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54% \u7684\u53d7\u8a2a\u9ad8\u7ba1\u4f4e\u4f30\u4e86\u5c07AI\u6230\u7565\u8f49\u5316\u70ba\u5be6\u969b\u6210\u679c\u7684\u904b\u71df\u8907\u96dc\u6027\u3002 \u50c5 22% \u7684\u53d7\u8a2a\u7d44\u7e54\u70ba\u5728\u81ea\u52d5\u5316\u6c7a\u7b56\u4e2d\u4f7f\u7528 AI \u5efa\u7acb\u4e86\u660e\u78ba\u7684\u6307\u5c0e\u65b9\u91dd\u548c\u8b77\u6b04\u3002 64% \u7684\u9996\u5e2d\u71df\u92b7\u5b98\uff08CMO\uff09\u53d7\u8a2a\u8005\u73fe\u5728\u8ca0\u8cac\u76c8\u5229\u80fd\u529b\uff0c\u5176\u4e2d 58% \u9700\u5c0d\u6536\u5165\u589e\u9577\u8ca0\u8cac\u3002 <\/p>\n

\u9999\u6e2f<\/span> 2025\u5e746\u670827\u65e5<\/span> \/\u7f8e\u901a\u793e\/ —\u00a0IBM\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aIBM\uff09\u5546\u696d\u50f9\u503c\u7814\u7a76\u9662\u7684\u4e00\u9805\u5168\u65b0\u5168\u7403\u7814\u7a76\u986f\u793a\uff0c\u53d7\u8a2a\u7684\u9996\u5e2d\u71df\u92b7\u5b98\uff08CMO\uff09\u666e\u904d\u8a8d\u53ef\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u7684\u6230\u7565\u91cd\u8981\u6027\uff0c\u4f46\u4ed6\u5011\u5728\u9069\u61c9\u89d2\u8272\u8f49\u8b8a\u904e\u7a0b\u4e2d\u9762\u81e8\u57f7\u884c\u5dee\u8ddd\u2014\u2014\u4e3b\u8981\u662f\u7531\u65bc\u7cfb\u7d71\u7684\u5206\u6563\u6027\u3002<\/p>\n

<\/a>
IBM \u7814\u7a76\uff1a\u4ee5\u5229\u6f64\u70ba\u5c0e\u5411\u7684\u9996\u5e2d\u71df\u92b7\u5b98\u5c07AI\u8996\u70ba\u589e\u9577\u52d5\u529b\uff0c\u4f46\u904b\u71df\u969c\u7919\u963b\u7919\u4e86\u4ed6\u5011\u7684\u6b65\u4f10<\/span> <\/div>\n

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IBM\u5e02\u5834\u71df\u92b7\u8207\u50b3\u64ad\u9ad8\u7d1a\u526f\u7e3d\u88c1Jonathan Adashek\u8868\u793a\uff1a\u300c\u672a\u4f86\u5341\u5e74\u4e3b\u5c0e\u5e02\u5834\u7684\u4f01\u696d\u5c07\u662f\u90a3\u4e9b\u628aAI\u96c6\u6210\u5f97\u6700\u70ba\u6df1\u5165\u7684\u516c\u53f8\u3002\u9019\u610f\u5473\u8457\u8981\u4ee5AI\u70ba\u6838\u5fc3\u69cb\u5efa\u7d44\u7e54\u67b6\u69cb\uff0c\u4e26\u5728\u5176\u57fa\u790e\u4e0a\u5efa\u7acb\u5408\u9069\u7684\u904b\u71df\u6a21\u5f0f\u548c\u5718\u968a\u3002\u5c0d\u65bc\u8a31\u591aCMO\u800c\u8a00\uff0c\u9019\u610f\u5473\u8457\u5fc5\u9808\u627f\u8a8d\uff0c\u6211\u5011\u7576\u524d\u7684\u71df\u92b7\u6a21\u5f0f\u2014\u2014\u7121\u8ad6\u591a\u9ebc\u8212\u9069\u3001\u719f\u6089\uff0c\u6216\u662f\u591a\u9ebc\u96e3\u4ee5\u66ff\u4ee3\u2014\u2014\u90fd\u7121\u6cd5\u6eff\u8db3\u9700\u6c42\uff0c\u751a\u81f3\u6b63\u5728\u7a4d\u6975\u963b\u7919\u6211\u5011\u7684\u672a\u4f86\u767c\u5c55\u3002\u300d<\/p>\n

\u5176\u5b83\u95dc\u9375\u767c\u73fe\u5305\u62ec\uff1a<\/p>\n

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\u50c5\u670928%\u7684\u53d7\u8a2a\u7d44\u7e54\u8868\u793a\uff0c\u7aef\u5230\u7aef\u7684\u5ba2\u6236\u9ad4\u9a57\u5728\u5404\u8077\u80fd\u90e8\u9580\u4e4b\u9593\u5f97\u5230\u4e86\u6709\u6548\u7ba1\u7406\u548c\u5354\u540c\uff0c\u9019\u53ef\u80fd\u5c0d\u8ca1\u52d9\u7e3e\u6548\u7522\u751f\u5f71\u97ff\u3002 \u53d7\u8a2a\u8005\u6307\u51fa\uff0c\u5982\u679c\u80fd\u5920\u5be6\u73fe\u71df\u92b7\u3001\u92b7\u552e\u548c\u904b\u71df\u7684\u5168\u9762\u5354\u540c\uff0c\u6709\u671b\u70ba\u7d44\u7e54\u5e36\u4f8620%\u7684\u6536\u5165\u589e\u9577\u3002 \u53d7\u8a2a\u7684CMO\u5c07\u6578\u64da\u76f8\u95dc\u7684\u6700\u5927\u6311\u6230\u6b78\u7d0d\u70ba\uff1a\u8de8\u591a\u500b\u7cfb\u7d71\u540c\u6b65\u6216\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\u3001\u6578\u64da\u788e\u7247\u5316\u4ee5\u53ca\u9700\u8981\u7ba1\u7406\u904e\u591a\u7684\u5de5\u5177\u548c\u5e73\u53f0\u3002 68%\u7684\u53d7\u8a2aCMO\u8a8d\u70ba\u7c21\u5316\u6280\u8853\u57fa\u790e\u8a2d\u65bd\u5c07\u63d0\u5347\u904b\u71df\u6548\u7387\u548c\u6548\u679c\u3002 \u7576\u88ab\u554f\u53ca\u672a\u4f86\u4e09\u5e74\u9762\u81e8\u7684\u6700\u5927\u6311\u6230\u6642\uff0c\u7db2\u7d61\u5b89\u5168\u548c\u6578\u64da\u96b1\u79c1\u4f4d\u5c45\u699c\u9996\uff0c\u5176\u6b21\u662f\u6280\u8853\u73fe\u4ee3\u5316\u3001\u9810\u6e2c\u6e96\u78ba\u6027\u548c\u4eba\u624d\u62db\u8058\/\u7559\u4efb\u3002 <\/p>\n

\u8981\u67e5\u770b\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff0c\u8acb\u8a2a\u554f\uff1ahttps:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/2025-cmo<\/a><\/p>\n

* \u7814\u7a76\u65b9\u6cd5 <\/p>\n

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\u95dc\u65bc IBM <\/p>\n

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IBM\u5546\u696d\u50f9\u503c\u7814\u7a76\u9662\u8207\u725b\u6d25\u7d93\u6fdf\u7814\u7a76\u9662\u5408\u4f5c\uff0c\u65bc2025\u5e743\u6708\u81f35\u6708\u671f\u9593\uff0c\u5c0d\u4f86\u81ea33\u500b\u570b\u5bb6\u548c\u5730\u5340\u300124\u500b\u884c\u696d\u76841,800\u540d\u9996\u5e2d\u71df\u92b7\u5b98\uff08CMO\uff09\u548c\u9996\u5e2d\u92b7\u552e\u5b98\uff08CSO\uff09\u9032\u884c\u4e86\u8abf\u67e5\u3002\u70ba\u7c21\u5316\u8868\u8ff0\u4e26\u78ba\u4fdd\u5167\u5bb9\u76f8\u95dc\u6027\uff0c\u672c\u5831\u544a\u4e2d\u7684\u7814\u7a76\u7d50\u679c\u5747\u6b78\u56e0\u65bc\u300cCMO\u300d\uff0c\u4f46\u5be6\u969b\u6578\u64da\u662f\u8de8\u9019\u4e9b\u89d2\u8272\u532f\u7e3d\u7684\uff0c\u4e26\u672a\u6309\u8077\u4f4d\u9032\u884c\u7d30\u5206\u3002\u56e0\u6b64\uff0c\u9664\u975e\u53e6\u6709\u8aaa\u660e\uff0c\u5831\u544a\u4e2d\u63d0\u53ca\u7684”CMO”\u4ee3\u8868\u9019\u4e9b\u9700\u6c42\u9818\u5c0e\u89d2\u8272\u5171\u540c\u7684\u6d1e\u5bdf\u3002\u8abf\u67e5\u4e3b\u984c\u5305\u62ec\u9ad8\u7ba1\u512a\u5148\u4e8b\u9805\u3001\u589e\u9577\u76ee\u6a19\u3001\u5ba2\u6236\u9ad4\u9a57\u8209\u63aa\u3001\u6280\u8853\u63a1\u7528\u3001\u5354\u4f5c\u8207\u4eba\u624d\u3002IBM\u5546\u696d\u50f9\u503c\u7814\u7a76\u9662\uff08IBM Institute for Business Value\uff09\u4f5c\u70baIBM\u7684\u601d\u60f3\u9818\u5c0e\u529b\u667a\u5eab\uff0c\u901a\u904e\u6574\u5408\u5168\u7403\u7814\u7a76\u8207\u7e3e\u6548\u6578\u64da\uff0c\u7d50\u5408\u884c\u696d\u5c08\u5bb6\u53ca\u9802\u5c16\u5b78\u8005\u7684\u5c08\u696d\u898b\u89e3\uff0c\u70ba\u4f01\u696d\u9818\u5c0e\u8005\u63d0\u4f9b\u66f4\u5177\u6d1e\u5bdf\u529b\u7684\u6c7a\u7b56\u652f\u6301\u3002\u5982\u9700\u7372\u53d6\u66f4\u591a\u4e16\u754c\u7d1a\u601d\u60f3\u9818\u5c0e\u529b\u5167\u5bb9\uff0c\u8acb\u8a2a\u554f\uff1awww.ibm.com\/ibv\u3002\u5982\u9700\u7372\u53d6\u66f4\u591a\u6d1e\u5bdf\uff0c\u8acb\u8a02\u95b1IdeaWatch\u7c21\u8a0a\uff1ahttps:\/\/ibm.co\/ibv-ideawatch \u3002 \u95dc\u65bc IBM IBM \u662f\u5168\u7403\u9818\u5148\u7684\u6df7\u5408\u96f2\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u4f01\u696d\u670d\u52d9\u63d0\u4f9b\u5546\uff0c\u5e6b\u52a9\u8d85\u904e 175 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