592a\u9802\u5c16\u4ee3\u7406\u5546\u7684\u6838\u5fc3\u7279\u8cea\u3002 \u5c1a\u6cf0(Central)\u8207\u7f85\u8cd3\u905c\u767e\u8ca8\u5546\u5834(Robinson Department Store)\u9996\u5e2d\u71df\u92b7\u5b98Rvisra Chirathivat\u8868\u793a\uff1a \u300c\u5728\u4eba\u5de5\u667a\u80fd(AI)\u3001\u6578\u64da\u4ee5\u53ca\u6d88\u8cbb\u8005\u9700\u6c42\u4e0d\u65b7\u8b8a\u5316\u7684\u63a8\u52d5\u4e0b\uff0c\u4e9e\u6d32\u71df\u92b7\u50b3\u64ad\u683c\u5c40\u6b63\u4ee5\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u8fed\u4ee3\u3002\u5728\u9019\u4e00\u8907\u96dc\u74b0\u5883\u4e2d\u80fd\u5920\u812b\u7a4e\u800c\u51fa\u7684\u4ee3\u7406\u5546\uff0c\u65e2\u8981\u878d\u5408\u6230\u7565\u601d\u7dad\u3001\u6578\u64da\u8207\u5275\u610f\uff0c\u52a9\u529b\u5ba2\u6236\u653b\u514b\u771f\u5be6\u7684\u696d\u52d9\u96e3\u984c\uff0c\u540c\u6642\u4e5f\u8981\u5c07\u4eba\u6587\u806f\u7d50\u4f5c\u70ba\u4e00\u5207\u5de5\u4f5c\u7684\u6838\u5fc3\u3002 \u6211\u5e0c\u671b\u770b\u5230\u4ee3\u7406\u5546\u5982\u4f55\u7834\u89e3\u771f\u5be6\u5546\u696d\u96e3\u984c\u3001\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u4e26\u63a8\u52d5\u54c1\u724c\u8207\u696d\u52d9\u5be6\u73fe\u9577\u671f\u589e\u9577\u3002\u80fd\u5920\u812b\u7a4e\u800c\u51fa\u7684\u53c3\u8cfd\u6a5f\u69cb\uff0c\u8981\u80fd\u70ba\u6d88\u8cbb\u8005\u548c\u4f01\u696d\u5275\u9020\u6301\u4e45\u50f9\u503c\uff0c\u6210\u70ba\u771f\u6b63\u610f\u7fa9\u4e0a\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u3002\u6211\u8a8d\u70ba\uff0c\u771f\u6b63\u5353\u8d8a\u7684\u696d\u52d9\u5be6\u529b\uff0c\u9ad4\u73fe\u5728\u4ee3\u7406\u5546\u70ba\u6240\u670d\u52d9\u54c1\u724c\u5e36\u4f86\u7a4d\u6975\u4e14\u53ef\u6301\u7e8c\u7684\u5f71\u97ff\u529b\u3002\u300d \u65bd\u8010\u5fb7\u96fb\u6c23(Schneider Electric)\u4e9e\u592a\u5340\u71df\u92b7\u526f\u7e3d\u88c1Josette Addinall\u4e5f\u63d0\u51fa\u4e86\u81ea\u5df1\u7684\u89c0\u9ede\uff1a 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\u6211\u7d66\u7533\u5831\u4f01\u696d\u7684\u5efa\u8b70\u662f\uff1a\u4e0d\u5fc5\u904e\u591a\u8d05\u8ff0\u57f7\u884c\u52d5\u4f5c\uff0c\u91cd\u9ede\u8b93\u8a55\u5be9\u770b\u61c2\u9019\u4ef6\u4e8b\u7684\u5546\u696d\u50f9\u503c\u3002\u7ad9\u5728\u5ba2\u6236\u8996\u89d2\uff0c\u6211\u5e0c\u671b\u770b\u5230\u5b8c\u6574\u6e05\u6670\u7684\u5546\u696d\u908f\u8f2f\uff1a\u4f01\u696d\u9762\u81e8\u4f55\u7a2e\u96e3\u984c\u3001\u4f9d\u9760\u54ea\u4e9b\u5e02\u5834\u6d1e\u5bdf\u6316\u6398\u6a5f\u6703\u3001\u6700\u7d42\u9054\u6210\u4e86\u54ea\u4e9b\u53ef\u91cf\u5316\u6210\u6548\u3002\u80cc\u666f\u4fe1\u606f\u540c\u6a23\u95dc\u9375\uff0c\u53ea\u6709\u7d50\u5408\u9805\u76ee\u9762\u81e8\u7684\u5be6\u969b\u6311\u6230\u898f\u6a21\uff0c\u6210\u679c\u6578\u64da\u624d\u6709\u53c3\u8003\u610f\u7fa9\u3002\u6700\u91cd\u8981\u7684\u662f\u771f\u5be6\u53ef\u4fe1\uff0c\u9ad8\u5206\u7533\u5831\u6750\u6599\u6703\u5ba2\u89c0\u9673\u8ff0\u9805\u76ee\u96e3\u9ede\u3001\u5982\u5be6\u62ab\u9732\u6700\u7d42\u6548\u679c\uff0c\u6e05\u6670\u754c\u5b9a\u4ee3\u7406\u5546\u5728\u6210\u529f\u843d\u5730\u4e2d\u767c\u63ee\u7684\u4f5c\u7528\u3002\u300d 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Group\u662f\u4e00\u5bb6\u5168\u7403\u6027\u5a92\u9ad4\u3001\u8cc7\u8a0a\u8207\u79d1\u6280\u4f01\u696d\uff0c\u64c1\u6709\u8d8570\u500b\u884c\u696d\u9818\u5148\u54c1\u724c\uff0c\u696d\u52d9\u8986\u84cb\u82f1\u570b\u3001\u7f8e\u570b\u3001\u4e2d\u570b\u9999\u6e2f\u7279\u5225\u884c\u653f\u5340\u3001\u65b0\u52a0\u5761\u3001\u5370\u5ea6\u7b49\u4e3b\u8981\u5e02\u5834\u3002\u4f5c\u70baCampaign \u4e9e\u592a\u7684\u6bcd\u516c\u53f8\uff0cHaymarket\u81f4\u529b\u65bc\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\u3001\u6d1e\u5bdf\u8207\u9ad4\u9a57\uff0c\u93c8\u63a5\u5168\u7403\u5404\u5c08\u696d\u793e\u7fa4\u3002www.haymarket.com<\/p>\n","protected":false},"author":0,"featured_media":33076,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nCampaign\u4e9e\u592a2026\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u6700\u7d42\u5831\u540d\u622a\u6b62\u81e8\u8fd1 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Ricard)\u3001\u5229\u6f54\u6642(Reckitt)\u3001\u4e09\u661f(Samsung)\u3001\u601d\u611b\u666e(SAP)\u3001\u661f\u5df4\u514b(Starbucks)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u3001Visa\u3001\u6c83\u723e\u6c83\u6c7d\u8eca(Volvo Cars)\u7b49\u77e5\u540d\u6a5f\u69cb\u3002 Campaign\u5e74\u5ea6\u4ee3\u7406\u5546\u5927\u734e\u65e8\u5728\u8868\u5f70\u5728\u5275\u610f\u6c34\u6e96\u3001\u5275\u65b0\u80fd\u529b\u3001\u71df\u92b7\u5be6\u6548\u3001\u4eba\u624d\u57f9\u990a\u3001\u696d\u52d9\u8868\u73fe\u4ee5\u53ca\u5ba2\u6236\u5408\u4f5c\u95dc\u4fc2\u65b9\u9762\u8868\u73fe\u5353\u8d8a\u7684\u4ee3\u7406\u5546\u3002\u7533\u5831\u6700\u7d42\u622a\u6b62\u6642\u9593\u70ba2026\u5e749\u67084\u65e5\uff08\u9031\u4e94\uff09\uff0c\u5404\u4ee3\u7406\u5546\u5c07\u8fce\u4f86\u6700\u5f8c\u6a5f\u6703\uff0c\u5411\u4e00\u773e\u4e9e\u592a\u54c1\u724c\u9ad8\u5c64\u6c7a\u7b56\u8005\u5c55\u793a\u81ea\u8eab\u6700\u5177\u5be6\u529b\u7684\u4f5c\u54c1\u3001\u5718\u968a\u8207\u696d\u52d9\u6210\u679c\uff0c\u9019\u4e9b\u9ad8\u7ba1\u4e3b\u5c0e\u5340\u57df\u5167\u71df\u92b7\u6230\u7565\u5236\u5b9a\uff0c\u540c\u6642\u8ca0\u8cac\u9074\u9078\u5408\u4f5c\u4ee3\u7406\u6a5f\u69cb\u3002 Campaign\u4e9e\u592a\u8463\u4e8b\u7e3d\u7d93\u7406Atifa 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