{"id":28931,"date":"2025-11-07T13:16:00","date_gmt":"2025-11-07T05:16:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/moengage-%e7%8d%b2%e5%be%97-100-%e8%90%ac%e7%be%8e%e5%85%83%e6%93%b4%e5%a4%a7%e7%87%9f%e9%8a%b7%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e4%bb%a3%e7%90%86%ef%bc%8c%e5%8a%a0%e9%80%9f%e5%8c%97%e7%be%8e\/28931"},"modified":"2025-11-07T13:16:00","modified_gmt":"2025-11-07T05:16:00","slug":"moengage-%e7%8d%b2%e5%be%97-100-%e8%90%ac%e7%be%8e%e5%85%83%e6%93%b4%e5%a4%a7%e7%87%9f%e9%8a%b7%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e4%bb%a3%e7%90%86%ef%bc%8c%e5%8a%a0%e9%80%9f%e5%8c%97%e7%be%8e","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/moengage-%e7%8d%b2%e5%be%97-100-%e8%90%ac%e7%be%8e%e5%85%83%e6%93%b4%e5%a4%a7%e7%87%9f%e9%8a%b7%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e4%bb%a3%e7%90%86%ef%bc%8c%e5%8a%a0%e9%80%9f%e5%8c%97%e7%be%8e\/28931","title":{"rendered":"MoEngage \u7372\u5f97 100 \u842c\u7f8e\u5143\u64f4\u5927\u71df\u92b7\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\uff0c\u52a0\u901f\u5317\u7f8e\u3001\u6771\u6d77\u6d0b\u548c\u6fb3\u6d32\u7684\u696d\u52d9\u62d3\u5c55"},"content":{"rendered":"<p>\u7531 Goldman Sachs Alternatives \u8207 A91 Partners \u9818\u6295\u7684\u9019\u7b46\u6295\u8cc7\uff0c\u5c07\u5728\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u71df\u92b7\u79d1\u6280\u9700\u6c42\u65e5\u76ca\u589e\u9577\u4e4b\u969b\uff0c\u5f37\u5316 MoEngage \u65bc\u5317\u7f8e\u3001\u6771\u5357\u4e9e\u53ca\u6fb3\u7d10\u5730\u5340\u7684\u9818\u5c0e\u5730\u4f4d\u3002<\/p>\n<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2025\u5e7411\u67087\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u5ba2\u6236\u6578\u64da\u8207\u4e92\u52d5\u5e73\u53f0 MoEngage \u5b8c\u6210\u00a01 \u5104\u7f8e\u5143\u65b0\u4e00\u8f2a\u878d\u8cc7\uff08\u7531 Goldman Sachs Alternatives \u8207 A91 Partners \u9818\u6295\uff09\uff0c\u5f70\u986f\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u71df\u92b7\u79d1\u6280\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577\u3002\u9019\u7b46\u65b0\u8cc7\u91d1\u5c07\u52a0\u901f MoEngage \u7684\u7522\u54c1\u5275\u65b0\u6b65\u4f10\uff0c\u63a8\u52d5\u5176\u5168\u7403\u64f4\u5f35\uff0c\u4e26\u5f37\u5316\u5176\u5728 \u5317\u7f8e\u3001\u6771\u5357\u4e9e\u3001\u6fb3\u6d32\u53ca\u7d10\u897f\u862d (SEA &amp; ANZ) \u5730\u5340\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6b64\u8209\u6b63\u503c\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd (AI) \u9a45\u52d5\u71df\u92b7\u79d1\u6280\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577\u4e4b\u969b\u3002<\/p>\n<p>\u8a72\u516c\u53f8\u5354\u52a9\u6d88\u8cbb\u54c1\u724c\u5be6\u73fe\u8de8\u7db2\u9801\u3001\u6d41\u52d5\u88dd\u7f6e\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u96fb\u90f5\u53ca\u901a\u8a0a\u6e20\u9053\u7684\u6578\u78bc\u9ad4\u9a57\u81ea\u52d5\u5316\u8207\u500b\u4eba\u5316\uff0c\u672c\u8f2a\u878d\u8cc7\u5f8c\u7d2f\u8a08\u8cc7\u91d1\u5df2\u7a81\u7834 2.5 \u5104\u7f8e\u5143\uff0c\u4f7f\u5176\u8e8b\u8eab AI \u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\u9818\u57df\u7684\u9818\u5148\u4f01\u696d\u4e4b\u5217\u3002<\/p>\n<p>\u65b0\u8cc7\u91d1\u5c07\u7528\u65bc\u64f4\u5c55\u5176\u65d7\u8266\u7522\u54c1 <a href=\"https:\/\/www.moengage.com\/capabilities\/merlin-ai\/\" target=\"_blank\" rel=\"noopener\">Merlin AI<\/a> \u5957\u4ef6 \u2014\u2014 \u9019\u5957\u5c08\u70ba\u884c\u92b7\u8207\u7522\u54c1\u5718\u968a\u6253\u9020\u7684\u667a\u80fd\u4ee3\u7406\u7a0b\u5f0f\u5957\u4ef6\uff0c\u65e8\u5728\u5354\u52a9\u5718\u968a\u505a\u51fa\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u3001\u81ea\u52d5\u5316\u6d3b\u52d5\u7ba1\u7406\u4e26\u63d0\u5347\u5ba2\u6236\u8f49\u5316\u7387\u3002<\/p>\n<p>\u300c\u6211\u5011\u5728\u5168\u7403\u5f37\u52c1\u7684\u767c\u5c55\u52e2\u982d\uff0c\u5960\u57fa\u65bc\u4e9e\u6d32\u5e02\u5834\u7684\u985e\u5225\u9818\u5c0e\u5730\u4f4d\uff0c\u9019\u8b49\u660e\u54c1\u724c\u6b63\u9010\u6b65\u8d85\u8d8a\u50b3\u7d71\u884c\u92b7\u96f2\u7684\u6846\u67b6\uff0c\u300dMoEngage \u884c\u653f\u7e3d\u88c1\u517c\u5171\u540c\u5275\u8fa6\u4eba <span class=\"xn-person\">Raviteja Dodda<\/span> \u8868\u793a\uff1a\u300c\u5168\u7403\u8d85\u904e 300 \u9593\u4f01\u696d\uff0c\u56e0 MoEngage \u5177\u5099\u7531 AI \u9a45\u52d5\u7684\u9748\u6d3b\u6027\u548c\u64cd\u4f5c\u7c21\u6613\u6027\u800c\u9078\u64c7\u5176\u670d\u52d9\u3002\u6b64\u8f2a\u6295\u8cc7\u5c07\u63a8\u52d5\u6211\u5011\u5728\u5317\u7f8e\u53ca\u6b50\u6d32\u3001\u4e2d\u6771\u8207\u975e\u6d32\u5730\u5340\u7684\u4e0b\u4e00\u968e\u6bb5\u6210\u9577\uff0c\u540c\u6642\u8b93\u6211\u5011\u80fd\u5728\u6771\u5357\u4e9e\u8207\u6fb3\u7d10\u7b49\u6838\u5fc3\u5e02\u5834\u52a0\u500d\u6295\u5165\u5275\u65b0\u8207\u5ba2\u6236\u6210\u529f\u8a08\u5283\u3002\u300d<\/p>\n<p>\u8a72\u516c\u53f8\u64c1\u6709\u8d85\u904e 1,350 \u500b\u5168\u7403\u54c1\u724c\u5ba2\u6236\uff0c\u5305\u62ec SoundCloud\u3001McAfee\u3001Flipkart\u3001Domino&#8217;s\u3001Deutsche Telekom \u4ee5\u53caTravelodge\uff0c\u6bcf\u6708\u89f8\u53ca\u8d85\u904e\u4e8c\u5341\u5104\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u300cMoEngage \u5728\u6211\u5011\u7684\u6210\u9577\u6b77\u7a0b\u4e2d\uff0c\u4e00\u76f4\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u7d55\u4f73\u5925\u4f34\uff0c\u300dSoundCloud Martech \u79d1\u6280\u7e3d\u76e3 <span class=\"xn-person\">Hope Barrett<\/span> \u8aaa\uff1a\u300c\u5176\u5e73\u53f0\u8b93\u6211\u5011\u5f97\u4ee5\u5728\u77ed\u77ed12\u9031\u5167\u7121\u7e2b\u9077\u79fb\u8d85\u904e 1.2 \u5104\u7528\u6236\uff0c\u4e26\u904b\u7528\u7531 AI \u9a45\u52d5\u7684\u6d1e\u5bdf\u52a0\u901f\u7522\u54c1\u4e0a\u5e02\uff0c\u5f9e\u800c\u5f37\u5316\u4e86\u4ed8\u8cbb\u7528\u6236\u7fa4\u7684\u7559\u5b58\u7387\u3002\u300d<\/p>\n<p>Goldman Sachs Alternatives \u8463\u4e8b\u7e3d\u7d93\u7406 <span class=\"xn-person\">Rajat Sood<\/span> \u8868\u793a\uff1a\u300c\u6211\u5011\u5c0d MoEngage \u7684\u6295\u8cc7\u53cd\u6620\u51fa Goldman Sachs \u5c0d\u652f\u63f4\u540c\u985e\u9818\u5148\u7684\u79d1\u6280\u5e73\u53f0\uff0c\u9019\u4e9b\u5e73\u53f0\u904b\u7528 AI \u70ba\u5168\u7403\u4f01\u696d\u63d0\u4f9b\u670d\u52d9\u7684\u627f\u8afe\u3002\u900f\u904e\u5229\u7528\u6211\u5011\u7684\u5168\u7403\u7db2\u7d61\u3001\u5c08\u696d\u77e5\u8b58\u548c\u8cc7\u672c\uff0c\u6211\u5011\u671f\u5f85\u5e6b\u52a9\u516c\u53f8\u52a0\u5feb\u589e\u9577\uff0c\u62d3\u5c55\u81f3\u65b0\u5e02\u5834\uff0c\u4e26\u70ba\u5176\u5ba2\u6236\u63d0\u4f9b\u6301\u4e45\u50f9\u503c\u3002\u300d<\/p>\n<p>A91 Partners \u7684\u5408\u4f5c\u5925\u4f34 <span class=\"xn-person\">Kaushik Anand<\/span> \u88dc\u5145\u8aaa\uff1a\u300c\u904e\u53bb\u516d\u5e74\u9593\uff0c\u6211\u5011\u9010\u6f38\u8a8d\u8b58 MoEngage \u5718\u968a\uff0c\u4e26\u5c0d\u5176\u6301\u7e8c\u5275\u65b0\u8207\u64f4\u5c55\u7522\u54c1\u9663\u5bb9\u7684\u80fd\u529b\u6df1\u611f\u6b3d\u4f69\u3002\u6211\u5011\u5f88\u9ad8\u8208\u80fd\u652f\u6301 MoEngage\uff0c\u6b64\u516c\u53f8\u6b63\u900f\u904e\u8ce6\u4e88\u884c\u92b7\u8207\u7522\u54c1\u5718\u968a\u9805\u5c16\u79d1\u6280\uff0c\u5354\u52a9\u5176\u5efa\u7acb\u4e26\u7dad\u7e6b\u5ba2\u6236\u95dc\u4fc2\uff0c\u5f9e\u800c\u64f4\u5927\u5176\u5168\u7403\u5ba2\u6236\u7248\u5716\u3002\u300d<\/p>\n<p>\u6df1\u5316\u6771\u5357\u4e9e\u53ca\u6fb3\u6d32\u9280\u884c\u9818\u5c0e\u5730\u4f4d<\/p>\n<p>\u6771\u5357\u4e9e (SEA) \u8207\u6fb3\u6d32-\u7d10\u897f\u862d (ANZ) \u5340\u57df\u662f MoEngage \u91cd\u8981\u7684\u6210\u9577\u524d\u7dda\u5e02\u5834\u3002\u96a8\u8457\u65b0\u52a0\u5761\u3001\u5370\u5c3c\u3001\u83f2\u5f8b\u8cd3\u3001\u6fb3\u6d32\u53ca\u7d10\u897f\u862d\u7684\u6578\u78bc\u7d93\u6fdf\u6301\u7e8c\u64f4\u5f35\uff0c\u5c0d\u7531 AI \u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\u7684\u9700\u6c42\u6b63\u4e0d\u65b7\u6500\u5347\u3002\u5728\u6b64\u5340\u57df\uff0cMoEngage \u8207\u9802\u5c16\u96f6\u552e\u3001\u96fb\u5546\u3001\u91d1\u878d\u670d\u52d9\u53ca\u96fb\u8a0a\u54c1\u724c\u5408\u4f5c\uff0c\u6574\u5408\u5ba2\u6236\u6578\u64da\u4e26\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u5168\u6e20\u9053\u9ad4\u9a57\u3002<\/p>\n<p>\u516c\u53f8\u662f\u672c\u5730\u5340\u773e\u591a\u9802\u5c16\u5275\u65b0\u54c1\u724c\u7684\u9996\u9078\u5408\u4f5c\u5925\u4f34\uff0c\u5305\u62ec\uff1a<\/p>\n<p>\u6771\u5357\u4e9e\uff1aKredivo\u3001Alfamart\u3001Blibli\u3001XL Axiata\u3001Trust Bank\u3001GoTyme\u3001Robinsons Retail Holdings\u3001RedONE\u3001RupaRupa\u3001Atome\u3001Home Credit \u4ee5\u53ca CIMB Bank\u3002   \u6fb3\u6d32\u8207\u7d10\u897f\u862d\uff1aStan Entertainment\u300113Cabs\u3001Canstar\u3001TFE Hotels\u3001Nine Entertainment\u3001NOVA Entertainment \u4ee5\u53ca Beforepay\u3002  <\/p>\n<p>\u9019\u5f37\u5927\u7684\u5ba2\u6236\u751f\u614b\u7cfb\u7d71\u9084\u6db5\u84cb\u4e86\u773e\u591a\u6a19\u8a8c\u6027\u7684\u5168\u7403\u53ca\u5340\u57df\u54c1\u724c\uff0c\u904b\u7528 MoEngage \u4ee5\u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\uff0c\u4f8b\u5982 7-Eleven\u3001Adidas\u3001\u53ef\u53e3\u53ef\u6a02\u3001Starbucks\u3001\u4e09\u661f\u3001Domino&#8217;s\u3001Pizza Hut\u3001\u80af\u5fb7\u57fa\u548c\u96c0\u5de2\u3002<\/p>\n<p>Avendus \u64d4\u4efb\u516c\u53f8\u548c\u80a1\u6771\u7684\u7368\u5bb6\u8ca1\u52d9\u9867\u554f\u3002<\/p>\n<p>MoEngage \u7c21\u4ecb<\/p>\n<p>\u5728\u73ed\u52a0\u7f85\u723e\u8207\u820a\u91d1\u5c71\u5747\u6709\u8fa6\u516c\u5ba4\u7684 MoEngage \u662f\u4ee5\u6d1e\u5bdf\u529b\u70ba\u5c0e\u5411\u7684\u5ba2\u6236\u4e92\u52d5\u5e73\u53f0\uff0c\u6df1\u53d7\u5168\u7403\u8d85\u904e 1,350 \u500b\u6d88\u8cbb\u54c1\u724c\u4fe1\u8cf4\uff0c\u5408\u4f5c\u5925\u4f34\u5305\u62ec SoundCloud\u3001McAfee\u3001Flipkart\u3001Kayak\u3001Domino&#8217;s\u3001\u5fb7\u570b\u96fb\u4fe1\u3001Travelodge \u7b49\u77e5\u540d\u4f01\u696d\u3002MoEngage \u70ba\u71df\u92b7\u4eba\u54e1\u548c\u7522\u54c1\u64c1\u6709\u8005\u63d0\u4f9b\u5c0d\u5ba2\u6236\u884c\u70ba\u7684\u6d1e\u5bdf\u898b\u89e3\uff0c\u4e26\u80fd\u6839\u64da\u9019\u4e9b\u898b\u89e3\u63a1\u53d6\u884c\u52d5\uff0c\u5f9e\u7db2\u7d61\u3001\u884c\u52d5\u88dd\u7f6e\u3001\u96fb\u90f5\u3001\u793e\u4ea4\u548c\u6d88\u606f\u50b3\u905e\u6e20\u9053\u5438\u5f15\u5ba2\u6236\u7684\u80fd\u529b\u3002\u5176 Merlin AI \u5957\u4ef6\u662f\u4e00\u500b\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5718\u968a\uff0c\u4f7f\u71df\u92b7\u4eba\u54e1\u80fd\u5920\u66f4\u5feb\u5730\u555f\u52d5\u5ba3\u50b3\u6d3b\u52d5\uff0c\u4e26\u901a\u904e AI \u6c7a\u7b56\u64f4\u5c55\u8f49\u63db\u7387\u3002\u904d\u4f48 75 \u500b\u570b\u5bb6\u7684\u6d88\u8cbb\u54c1\u724c\u63a1\u7528MoEngage\uff0c\u6bcf\u6708\u70ba\u8d85\u904e 20 \u5104\u4eba\u63d0\u4f9b\u5f37\u5927\u7684\u6578\u78bc\u9ad4\u9a57\u3002<\/p>\n<p>MoEngage \u69ae\u7372\u8a55\u9078\u70ba \u300c \u5ba2\u6236\u9996\u9078 \u300d\uff08Gartner Peer Insights\u2122 \u5ba2\u6236\u4e4b\u8072\u591a\u6e20\u9053\u71df\u92b7\u4e2d\u5fc3\u985e\u5225\uff0c2025 \u5e74 5 \u6708\uff09 \uff0c \u4e26\u7372\u8a55\u70ba\u300c\u5f37\u52c1\u8868\u73fe\u8005\u300d(Strong Performer)\uff08\u5728\u300aThe Forrester Wave\u2122\uff1aCross-Channel Marketing Hubs, Q4 2024\u300b\u5831\u544a\u4e2d\uff09\u3002<\/p>\n<p>\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd <a href=\"http:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noopener\">www.moengage.com<\/a>\u3002<\/p>\n<p>\u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u806f\u7d61\uff1a<br \/>\u50b3\u64ad\u8ca0\u8cac\u4eba <span class=\"xn-person\">Pooja Poddar Jain<\/span><br \/><a href=\"mailto:pooja.poddar@moengage.com\" target=\"_blank\" rel=\"noopener\">pooja.poddar@moengage.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7531 Goldman Sachs Alternatives \u8207 A91 Partners \u9818\u6295\u7684\u9019\u7b46\u6295\u8cc7\uff0c\u5c07\u5728\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u71df\u92b7\u79d1\u6280\u9700\u6c42\u65e5\u76ca\u589e\u9577\u4e4b\u969b\uff0c\u5f37\u5316 MoEngage \u65bc\u5317\u7f8e\u3001\u6771\u5357\u4e9e\u53ca\u6fb3\u7d10\u5730\u5340\u7684\u9818\u5c0e\u5730\u4f4d\u3002 \u65b0\u52a0\u57612025\u5e7411\u67087\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u5ba2\u6236\u6578\u64da\u8207\u4e92\u52d5\u5e73\u53f0 MoEngage \u5b8c\u6210\u00a01 \u5104\u7f8e\u5143\u65b0\u4e00\u8f2a\u878d\u8cc7\uff08\u7531 Goldman Sachs Alternatives \u8207 A91 Partners \u9818\u6295\uff09\uff0c\u5f70\u986f\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u71df\u92b7\u79d1\u6280\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577\u3002\u9019\u7b46\u65b0\u8cc7\u91d1\u5c07\u52a0\u901f MoEngage \u7684\u7522\u54c1\u5275\u65b0\u6b65\u4f10\uff0c\u63a8\u52d5\u5176\u5168\u7403\u64f4\u5f35\uff0c\u4e26\u5f37\u5316\u5176\u5728 \u5317\u7f8e\u3001\u6771\u5357\u4e9e\u3001\u6fb3\u6d32\u53ca\u7d10\u897f\u862d (SEA &amp; ANZ) \u5730\u5340\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6b64\u8209\u6b63\u503c\u5168\u7403\u5c0d\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd (AI) \u9a45\u52d5\u71df\u92b7\u79d1\u6280\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577\u4e4b\u969b\u3002 \u8a72\u516c\u53f8\u5354\u52a9\u6d88\u8cbb\u54c1\u724c\u5be6\u73fe\u8de8\u7db2\u9801\u3001\u6d41\u52d5\u88dd\u7f6e\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u96fb\u90f5\u53ca\u901a\u8a0a\u6e20\u9053\u7684\u6578\u78bc\u9ad4\u9a57\u81ea\u52d5\u5316\u8207\u500b\u4eba\u5316\uff0c\u672c\u8f2a\u878d\u8cc7\u5f8c\u7d2f\u8a08\u8cc7\u91d1\u5df2\u7a81\u7834 2.5 \u5104\u7f8e\u5143\uff0c\u4f7f\u5176\u8e8b\u8eab AI \u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\u9818\u57df\u7684\u9818\u5148\u4f01\u696d\u4e4b\u5217\u3002 \u65b0\u8cc7\u91d1\u5c07\u7528\u65bc\u64f4\u5c55\u5176\u65d7\u8266\u7522\u54c1 Merlin AI \u5957\u4ef6 \u2014\u2014 \u9019\u5957\u5c08\u70ba\u884c\u92b7\u8207\u7522\u54c1\u5718\u968a\u6253\u9020\u7684\u667a\u80fd\u4ee3\u7406\u7a0b\u5f0f\u5957\u4ef6\uff0c\u65e8\u5728\u5354\u52a9\u5718\u968a\u505a\u51fa\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u3001\u81ea\u52d5\u5316\u6d3b\u52d5\u7ba1\u7406\u4e26\u63d0\u5347\u5ba2\u6236\u8f49\u5316\u7387\u3002 \u300c\u6211\u5011\u5728\u5168\u7403\u5f37\u52c1\u7684\u767c\u5c55\u52e2\u982d\uff0c\u5960\u57fa\u65bc\u4e9e\u6d32\u5e02\u5834\u7684\u985e\u5225\u9818\u5c0e\u5730\u4f4d\uff0c\u9019\u8b49\u660e\u54c1\u724c\u6b63\u9010\u6b65\u8d85\u8d8a\u50b3\u7d71\u884c\u92b7\u96f2\u7684\u6846\u67b6\uff0c\u300dMoEngage \u884c\u653f\u7e3d\u88c1\u517c\u5171\u540c\u5275\u8fa6\u4eba Raviteja Dodda \u8868\u793a\uff1a\u300c\u5168\u7403\u8d85\u904e 300 \u9593\u4f01\u696d\uff0c\u56e0 MoEngage \u5177\u5099\u7531 AI \u9a45\u52d5\u7684\u9748\u6d3b\u6027\u548c\u64cd\u4f5c\u7c21\u6613\u6027\u800c\u9078\u64c7\u5176\u670d\u52d9\u3002\u6b64\u8f2a\u6295\u8cc7\u5c07\u63a8\u52d5\u6211\u5011\u5728\u5317\u7f8e\u53ca\u6b50\u6d32\u3001\u4e2d\u6771\u8207\u975e\u6d32\u5730\u5340\u7684\u4e0b\u4e00\u968e\u6bb5\u6210\u9577\uff0c\u540c\u6642\u8b93\u6211\u5011\u80fd\u5728\u6771\u5357\u4e9e\u8207\u6fb3\u7d10\u7b49\u6838\u5fc3\u5e02\u5834\u52a0\u500d\u6295\u5165\u5275\u65b0\u8207\u5ba2\u6236\u6210\u529f\u8a08\u5283\u3002\u300d \u8a72\u516c\u53f8\u64c1\u6709\u8d85\u904e 1,350 \u500b\u5168\u7403\u54c1\u724c\u5ba2\u6236\uff0c\u5305\u62ec SoundCloud\u3001McAfee\u3001Flipkart\u3001Domino&#8217;s\u3001Deutsche Telekom \u4ee5\u53caTravelodge\uff0c\u6bcf\u6708\u89f8\u53ca\u8d85\u904e\u4e8c\u5341\u5104\u6d88\u8cbb\u8005\u3002 \u300cMoEngage \u5728\u6211\u5011\u7684\u6210\u9577\u6b77\u7a0b\u4e2d\uff0c\u4e00\u76f4\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u7d55\u4f73\u5925\u4f34\uff0c\u300dSoundCloud Martech \u79d1\u6280\u7e3d\u76e3 Hope Barrett \u8aaa\uff1a\u300c\u5176\u5e73\u53f0\u8b93\u6211\u5011\u5f97\u4ee5\u5728\u77ed\u77ed12\u9031\u5167\u7121\u7e2b\u9077\u79fb\u8d85\u904e 1.2 \u5104\u7528\u6236\uff0c\u4e26\u904b\u7528\u7531 AI \u9a45\u52d5\u7684\u6d1e\u5bdf\u52a0\u901f\u7522\u54c1\u4e0a\u5e02\uff0c\u5f9e\u800c\u5f37\u5316\u4e86\u4ed8\u8cbb\u7528\u6236\u7fa4\u7684\u7559\u5b58\u7387\u3002\u300d Goldman Sachs Alternatives \u8463\u4e8b\u7e3d\u7d93\u7406 Rajat Sood \u8868\u793a\uff1a\u300c\u6211\u5011\u5c0d MoEngage \u7684\u6295\u8cc7\u53cd\u6620\u51fa Goldman Sachs \u5c0d\u652f\u63f4\u540c\u985e\u9818\u5148\u7684\u79d1\u6280\u5e73\u53f0\uff0c\u9019\u4e9b\u5e73\u53f0\u904b\u7528 AI \u70ba\u5168\u7403\u4f01\u696d\u63d0\u4f9b\u670d\u52d9\u7684\u627f\u8afe\u3002\u900f\u904e\u5229\u7528\u6211\u5011\u7684\u5168\u7403\u7db2\u7d61\u3001\u5c08\u696d\u77e5\u8b58\u548c\u8cc7\u672c\uff0c\u6211\u5011\u671f\u5f85\u5e6b\u52a9\u516c\u53f8\u52a0\u5feb\u589e\u9577\uff0c\u62d3\u5c55\u81f3\u65b0\u5e02\u5834\uff0c\u4e26\u70ba\u5176\u5ba2\u6236\u63d0\u4f9b\u6301\u4e45\u50f9\u503c\u3002\u300d A91 Partners \u7684\u5408\u4f5c\u5925\u4f34 Kaushik Anand \u88dc\u5145\u8aaa\uff1a\u300c\u904e\u53bb\u516d\u5e74\u9593\uff0c\u6211\u5011\u9010\u6f38\u8a8d\u8b58 MoEngage \u5718\u968a\uff0c\u4e26\u5c0d\u5176\u6301\u7e8c\u5275\u65b0\u8207\u64f4\u5c55\u7522\u54c1\u9663\u5bb9\u7684\u80fd\u529b\u6df1\u611f\u6b3d\u4f69\u3002\u6211\u5011\u5f88\u9ad8\u8208\u80fd\u652f\u6301 MoEngage\uff0c\u6b64\u516c\u53f8\u6b63\u900f\u904e\u8ce6\u4e88\u884c\u92b7\u8207\u7522\u54c1\u5718\u968a\u9805\u5c16\u79d1\u6280\uff0c\u5354\u52a9\u5176\u5efa\u7acb\u4e26\u7dad\u7e6b\u5ba2\u6236\u95dc\u4fc2\uff0c\u5f9e\u800c\u64f4\u5927\u5176\u5168\u7403\u5ba2\u6236\u7248\u5716\u3002\u300d \u6df1\u5316\u6771\u5357\u4e9e\u53ca\u6fb3\u6d32\u9280\u884c\u9818\u5c0e\u5730\u4f4d \u6771\u5357\u4e9e (SEA) \u8207\u6fb3\u6d32-\u7d10\u897f\u862d (ANZ) \u5340\u57df\u662f MoEngage \u91cd\u8981\u7684\u6210\u9577\u524d\u7dda\u5e02\u5834\u3002\u96a8\u8457\u65b0\u52a0\u5761\u3001\u5370\u5c3c\u3001\u83f2\u5f8b\u8cd3\u3001\u6fb3\u6d32\u53ca\u7d10\u897f\u862d\u7684\u6578\u78bc\u7d93\u6fdf\u6301\u7e8c\u64f4\u5f35\uff0c\u5c0d\u7531 AI \u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\u7684\u9700\u6c42\u6b63\u4e0d\u65b7\u6500\u5347\u3002\u5728\u6b64\u5340\u57df\uff0cMoEngage 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\u4ee5\u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\uff0c\u4f8b\u5982 7-Eleven\u3001Adidas\u3001\u53ef\u53e3\u53ef\u6a02\u3001Starbucks\u3001\u4e09\u661f\u3001Domino&#8217;s\u3001Pizza Hut\u3001\u80af\u5fb7\u57fa\u548c\u96c0\u5de2\u3002 Avendus \u64d4\u4efb\u516c\u53f8\u548c\u80a1\u6771\u7684\u7368\u5bb6\u8ca1\u52d9\u9867\u554f\u3002 MoEngage \u7c21\u4ecb \u5728\u73ed\u52a0\u7f85\u723e\u8207\u820a\u91d1\u5c71\u5747\u6709\u8fa6\u516c\u5ba4\u7684 MoEngage \u662f\u4ee5\u6d1e\u5bdf\u529b\u70ba\u5c0e\u5411\u7684\u5ba2\u6236\u4e92\u52d5\u5e73\u53f0\uff0c\u6df1\u53d7\u5168\u7403\u8d85\u904e 1,350 \u500b\u6d88\u8cbb\u54c1\u724c\u4fe1\u8cf4\uff0c\u5408\u4f5c\u5925\u4f34\u5305\u62ec SoundCloud\u3001McAfee\u3001Flipkart\u3001Kayak\u3001Domino&#8217;s\u3001\u5fb7\u570b\u96fb\u4fe1\u3001Travelodge \u7b49\u77e5\u540d\u4f01\u696d\u3002MoEngage 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\u5ba2\u6236\u4e4b\u8072\u591a\u6e20\u9053\u71df\u92b7\u4e2d\u5fc3\u985e\u5225\uff0c2025 \u5e74 5 \u6708\uff09 \uff0c \u4e26\u7372\u8a55\u70ba\u300c\u5f37\u52c1\u8868\u73fe\u8005\u300d(Strong Performer)\uff08\u5728\u300aThe Forrester Wave\u2122\uff1aCross-Channel Marketing Hubs, Q4 2024\u300b\u5831\u544a\u4e2d\uff09\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd www.moengage.com\u3002 \u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u806f\u7d61\uff1a\u50b3\u64ad\u8ca0\u8cac\u4eba Pooja Poddar Jainpooja.poddar@moengage.com<\/p>\n","protected":false},"author":0,"featured_media":28932,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MoEngage \u7372\u5f97 100 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Hope Barrett \u8aaa\uff1a\u300c\u5176\u5e73\u53f0\u8b93\u6211\u5011\u5f97\u4ee5\u5728\u77ed\u77ed12\u9031\u5167\u7121\u7e2b\u9077\u79fb\u8d85\u904e 1.2 \u5104\u7528\u6236\uff0c\u4e26\u904b\u7528\u7531 AI \u9a45\u52d5\u7684\u6d1e\u5bdf\u52a0\u901f\u7522\u54c1\u4e0a\u5e02\uff0c\u5f9e\u800c\u5f37\u5316\u4e86\u4ed8\u8cbb\u7528\u6236\u7fa4\u7684\u7559\u5b58\u7387\u3002\u300d Goldman Sachs Alternatives \u8463\u4e8b\u7e3d\u7d93\u7406 Rajat Sood \u8868\u793a\uff1a\u300c\u6211\u5011\u5c0d MoEngage \u7684\u6295\u8cc7\u53cd\u6620\u51fa Goldman Sachs \u5c0d\u652f\u63f4\u540c\u985e\u9818\u5148\u7684\u79d1\u6280\u5e73\u53f0\uff0c\u9019\u4e9b\u5e73\u53f0\u904b\u7528 AI 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MoEngage\uff0c\u6b64\u516c\u53f8\u6b63\u900f\u904e\u8ce6\u4e88\u884c\u92b7\u8207\u7522\u54c1\u5718\u968a\u9805\u5c16\u79d1\u6280\uff0c\u5354\u52a9\u5176\u5efa\u7acb\u4e26\u7dad\u7e6b\u5ba2\u6236\u95dc\u4fc2\uff0c\u5f9e\u800c\u64f4\u5927\u5176\u5168\u7403\u5ba2\u6236\u7248\u5716\u3002\u300d \u6df1\u5316\u6771\u5357\u4e9e\u53ca\u6fb3\u6d32\u9280\u884c\u9818\u5c0e\u5730\u4f4d \u6771\u5357\u4e9e (SEA) \u8207\u6fb3\u6d32-\u7d10\u897f\u862d (ANZ) \u5340\u57df\u662f MoEngage \u91cd\u8981\u7684\u6210\u9577\u524d\u7dda\u5e02\u5834\u3002\u96a8\u8457\u65b0\u52a0\u5761\u3001\u5370\u5c3c\u3001\u83f2\u5f8b\u8cd3\u3001\u6fb3\u6d32\u53ca\u7d10\u897f\u862d\u7684\u6578\u78bc\u7d93\u6fdf\u6301\u7e8c\u64f4\u5f35\uff0c\u5c0d\u7531 AI \u9a45\u52d5\u5ba2\u6236\u4e92\u52d5\u7684\u9700\u6c42\u6b63\u4e0d\u65b7\u6500\u5347\u3002\u5728\u6b64\u5340\u57df\uff0cMoEngage 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