{"id":31431,"date":"2026-04-17T06:56:00","date_gmt":"2026-04-16T22:56:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/iab-hong-kong-%e6%95%b8%e7%a2%bc%e5%a4%a7%e7%8d%8e-2025%e8%a1%a8%e6%8f%9a%e5%82%91%e5%87%ba%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7%e6%88%90%e5%b0%b1-%e9%a6%99%e6%b8%af%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%8f%8a\/31431"},"modified":"2026-04-17T06:56:00","modified_gmt":"2026-04-16T22:56:00","slug":"iab-hong-kong-%e6%95%b8%e7%a2%bc%e5%a4%a7%e7%8d%8e-2025%e8%a1%a8%e6%8f%9a%e5%82%91%e5%87%ba%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7%e6%88%90%e5%b0%b1-%e9%a6%99%e6%b8%af%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%8f%8a","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/iab-hong-kong-%e6%95%b8%e7%a2%bc%e5%a4%a7%e7%8d%8e-2025%e8%a1%a8%e6%8f%9a%e5%82%91%e5%87%ba%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7%e6%88%90%e5%b0%b1-%e9%a6%99%e6%b8%af%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%8f%8a\/31431","title":{"rendered":"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b"},"content":{"rendered":"

\u9999\u6e2f<\/span>2026\u5e744\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002<\/p>\n

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<\/a>
<\/span><\/p>\n<\/div>\n

\u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002<\/p>\n

\u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64<\/a>\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002)<\/p>\n

\u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a<\/p>\n

\u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald’s – Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09
\n\u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09
\n\u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09
\n\u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan – Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi & Saatchi\uff09
\n\u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald’s – Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09
\n\u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09
\n\u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)
\n\u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09 <\/p>\n

\u5e74\u5ea6\u56db\u5927\u69ae\u8b7d<\/p>\n

\u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald’s – Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09
\n\u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de
\n\u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong
\n\u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09 <\/p>\n

\u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002<\/p>\n

\u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01<\/p>\n

\u8acb\u9ede\u64ca\u6b64\u8655<\/a>\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n

\u95dc\u65bc IAB HK\u00a0
IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002<\/p>\n

2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae<\/p>\n

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\u7d44\u5225<\/span><\/p>\n

\u734e\u9805<\/span><\/p>\n

\u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)<\/span><\/p>\n

\u9805\u76ee\u540d\u7a31<\/span><\/p>\n

\u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e<\/span><\/p>\n

Best Branding Campaign<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n

McDonald’s – Back to The Beginning<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1aPreface<\/span><\/p>\n

\u4ee3\u7406\uff1a-<\/span><\/p>\n

Just Start<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aSunny Idea (HK) Limited<\/span><\/p>\n

\u6052\u751fPreferred Banking – \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n

\u4ee3\u7406\uff1aThe Bread Digital Limited<\/span><\/p>\n

\u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 – \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084<\/span><\/p>\n

\u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5<\/span><\/p>\n

Best Cross-border Campaign<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n

\u4ee3\u7406\uff1aEternityX Marketing Technology Limited<\/span><\/p>\n

The Panda-Monium: When Pandas Became Family<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aOmnicom Media, Saatchi & Saatchi, Television Broadcast Limited<\/span><\/p>\n

HSBC Premier x HSBC Life campaign<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u674e\u9326\u8a18<\/span><\/p>\n

\u4ee3\u7406\uff1aHavas Hong Kong<\/span><\/p>\n

Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch<\/span><\/p>\n

\u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5<\/span><\/p>\n

Best Small Budget Campaign<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1aUber Hong Kong<\/span><\/p>\n

\u4ee3\u7406\uff1aOmelette Digital<\/span><\/p>\n

The Airport Code War<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718<\/span><\/p>\n

\u4ee3\u7406\uff1aCMRS Digital Solutions Limited<\/span><\/p>\n

FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n

\u4ee3\u7406\uff1aNoah Workshop<\/span><\/p>\n

SamGor \u9b77\u563b\u54c8<\/span><\/p>\n

\u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e<\/span><\/p>\n

Best Use of AI & Technology<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi & Saatchi<\/span><\/p>\n

\u7a05\u5b63\u4ee3\u7406\u4eba<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n

Standard Chartered “FLY MOMENTS” Campaign<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8<\/span><\/p>\n

\u4ee3\u7406\uff1aCherrypicks Limited<\/span><\/p>\n

\u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 – \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a<\/span><\/p>\n

\u4ee3\u7406\uff1aCan’t Sleep Tonite Ltd.<\/span><\/p>\n

‘The Thinking Game’: Architecting Value Dominance.<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3<\/span><\/p>\n

\u4ee3\u7406\uff1aPHD Hong Kong<\/span><\/p>\n

Total Equity Campaign _Video-Reach-Campaign<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1aMox Bank Limited<\/span><\/p>\n

\u4ee3\u7406\uff1aAppier, Hearts & Science<\/span><\/p>\n

FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit<\/span><\/p>\n

\u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e<\/span><\/p>\n

Best Use of Content Innovation<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n

McDonald’s \u2013 Back to The Beginning<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n

\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8<\/span><\/p>\n

TamJai and TamJai SamGor Loyalty App’s finale – Bespoke RPG Mission Games<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8<\/span><\/p>\n

\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong<\/span><\/p>\n

\u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a50\u60e0\u7537\u58eb<\/span><\/p>\n

\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited<\/span><\/p>\n

Hair Freedom: The Ultimate Hair Growth Duo<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aBYFA Consultancy<\/span><\/p>\n

\u6052\u751f\u9632\u9a19\u5927\u60e1\u968a<\/span><\/p>\n

\u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e<\/span><\/p>\n

Best Use of Data & Insights<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital<\/span><\/p>\n

\u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a<\/span><\/p>\n

\u4ee3\u7406\uff1aFABCOM Limited<\/span><\/p>\n

Always On Performance Campaign<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital<\/span><\/p>\n

\u5317\u4e0a or \u4e0d\u4e0a\uff1f – That is the Question<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n

McDonald’s App Activation<\/span><\/p>\n

\u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e<\/span><\/p>\n

Best Use of Omnichannel Strategy<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n

50 Benches<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n

\u4ee3\u7406\uff1aEternityX Marketing Technology Limited<\/span><\/p>\n

The Panda-Monium: When Pandas Became Family<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n

\u4ee3\u7406\uff1aThe Bread Digital Limited<\/span><\/p>\n

\u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 – \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aOmnicom Media, Saatchi & Saatchi, Television Broadcast Limited<\/span><\/p>\n

HSBC Premier Elite – Client Continuum Campaign<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1aSHISEIDO HONG KONG<\/span><\/p>\n

\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled <\/span><\/p>\n

ULTIMUNE Full Bloom Beauty Campaign<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n

\u4ee3\u7406\uff1aNoah Workshop<\/span><\/p>\n

\u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5<\/span><\/p>\n

\u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e<\/span><\/p>\n

Best Use of Performance Marketing<\/span><\/p>\n

\u91d1<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a<\/span><\/p>\n

\u4ee3\u7406\uff1aFABCOM Limited<\/span><\/p>\n

Always On Performance Campaign<\/span><\/p>\n

\u9280<\/span><\/p>\n

\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n

Standard Chartered “FLY MOMENTS” Campaign<\/span><\/p>\n

\u9285<\/span><\/p>\n

\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n

\u4ee3\u7406\uff1aWPP Media<\/span><\/p>\n

\u6052\u751f Preferred Banking – \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a<\/span><\/p>\n

\u512a\u7570\u734e<\/span><\/p>\n

\u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9<\/span><\/p>\n

\u4ee3\u7406\uff1aWPP Media<\/span><\/p>\n

Promise Always-On Acquisition Campaign<\/span><\/p>\n

\u5e74\u5ea6\u71df\u92b7\u5927\u734e<\/span><\/p>\n

Best Campaign of the Year<\/span><\/p>\n

–<\/span><\/p>\n

\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n

McDonald’s \u2013 Back to The Beginning<\/span><\/p>\n

\u5e74\u5ea6\u6700\u4f73\u54c1\u724c<\/span><\/p>\n

Best Brand of the Year <\/span><\/p>\n

–<\/span><\/p>\n

\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n

\u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8<\/span><\/p>\n

Best Agency of the Year<\/span><\/p>\n

–<\/span><\/p>\n

OMD Hong Kong<\/span><\/p>\n

\u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6<\/span><\/p>\n

Best Marketer of the Year<\/span><\/p>\n

–<\/span><\/p>\n

\u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi<\/span><\/p>\n<\/div>\n

\u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb\u6309\u6b64<\/a>\u3002<\/p>","protected":false},"excerpt":{"rendered":"

\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ — \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002 \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald’s – Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09 \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09 \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan – Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi & Saatchi\uff09 \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald’s – Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09 \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong) \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09 \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald’s – Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09 \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae \u7d44\u5225 \u734e\u9805 \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency) \u9805\u76ee\u540d\u7a31 \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e Best Branding Campaign \u91d1 \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong McDonald’s – Back to The Beginning \u9280 \u54c1\u724c\uff1aPreface \u4ee3\u7406\uff1a- Just Start \u9285 \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c \u4ee3\u7406\uff1aSunny Idea (HK) Limited \u6052\u751fPreferred Banking – \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a \u512a\u7570\u734e \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712 \u4ee3\u7406\uff1aThe Bread Digital Limited \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 – \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5 Best Cross-border Campaign \u91d1 \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712 \u4ee3\u7406\uff1aEternityX Marketing Technology Limited The Panda-Monium: When Pandas Became Family \u9280 \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c \u4ee3\u7406\uff1aOmnicom Media, Saatchi & Saatchi, Television Broadcast Limited HSBC Premier x HSBC Life campaign \u9285 \u54c1\u724c\uff1a\u674e\u9326\u8a18 \u4ee3\u7406\uff1aHavas Hong Kong Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch … <\/p>\n

\u4e86\u89e3\u8a73\u60c5<\/a><\/p>\n","protected":false},"author":0,"featured_media":31432,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nIAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/iab-hong-kong-%e6%95%b8%e7%a2%bc%e5%a4%a7%e7%8d%8e-2025%e8%a1%a8%e6%8f%9a%e5%82%91%e5%87%ba%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7%e6%88%90%e5%b0%b1-%e9%a6%99%e6%b8%af%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%8f%8a\/31431\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ — \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002 \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 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