{"id":30700,"date":"2026-03-03T03:00:00","date_gmt":"2026-03-02T19:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/campaign360%e5%b0%87%e6%96%bc2026%e5%b9%b45%e6%9c%8820%e6%97%a5%e8%87%b321%e6%97%a5%e9%87%8d%e8%bf%94%e6%96%b0%e5%8a%a0%e5%9d%a1%e6%bf%b1%e6%b5%b7%e7%81%a3%e9%87%91%e6%b2%99\/30700"},"modified":"2026-03-03T03:00:00","modified_gmt":"2026-03-02T19:00:00","slug":"campaign360%e5%b0%87%e6%96%bc2026%e5%b9%b45%e6%9c%8820%e6%97%a5%e8%87%b321%e6%97%a5%e9%87%8d%e8%bf%94%e6%96%b0%e5%8a%a0%e5%9d%a1%e6%bf%b1%e6%b5%b7%e7%81%a3%e9%87%91%e6%b2%99","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/campaign360%e5%b0%87%e6%96%bc2026%e5%b9%b45%e6%9c%8820%e6%97%a5%e8%87%b321%e6%97%a5%e9%87%8d%e8%bf%94%e6%96%b0%e5%8a%a0%e5%9d%a1%e6%bf%b1%e6%b5%b7%e7%81%a3%e9%87%91%e6%b2%99\/30700","title":{"rendered":"Campaign360\u5c07\u65bc2026\u5e745\u670820\u65e5\u81f321\u65e5\u91cd\u8fd4\u65b0\u52a0\u5761\u6ff1\u6d77\u7063\u91d1\u6c99"},"content":{"rendered":"

\u4e9e\u6d32\u9802\u7d1a\u71df\u92b7\u76db\u6703\uff0c\u532f\u805a1000\u591a\u4f4d\u54c1\u724c\u9818\u5c0e\u8005<\/p>\n

\u9999\u6e2f<\/span>2026\u5e743\u67083\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u4e9e\u6d32\u5730\u5340\u9818\u5148\u7684\u71df\u92b7\u60c5\u5831\u4f86\u6e90Campaign Asia-Pacific\u4eca\u65e5\u5ba3\u5e03\uff0c\u5176\u65d7\u8266\u6d3b\u52d5Campaign360<\/a>\u5c07\u65bc2026\u5e745\u670820\u65e5\u81f321\u65e5\u91cd\u8fd4\u65b0\u52a0\u5761\u6ff1\u6d77\u7063\u91d1\u6c99(Marina Bay Sands)\u9152\u5e97\u3002<\/p>\n

\n

<\/a>
\u4e9e\u592a\u5730\u53401000\u591a\u4f4d\u71df\u92b7\u7e3d\u76e3\u548c\u8cc7\u6df1\u54c1\u724c\u9818\u5c0e\u8005\u9f4a\u805a\u4e00\u5802<\/span><\/p>\n<\/div>\n

\u9019\u5834\u70ba\u671f\u5169\u5929\u7684\u9818\u5c0e\u529b\u6703\u8b70\u5c07\u532f\u805a\u4f86\u81ea\u8a72\u5730\u5340\u5404\u884c\u696dB2C\u548cB2B\u9818\u57df\u76841000\u591a\u4f4d\u71df\u92b7\u7e3d\u76e3\u548c\u8cc7\u6df1\u54c1\u724c\u9818\u5c0e\u8005\uff0c\u5171\u540c\u61c9\u5c0d\u73fe\u4ee3\u71df\u92b7\u7684\u95dc\u9375\u6311\u6230\uff1a\u5728\u65e5\u76ca\u8907\u96dc\u7684\u683c\u5c40\u4e2d\uff0c\u5c07\u771f\u5be6\u7684\u4eba\u985e\u5275\u9020\u529b\u8207\u667a\u80fd\u6280\u8853\u76f8\u878d\u5408\uff0c\u6253\u9020\u7368\u7279\u4e14\u80fd\u5f15\u8d77\u5171\u9cf4\u7684\u54c1\u724c\u3002<\/p>\n

\u5728\u5e02\u5834\u98fd\u548c\u3001\u4eba\u5de5\u667a\u80fd\u61c9\u7528\u52a0\u901f\u7684\u6642\u4ee3\uff0c2026\u5e74\u6703\u8b70\u4ee5\u300c\u6d1e\u898b\u4eba\u5fc3\uff0c\u667a\u9818\u884c\u92b7\u300d(Human Connection and Intelligent Marketing)\u70ba\u4e3b\u984c\uff0c\u5c07\u70ba\u9818\u5c0e\u8005\u63d0\u4f9b\u6240\u9700\u7684\u6230\u7565\u6307\u5357\uff0c\u52a9\u529b\u5176\u54c1\u724c\u5728\u55a7\u56c2\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n

\u672c\u6b21\u6703\u8b70\u8b70\u7a0b\u8a2d\u8a08\u6ce8\u91cd\u5be6\u6548\uff0c\u6452\u68c4\u7a7a\u8ac7\u7406\u8ad6\uff0c\u5c07\u63d0\u4f9b\u5207\u5be6\u53ef\u884c\u3001\u53ef\u64cd\u4f5c\u7684\u6846\u67b6\uff0c\u6307\u5c0e\u5982\u4f55\u5728\u4e0d\u72a7\u7272\u539f\u5275\u6027\u7684\u524d\u63d0\u4e0b\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u5c07\u6578\u64da\u8f49\u5316\u70ba\u6709\u610f\u7fa9\u7684\u6df1\u523b\u4eba\u985e\u6d1e\u5bdf\uff0c\u4e26\u63a8\u52d5\u53ef\u6301\u7e8c\u7684\u9577\u671f\u54c1\u724c\u5f71\u97ff\u529b\u3002<\/p>\n

Campaign Asia-Pacific\u6d3b\u52d5\u7e3d\u76e3Jaime Ng\u8868\u793a\uff1a\u300cCampaign360\u8655\u65bcB2C\u548cB2B\u71df\u92b7\u7684\u7368\u7279\u4ea4\u532f\u9ede\u3002\u76e1\u7ba1\u6d88\u8cbb\u8005\u71df\u92b7\u548c\u4f01\u696d\u71df\u92b7\u7684\u52d5\u614b\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u7576\u4eca\u7684\u9818\u8896\u5011\u9762\u81e8\u8457\u4e00\u500b\u5171\u540c\u4f7f\u547d\uff1a\u4ee5\u80fd\u5920\u7522\u751f\u53ef\u8861\u91cf\u5f71\u97ff\u7684\u65b9\u5f0f\uff0c\u5c07\u5275\u9020\u529b\u8207\u667a\u80fd\u6280\u8853\u76f8\u7d50\u5408\u3002Campaign360\u532f\u805a\u9019\u5169\u500b\u7fa4\u9ad4\uff0c\u5171\u540c\u4ea4\u6d41\u898b\u89e3\u3001\u6311\u6230\u56fa\u6709\u5047\u8a2d\uff0c\u651c\u624b\u5b9a\u7fa9\u672a\u4f86\u71df\u92b7\u9818\u5c0e\u529b\u3002\u300d<\/p>\n

\u5c08\u70ba\u9ad8\u7ba1\u5c64\u6230\u7565\u6253\u9020\u7684\u4e3b\u821e\u81fa<\/p>\n

\u4e3b\u821e\u81fa\u5c08\u70ba\u71df\u92b7\u7e3d\u76e3\u548cC-1\u7d1a\u9ad8\u7ba1\u8a2d\u8a08\uff0c\u5c07\u9080\u8acb\u4f86\u81eaB2C\u548cB2B\u884c\u696d\u768450\u591a\u4f4d\u601d\u60f3\u9818\u8896\u767b\u81fa\uff0c\u532f\u805a\u8a72\u5730\u5340\u6700\u5177\u5f71\u97ff\u529b\u54c1\u724c\u7684\u591a\u5143\u89c0\u9ede\u3002\u901a\u904e\u4e3b\u984c\u6f14\u8b1b\u3001\u5766\u8aa0\u7684\u7210\u908a\u5c0d\u8a71\u548c\u591a\u8996\u89d2\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u9818\u8896\u5011\u5c07\u63a2\u8a0e\u5851\u9020\u73fe\u4ee3\u71df\u92b7\u7684\u5171\u540c\u6311\u6230\u3002\u5168\u65b0\u63a8\u51fa\u7684\u300c\u5275\u610f\u5927\u8cde\u300d(The Big Idea)\u74b0\u7bc0\u5c07\u805a\u7126\u7a81\u7834\u6027\u71df\u92b7\u6d3b\u52d5\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u63ed\u793a\u5176\u6210\u529f\u80cc\u5f8c\u7684\u7b56\u7565\u3001\u6280\u8853\u6574\u5408\u548c\u5275\u610f\u9818\u5c0e\u529b\u3002<\/p>\n

2026\u5e74\u6703\u8b70\u5275\u65b0\u9805\u76ee\uff1a<\/p>\n

Campaign360 2026\u5c07\u63a8\u51fa\u591a\u9805\u65b0\u8209\u63aa\uff0c\u65e8\u5728\u52a0\u6df1\u9ad8\u7ba1\u53c3\u8207\u5ea6\uff0c\u6df1\u5316\u884c\u696d\u6d1e\u5bdf\uff1a<\/p>\n

\u9ad8\u7ba1\u7126\u9ede\u5c0f\u7d44\uff1a20\u591a\u5834\u7531\u9818\u5c0e\u8005\u4e3b\u5c0e\u7684\u5c0f\u578b\u5c0f\u7d44\u6703\u8b70\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u570d\u7e5e\u56db\u500b\u95dc\u9375\u4e3b\u984c\u5408\u4f5c\u89e3\u6c7a\u5be6\u969b\u554f\u984c\uff0c\u5206\u5225\u70ba\uff1a\u5275\u65b0\u8207\u53c3\u8207\u5ea6\uff1b\u6578\u64da\u8207\u5206\u6790\uff1b\u5e02\u5834\u8da8\u52e2\u8207\u5408\u4f5c\uff1b\u4ee5\u53ca\u4eba\u624d\u3001\u6230\u7565\u8207\u73fe\u4ee3\u71df\u92b7\u9818\u5c0e\u529b\u3002
\n\u91cd\u78c5\u60c5\u5831\u767c\u5e03\uff1a\u73fe\u5834\u63ed\u66c9\u300cCampaign\u4e9e\u592a\u5730\u5340Top 50\u54c1\u724c\u699c\u55ae\u300d(Campaign APAC Top 50 Brands)\u548c\u300cCampaign\u4e9e\u592a\u5730\u53402026\u5e74\u5f71\u97ff\u529b\u699c\u55ae\u300d(Campaign APAC 2026 Power List)\uff0c\u96a8\u5f8c\u5c07\u8209\u8fa6\u4e00\u5834\u7531\u4e0a\u699c\u8005\u53c3\u8207\u7684\u7368\u5bb6\u9818\u5c0e\u529b\u5c0d\u8a71\u3002 <\/p>\n

\u958b\u5e55\u4e3b\u984c\u6f14\u8b1b\u5c07\u7531\u767e\u4e8b\u516c\u53f8(PepsiCo)\u5168\u7403\u71df\u92b7\u6548\u80fd\u8ca0\u8cac\u4eba\u3001\u300a\u71df\u92b7\u6548\u80fd\u300b(Marketing Effectiveness)\u4e00\u66f8\u7684\u4f5c\u8005Sorin Patilinet\u767c\u8868\u3002\u4f5c\u70ba\u6548\u80fd\u9a45\u52d5\u578b\u5206\u6790\u9818\u57df\u7684\u516c\u8a8d\u5148\u92d2\uff0cPatilinet\u5c07\u901a\u904e\u5be9\u8996\u4eba\u5de5\u667a\u80fd\u8ce6\u80fd\u7684\u53ef\u80fd\u6027\u8207\u4eba\u985e\u6230\u7565\u7d00\u5f8b\u4e4b\u9593\u7684\u5fae\u5999\u5e73\u8861\uff0c\u70ba\u6703\u8b70\u5960\u5b9a\u5b78\u8853\u57fa\u8abf\u3002<\/p>\n

Patilinet\u8868\u793a\uff1a\u300c\u7576\u4eca\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u9b45\u529b\u5728\u65bc\u4e00\u5207\u76e1\u5728\u6307\u5c16\u3002\u4f60\u53ef\u4ee5\u572810\u79d2\u5167\u5275\u9020\u4e00\u7a2e\u65b0\u53e3\u5473\uff0c\u8a2d\u8a08\u5305\u88dd\uff0c\u4e26\u6253\u9020\u54c1\u724c\u3002\u4f46\u9019\u6b63\u662f\u6311\u6230\u6240\u5728\uff1a\u80fd\u505a\u4e26\u4e0d\u610f\u5473\u8457\u61c9\u8a72\u505a\u3002\u7406\u89e3\u5e02\u5834\u3001\u54c1\u985e\u52d5\u614b\u548c\u6d88\u8cbb\u8005\u6d1e\u5bdf\u4ecd\u7136\u81f3\u95dc\u91cd\u8981\u3002\u300d[\u5728Sorin Patilinet\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\u524d\uff0c\u95b1\u8b80\u6211\u5011\u5c0d\u4ed6\u7684\u7368\u5bb6\u5c08\u8a2a\u3002]<\/a><\/p>\n

\u5f15\u5165\u5b78\u7fd2\u821e\u81fa\uff1a\u8ce6\u80fd\u672a\u4f86\u71df\u92b7\u9818\u8896<\/p>\n

2026\u5e74\u65b0\u8a2d\u7684\u70ba\u671f\u5169\u5929\u7684\u5b78\u7fd2\u821e\u81fa\uff0c\u65e8\u5728\u652f\u6301\u9ad8\u6f5b\u529b\u7684\u521d\u7d1a\u548c\u4e2d\u7d1a\u71df\u92b7\u4eba\u54e1\u7684\u6210\u9577\u3002\u8a72\u74b0\u7bc0\u5c07\u570d\u7e5e\u300c\u73fe\u4ee3\u71df\u92b7\u4eba\u7684\u5275\u610f\u7b56\u7565\u300d(Creative Tactics for Modern Marketers)\u4e3b\u984c\u5c55\u958b\uff0c\u5169\u5929\u5167\u5c07\u6709\u4f86\u81eaBD\u3001\u9ea5\u7576\u52de(McDonald’s)\u3001\u6a02\u9ad8\u96c6\u5718(The Lego Group)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u7b49\u9818\u5148\u54c1\u724c\u768410\u591a\u4f4d\u54c1\u724c\u9818\u5c0e\u8005\u5206\u4eab\u898b\u89e3\u3002<\/p>\n

\u5b78\u7fd2\u821e\u81fa\u63d0\u4f9b\u6ce8\u91cd\u5be6\u8e10\u3001\u805a\u7126\u57f7\u884c\u7684\u6848\u4f8b\u7814\u7a76\u548c\u6280\u80fd\u57f9\u990a\uff0c\u52a9\u529b\u65b0\u8208\u71df\u92b7\u4eba\u624d\u70ba\u5be6\u73fe\u6230\u7565\u9818\u5c0e\u76ee\u6a19\u8ca2\u737b\u529b\u91cf\u3002<\/p>\n

\u5275\u65b0\u751f\u614b\u7cfb\u7d71<\/p>\n

\u9664\u4e86\u4e3b\u821e\u81fa\u548c\u5b78\u7fd2\u821e\u81fa\u7684\u6d3b\u52d5\uff0c\u8207\u6703\u8005\u9084\u5c07\u63a2\u7d2240\u591a\u5bb6\u524d\u6cbf\u53c3\u5c55\u5546\u5e36\u4f86\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53c3\u8207\u7d50\u69cb\u5316\u548c\u975e\u6b63\u5f0f\u7684\u4ea4\u6d41\uff0c\u4e26\u611f\u53d7\u4f7fCampaign360\u6210\u70ba\u4e9e\u592a\u5730\u5340\u71df\u92b7\u9818\u5c0e\u8005\u5fc5\u53c3\u52a0\u6d3b\u52d5\u7684\u84ec\u52c3\u6d3b\u529b\u3002<\/p>\n

2026\u5e74Campaign360\u6d3b\u52d5\u73fe\u5df2\u958b\u653e\u6ce8\u518a\uff0c\u8aa0\u9080\u611f\u8208\u8da3\u8005\u76e1\u65e9\u9396\u5b9a\u5e2d\u4f4d\u3002<\/p>\n

\u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u53ca\u6ce8\u518a\uff0c\u8acb\u700f\u89bd\uff1ahttps:\/\/bit.ly\/4qRMAX7<\/a>\u3002<\/p>\n

Campaign360\u6b23\u7136\u5ba3\u5e03\uff0c\u7f8e\u901a\u793e\u70ba\u51762026\u5e74\u6d3b\u52d5\u7684\u5b98\u65b9\u5a92\u9ad4\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n

\u5a92\u9ad4\u5782\u8a62\uff0c\u8acb\u806f\u7cfb\uff1a
Danika Wong
\u96fb\u90f5\uff1adanika.wong@haymarket.asia<\/a>
\u9ad8\u7d1a\u71df\u92b7\u7d93\u7406
Haymarket Media Limited<\/p>\n

\u95dc\u65bcCampaign Asia-Pacific<\/p>\n

Campaign Asia-Pacific\u63d0\u4f9b\u95dc\u65bc\u5851\u9020\u71df\u92b7\u50b3\u64ad\u884c\u696d\u7684\u7406\u5ff5\u3001\u5be6\u8e10\u548c\u4eba\u7269\u7684\u7368\u5230\u898b\u89e3\u3002\u901a\u904e\u4fc3\u9032\u958b\u653e\u3001\u5766\u8aa0\u7684\u5c0d\u8a71\uff0c\u5c55\u793a\u5177\u6709\u8b8a\u9769\u6027\u7684\u5275\u65b0\uff0c\u8a72\u5e73\u81fa\u5df2\u6210\u70ba\u5168\u7403\u71df\u92b7\u5c08\u696d\u4eba\u58eb\u4e0d\u53ef\u6216\u7f3a\u7684\u8cc7\u6e90\u3002<\/p>\n

www.campaignasia.com<\/a><\/p>\n

\u95dc\u65bcHaymarket Media Limited<\/p>\n

Haymarket Media Group\u662fCampaign Asia-Pacific\u7684\u6bcd\u516c\u53f8\uff0c\u64c1\u670970\u591a\u500b\u5e02\u5834\u9818\u5148\u54c1\u724c\uff0c\u696d\u52d9\u904d\u53ca\u82f1\u570b\u3001\u7f8e\u570b\u3001\u9999\u6e2f\u3001\u65b0\u52a0\u5761\u3001\u5370\u5ea6\u7b49\u95dc\u9375\u5e02\u5834\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\u548c\u9ad4\u9a57\uff0c\u9023\u63a5\u5168\u7403\u5404\u5730\u7684\u4eba\u5011\u548c\u793e\u5340\u3002<\/p>\n

www.haymarket.com<\/a><\/p>\n

\u00a0<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

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Marketing)\u70ba\u4e3b\u984c\uff0c\u5c07\u70ba\u9818\u5c0e\u8005\u63d0\u4f9b\u6240\u9700\u7684\u6230\u7565\u6307\u5357\uff0c\u52a9\u529b\u5176\u54c1\u724c\u5728\u55a7\u56c2\u4e2d\u812b\u7a4e\u800c\u51fa\u3002 \u672c\u6b21\u6703\u8b70\u8b70\u7a0b\u8a2d\u8a08\u6ce8\u91cd\u5be6\u6548\uff0c\u6452\u68c4\u7a7a\u8ac7\u7406\u8ad6\uff0c\u5c07\u63d0\u4f9b\u5207\u5be6\u53ef\u884c\u3001\u53ef\u64cd\u4f5c\u7684\u6846\u67b6\uff0c\u6307\u5c0e\u5982\u4f55\u5728\u4e0d\u72a7\u7272\u539f\u5275\u6027\u7684\u524d\u63d0\u4e0b\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u5c07\u6578\u64da\u8f49\u5316\u70ba\u6709\u610f\u7fa9\u7684\u6df1\u523b\u4eba\u985e\u6d1e\u5bdf\uff0c\u4e26\u63a8\u52d5\u53ef\u6301\u7e8c\u7684\u9577\u671f\u54c1\u724c\u5f71\u97ff\u529b\u3002 Campaign Asia-Pacific\u6d3b\u52d5\u7e3d\u76e3Jaime Ng\u8868\u793a\uff1a\u300cCampaign360\u8655\u65bcB2C\u548cB2B\u71df\u92b7\u7684\u7368\u7279\u4ea4\u532f\u9ede\u3002\u76e1\u7ba1\u6d88\u8cbb\u8005\u71df\u92b7\u548c\u4f01\u696d\u71df\u92b7\u7684\u52d5\u614b\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u7576\u4eca\u7684\u9818\u8896\u5011\u9762\u81e8\u8457\u4e00\u500b\u5171\u540c\u4f7f\u547d\uff1a\u4ee5\u80fd\u5920\u7522\u751f\u53ef\u8861\u91cf\u5f71\u97ff\u7684\u65b9\u5f0f\uff0c\u5c07\u5275\u9020\u529b\u8207\u667a\u80fd\u6280\u8853\u76f8\u7d50\u5408\u3002Campaign360\u532f\u805a\u9019\u5169\u500b\u7fa4\u9ad4\uff0c\u5171\u540c\u4ea4\u6d41\u898b\u89e3\u3001\u6311\u6230\u56fa\u6709\u5047\u8a2d\uff0c\u651c\u624b\u5b9a\u7fa9\u672a\u4f86\u71df\u92b7\u9818\u5c0e\u529b\u3002\u300d \u5c08\u70ba\u9ad8\u7ba1\u5c64\u6230\u7565\u6253\u9020\u7684\u4e3b\u821e\u81fa \u4e3b\u821e\u81fa\u5c08\u70ba\u71df\u92b7\u7e3d\u76e3\u548cC-1\u7d1a\u9ad8\u7ba1\u8a2d\u8a08\uff0c\u5c07\u9080\u8acb\u4f86\u81eaB2C\u548cB2B\u884c\u696d\u768450\u591a\u4f4d\u601d\u60f3\u9818\u8896\u767b\u81fa\uff0c\u532f\u805a\u8a72\u5730\u5340\u6700\u5177\u5f71\u97ff\u529b\u54c1\u724c\u7684\u591a\u5143\u89c0\u9ede\u3002\u901a\u904e\u4e3b\u984c\u6f14\u8b1b\u3001\u5766\u8aa0\u7684\u7210\u908a\u5c0d\u8a71\u548c\u591a\u8996\u89d2\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u9818\u8896\u5011\u5c07\u63a2\u8a0e\u5851\u9020\u73fe\u4ee3\u71df\u92b7\u7684\u5171\u540c\u6311\u6230\u3002\u5168\u65b0\u63a8\u51fa\u7684\u300c\u5275\u610f\u5927\u8cde\u300d(The Big Idea)\u74b0\u7bc0\u5c07\u805a\u7126\u7a81\u7834\u6027\u71df\u92b7\u6d3b\u52d5\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u63ed\u793a\u5176\u6210\u529f\u80cc\u5f8c\u7684\u7b56\u7565\u3001\u6280\u8853\u6574\u5408\u548c\u5275\u610f\u9818\u5c0e\u529b\u3002 2026\u5e74\u6703\u8b70\u5275\u65b0\u9805\u76ee\uff1a Campaign360 2026\u5c07\u63a8\u51fa\u591a\u9805\u65b0\u8209\u63aa\uff0c\u65e8\u5728\u52a0\u6df1\u9ad8\u7ba1\u53c3\u8207\u5ea6\uff0c\u6df1\u5316\u884c\u696d\u6d1e\u5bdf\uff1a \u9ad8\u7ba1\u7126\u9ede\u5c0f\u7d44\uff1a20\u591a\u5834\u7531\u9818\u5c0e\u8005\u4e3b\u5c0e\u7684\u5c0f\u578b\u5c0f\u7d44\u6703\u8b70\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u570d\u7e5e\u56db\u500b\u95dc\u9375\u4e3b\u984c\u5408\u4f5c\u89e3\u6c7a\u5be6\u969b\u554f\u984c\uff0c\u5206\u5225\u70ba\uff1a\u5275\u65b0\u8207\u53c3\u8207\u5ea6\uff1b\u6578\u64da\u8207\u5206\u6790\uff1b\u5e02\u5834\u8da8\u52e2\u8207\u5408\u4f5c\uff1b\u4ee5\u53ca\u4eba\u624d\u3001\u6230\u7565\u8207\u73fe\u4ee3\u71df\u92b7\u9818\u5c0e\u529b\u3002 \u91cd\u78c5\u60c5\u5831\u767c\u5e03\uff1a\u73fe\u5834\u63ed\u66c9\u300cCampaign\u4e9e\u592a\u5730\u5340Top 50\u54c1\u724c\u699c\u55ae\u300d(Campaign APAC Top 50 Brands)\u548c\u300cCampaign\u4e9e\u592a\u5730\u53402026\u5e74\u5f71\u97ff\u529b\u699c\u55ae\u300d(Campaign APAC 2026 Power List)\uff0c\u96a8\u5f8c\u5c07\u8209\u8fa6\u4e00\u5834\u7531\u4e0a\u699c\u8005\u53c3\u8207\u7684\u7368\u5bb6\u9818\u5c0e\u529b\u5c0d\u8a71\u3002 \u958b\u5e55\u4e3b\u984c\u6f14\u8b1b\u5c07\u7531\u767e\u4e8b\u516c\u53f8(PepsiCo)\u5168\u7403\u71df\u92b7\u6548\u80fd\u8ca0\u8cac\u4eba\u3001\u300a\u71df\u92b7\u6548\u80fd\u300b(Marketing Effectiveness)\u4e00\u66f8\u7684\u4f5c\u8005Sorin Patilinet\u767c\u8868\u3002\u4f5c\u70ba\u6548\u80fd\u9a45\u52d5\u578b\u5206\u6790\u9818\u57df\u7684\u516c\u8a8d\u5148\u92d2\uff0cPatilinet\u5c07\u901a\u904e\u5be9\u8996\u4eba\u5de5\u667a\u80fd\u8ce6\u80fd\u7684\u53ef\u80fd\u6027\u8207\u4eba\u985e\u6230\u7565\u7d00\u5f8b\u4e4b\u9593\u7684\u5fae\u5999\u5e73\u8861\uff0c\u70ba\u6703\u8b70\u5960\u5b9a\u5b78\u8853\u57fa\u8abf\u3002 Patilinet\u8868\u793a\uff1a\u300c\u7576\u4eca\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u9b45\u529b\u5728\u65bc\u4e00\u5207\u76e1\u5728\u6307\u5c16\u3002\u4f60\u53ef\u4ee5\u572810\u79d2\u5167\u5275\u9020\u4e00\u7a2e\u65b0\u53e3\u5473\uff0c\u8a2d\u8a08\u5305\u88dd\uff0c\u4e26\u6253\u9020\u54c1\u724c\u3002\u4f46\u9019\u6b63\u662f\u6311\u6230\u6240\u5728\uff1a\u80fd\u505a\u4e26\u4e0d\u610f\u5473\u8457\u61c9\u8a72\u505a\u3002\u7406\u89e3\u5e02\u5834\u3001\u54c1\u985e\u52d5\u614b\u548c\u6d88\u8cbb\u8005\u6d1e\u5bdf\u4ecd\u7136\u81f3\u95dc\u91cd\u8981\u3002\u300d[\u5728Sorin Patilinet\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\u524d\uff0c\u95b1\u8b80\u6211\u5011\u5c0d\u4ed6\u7684\u7368\u5bb6\u5c08\u8a2a\u3002] \u5f15\u5165\u5b78\u7fd2\u821e\u81fa\uff1a\u8ce6\u80fd\u672a\u4f86\u71df\u92b7\u9818\u8896 2026\u5e74\u65b0\u8a2d\u7684\u70ba\u671f\u5169\u5929\u7684\u5b78\u7fd2\u821e\u81fa\uff0c\u65e8\u5728\u652f\u6301\u9ad8\u6f5b\u529b\u7684\u521d\u7d1a\u548c\u4e2d\u7d1a\u71df\u92b7\u4eba\u54e1\u7684\u6210\u9577\u3002\u8a72\u74b0\u7bc0\u5c07\u570d\u7e5e\u300c\u73fe\u4ee3\u71df\u92b7\u4eba\u7684\u5275\u610f\u7b56\u7565\u300d(Creative Tactics for Modern Marketers)\u4e3b\u984c\u5c55\u958b\uff0c\u5169\u5929\u5167\u5c07\u6709\u4f86\u81eaBD\u3001\u9ea5\u7576\u52de(McDonald’s)\u3001\u6a02\u9ad8\u96c6\u5718(The Lego Group)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u7b49\u9818\u5148\u54c1\u724c\u768410\u591a\u4f4d\u54c1\u724c\u9818\u5c0e\u8005\u5206\u4eab\u898b\u89e3\u3002 \u5b78\u7fd2\u821e\u81fa\u63d0\u4f9b\u6ce8\u91cd\u5be6\u8e10\u3001\u805a\u7126\u57f7\u884c\u7684\u6848\u4f8b\u7814\u7a76\u548c\u6280\u80fd\u57f9\u990a\uff0c\u52a9\u529b\u65b0\u8208\u71df\u92b7\u4eba\u624d\u70ba\u5be6\u73fe\u6230\u7565\u9818\u5c0e\u76ee\u6a19\u8ca2\u737b\u529b\u91cf\u3002 \u5275\u65b0\u751f\u614b\u7cfb\u7d71 \u9664\u4e86\u4e3b\u821e\u81fa\u548c\u5b78\u7fd2\u821e\u81fa\u7684\u6d3b\u52d5\uff0c\u8207\u6703\u8005\u9084\u5c07\u63a2\u7d2240\u591a\u5bb6\u524d\u6cbf\u53c3\u5c55\u5546\u5e36\u4f86\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53c3\u8207\u7d50\u69cb\u5316\u548c\u975e\u6b63\u5f0f\u7684\u4ea4\u6d41\uff0c\u4e26\u611f\u53d7\u4f7fCampaign360\u6210\u70ba\u4e9e\u592a\u5730\u5340\u71df\u92b7\u9818\u5c0e\u8005\u5fc5\u53c3\u52a0\u6d3b\u52d5\u7684\u84ec\u52c3\u6d3b\u529b\u3002 2026\u5e74Campaign360\u6d3b\u52d5\u73fe\u5df2\u958b\u653e\u6ce8\u518a\uff0c\u8aa0\u9080\u611f\u8208\u8da3\u8005\u76e1\u65e9\u9396\u5b9a\u5e2d\u4f4d\u3002 \u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u53ca\u6ce8\u518a\uff0c\u8acb\u700f\u89bd\uff1ahttps:\/\/bit.ly\/4qRMAX7\u3002 Campaign360\u6b23\u7136\u5ba3\u5e03\uff0c\u7f8e\u901a\u793e\u70ba\u51762026\u5e74\u6d3b\u52d5\u7684\u5b98\u65b9\u5a92\u9ad4\u5408\u4f5c\u5925\u4f34\u3002 \u5a92\u9ad4\u5782\u8a62\uff0c\u8acb\u806f\u7cfb\uff1aDanika Wong\u96fb\u90f5\uff1adanika.wong@haymarket.asia\u9ad8\u7d1a\u71df\u92b7\u7d93\u7406Haymarket Media Limited \u95dc\u65bcCampaign Asia-Pacific Campaign Asia-Pacific\u63d0\u4f9b\u95dc\u65bc\u5851\u9020\u71df\u92b7\u50b3\u64ad\u884c\u696d\u7684\u7406\u5ff5\u3001\u5be6\u8e10\u548c\u4eba\u7269\u7684\u7368\u5230\u898b\u89e3\u3002\u901a\u904e\u4fc3\u9032\u958b\u653e\u3001\u5766\u8aa0\u7684\u5c0d\u8a71\uff0c\u5c55\u793a\u5177\u6709\u8b8a\u9769\u6027\u7684\u5275\u65b0\uff0c\u8a72\u5e73\u81fa\u5df2\u6210\u70ba\u5168\u7403\u71df\u92b7\u5c08\u696d\u4eba\u58eb\u4e0d\u53ef\u6216\u7f3a\u7684\u8cc7\u6e90\u3002 www.campaignasia.com \u95dc\u65bcHaymarket Media Limited Haymarket Media Group\u662fCampaign Asia-Pacific\u7684\u6bcd\u516c\u53f8\uff0c\u64c1\u670970\u591a\u500b\u5e02\u5834\u9818\u5148\u54c1\u724c\uff0c\u696d\u52d9\u904d\u53ca\u82f1\u570b\u3001\u7f8e\u570b\u3001\u9999\u6e2f\u3001\u65b0\u52a0\u5761\u3001\u5370\u5ea6\u7b49\u95dc\u9375\u5e02\u5834\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\u548c\u9ad4\u9a57\uff0c\u9023\u63a5\u5168\u7403\u5404\u5730\u7684\u4eba\u5011\u548c\u793e\u5340\u3002 www.haymarket.com \u00a0<\/p>\n","protected":false},"author":0,"featured_media":30701,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nCampaign360\u5c07\u65bc2026\u5e745\u670820\u65e5\u81f321\u65e5\u91cd\u8fd4\u65b0\u52a0\u5761\u6ff1\u6d77\u7063\u91d1\u6c99 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/campaign360%e5%b0%87%e6%96%bc2026%e5%b9%b45%e6%9c%8820%e6%97%a5%e8%87%b321%e6%97%a5%e9%87%8d%e8%bf%94%e6%96%b0%e5%8a%a0%e5%9d%a1%e6%bf%b1%e6%b5%b7%e7%81%a3%e9%87%91%e6%b2%99\/30700\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign360\u5c07\u65bc2026\u5e745\u670820\u65e5\u81f321\u65e5\u91cd\u8fd4\u65b0\u52a0\u5761\u6ff1\u6d77\u7063\u91d1\u6c99 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u4e9e\u6d32\u9802\u7d1a\u71df\u92b7\u76db\u6703\uff0c\u532f\u805a1000\u591a\u4f4d\u54c1\u724c\u9818\u5c0e\u8005 \u9999\u6e2f2026\u5e743\u67083\u65e5 \/\u7f8e\u901a\u793e\/ — \u4e9e\u6d32\u5730\u5340\u9818\u5148\u7684\u71df\u92b7\u60c5\u5831\u4f86\u6e90Campaign Asia-Pacific\u4eca\u65e5\u5ba3\u5e03\uff0c\u5176\u65d7\u8266\u6d3b\u52d5Campaign360\u5c07\u65bc2026\u5e745\u670820\u65e5\u81f321\u65e5\u91cd\u8fd4\u65b0\u52a0\u5761\u6ff1\u6d77\u7063\u91d1\u6c99(Marina Bay Sands)\u9152\u5e97\u3002 \u4e9e\u592a\u5730\u53401000\u591a\u4f4d\u71df\u92b7\u7e3d\u76e3\u548c\u8cc7\u6df1\u54c1\u724c\u9818\u5c0e\u8005\u9f4a\u805a\u4e00\u5802 \u9019\u5834\u70ba\u671f\u5169\u5929\u7684\u9818\u5c0e\u529b\u6703\u8b70\u5c07\u532f\u805a\u4f86\u81ea\u8a72\u5730\u5340\u5404\u884c\u696dB2C\u548cB2B\u9818\u57df\u76841000\u591a\u4f4d\u71df\u92b7\u7e3d\u76e3\u548c\u8cc7\u6df1\u54c1\u724c\u9818\u5c0e\u8005\uff0c\u5171\u540c\u61c9\u5c0d\u73fe\u4ee3\u71df\u92b7\u7684\u95dc\u9375\u6311\u6230\uff1a\u5728\u65e5\u76ca\u8907\u96dc\u7684\u683c\u5c40\u4e2d\uff0c\u5c07\u771f\u5be6\u7684\u4eba\u985e\u5275\u9020\u529b\u8207\u667a\u80fd\u6280\u8853\u76f8\u878d\u5408\uff0c\u6253\u9020\u7368\u7279\u4e14\u80fd\u5f15\u8d77\u5171\u9cf4\u7684\u54c1\u724c\u3002 \u5728\u5e02\u5834\u98fd\u548c\u3001\u4eba\u5de5\u667a\u80fd\u61c9\u7528\u52a0\u901f\u7684\u6642\u4ee3\uff0c2026\u5e74\u6703\u8b70\u4ee5\u300c\u6d1e\u898b\u4eba\u5fc3\uff0c\u667a\u9818\u884c\u92b7\u300d(Human Connection and Intelligent Marketing)\u70ba\u4e3b\u984c\uff0c\u5c07\u70ba\u9818\u5c0e\u8005\u63d0\u4f9b\u6240\u9700\u7684\u6230\u7565\u6307\u5357\uff0c\u52a9\u529b\u5176\u54c1\u724c\u5728\u55a7\u56c2\u4e2d\u812b\u7a4e\u800c\u51fa\u3002 \u672c\u6b21\u6703\u8b70\u8b70\u7a0b\u8a2d\u8a08\u6ce8\u91cd\u5be6\u6548\uff0c\u6452\u68c4\u7a7a\u8ac7\u7406\u8ad6\uff0c\u5c07\u63d0\u4f9b\u5207\u5be6\u53ef\u884c\u3001\u53ef\u64cd\u4f5c\u7684\u6846\u67b6\uff0c\u6307\u5c0e\u5982\u4f55\u5728\u4e0d\u72a7\u7272\u539f\u5275\u6027\u7684\u524d\u63d0\u4e0b\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u5c07\u6578\u64da\u8f49\u5316\u70ba\u6709\u610f\u7fa9\u7684\u6df1\u523b\u4eba\u985e\u6d1e\u5bdf\uff0c\u4e26\u63a8\u52d5\u53ef\u6301\u7e8c\u7684\u9577\u671f\u54c1\u724c\u5f71\u97ff\u529b\u3002 Campaign Asia-Pacific\u6d3b\u52d5\u7e3d\u76e3Jaime Ng\u8868\u793a\uff1a\u300cCampaign360\u8655\u65bcB2C\u548cB2B\u71df\u92b7\u7684\u7368\u7279\u4ea4\u532f\u9ede\u3002\u76e1\u7ba1\u6d88\u8cbb\u8005\u71df\u92b7\u548c\u4f01\u696d\u71df\u92b7\u7684\u52d5\u614b\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u7576\u4eca\u7684\u9818\u8896\u5011\u9762\u81e8\u8457\u4e00\u500b\u5171\u540c\u4f7f\u547d\uff1a\u4ee5\u80fd\u5920\u7522\u751f\u53ef\u8861\u91cf\u5f71\u97ff\u7684\u65b9\u5f0f\uff0c\u5c07\u5275\u9020\u529b\u8207\u667a\u80fd\u6280\u8853\u76f8\u7d50\u5408\u3002Campaign360\u532f\u805a\u9019\u5169\u500b\u7fa4\u9ad4\uff0c\u5171\u540c\u4ea4\u6d41\u898b\u89e3\u3001\u6311\u6230\u56fa\u6709\u5047\u8a2d\uff0c\u651c\u624b\u5b9a\u7fa9\u672a\u4f86\u71df\u92b7\u9818\u5c0e\u529b\u3002\u300d \u5c08\u70ba\u9ad8\u7ba1\u5c64\u6230\u7565\u6253\u9020\u7684\u4e3b\u821e\u81fa \u4e3b\u821e\u81fa\u5c08\u70ba\u71df\u92b7\u7e3d\u76e3\u548cC-1\u7d1a\u9ad8\u7ba1\u8a2d\u8a08\uff0c\u5c07\u9080\u8acb\u4f86\u81eaB2C\u548cB2B\u884c\u696d\u768450\u591a\u4f4d\u601d\u60f3\u9818\u8896\u767b\u81fa\uff0c\u532f\u805a\u8a72\u5730\u5340\u6700\u5177\u5f71\u97ff\u529b\u54c1\u724c\u7684\u591a\u5143\u89c0\u9ede\u3002\u901a\u904e\u4e3b\u984c\u6f14\u8b1b\u3001\u5766\u8aa0\u7684\u7210\u908a\u5c0d\u8a71\u548c\u591a\u8996\u89d2\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u9818\u8896\u5011\u5c07\u63a2\u8a0e\u5851\u9020\u73fe\u4ee3\u71df\u92b7\u7684\u5171\u540c\u6311\u6230\u3002\u5168\u65b0\u63a8\u51fa\u7684\u300c\u5275\u610f\u5927\u8cde\u300d(The Big Idea)\u74b0\u7bc0\u5c07\u805a\u7126\u7a81\u7834\u6027\u71df\u92b7\u6d3b\u52d5\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u63ed\u793a\u5176\u6210\u529f\u80cc\u5f8c\u7684\u7b56\u7565\u3001\u6280\u8853\u6574\u5408\u548c\u5275\u610f\u9818\u5c0e\u529b\u3002 2026\u5e74\u6703\u8b70\u5275\u65b0\u9805\u76ee\uff1a Campaign360 2026\u5c07\u63a8\u51fa\u591a\u9805\u65b0\u8209\u63aa\uff0c\u65e8\u5728\u52a0\u6df1\u9ad8\u7ba1\u53c3\u8207\u5ea6\uff0c\u6df1\u5316\u884c\u696d\u6d1e\u5bdf\uff1a \u9ad8\u7ba1\u7126\u9ede\u5c0f\u7d44\uff1a20\u591a\u5834\u7531\u9818\u5c0e\u8005\u4e3b\u5c0e\u7684\u5c0f\u578b\u5c0f\u7d44\u6703\u8b70\uff0c\u8cc7\u6df1\u71df\u92b7\u4eba\u54e1\u5c07\u570d\u7e5e\u56db\u500b\u95dc\u9375\u4e3b\u984c\u5408\u4f5c\u89e3\u6c7a\u5be6\u969b\u554f\u984c\uff0c\u5206\u5225\u70ba\uff1a\u5275\u65b0\u8207\u53c3\u8207\u5ea6\uff1b\u6578\u64da\u8207\u5206\u6790\uff1b\u5e02\u5834\u8da8\u52e2\u8207\u5408\u4f5c\uff1b\u4ee5\u53ca\u4eba\u624d\u3001\u6230\u7565\u8207\u73fe\u4ee3\u71df\u92b7\u9818\u5c0e\u529b\u3002 \u91cd\u78c5\u60c5\u5831\u767c\u5e03\uff1a\u73fe\u5834\u63ed\u66c9\u300cCampaign\u4e9e\u592a\u5730\u5340Top 50\u54c1\u724c\u699c\u55ae\u300d(Campaign APAC Top 50 Brands)\u548c\u300cCampaign\u4e9e\u592a\u5730\u53402026\u5e74\u5f71\u97ff\u529b\u699c\u55ae\u300d(Campaign APAC 2026 Power List)\uff0c\u96a8\u5f8c\u5c07\u8209\u8fa6\u4e00\u5834\u7531\u4e0a\u699c\u8005\u53c3\u8207\u7684\u7368\u5bb6\u9818\u5c0e\u529b\u5c0d\u8a71\u3002 \u958b\u5e55\u4e3b\u984c\u6f14\u8b1b\u5c07\u7531\u767e\u4e8b\u516c\u53f8(PepsiCo)\u5168\u7403\u71df\u92b7\u6548\u80fd\u8ca0\u8cac\u4eba\u3001\u300a\u71df\u92b7\u6548\u80fd\u300b(Marketing Effectiveness)\u4e00\u66f8\u7684\u4f5c\u8005Sorin Patilinet\u767c\u8868\u3002\u4f5c\u70ba\u6548\u80fd\u9a45\u52d5\u578b\u5206\u6790\u9818\u57df\u7684\u516c\u8a8d\u5148\u92d2\uff0cPatilinet\u5c07\u901a\u904e\u5be9\u8996\u4eba\u5de5\u667a\u80fd\u8ce6\u80fd\u7684\u53ef\u80fd\u6027\u8207\u4eba\u985e\u6230\u7565\u7d00\u5f8b\u4e4b\u9593\u7684\u5fae\u5999\u5e73\u8861\uff0c\u70ba\u6703\u8b70\u5960\u5b9a\u5b78\u8853\u57fa\u8abf\u3002 Patilinet\u8868\u793a\uff1a\u300c\u7576\u4eca\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u9b45\u529b\u5728\u65bc\u4e00\u5207\u76e1\u5728\u6307\u5c16\u3002\u4f60\u53ef\u4ee5\u572810\u79d2\u5167\u5275\u9020\u4e00\u7a2e\u65b0\u53e3\u5473\uff0c\u8a2d\u8a08\u5305\u88dd\uff0c\u4e26\u6253\u9020\u54c1\u724c\u3002\u4f46\u9019\u6b63\u662f\u6311\u6230\u6240\u5728\uff1a\u80fd\u505a\u4e26\u4e0d\u610f\u5473\u8457\u61c9\u8a72\u505a\u3002\u7406\u89e3\u5e02\u5834\u3001\u54c1\u985e\u52d5\u614b\u548c\u6d88\u8cbb\u8005\u6d1e\u5bdf\u4ecd\u7136\u81f3\u95dc\u91cd\u8981\u3002\u300d[\u5728Sorin Patilinet\u767c\u8868\u4e3b\u984c\u6f14\u8b1b\u524d\uff0c\u95b1\u8b80\u6211\u5011\u5c0d\u4ed6\u7684\u7368\u5bb6\u5c08\u8a2a\u3002] \u5f15\u5165\u5b78\u7fd2\u821e\u81fa\uff1a\u8ce6\u80fd\u672a\u4f86\u71df\u92b7\u9818\u8896 2026\u5e74\u65b0\u8a2d\u7684\u70ba\u671f\u5169\u5929\u7684\u5b78\u7fd2\u821e\u81fa\uff0c\u65e8\u5728\u652f\u6301\u9ad8\u6f5b\u529b\u7684\u521d\u7d1a\u548c\u4e2d\u7d1a\u71df\u92b7\u4eba\u54e1\u7684\u6210\u9577\u3002\u8a72\u74b0\u7bc0\u5c07\u570d\u7e5e\u300c\u73fe\u4ee3\u71df\u92b7\u4eba\u7684\u5275\u610f\u7b56\u7565\u300d(Creative Tactics for Modern Marketers)\u4e3b\u984c\u5c55\u958b\uff0c\u5169\u5929\u5167\u5c07\u6709\u4f86\u81eaBD\u3001\u9ea5\u7576\u52de(McDonald’s)\u3001\u6a02\u9ad8\u96c6\u5718(The Lego Group)\u3001\u806f\u5408\u5229\u83ef(Unilever)\u7b49\u9818\u5148\u54c1\u724c\u768410\u591a\u4f4d\u54c1\u724c\u9818\u5c0e\u8005\u5206\u4eab\u898b\u89e3\u3002 \u5b78\u7fd2\u821e\u81fa\u63d0\u4f9b\u6ce8\u91cd\u5be6\u8e10\u3001\u805a\u7126\u57f7\u884c\u7684\u6848\u4f8b\u7814\u7a76\u548c\u6280\u80fd\u57f9\u990a\uff0c\u52a9\u529b\u65b0\u8208\u71df\u92b7\u4eba\u624d\u70ba\u5be6\u73fe\u6230\u7565\u9818\u5c0e\u76ee\u6a19\u8ca2\u737b\u529b\u91cf\u3002 \u5275\u65b0\u751f\u614b\u7cfb\u7d71 \u9664\u4e86\u4e3b\u821e\u81fa\u548c\u5b78\u7fd2\u821e\u81fa\u7684\u6d3b\u52d5\uff0c\u8207\u6703\u8005\u9084\u5c07\u63a2\u7d2240\u591a\u5bb6\u524d\u6cbf\u53c3\u5c55\u5546\u5e36\u4f86\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53c3\u8207\u7d50\u69cb\u5316\u548c\u975e\u6b63\u5f0f\u7684\u4ea4\u6d41\uff0c\u4e26\u611f\u53d7\u4f7fCampaign360\u6210\u70ba\u4e9e\u592a\u5730\u5340\u71df\u92b7\u9818\u5c0e\u8005\u5fc5\u53c3\u52a0\u6d3b\u52d5\u7684\u84ec\u52c3\u6d3b\u529b\u3002 2026\u5e74Campaign360\u6d3b\u52d5\u73fe\u5df2\u958b\u653e\u6ce8\u518a\uff0c\u8aa0\u9080\u611f\u8208\u8da3\u8005\u76e1\u65e9\u9396\u5b9a\u5e2d\u4f4d\u3002 \u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u53ca\u6ce8\u518a\uff0c\u8acb\u700f\u89bd\uff1ahttps:\/\/bit.ly\/4qRMAX7\u3002 Campaign360\u6b23\u7136\u5ba3\u5e03\uff0c\u7f8e\u901a\u793e\u70ba\u51762026\u5e74\u6d3b\u52d5\u7684\u5b98\u65b9\u5a92\u9ad4\u5408\u4f5c\u5925\u4f34\u3002 \u5a92\u9ad4\u5782\u8a62\uff0c\u8acb\u806f\u7cfb\uff1aDanika Wong\u96fb\u90f5\uff1adanika.wong@haymarket.asia\u9ad8\u7d1a\u71df\u92b7\u7d93\u7406Haymarket Media Limited \u95dc\u65bcCampaign Asia-Pacific Campaign Asia-Pacific\u63d0\u4f9b\u95dc\u65bc\u5851\u9020\u71df\u92b7\u50b3\u64ad\u884c\u696d\u7684\u7406\u5ff5\u3001\u5be6\u8e10\u548c\u4eba\u7269\u7684\u7368\u5230\u898b\u89e3\u3002\u901a\u904e\u4fc3\u9032\u958b\u653e\u3001\u5766\u8aa0\u7684\u5c0d\u8a71\uff0c\u5c55\u793a\u5177\u6709\u8b8a\u9769\u6027\u7684\u5275\u65b0\uff0c\u8a72\u5e73\u81fa\u5df2\u6210\u70ba\u5168\u7403\u71df\u92b7\u5c08\u696d\u4eba\u58eb\u4e0d\u53ef\u6216\u7f3a\u7684\u8cc7\u6e90\u3002 www.campaignasia.com \u95dc\u65bcHaymarket Media Limited Haymarket Media Group\u662fCampaign Asia-Pacific\u7684\u6bcd\u516c\u53f8\uff0c\u64c1\u670970\u591a\u500b\u5e02\u5834\u9818\u5148\u54c1\u724c\uff0c\u696d\u52d9\u904d\u53ca\u82f1\u570b\u3001\u7f8e\u570b\u3001\u9999\u6e2f\u3001\u65b0\u52a0\u5761\u3001\u5370\u5ea6\u7b49\u95dc\u9375\u5e02\u5834\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\u548c\u9ad4\u9a57\uff0c\u9023\u63a5\u5168\u7403\u5404\u5730\u7684\u4eba\u5011\u548c\u793e\u5340\u3002 www.haymarket.com \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/campaign360%e5%b0%87%e6%96%bc2026%e5%b9%b45%e6%9c%8820%e6%97%a5%e8%87%b321%e6%97%a5%e9%87%8d%e8%bf%94%e6%96%b0%e5%8a%a0%e5%9d%a1%e6%bf%b1%e6%b5%b7%e7%81%a3%e9%87%91%e6%b2%99\/30700\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T19:00:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading 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