{"id":25764,"date":"2025-04-23T10:00:00","date_gmt":"2025-04-23T02:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764"},"modified":"2025-04-23T10:00:00","modified_gmt":"2025-04-23T02:00:00","slug":"%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764","title":{"rendered":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2025\u5e744\u670823\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212;\u00a0<\/p>\n<p>\u5c0a\u656c\u7684\u5404\u4f4d\u80a1\u6771\uff1a<\/p>\n<p>\u6211\u8b39\u4ee3\u8868\u5bf6\u5c0a\u8463\u4e8b\u6703\u53ca\u7ba1\u7406\u5c64\uff0c\u5c0d\u5404\u4f4d\u80a1\u6771\u7684\u9577\u671f\u652f\u6301\u8207\u4fe1\u4efb\u8868\u793a\u8aa0\u646f\u611f\u8b1d \u2014\u2014 \u5c24\u5176\u662f\u5728\u5168\u7403\u8cc7\u672c\u5e02\u5834\u5145\u6eff\u52d5\u76ea\u8207\u4e0d\u78ba\u5b9a\u6027\u7684\u4e00\u5e74\u88e1\uff0c\u9019\u4efd\u652f\u6301\u66f4\u986f\u5f4c\u8db3\u73cd\u8cb4\u3002<\/p>\n<p>\u64c1\u62b1\u8b8a\u9769\u00a0\u7825\u792a\u524d\u884c<\/p>\n<p>\u9762\u5c0d\u5b8f\u89c0\u8207\u884c\u696d\u7684\u5287\u8b8a\u6d6a\u6f6e\uff0c\u5bf6\u5c0a\u57282024\u5e74\u6301\u7e8c\u7e31\u6df1\u63a8\u9032\u6230\u7565\u8f49\u578b\uff0c\u8457\u529b\u935b\u9020\u7d44\u7e54\u7684\u654f\u6377\u61c9\u8b8a\u529b\u3001\u5e02\u5834\u7af6\u722d\u512a\u52e2\u53ca\u524d\u77bb\u4f48\u5c40\u80fd\u529b\u3002\u6211\u5011\u7684\u8b8a\u9769\u4e0d\u50c5\u662f\u9858\u666f\uff0c\u66f4\u662f\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u9077\u3001\u5e02\u5834\u52d5\u614b\u6f14\u9032\u53ca\u65b0\u8208\u6280\u8853\u767c\u5c55\u6df1\u5ea6\u5951\u5408\u7684\u4e3b\u52d5\u6230\u7565\u3002<\/p>\n<p>2024\uff1a\u6230\u7565\u63a8\u9032\u6210\u6548\u5f70\u986f<\/p>\n<p>\u5118\u7ba1\u9762\u81e8\u5916\u90e8\u6311\u6230\uff0c\u5bf6\u5c0a2024\u5e74\u4ecd\u5be6\u73fe\u6536\u5165\u540c\u6bd4\u589e\u95777%\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7d93\u71df\u5229\u6f64\u626d\u8667\u70ba\u76c8 \u2014\u2014 \u9019\u4e00\u91cd\u8981\u91cc\u7a0b\u7891\u5370\u8b49\u4e86\u6211\u5011\u9ad8\u6548\u7684\u57f7\u884c\u529b\u548c\u904b\u71df\u7ba1\u7406\u80fd\u529b\u3002<\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\uff08BEC\uff09\u65bc2024\u5e74\u91cd\u62fe\u589e\u9577\uff0c\u7d93\u71df\u5229\u6f64\u540c\u6b65\u986f\u8457\u63d0\u5347\u3002\u70ba\u61c9\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\uff0c\u6211\u5011\u5f37\u5316\u5275\u610f\u5167\u5bb9\u80fd\u529b\uff0c\u4f9d\u8a17\u81ea\u4e3b\u7814\u767c\u6280\u8853\u52a9\u529b\u54c1\u724c\u5925\u4f34\u628a\u63e1\u5e73\u81fa\u4e92\u806f\u4e92\u901a\u3001\u8cc7\u6599\u667a\u6167\u8207AI\u9a45\u52d5\u7684\u6548\u80fd\u63d0\u5347\u6a5f\u9047\u3002\u622a\u81f3\u5e74\u672b\uff0c\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u670d\u52d9\u54c1\u724c\u5925\u4f34\u8d85490\u5bb6\uff0c\u8f032023\u5e74\u7684450\u9918\u5bb6\u6301\u7e8c\u64f4\u5bb9\u3002\u5c3c\u723e\u68ee\u8abf\u7814\u986f\u793a\uff0c\u6211\u5011\u7684\u6de8\u63a8\u85a6\u503c\uff08NPS\uff09\u7531\u4e0a\u5e748.23\u7a69\u6b65\u63d0\u5347\u81f38.53\uff0c\u6838\u5fc3\u5ba2\u6236\u7e8c\u7d04\u7387\u9ad8\u905495%\uff0c\u5408\u4f5c\u5925\u4f34\u4fe1\u4efb\u5ea6\u6301\u7e8c\u63d0\u9ad8\u3002\u5e74\u5167\uff0c\u6211\u5011\u4e0d\u50c5\u87ec\u806f\u5929\u8c93\u8207\u9a30\u8a0a\u5fae\u4fe1\u751f\u614b\u9802\u5c16\u670d\u52d9\u5546\u8a8d\u8b49\uff0c\u66f4\u5be6\u73fe\u65b0\u8208\u5e73\u81fa\u7a81\u7834\u6027\u4f48\u5c40\u00a0\u2014\u2014\u00a0\u65ac\u7372\u6296\u97f3\u3001\u4eac\u6771\u53ca\u5c0f\u7d05\u66f8\u7b49\u5e73\u81fa\u591a\u9805\u6b8a\u69ae\u3002<\/p>\n<p>\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff092024\u5e74\u6536\u5165\u589e\u957716%\uff0c\u7d93\u71df\u8667\u640d\u6536\u7a8410%\u3002\u6839\u690d\u672c\u571f\u6230\u7565\u5728\u5546\u54c1\u5275\u65b0\u3001\u6578\u4f4d\u884c\u92b7\u8207\u7ba1\u9053\u62d3\u5c55\u9818\u57df\u5747\u53d6\u5f97\u986f\u8457\u6210\u6548\u3002\u540c\u6642\uff0c\u6211\u5011\u6301\u7e8c\u6df1\u5316\u8207GAP Inc.\u5168\u7403\u5718\u968a\u7684\u5354\u540c\u6548\u61c9\uff0c\u5728\u4fdd\u6301\u54c1\u724cDNA\u7684\u540c\u6642\u5be6\u73fe\u672c\u571f\u5316\u5275\u65b0\u3002\u5e74\u5167\uff0c\u6211\u5011\u512a\u5316\u7dda\u4e0b\u9580\u5e97\u7db2\u8def\uff0c\u901a\u904e\u6230\u7565\u5408\u4f5c\u6a21\u5f0f\u62d3\u5c55\u65b0\u8208\u57ce\u5e02\uff0c\u5728\u63a7\u5236\u64f4\u5f35\u98a8\u96aa\u7684\u540c\u6642\u978f\u56fa\u7af6\u722d\u512a\u52e2\u3002\u622a\u81f32024\u5e74\u672b\uff0cGAP\u4e2d\u570b\u9580\u5e97\u589e\u81f3152\u5bb6\uff0c\u540c\u6642\u55ae\u5e97\u7d93\u6fdf\u6548\u76ca\u5448\u73fe\u5065\u5eb7\u589e\u9577\u614b\u52e2\u3002<\/p>\n<p>\u5bf6\u5c0a\u570b\u969b\uff08BZI\uff09\u4f5c\u70ba\u9577\u671f\u589e\u9577\u5f15\u64ce\uff0c\u5176\u696d\u52d9\u57fa\u790e\u8207\u652f\u6301\u9ad4\u7cfb\u6301\u7e8c\u592f\u5be6\u30022024\u5e74\uff0c\u6211\u5011\u5c07\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u65d7\u4e0b\u54c1\u724cHunter\u5f15\u5165\u65b0\u52a0\u5761\u8207\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\uff0c\u4e26\u7d44\u5efa\u6771\u5357\u4e9e\u7cbe\u92b3\u5718\u968a\u3002\u9019\u4e9b\u6230\u7565\u4f48\u5c40\u4e0d\u50c5\u62d3\u5bec\u5e02\u5834\u8986\u84cb\u7bc4\u570d\uff0c\u66f4\u5f37\u5316\u4e86\u8de8\u696d\u52d9\u7dda\u7684\u5354\u540c\u6548\u61c9\u3002<\/p>\n<p>\u6280\u8853\u9a45\u52d5\u6548\u80fd\u9769\u65b0<\/p>\n<p>\u6280\u8853\u59cb\u7d42\u662f\u5bf6\u5c0a\u7684\u6838\u5fc3\u57fa\u56e0\uff0c\u8cab\u7a7f\u65bc\u904b\u71df\u9ad4\u7cfb\u8207\u5546\u696d\u8b8a\u9769\u4e4b\u4e2d\u3002\u57fa\u65bc\u6b64\uff0c\u6211\u5011\u6301\u7e8c\u63d0\u5347\u6280\u8853\u8ca8\u5e63\u5316\u80fd\u529b\uff0c\u628a\u63e1\u5168\u7ba1\u9053\u589e\u9577\u52d5\u80fd\u8207\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u878d\u5408\u8da8\u52e2\uff0c\u63a8\u52d5\u5275\u65b0\u7a81\u7834\u3002<\/p>\n<p>\u5bf6\u5c0a\u69ae\u81baGartner\u8a8d\u5b9a\u7684DOM\u9818\u57df\u4ee3\u8868\u6027\u670d\u52d9\u5546\u53ca\u6578\u4f4d\u5546\u52d9\u6280\u8853\u670d\u52d9\u5546\u3002\u6211\u5011\u5c08\u70ba\u4e2d\u570b\u5e02\u5834\u6253\u9020\u7684OMS\u8207DTC\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5b89\u5168\u3001\u53ef\u64f4\u5c55\u7684\u9748\u6d3b\u5546\u696d\u5e73\u81fa\uff0c\u8ce6\u80fd\u54c1\u724c\u5925\u4f34\u52a0\u901f\u6210\u9577\u30022024\u5e74\uff0c\u6211\u5011\u6df1\u5316\u751f\u6210\u5f0fAI\u8207\u5927\u8a9e\u8a00\u6a21\u578b\u61c9\u7528\uff0c\u63d0\u4f9b\u9748\u6d3b\u53ef\u6301\u7e8c\u7684\u6578\u4f4d\u5316\u8f49\u578b\u670d\u52d9\u3002<\/p>\n<p>\u8e10\u884c\u53ef\u6301\u7e8c\u767c\u5c55\u627f\u8afe<\/p>\n<p>\u5728\u5f15\u9818\u96fb\u5546\u884c\u696d\u9081\u5411\u9ad8\u6548\u3001\u5305\u5bb9\u3001\u53ef\u6301\u7e8c\u672a\u4f86\u7684\u5f81\u7a0b\u4e2d\uff0c\u6211\u5011\u77e2\u5fd7\u4e0d\u6e1d\u3002\u901a\u904e\u7da0\u8272\u8fa6\u516c\u3001\u667a\u6167\u5009\u5132\u3001\u4f4e\u78b3\u7269\u6d41\u3001\u74b0\u4fdd\u5305\u88dd\u53ca\u5925\u4f34\u5354\u540c\uff0c\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u986f\u8457\u964d\u4f4e\u30022024\u5e74\uff0c\u6211\u5011\u6709\u4e09\u8655\u5712\u5340\u901a\u904eISO 14064\u78b3\u6838\u67e5\u8a8d\u8b49\uff0c\u5176\u4e2d\u5169\u8655\u66f4\u7372PAS 2060\u78b3\u4e2d\u548c\u8a8d\u8b49\u3002\u6211\u5011\u79c9\u6301\u4ee5\u4eba\u70ba\u672c\u7406\u5ff5\uff0c\u901a\u904e\u591a\u5143\u6d3b\u52d5\u6fc0\u767c\u7d44\u7e54\u6d3b\u529b\uff0c\u71df\u9020\u6b78\u5c6c\u611f\u8207\u5e78\u798f\u611f\u517c\u5177\u7684\u5de5\u4f5c\u74b0\u5883\u3002\u4eba\u624d\u6230\u7565\u4e0a\uff0c\u6211\u5011\u4ee5\u300c\u7dbb\u653e\u500b\u9ad4\u3001\u6210\u5c31\u5718\u968a\u300d\u70ba\u5167\u6838\uff0c\u5be6\u73fe\u54e1\u5de5\u6210\u5c31\u8207\u4f01\u696d\u76ee\u6a19\u540c\u983b\u5171\u632f\u3002<\/p>\n<p>\u5c55\u671b\u672a\u4f86<\/p>\n<p>\u9032\u5165\u4e09\u5e74\u6230\u7565\u8f49\u578b\u6536\u5b98\u4e4b\u5e74\uff0c\u6211\u5011\u5c07\u4fdd\u6301\u6230\u7565\u5b9a\u529b\uff0c\u7a4d\u6975\u61c9\u5c0d\u5916\u90e8\u74b0\u5883\u8b8a\u5316\u3002\u96a8\u8457\u6230\u7565\u8f49\u578b\u9032\u5165\u50f9\u503c\u514c\u73fe\u968e\u6bb5\uff0c\u6211\u5011\u7684\u696d\u52d9\u7d44\u5408\u5c07\u5448\u73fe\u96d9\u8f2a\u9a45\u52d5\u683c\u5c40\uff1a\u6838\u5fc3\u696d\u52d9BEC\u5c07\u9032\u5165\u9ad8\u54c1\u8cea\u589e\u9577\u968e\u6bb5\uff0c\u5275\u9020\u6301\u7e8c\u7a69\u5b9a\u73fe\u91d1\u6d41\uff1b\u54c1\u724c\u7ba1\u7406\u6709\u671b\u628a\u63e1\u65b0\u6a5f\u9047\uff0c\u91cb\u653e\u54c1\u724c\u8cc7\u7522\u50f9\u503c\uff0c\u6210\u70ba\u65b0\u589e\u9577\u6975\u3002\u901a\u904e\u591a\u5143\u5316\u6536\u5165\u7d50\u69cb\u8207\u7a69\u5065\u8ca1\u52d9\u6839\u57fa\uff0c\u5bf6\u5c0a\u5c07\u5728\u52d5\u614b\u5e02\u5834\u4e2d\u9444\u5c31\u9577\u671f\u6210\u529f\u8207\u6297\u98a8\u96aa\u80fd\u529b\u3002<\/p>\n<p>\u611f\u8b1d\u5168\u9ad4\u54e1\u5de5\u3001\u5ba2\u6236\u8207\u5408\u4f5c\u5925\u4f34\u7684\u50be\u529b\u4ed8\u51fa\u3002\u6211\u5011\u6301\u7e8c\u5b8c\u5584\u9818\u5c0e\u68af\u968a\uff0c\u5f15\u5165\u884c\u696d\u6d1e\u898b\u3001\u6230\u7565\u8996\u91ce\u8207\u5275\u696d\u6fc0\u60c5\u3002<\/p>\n<p>\u9762\u5c0d\u6311\u6230\uff0c\u6211\u5011\u6b65\u5c65\u5805\u5be6\uff1b\u9762\u5411\u672a\u4f86\uff0c\u5bf6\u5c0a\u5c07\u4ee5\u8ca1\u52d9\u81ea\u5f8b\u70ba\u8235\u628a\u7a69\u822a\u5411\uff0c\u4ee5\u5275\u65b0\u9a45\u52d5\u70ba\u5e06\u4e58\u98a8\u7834\u6d6a\uff0c\u4ee5\u7cbe\u76ca\u904b\u71df\u70ba\u69f3\u884c\u7a69\u81f4\u9060\u3002\u6211\u5011\u5c0d\u516c\u53f8\u767c\u5c55\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\uff0c\u4e26\u5c07\u6301\u7e8c\u70ba\u80a1\u6771\u5275\u9020\u9577\u671f\u50f9\u503c\u3002<\/p>\n<p>\u611f\u8b1d\u60a8\u5c0d\u5bf6\u5c0a\u9858\u666f\u7684\u4fe1\u4efb\u8207\u652f\u6301\uff01<\/p>\n<p>\u5bf6\u5c0a\u5275\u59cb\u4eba<br \/>\u5bf6\u5c0a\u96c6\u5718\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98<br \/>\u4ec7\u6587\u5f6c<\/p>\n<p class=\"prntal\"><span>\u6709\u95dc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8<\/span><\/p>\n<p class=\"prntal\"><span>\u5275\u7acb\u65bc<\/span><span>2007<\/span><span>\u5e74\uff0c\u5bf6\u5c0a\u96c6\u5718\u662f\u4e2d\u570b\u54c1\u724c\u96fb\u5546\u670d\u52d9\u884c\u696d\u7684\u9818\u5c0e\u8005\u3001\u5148\u884c\u8005\u53ca\u6578\u5b57\u5546\u696d\u8ce6\u80fd\u8005\u3002\u5bf6\u5c0a\u96c6\u5718\u696d\u52d9\u904d\u53ca\u6771\u4e9e\u3001\u6771\u5357\u4e9e\u3001\u6b50\u6d32\u3001\u5317\u7f8e\u7b49\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u622a\u81f3<\/span><span>2024<\/span><span>\u5e74<\/span><span>12<\/span><span>\u6708<\/span><span>31<\/span><span>\u65e5\uff0c\u670d\u52d9\u5168\u7403\u5404\u884c\u5404\u696d\u8d85\u904e<\/span><span>490<\/span><span>\u5bb6\u54c1\u724c\u3002<\/span><\/p>\n<p class=\"prntal\"><span>\u5bf6\u5c0a\u96c6\u5718\u65d7\u4e0b\u4e09\u5927\u696d\u52d9\u7dda\uff0c\u5206\u5225\u662f\u5bf6\u5c0a\u96fb\u5546\uff08<\/span><span>Baozun e-Commerce<\/span><span>\uff0c\u7c21\u7a31<\/span><span>BEC<\/span><span>\uff09\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08<\/span><span>Baozun Brand Management<\/span><span>\uff0c\u7c21\u7a31<\/span><span>BBM<\/span><span>\uff09\uff0c\u4ee5\u53ca\u5bf6\u5c0a\u570b\u969b\uff08<\/span><span>Baozun International<\/span><span>\uff0c\u7c21\u7a31<\/span><span>BZI<\/span><span>\uff09\u3002<\/span><span>\u4e09\u5927\u696d\u52d9\u7dda\u9f4a\u982d\u4e26\u9032\uff0c\u8e10\u884c\u96c6\u5718\u9ad8\u54c1\u8cea\u53ef\u6301\u7e8c\u696d\u52d9\u767c\u5c55\u7684\u76ee\u6a19\uff0c\u79c9\u627f\u300c\u79d1\u6280\u6210\u5c31\u5546\u696d\u672a\u4f86\u300d\uff0c\u4e0d\u65b7\u8ce6\u80fd\u54c1\u724c\u5408\u4f5c\u5925\u4f34\uff0c\u52a9\u529b\u5bf6\u5c0a\u9081\u5411\u53c8\u4e00\u500b\u767c\u5c55\u65b0\u968e\u6bb5\u3002<\/span><\/p>\n<p class=\"prntal\"><span>\u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u53c3\u95b1\u7db2\u5740<\/span><span>\u00a0<\/span><span><a href=\"http:\/\/ir.baozun.com\/\" target=\"_blank\" rel=\"noopener\"><span>http:\/\/ir.baozun.com<\/span><\/a><\/span><span>\u3002<\/span><\/p>\n<p class=\"prntal\"><span>\u6295\u8cc7\u8005\u53ca\u5a92\u9ad4\u5982\u6709\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\uff1a<\/span><\/p>\n<p class=\"prntal\"><span>\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8<\/span>\u00a0<br \/><span><span class=\"xn-person\">Wendy Sun<\/span><\/span><span>\u5b6b\u8212\u5973\u58eb<\/span><span><br \/><\/span><span>\u96fb\u90f5\uff1a<\/span><span>\u00a0<\/span><span><a href=\"mailto:ir@baozun.com\" target=\"_blank\" rel=\"noopener\"><span>ir@baozun.com<\/span><\/a><\/span><\/p>\n<p><span><\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u6d772025\u5e744\u670823\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0 \u5c0a\u656c\u7684\u5404\u4f4d\u80a1\u6771\uff1a \u6211\u8b39\u4ee3\u8868\u5bf6\u5c0a\u8463\u4e8b\u6703\u53ca\u7ba1\u7406\u5c64\uff0c\u5c0d\u5404\u4f4d\u80a1\u6771\u7684\u9577\u671f\u652f\u6301\u8207\u4fe1\u4efb\u8868\u793a\u8aa0\u646f\u611f\u8b1d \u2014\u2014 \u5c24\u5176\u662f\u5728\u5168\u7403\u8cc7\u672c\u5e02\u5834\u5145\u6eff\u52d5\u76ea\u8207\u4e0d\u78ba\u5b9a\u6027\u7684\u4e00\u5e74\u88e1\uff0c\u9019\u4efd\u652f\u6301\u66f4\u986f\u5f4c\u8db3\u73cd\u8cb4\u3002 \u64c1\u62b1\u8b8a\u9769\u00a0\u7825\u792a\u524d\u884c \u9762\u5c0d\u5b8f\u89c0\u8207\u884c\u696d\u7684\u5287\u8b8a\u6d6a\u6f6e\uff0c\u5bf6\u5c0a\u57282024\u5e74\u6301\u7e8c\u7e31\u6df1\u63a8\u9032\u6230\u7565\u8f49\u578b\uff0c\u8457\u529b\u935b\u9020\u7d44\u7e54\u7684\u654f\u6377\u61c9\u8b8a\u529b\u3001\u5e02\u5834\u7af6\u722d\u512a\u52e2\u53ca\u524d\u77bb\u4f48\u5c40\u80fd\u529b\u3002\u6211\u5011\u7684\u8b8a\u9769\u4e0d\u50c5\u662f\u9858\u666f\uff0c\u66f4\u662f\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u9077\u3001\u5e02\u5834\u52d5\u614b\u6f14\u9032\u53ca\u65b0\u8208\u6280\u8853\u767c\u5c55\u6df1\u5ea6\u5951\u5408\u7684\u4e3b\u52d5\u6230\u7565\u3002 2024\uff1a\u6230\u7565\u63a8\u9032\u6210\u6548\u5f70\u986f \u5118\u7ba1\u9762\u81e8\u5916\u90e8\u6311\u6230\uff0c\u5bf6\u5c0a2024\u5e74\u4ecd\u5be6\u73fe\u6536\u5165\u540c\u6bd4\u589e\u95777%\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7d93\u71df\u5229\u6f64\u626d\u8667\u70ba\u76c8 \u2014\u2014 \u9019\u4e00\u91cd\u8981\u91cc\u7a0b\u7891\u5370\u8b49\u4e86\u6211\u5011\u9ad8\u6548\u7684\u57f7\u884c\u529b\u548c\u904b\u71df\u7ba1\u7406\u80fd\u529b\u3002 \u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\uff08BEC\uff09\u65bc2024\u5e74\u91cd\u62fe\u589e\u9577\uff0c\u7d93\u71df\u5229\u6f64\u540c\u6b65\u986f\u8457\u63d0\u5347\u3002\u70ba\u61c9\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\uff0c\u6211\u5011\u5f37\u5316\u5275\u610f\u5167\u5bb9\u80fd\u529b\uff0c\u4f9d\u8a17\u81ea\u4e3b\u7814\u767c\u6280\u8853\u52a9\u529b\u54c1\u724c\u5925\u4f34\u628a\u63e1\u5e73\u81fa\u4e92\u806f\u4e92\u901a\u3001\u8cc7\u6599\u667a\u6167\u8207AI\u9a45\u52d5\u7684\u6548\u80fd\u63d0\u5347\u6a5f\u9047\u3002\u622a\u81f3\u5e74\u672b\uff0c\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u670d\u52d9\u54c1\u724c\u5925\u4f34\u8d85490\u5bb6\uff0c\u8f032023\u5e74\u7684450\u9918\u5bb6\u6301\u7e8c\u64f4\u5bb9\u3002\u5c3c\u723e\u68ee\u8abf\u7814\u986f\u793a\uff0c\u6211\u5011\u7684\u6de8\u63a8\u85a6\u503c\uff08NPS\uff09\u7531\u4e0a\u5e748.23\u7a69\u6b65\u63d0\u5347\u81f38.53\uff0c\u6838\u5fc3\u5ba2\u6236\u7e8c\u7d04\u7387\u9ad8\u905495%\uff0c\u5408\u4f5c\u5925\u4f34\u4fe1\u4efb\u5ea6\u6301\u7e8c\u63d0\u9ad8\u3002\u5e74\u5167\uff0c\u6211\u5011\u4e0d\u50c5\u87ec\u806f\u5929\u8c93\u8207\u9a30\u8a0a\u5fae\u4fe1\u751f\u614b\u9802\u5c16\u670d\u52d9\u5546\u8a8d\u8b49\uff0c\u66f4\u5be6\u73fe\u65b0\u8208\u5e73\u81fa\u7a81\u7834\u6027\u4f48\u5c40\u00a0\u2014\u2014\u00a0\u65ac\u7372\u6296\u97f3\u3001\u4eac\u6771\u53ca\u5c0f\u7d05\u66f8\u7b49\u5e73\u81fa\u591a\u9805\u6b8a\u69ae\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff092024\u5e74\u6536\u5165\u589e\u957716%\uff0c\u7d93\u71df\u8667\u640d\u6536\u7a8410%\u3002\u6839\u690d\u672c\u571f\u6230\u7565\u5728\u5546\u54c1\u5275\u65b0\u3001\u6578\u4f4d\u884c\u92b7\u8207\u7ba1\u9053\u62d3\u5c55\u9818\u57df\u5747\u53d6\u5f97\u986f\u8457\u6210\u6548\u3002\u540c\u6642\uff0c\u6211\u5011\u6301\u7e8c\u6df1\u5316\u8207GAP Inc.\u5168\u7403\u5718\u968a\u7684\u5354\u540c\u6548\u61c9\uff0c\u5728\u4fdd\u6301\u54c1\u724cDNA\u7684\u540c\u6642\u5be6\u73fe\u672c\u571f\u5316\u5275\u65b0\u3002\u5e74\u5167\uff0c\u6211\u5011\u512a\u5316\u7dda\u4e0b\u9580\u5e97\u7db2\u8def\uff0c\u901a\u904e\u6230\u7565\u5408\u4f5c\u6a21\u5f0f\u62d3\u5c55\u65b0\u8208\u57ce\u5e02\uff0c\u5728\u63a7\u5236\u64f4\u5f35\u98a8\u96aa\u7684\u540c\u6642\u978f\u56fa\u7af6\u722d\u512a\u52e2\u3002\u622a\u81f32024\u5e74\u672b\uff0cGAP\u4e2d\u570b\u9580\u5e97\u589e\u81f3152\u5bb6\uff0c\u540c\u6642\u55ae\u5e97\u7d93\u6fdf\u6548\u76ca\u5448\u73fe\u5065\u5eb7\u589e\u9577\u614b\u52e2\u3002 \u5bf6\u5c0a\u570b\u969b\uff08BZI\uff09\u4f5c\u70ba\u9577\u671f\u589e\u9577\u5f15\u64ce\uff0c\u5176\u696d\u52d9\u57fa\u790e\u8207\u652f\u6301\u9ad4\u7cfb\u6301\u7e8c\u592f\u5be6\u30022024\u5e74\uff0c\u6211\u5011\u5c07\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u65d7\u4e0b\u54c1\u724cHunter\u5f15\u5165\u65b0\u52a0\u5761\u8207\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\uff0c\u4e26\u7d44\u5efa\u6771\u5357\u4e9e\u7cbe\u92b3\u5718\u968a\u3002\u9019\u4e9b\u6230\u7565\u4f48\u5c40\u4e0d\u50c5\u62d3\u5bec\u5e02\u5834\u8986\u84cb\u7bc4\u570d\uff0c\u66f4\u5f37\u5316\u4e86\u8de8\u696d\u52d9\u7dda\u7684\u5354\u540c\u6548\u61c9\u3002 \u6280\u8853\u9a45\u52d5\u6548\u80fd\u9769\u65b0 \u6280\u8853\u59cb\u7d42\u662f\u5bf6\u5c0a\u7684\u6838\u5fc3\u57fa\u56e0\uff0c\u8cab\u7a7f\u65bc\u904b\u71df\u9ad4\u7cfb\u8207\u5546\u696d\u8b8a\u9769\u4e4b\u4e2d\u3002\u57fa\u65bc\u6b64\uff0c\u6211\u5011\u6301\u7e8c\u63d0\u5347\u6280\u8853\u8ca8\u5e63\u5316\u80fd\u529b\uff0c\u628a\u63e1\u5168\u7ba1\u9053\u589e\u9577\u52d5\u80fd\u8207\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u878d\u5408\u8da8\u52e2\uff0c\u63a8\u52d5\u5275\u65b0\u7a81\u7834\u3002 \u5bf6\u5c0a\u69ae\u81baGartner\u8a8d\u5b9a\u7684DOM\u9818\u57df\u4ee3\u8868\u6027\u670d\u52d9\u5546\u53ca\u6578\u4f4d\u5546\u52d9\u6280\u8853\u670d\u52d9\u5546\u3002\u6211\u5011\u5c08\u70ba\u4e2d\u570b\u5e02\u5834\u6253\u9020\u7684OMS\u8207DTC\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5b89\u5168\u3001\u53ef\u64f4\u5c55\u7684\u9748\u6d3b\u5546\u696d\u5e73\u81fa\uff0c\u8ce6\u80fd\u54c1\u724c\u5925\u4f34\u52a0\u901f\u6210\u9577\u30022024\u5e74\uff0c\u6211\u5011\u6df1\u5316\u751f\u6210\u5f0fAI\u8207\u5927\u8a9e\u8a00\u6a21\u578b\u61c9\u7528\uff0c\u63d0\u4f9b\u9748\u6d3b\u53ef\u6301\u7e8c\u7684\u6578\u4f4d\u5316\u8f49\u578b\u670d\u52d9\u3002 \u8e10\u884c\u53ef\u6301\u7e8c\u767c\u5c55\u627f\u8afe \u5728\u5f15\u9818\u96fb\u5546\u884c\u696d\u9081\u5411\u9ad8\u6548\u3001\u5305\u5bb9\u3001\u53ef\u6301\u7e8c\u672a\u4f86\u7684\u5f81\u7a0b\u4e2d\uff0c\u6211\u5011\u77e2\u5fd7\u4e0d\u6e1d\u3002\u901a\u904e\u7da0\u8272\u8fa6\u516c\u3001\u667a\u6167\u5009\u5132\u3001\u4f4e\u78b3\u7269\u6d41\u3001\u74b0\u4fdd\u5305\u88dd\u53ca\u5925\u4f34\u5354\u540c\uff0c\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u986f\u8457\u964d\u4f4e\u30022024\u5e74\uff0c\u6211\u5011\u6709\u4e09\u8655\u5712\u5340\u901a\u904eISO 14064\u78b3\u6838\u67e5\u8a8d\u8b49\uff0c\u5176\u4e2d\u5169\u8655\u66f4\u7372PAS 2060\u78b3\u4e2d\u548c\u8a8d\u8b49\u3002\u6211\u5011\u79c9\u6301\u4ee5\u4eba\u70ba\u672c\u7406\u5ff5\uff0c\u901a\u904e\u591a\u5143\u6d3b\u52d5\u6fc0\u767c\u7d44\u7e54\u6d3b\u529b\uff0c\u71df\u9020\u6b78\u5c6c\u611f\u8207\u5e78\u798f\u611f\u517c\u5177\u7684\u5de5\u4f5c\u74b0\u5883\u3002\u4eba\u624d\u6230\u7565\u4e0a\uff0c\u6211\u5011\u4ee5\u300c\u7dbb\u653e\u500b\u9ad4\u3001\u6210\u5c31\u5718\u968a\u300d\u70ba\u5167\u6838\uff0c\u5be6\u73fe\u54e1\u5de5\u6210\u5c31\u8207\u4f01\u696d\u76ee\u6a19\u540c\u983b\u5171\u632f\u3002 \u5c55\u671b\u672a\u4f86 \u9032\u5165\u4e09\u5e74\u6230\u7565\u8f49\u578b\u6536\u5b98\u4e4b\u5e74\uff0c\u6211\u5011\u5c07\u4fdd\u6301\u6230\u7565\u5b9a\u529b\uff0c\u7a4d\u6975\u61c9\u5c0d\u5916\u90e8\u74b0\u5883\u8b8a\u5316\u3002\u96a8\u8457\u6230\u7565\u8f49\u578b\u9032\u5165\u50f9\u503c\u514c\u73fe\u968e\u6bb5\uff0c\u6211\u5011\u7684\u696d\u52d9\u7d44\u5408\u5c07\u5448\u73fe\u96d9\u8f2a\u9a45\u52d5\u683c\u5c40\uff1a\u6838\u5fc3\u696d\u52d9BEC\u5c07\u9032\u5165\u9ad8\u54c1\u8cea\u589e\u9577\u968e\u6bb5\uff0c\u5275\u9020\u6301\u7e8c\u7a69\u5b9a\u73fe\u91d1\u6d41\uff1b\u54c1\u724c\u7ba1\u7406\u6709\u671b\u628a\u63e1\u65b0\u6a5f\u9047\uff0c\u91cb\u653e\u54c1\u724c\u8cc7\u7522\u50f9\u503c\uff0c\u6210\u70ba\u65b0\u589e\u9577\u6975\u3002\u901a\u904e\u591a\u5143\u5316\u6536\u5165\u7d50\u69cb\u8207\u7a69\u5065\u8ca1\u52d9\u6839\u57fa\uff0c\u5bf6\u5c0a\u5c07\u5728\u52d5\u614b\u5e02\u5834\u4e2d\u9444\u5c31\u9577\u671f\u6210\u529f\u8207\u6297\u98a8\u96aa\u80fd\u529b\u3002 \u611f\u8b1d\u5168\u9ad4\u54e1\u5de5\u3001\u5ba2\u6236\u8207\u5408\u4f5c\u5925\u4f34\u7684\u50be\u529b\u4ed8\u51fa\u3002\u6211\u5011\u6301\u7e8c\u5b8c\u5584\u9818\u5c0e\u68af\u968a\uff0c\u5f15\u5165\u884c\u696d\u6d1e\u898b\u3001\u6230\u7565\u8996\u91ce\u8207\u5275\u696d\u6fc0\u60c5\u3002 \u9762\u5c0d\u6311\u6230\uff0c\u6211\u5011\u6b65\u5c65\u5805\u5be6\uff1b\u9762\u5411\u672a\u4f86\uff0c\u5bf6\u5c0a\u5c07\u4ee5\u8ca1\u52d9\u81ea\u5f8b\u70ba\u8235\u628a\u7a69\u822a\u5411\uff0c\u4ee5\u5275\u65b0\u9a45\u52d5\u70ba\u5e06\u4e58\u98a8\u7834\u6d6a\uff0c\u4ee5\u7cbe\u76ca\u904b\u71df\u70ba\u69f3\u884c\u7a69\u81f4\u9060\u3002\u6211\u5011\u5c0d\u516c\u53f8\u767c\u5c55\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\uff0c\u4e26\u5c07\u6301\u7e8c\u70ba\u80a1\u6771\u5275\u9020\u9577\u671f\u50f9\u503c\u3002 \u611f\u8b1d\u60a8\u5c0d\u5bf6\u5c0a\u9858\u666f\u7684\u4fe1\u4efb\u8207\u652f\u6301\uff01 \u5bf6\u5c0a\u5275\u59cb\u4eba\u5bf6\u5c0a\u96c6\u5718\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c \u6709\u95dc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8 \u5275\u7acb\u65bc2007\u5e74\uff0c\u5bf6\u5c0a\u96c6\u5718\u662f\u4e2d\u570b\u54c1\u724c\u96fb\u5546\u670d\u52d9\u884c\u696d\u7684\u9818\u5c0e\u8005\u3001\u5148\u884c\u8005\u53ca\u6578\u5b57\u5546\u696d\u8ce6\u80fd\u8005\u3002\u5bf6\u5c0a\u96c6\u5718\u696d\u52d9\u904d\u53ca\u6771\u4e9e\u3001\u6771\u5357\u4e9e\u3001\u6b50\u6d32\u3001\u5317\u7f8e\u7b49\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u622a\u81f32024\u5e7412\u670831\u65e5\uff0c\u670d\u52d9\u5168\u7403\u5404\u884c\u5404\u696d\u8d85\u904e490\u5bb6\u54c1\u724c\u3002 \u5bf6\u5c0a\u96c6\u5718\u65d7\u4e0b\u4e09\u5927\u696d\u52d9\u7dda\uff0c\u5206\u5225\u662f\u5bf6\u5c0a\u96fb\u5546\uff08Baozun e-Commerce\uff0c\u7c21\u7a31BEC\uff09\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08Baozun Brand Management\uff0c\u7c21\u7a31BBM\uff09\uff0c\u4ee5\u53ca\u5bf6\u5c0a\u570b\u969b\uff08Baozun International\uff0c\u7c21\u7a31BZI\uff09\u3002\u4e09\u5927\u696d\u52d9\u7dda\u9f4a\u982d\u4e26\u9032\uff0c\u8e10\u884c\u96c6\u5718\u9ad8\u54c1\u8cea\u53ef\u6301\u7e8c\u696d\u52d9\u767c\u5c55\u7684\u76ee\u6a19\uff0c\u79c9\u627f\u300c\u79d1\u6280\u6210\u5c31\u5546\u696d\u672a\u4f86\u300d\uff0c\u4e0d\u65b7\u8ce6\u80fd\u54c1\u724c\u5408\u4f5c\u5925\u4f34\uff0c\u52a9\u529b\u5bf6\u5c0a\u9081\u5411\u53c8\u4e00\u500b\u767c\u5c55\u65b0\u968e\u6bb5\u3002 \u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u53c3\u95b1\u7db2\u5740\u00a0http:\/\/ir.baozun.com\u3002 \u6295\u8cc7\u8005\u53ca\u5a92\u9ad4\u5982\u6709\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\uff1a \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u00a0Wendy Sun\u5b6b\u8212\u5973\u58eb\u96fb\u90f5\uff1a\u00a0ir@baozun.com \u00a0<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u4e0a\u6d772025\u5e744\u670823\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0 \u5c0a\u656c\u7684\u5404\u4f4d\u80a1\u6771\uff1a \u6211\u8b39\u4ee3\u8868\u5bf6\u5c0a\u8463\u4e8b\u6703\u53ca\u7ba1\u7406\u5c64\uff0c\u5c0d\u5404\u4f4d\u80a1\u6771\u7684\u9577\u671f\u652f\u6301\u8207\u4fe1\u4efb\u8868\u793a\u8aa0\u646f\u611f\u8b1d \u2014\u2014 \u5c24\u5176\u662f\u5728\u5168\u7403\u8cc7\u672c\u5e02\u5834\u5145\u6eff\u52d5\u76ea\u8207\u4e0d\u78ba\u5b9a\u6027\u7684\u4e00\u5e74\u88e1\uff0c\u9019\u4efd\u652f\u6301\u66f4\u986f\u5f4c\u8db3\u73cd\u8cb4\u3002 \u64c1\u62b1\u8b8a\u9769\u00a0\u7825\u792a\u524d\u884c \u9762\u5c0d\u5b8f\u89c0\u8207\u884c\u696d\u7684\u5287\u8b8a\u6d6a\u6f6e\uff0c\u5bf6\u5c0a\u57282024\u5e74\u6301\u7e8c\u7e31\u6df1\u63a8\u9032\u6230\u7565\u8f49\u578b\uff0c\u8457\u529b\u935b\u9020\u7d44\u7e54\u7684\u654f\u6377\u61c9\u8b8a\u529b\u3001\u5e02\u5834\u7af6\u722d\u512a\u52e2\u53ca\u524d\u77bb\u4f48\u5c40\u80fd\u529b\u3002\u6211\u5011\u7684\u8b8a\u9769\u4e0d\u50c5\u662f\u9858\u666f\uff0c\u66f4\u662f\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u9077\u3001\u5e02\u5834\u52d5\u614b\u6f14\u9032\u53ca\u65b0\u8208\u6280\u8853\u767c\u5c55\u6df1\u5ea6\u5951\u5408\u7684\u4e3b\u52d5\u6230\u7565\u3002 2024\uff1a\u6230\u7565\u63a8\u9032\u6210\u6548\u5f70\u986f \u5118\u7ba1\u9762\u81e8\u5916\u90e8\u6311\u6230\uff0c\u5bf6\u5c0a2024\u5e74\u4ecd\u5be6\u73fe\u6536\u5165\u540c\u6bd4\u589e\u95777%\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7d93\u71df\u5229\u6f64\u626d\u8667\u70ba\u76c8 \u2014\u2014 \u9019\u4e00\u91cd\u8981\u91cc\u7a0b\u7891\u5370\u8b49\u4e86\u6211\u5011\u9ad8\u6548\u7684\u57f7\u884c\u529b\u548c\u904b\u71df\u7ba1\u7406\u80fd\u529b\u3002 \u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\uff08BEC\uff09\u65bc2024\u5e74\u91cd\u62fe\u589e\u9577\uff0c\u7d93\u71df\u5229\u6f64\u540c\u6b65\u986f\u8457\u63d0\u5347\u3002\u70ba\u61c9\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\uff0c\u6211\u5011\u5f37\u5316\u5275\u610f\u5167\u5bb9\u80fd\u529b\uff0c\u4f9d\u8a17\u81ea\u4e3b\u7814\u767c\u6280\u8853\u52a9\u529b\u54c1\u724c\u5925\u4f34\u628a\u63e1\u5e73\u81fa\u4e92\u806f\u4e92\u901a\u3001\u8cc7\u6599\u667a\u6167\u8207AI\u9a45\u52d5\u7684\u6548\u80fd\u63d0\u5347\u6a5f\u9047\u3002\u622a\u81f3\u5e74\u672b\uff0c\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u670d\u52d9\u54c1\u724c\u5925\u4f34\u8d85490\u5bb6\uff0c\u8f032023\u5e74\u7684450\u9918\u5bb6\u6301\u7e8c\u64f4\u5bb9\u3002\u5c3c\u723e\u68ee\u8abf\u7814\u986f\u793a\uff0c\u6211\u5011\u7684\u6de8\u63a8\u85a6\u503c\uff08NPS\uff09\u7531\u4e0a\u5e748.23\u7a69\u6b65\u63d0\u5347\u81f38.53\uff0c\u6838\u5fc3\u5ba2\u6236\u7e8c\u7d04\u7387\u9ad8\u905495%\uff0c\u5408\u4f5c\u5925\u4f34\u4fe1\u4efb\u5ea6\u6301\u7e8c\u63d0\u9ad8\u3002\u5e74\u5167\uff0c\u6211\u5011\u4e0d\u50c5\u87ec\u806f\u5929\u8c93\u8207\u9a30\u8a0a\u5fae\u4fe1\u751f\u614b\u9802\u5c16\u670d\u52d9\u5546\u8a8d\u8b49\uff0c\u66f4\u5be6\u73fe\u65b0\u8208\u5e73\u81fa\u7a81\u7834\u6027\u4f48\u5c40\u00a0\u2014\u2014\u00a0\u65ac\u7372\u6296\u97f3\u3001\u4eac\u6771\u53ca\u5c0f\u7d05\u66f8\u7b49\u5e73\u81fa\u591a\u9805\u6b8a\u69ae\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff092024\u5e74\u6536\u5165\u589e\u957716%\uff0c\u7d93\u71df\u8667\u640d\u6536\u7a8410%\u3002\u6839\u690d\u672c\u571f\u6230\u7565\u5728\u5546\u54c1\u5275\u65b0\u3001\u6578\u4f4d\u884c\u92b7\u8207\u7ba1\u9053\u62d3\u5c55\u9818\u57df\u5747\u53d6\u5f97\u986f\u8457\u6210\u6548\u3002\u540c\u6642\uff0c\u6211\u5011\u6301\u7e8c\u6df1\u5316\u8207GAP Inc.\u5168\u7403\u5718\u968a\u7684\u5354\u540c\u6548\u61c9\uff0c\u5728\u4fdd\u6301\u54c1\u724cDNA\u7684\u540c\u6642\u5be6\u73fe\u672c\u571f\u5316\u5275\u65b0\u3002\u5e74\u5167\uff0c\u6211\u5011\u512a\u5316\u7dda\u4e0b\u9580\u5e97\u7db2\u8def\uff0c\u901a\u904e\u6230\u7565\u5408\u4f5c\u6a21\u5f0f\u62d3\u5c55\u65b0\u8208\u57ce\u5e02\uff0c\u5728\u63a7\u5236\u64f4\u5f35\u98a8\u96aa\u7684\u540c\u6642\u978f\u56fa\u7af6\u722d\u512a\u52e2\u3002\u622a\u81f32024\u5e74\u672b\uff0cGAP\u4e2d\u570b\u9580\u5e97\u589e\u81f3152\u5bb6\uff0c\u540c\u6642\u55ae\u5e97\u7d93\u6fdf\u6548\u76ca\u5448\u73fe\u5065\u5eb7\u589e\u9577\u614b\u52e2\u3002 \u5bf6\u5c0a\u570b\u969b\uff08BZI\uff09\u4f5c\u70ba\u9577\u671f\u589e\u9577\u5f15\u64ce\uff0c\u5176\u696d\u52d9\u57fa\u790e\u8207\u652f\u6301\u9ad4\u7cfb\u6301\u7e8c\u592f\u5be6\u30022024\u5e74\uff0c\u6211\u5011\u5c07\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u65d7\u4e0b\u54c1\u724cHunter\u5f15\u5165\u65b0\u52a0\u5761\u8207\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\uff0c\u4e26\u7d44\u5efa\u6771\u5357\u4e9e\u7cbe\u92b3\u5718\u968a\u3002\u9019\u4e9b\u6230\u7565\u4f48\u5c40\u4e0d\u50c5\u62d3\u5bec\u5e02\u5834\u8986\u84cb\u7bc4\u570d\uff0c\u66f4\u5f37\u5316\u4e86\u8de8\u696d\u52d9\u7dda\u7684\u5354\u540c\u6548\u61c9\u3002 \u6280\u8853\u9a45\u52d5\u6548\u80fd\u9769\u65b0 \u6280\u8853\u59cb\u7d42\u662f\u5bf6\u5c0a\u7684\u6838\u5fc3\u57fa\u56e0\uff0c\u8cab\u7a7f\u65bc\u904b\u71df\u9ad4\u7cfb\u8207\u5546\u696d\u8b8a\u9769\u4e4b\u4e2d\u3002\u57fa\u65bc\u6b64\uff0c\u6211\u5011\u6301\u7e8c\u63d0\u5347\u6280\u8853\u8ca8\u5e63\u5316\u80fd\u529b\uff0c\u628a\u63e1\u5168\u7ba1\u9053\u589e\u9577\u52d5\u80fd\u8207\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u878d\u5408\u8da8\u52e2\uff0c\u63a8\u52d5\u5275\u65b0\u7a81\u7834\u3002 \u5bf6\u5c0a\u69ae\u81baGartner\u8a8d\u5b9a\u7684DOM\u9818\u57df\u4ee3\u8868\u6027\u670d\u52d9\u5546\u53ca\u6578\u4f4d\u5546\u52d9\u6280\u8853\u670d\u52d9\u5546\u3002\u6211\u5011\u5c08\u70ba\u4e2d\u570b\u5e02\u5834\u6253\u9020\u7684OMS\u8207DTC\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5b89\u5168\u3001\u53ef\u64f4\u5c55\u7684\u9748\u6d3b\u5546\u696d\u5e73\u81fa\uff0c\u8ce6\u80fd\u54c1\u724c\u5925\u4f34\u52a0\u901f\u6210\u9577\u30022024\u5e74\uff0c\u6211\u5011\u6df1\u5316\u751f\u6210\u5f0fAI\u8207\u5927\u8a9e\u8a00\u6a21\u578b\u61c9\u7528\uff0c\u63d0\u4f9b\u9748\u6d3b\u53ef\u6301\u7e8c\u7684\u6578\u4f4d\u5316\u8f49\u578b\u670d\u52d9\u3002 \u8e10\u884c\u53ef\u6301\u7e8c\u767c\u5c55\u627f\u8afe \u5728\u5f15\u9818\u96fb\u5546\u884c\u696d\u9081\u5411\u9ad8\u6548\u3001\u5305\u5bb9\u3001\u53ef\u6301\u7e8c\u672a\u4f86\u7684\u5f81\u7a0b\u4e2d\uff0c\u6211\u5011\u77e2\u5fd7\u4e0d\u6e1d\u3002\u901a\u904e\u7da0\u8272\u8fa6\u516c\u3001\u667a\u6167\u5009\u5132\u3001\u4f4e\u78b3\u7269\u6d41\u3001\u74b0\u4fdd\u5305\u88dd\u53ca\u5925\u4f34\u5354\u540c\uff0c\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u986f\u8457\u964d\u4f4e\u30022024\u5e74\uff0c\u6211\u5011\u6709\u4e09\u8655\u5712\u5340\u901a\u904eISO 14064\u78b3\u6838\u67e5\u8a8d\u8b49\uff0c\u5176\u4e2d\u5169\u8655\u66f4\u7372PAS 2060\u78b3\u4e2d\u548c\u8a8d\u8b49\u3002\u6211\u5011\u79c9\u6301\u4ee5\u4eba\u70ba\u672c\u7406\u5ff5\uff0c\u901a\u904e\u591a\u5143\u6d3b\u52d5\u6fc0\u767c\u7d44\u7e54\u6d3b\u529b\uff0c\u71df\u9020\u6b78\u5c6c\u611f\u8207\u5e78\u798f\u611f\u517c\u5177\u7684\u5de5\u4f5c\u74b0\u5883\u3002\u4eba\u624d\u6230\u7565\u4e0a\uff0c\u6211\u5011\u4ee5\u300c\u7dbb\u653e\u500b\u9ad4\u3001\u6210\u5c31\u5718\u968a\u300d\u70ba\u5167\u6838\uff0c\u5be6\u73fe\u54e1\u5de5\u6210\u5c31\u8207\u4f01\u696d\u76ee\u6a19\u540c\u983b\u5171\u632f\u3002 \u5c55\u671b\u672a\u4f86 \u9032\u5165\u4e09\u5e74\u6230\u7565\u8f49\u578b\u6536\u5b98\u4e4b\u5e74\uff0c\u6211\u5011\u5c07\u4fdd\u6301\u6230\u7565\u5b9a\u529b\uff0c\u7a4d\u6975\u61c9\u5c0d\u5916\u90e8\u74b0\u5883\u8b8a\u5316\u3002\u96a8\u8457\u6230\u7565\u8f49\u578b\u9032\u5165\u50f9\u503c\u514c\u73fe\u968e\u6bb5\uff0c\u6211\u5011\u7684\u696d\u52d9\u7d44\u5408\u5c07\u5448\u73fe\u96d9\u8f2a\u9a45\u52d5\u683c\u5c40\uff1a\u6838\u5fc3\u696d\u52d9BEC\u5c07\u9032\u5165\u9ad8\u54c1\u8cea\u589e\u9577\u968e\u6bb5\uff0c\u5275\u9020\u6301\u7e8c\u7a69\u5b9a\u73fe\u91d1\u6d41\uff1b\u54c1\u724c\u7ba1\u7406\u6709\u671b\u628a\u63e1\u65b0\u6a5f\u9047\uff0c\u91cb\u653e\u54c1\u724c\u8cc7\u7522\u50f9\u503c\uff0c\u6210\u70ba\u65b0\u589e\u9577\u6975\u3002\u901a\u904e\u591a\u5143\u5316\u6536\u5165\u7d50\u69cb\u8207\u7a69\u5065\u8ca1\u52d9\u6839\u57fa\uff0c\u5bf6\u5c0a\u5c07\u5728\u52d5\u614b\u5e02\u5834\u4e2d\u9444\u5c31\u9577\u671f\u6210\u529f\u8207\u6297\u98a8\u96aa\u80fd\u529b\u3002 \u611f\u8b1d\u5168\u9ad4\u54e1\u5de5\u3001\u5ba2\u6236\u8207\u5408\u4f5c\u5925\u4f34\u7684\u50be\u529b\u4ed8\u51fa\u3002\u6211\u5011\u6301\u7e8c\u5b8c\u5584\u9818\u5c0e\u68af\u968a\uff0c\u5f15\u5165\u884c\u696d\u6d1e\u898b\u3001\u6230\u7565\u8996\u91ce\u8207\u5275\u696d\u6fc0\u60c5\u3002 \u9762\u5c0d\u6311\u6230\uff0c\u6211\u5011\u6b65\u5c65\u5805\u5be6\uff1b\u9762\u5411\u672a\u4f86\uff0c\u5bf6\u5c0a\u5c07\u4ee5\u8ca1\u52d9\u81ea\u5f8b\u70ba\u8235\u628a\u7a69\u822a\u5411\uff0c\u4ee5\u5275\u65b0\u9a45\u52d5\u70ba\u5e06\u4e58\u98a8\u7834\u6d6a\uff0c\u4ee5\u7cbe\u76ca\u904b\u71df\u70ba\u69f3\u884c\u7a69\u81f4\u9060\u3002\u6211\u5011\u5c0d\u516c\u53f8\u767c\u5c55\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\uff0c\u4e26\u5c07\u6301\u7e8c\u70ba\u80a1\u6771\u5275\u9020\u9577\u671f\u50f9\u503c\u3002 \u611f\u8b1d\u60a8\u5c0d\u5bf6\u5c0a\u9858\u666f\u7684\u4fe1\u4efb\u8207\u652f\u6301\uff01 \u5bf6\u5c0a\u5275\u59cb\u4eba\u5bf6\u5c0a\u96c6\u5718\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c \u6709\u95dc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8 \u5275\u7acb\u65bc2007\u5e74\uff0c\u5bf6\u5c0a\u96c6\u5718\u662f\u4e2d\u570b\u54c1\u724c\u96fb\u5546\u670d\u52d9\u884c\u696d\u7684\u9818\u5c0e\u8005\u3001\u5148\u884c\u8005\u53ca\u6578\u5b57\u5546\u696d\u8ce6\u80fd\u8005\u3002\u5bf6\u5c0a\u96c6\u5718\u696d\u52d9\u904d\u53ca\u6771\u4e9e\u3001\u6771\u5357\u4e9e\u3001\u6b50\u6d32\u3001\u5317\u7f8e\u7b49\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u622a\u81f32024\u5e7412\u670831\u65e5\uff0c\u670d\u52d9\u5168\u7403\u5404\u884c\u5404\u696d\u8d85\u904e490\u5bb6\u54c1\u724c\u3002 \u5bf6\u5c0a\u96c6\u5718\u65d7\u4e0b\u4e09\u5927\u696d\u52d9\u7dda\uff0c\u5206\u5225\u662f\u5bf6\u5c0a\u96fb\u5546\uff08Baozun e-Commerce\uff0c\u7c21\u7a31BEC\uff09\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08Baozun Brand Management\uff0c\u7c21\u7a31BBM\uff09\uff0c\u4ee5\u53ca\u5bf6\u5c0a\u570b\u969b\uff08Baozun International\uff0c\u7c21\u7a31BZI\uff09\u3002\u4e09\u5927\u696d\u52d9\u7dda\u9f4a\u982d\u4e26\u9032\uff0c\u8e10\u884c\u96c6\u5718\u9ad8\u54c1\u8cea\u53ef\u6301\u7e8c\u696d\u52d9\u767c\u5c55\u7684\u76ee\u6a19\uff0c\u79c9\u627f\u300c\u79d1\u6280\u6210\u5c31\u5546\u696d\u672a\u4f86\u300d\uff0c\u4e0d\u65b7\u8ce6\u80fd\u54c1\u724c\u5408\u4f5c\u5925\u4f34\uff0c\u52a9\u529b\u5bf6\u5c0a\u9081\u5411\u53c8\u4e00\u500b\u767c\u5c55\u65b0\u968e\u6bb5\u3002 \u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u53c3\u95b1\u7db2\u5740\u00a0http:\/\/ir.baozun.com\u3002 \u6295\u8cc7\u8005\u53ca\u5a92\u9ad4\u5982\u6709\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\uff1a \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u00a0Wendy Sun\u5b6b\u8212\u5973\u58eb\u96fb\u90f5\uff1a\u00a0ir@baozun.com \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T02:00:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1\",\"datePublished\":\"2025-04-23T02:00:00+00:00\",\"dateModified\":\"2025-04-23T02:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\"},\"wordCount\":38,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\",\"url\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\",\"name\":\"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\"},\"datePublished\":\"2025-04-23T02:00:00+00:00\",\"dateModified\":\"2025-04-23T02:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/en?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764","og_locale":"en_US","og_type":"article","og_title":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"\u4e0a\u6d772025\u5e744\u670823\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;\u00a0 \u5c0a\u656c\u7684\u5404\u4f4d\u80a1\u6771\uff1a \u6211\u8b39\u4ee3\u8868\u5bf6\u5c0a\u8463\u4e8b\u6703\u53ca\u7ba1\u7406\u5c64\uff0c\u5c0d\u5404\u4f4d\u80a1\u6771\u7684\u9577\u671f\u652f\u6301\u8207\u4fe1\u4efb\u8868\u793a\u8aa0\u646f\u611f\u8b1d \u2014\u2014 \u5c24\u5176\u662f\u5728\u5168\u7403\u8cc7\u672c\u5e02\u5834\u5145\u6eff\u52d5\u76ea\u8207\u4e0d\u78ba\u5b9a\u6027\u7684\u4e00\u5e74\u88e1\uff0c\u9019\u4efd\u652f\u6301\u66f4\u986f\u5f4c\u8db3\u73cd\u8cb4\u3002 \u64c1\u62b1\u8b8a\u9769\u00a0\u7825\u792a\u524d\u884c \u9762\u5c0d\u5b8f\u89c0\u8207\u884c\u696d\u7684\u5287\u8b8a\u6d6a\u6f6e\uff0c\u5bf6\u5c0a\u57282024\u5e74\u6301\u7e8c\u7e31\u6df1\u63a8\u9032\u6230\u7565\u8f49\u578b\uff0c\u8457\u529b\u935b\u9020\u7d44\u7e54\u7684\u654f\u6377\u61c9\u8b8a\u529b\u3001\u5e02\u5834\u7af6\u722d\u512a\u52e2\u53ca\u524d\u77bb\u4f48\u5c40\u80fd\u529b\u3002\u6211\u5011\u7684\u8b8a\u9769\u4e0d\u50c5\u662f\u9858\u666f\uff0c\u66f4\u662f\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u9077\u3001\u5e02\u5834\u52d5\u614b\u6f14\u9032\u53ca\u65b0\u8208\u6280\u8853\u767c\u5c55\u6df1\u5ea6\u5951\u5408\u7684\u4e3b\u52d5\u6230\u7565\u3002 2024\uff1a\u6230\u7565\u63a8\u9032\u6210\u6548\u5f70\u986f \u5118\u7ba1\u9762\u81e8\u5916\u90e8\u6311\u6230\uff0c\u5bf6\u5c0a2024\u5e74\u4ecd\u5be6\u73fe\u6536\u5165\u540c\u6bd4\u589e\u95777%\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7d93\u71df\u5229\u6f64\u626d\u8667\u70ba\u76c8 \u2014\u2014 \u9019\u4e00\u91cd\u8981\u91cc\u7a0b\u7891\u5370\u8b49\u4e86\u6211\u5011\u9ad8\u6548\u7684\u57f7\u884c\u529b\u548c\u904b\u71df\u7ba1\u7406\u80fd\u529b\u3002 \u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\uff08BEC\uff09\u65bc2024\u5e74\u91cd\u62fe\u589e\u9577\uff0c\u7d93\u71df\u5229\u6f64\u540c\u6b65\u986f\u8457\u63d0\u5347\u3002\u70ba\u61c9\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\uff0c\u6211\u5011\u5f37\u5316\u5275\u610f\u5167\u5bb9\u80fd\u529b\uff0c\u4f9d\u8a17\u81ea\u4e3b\u7814\u767c\u6280\u8853\u52a9\u529b\u54c1\u724c\u5925\u4f34\u628a\u63e1\u5e73\u81fa\u4e92\u806f\u4e92\u901a\u3001\u8cc7\u6599\u667a\u6167\u8207AI\u9a45\u52d5\u7684\u6548\u80fd\u63d0\u5347\u6a5f\u9047\u3002\u622a\u81f3\u5e74\u672b\uff0c\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u670d\u52d9\u54c1\u724c\u5925\u4f34\u8d85490\u5bb6\uff0c\u8f032023\u5e74\u7684450\u9918\u5bb6\u6301\u7e8c\u64f4\u5bb9\u3002\u5c3c\u723e\u68ee\u8abf\u7814\u986f\u793a\uff0c\u6211\u5011\u7684\u6de8\u63a8\u85a6\u503c\uff08NPS\uff09\u7531\u4e0a\u5e748.23\u7a69\u6b65\u63d0\u5347\u81f38.53\uff0c\u6838\u5fc3\u5ba2\u6236\u7e8c\u7d04\u7387\u9ad8\u905495%\uff0c\u5408\u4f5c\u5925\u4f34\u4fe1\u4efb\u5ea6\u6301\u7e8c\u63d0\u9ad8\u3002\u5e74\u5167\uff0c\u6211\u5011\u4e0d\u50c5\u87ec\u806f\u5929\u8c93\u8207\u9a30\u8a0a\u5fae\u4fe1\u751f\u614b\u9802\u5c16\u670d\u52d9\u5546\u8a8d\u8b49\uff0c\u66f4\u5be6\u73fe\u65b0\u8208\u5e73\u81fa\u7a81\u7834\u6027\u4f48\u5c40\u00a0\u2014\u2014\u00a0\u65ac\u7372\u6296\u97f3\u3001\u4eac\u6771\u53ca\u5c0f\u7d05\u66f8\u7b49\u5e73\u81fa\u591a\u9805\u6b8a\u69ae\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff092024\u5e74\u6536\u5165\u589e\u957716%\uff0c\u7d93\u71df\u8667\u640d\u6536\u7a8410%\u3002\u6839\u690d\u672c\u571f\u6230\u7565\u5728\u5546\u54c1\u5275\u65b0\u3001\u6578\u4f4d\u884c\u92b7\u8207\u7ba1\u9053\u62d3\u5c55\u9818\u57df\u5747\u53d6\u5f97\u986f\u8457\u6210\u6548\u3002\u540c\u6642\uff0c\u6211\u5011\u6301\u7e8c\u6df1\u5316\u8207GAP Inc.\u5168\u7403\u5718\u968a\u7684\u5354\u540c\u6548\u61c9\uff0c\u5728\u4fdd\u6301\u54c1\u724cDNA\u7684\u540c\u6642\u5be6\u73fe\u672c\u571f\u5316\u5275\u65b0\u3002\u5e74\u5167\uff0c\u6211\u5011\u512a\u5316\u7dda\u4e0b\u9580\u5e97\u7db2\u8def\uff0c\u901a\u904e\u6230\u7565\u5408\u4f5c\u6a21\u5f0f\u62d3\u5c55\u65b0\u8208\u57ce\u5e02\uff0c\u5728\u63a7\u5236\u64f4\u5f35\u98a8\u96aa\u7684\u540c\u6642\u978f\u56fa\u7af6\u722d\u512a\u52e2\u3002\u622a\u81f32024\u5e74\u672b\uff0cGAP\u4e2d\u570b\u9580\u5e97\u589e\u81f3152\u5bb6\uff0c\u540c\u6642\u55ae\u5e97\u7d93\u6fdf\u6548\u76ca\u5448\u73fe\u5065\u5eb7\u589e\u9577\u614b\u52e2\u3002 \u5bf6\u5c0a\u570b\u969b\uff08BZI\uff09\u4f5c\u70ba\u9577\u671f\u589e\u9577\u5f15\u64ce\uff0c\u5176\u696d\u52d9\u57fa\u790e\u8207\u652f\u6301\u9ad4\u7cfb\u6301\u7e8c\u592f\u5be6\u30022024\u5e74\uff0c\u6211\u5011\u5c07\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u65d7\u4e0b\u54c1\u724cHunter\u5f15\u5165\u65b0\u52a0\u5761\u8207\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\uff0c\u4e26\u7d44\u5efa\u6771\u5357\u4e9e\u7cbe\u92b3\u5718\u968a\u3002\u9019\u4e9b\u6230\u7565\u4f48\u5c40\u4e0d\u50c5\u62d3\u5bec\u5e02\u5834\u8986\u84cb\u7bc4\u570d\uff0c\u66f4\u5f37\u5316\u4e86\u8de8\u696d\u52d9\u7dda\u7684\u5354\u540c\u6548\u61c9\u3002 \u6280\u8853\u9a45\u52d5\u6548\u80fd\u9769\u65b0 \u6280\u8853\u59cb\u7d42\u662f\u5bf6\u5c0a\u7684\u6838\u5fc3\u57fa\u56e0\uff0c\u8cab\u7a7f\u65bc\u904b\u71df\u9ad4\u7cfb\u8207\u5546\u696d\u8b8a\u9769\u4e4b\u4e2d\u3002\u57fa\u65bc\u6b64\uff0c\u6211\u5011\u6301\u7e8c\u63d0\u5347\u6280\u8853\u8ca8\u5e63\u5316\u80fd\u529b\uff0c\u628a\u63e1\u5168\u7ba1\u9053\u589e\u9577\u52d5\u80fd\u8207\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u878d\u5408\u8da8\u52e2\uff0c\u63a8\u52d5\u5275\u65b0\u7a81\u7834\u3002 \u5bf6\u5c0a\u69ae\u81baGartner\u8a8d\u5b9a\u7684DOM\u9818\u57df\u4ee3\u8868\u6027\u670d\u52d9\u5546\u53ca\u6578\u4f4d\u5546\u52d9\u6280\u8853\u670d\u52d9\u5546\u3002\u6211\u5011\u5c08\u70ba\u4e2d\u570b\u5e02\u5834\u6253\u9020\u7684OMS\u8207DTC\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5b89\u5168\u3001\u53ef\u64f4\u5c55\u7684\u9748\u6d3b\u5546\u696d\u5e73\u81fa\uff0c\u8ce6\u80fd\u54c1\u724c\u5925\u4f34\u52a0\u901f\u6210\u9577\u30022024\u5e74\uff0c\u6211\u5011\u6df1\u5316\u751f\u6210\u5f0fAI\u8207\u5927\u8a9e\u8a00\u6a21\u578b\u61c9\u7528\uff0c\u63d0\u4f9b\u9748\u6d3b\u53ef\u6301\u7e8c\u7684\u6578\u4f4d\u5316\u8f49\u578b\u670d\u52d9\u3002 \u8e10\u884c\u53ef\u6301\u7e8c\u767c\u5c55\u627f\u8afe \u5728\u5f15\u9818\u96fb\u5546\u884c\u696d\u9081\u5411\u9ad8\u6548\u3001\u5305\u5bb9\u3001\u53ef\u6301\u7e8c\u672a\u4f86\u7684\u5f81\u7a0b\u4e2d\uff0c\u6211\u5011\u77e2\u5fd7\u4e0d\u6e1d\u3002\u901a\u904e\u7da0\u8272\u8fa6\u516c\u3001\u667a\u6167\u5009\u5132\u3001\u4f4e\u78b3\u7269\u6d41\u3001\u74b0\u4fdd\u5305\u88dd\u53ca\u5925\u4f34\u5354\u540c\uff0c\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u986f\u8457\u964d\u4f4e\u30022024\u5e74\uff0c\u6211\u5011\u6709\u4e09\u8655\u5712\u5340\u901a\u904eISO 14064\u78b3\u6838\u67e5\u8a8d\u8b49\uff0c\u5176\u4e2d\u5169\u8655\u66f4\u7372PAS 2060\u78b3\u4e2d\u548c\u8a8d\u8b49\u3002\u6211\u5011\u79c9\u6301\u4ee5\u4eba\u70ba\u672c\u7406\u5ff5\uff0c\u901a\u904e\u591a\u5143\u6d3b\u52d5\u6fc0\u767c\u7d44\u7e54\u6d3b\u529b\uff0c\u71df\u9020\u6b78\u5c6c\u611f\u8207\u5e78\u798f\u611f\u517c\u5177\u7684\u5de5\u4f5c\u74b0\u5883\u3002\u4eba\u624d\u6230\u7565\u4e0a\uff0c\u6211\u5011\u4ee5\u300c\u7dbb\u653e\u500b\u9ad4\u3001\u6210\u5c31\u5718\u968a\u300d\u70ba\u5167\u6838\uff0c\u5be6\u73fe\u54e1\u5de5\u6210\u5c31\u8207\u4f01\u696d\u76ee\u6a19\u540c\u983b\u5171\u632f\u3002 \u5c55\u671b\u672a\u4f86 \u9032\u5165\u4e09\u5e74\u6230\u7565\u8f49\u578b\u6536\u5b98\u4e4b\u5e74\uff0c\u6211\u5011\u5c07\u4fdd\u6301\u6230\u7565\u5b9a\u529b\uff0c\u7a4d\u6975\u61c9\u5c0d\u5916\u90e8\u74b0\u5883\u8b8a\u5316\u3002\u96a8\u8457\u6230\u7565\u8f49\u578b\u9032\u5165\u50f9\u503c\u514c\u73fe\u968e\u6bb5\uff0c\u6211\u5011\u7684\u696d\u52d9\u7d44\u5408\u5c07\u5448\u73fe\u96d9\u8f2a\u9a45\u52d5\u683c\u5c40\uff1a\u6838\u5fc3\u696d\u52d9BEC\u5c07\u9032\u5165\u9ad8\u54c1\u8cea\u589e\u9577\u968e\u6bb5\uff0c\u5275\u9020\u6301\u7e8c\u7a69\u5b9a\u73fe\u91d1\u6d41\uff1b\u54c1\u724c\u7ba1\u7406\u6709\u671b\u628a\u63e1\u65b0\u6a5f\u9047\uff0c\u91cb\u653e\u54c1\u724c\u8cc7\u7522\u50f9\u503c\uff0c\u6210\u70ba\u65b0\u589e\u9577\u6975\u3002\u901a\u904e\u591a\u5143\u5316\u6536\u5165\u7d50\u69cb\u8207\u7a69\u5065\u8ca1\u52d9\u6839\u57fa\uff0c\u5bf6\u5c0a\u5c07\u5728\u52d5\u614b\u5e02\u5834\u4e2d\u9444\u5c31\u9577\u671f\u6210\u529f\u8207\u6297\u98a8\u96aa\u80fd\u529b\u3002 \u611f\u8b1d\u5168\u9ad4\u54e1\u5de5\u3001\u5ba2\u6236\u8207\u5408\u4f5c\u5925\u4f34\u7684\u50be\u529b\u4ed8\u51fa\u3002\u6211\u5011\u6301\u7e8c\u5b8c\u5584\u9818\u5c0e\u68af\u968a\uff0c\u5f15\u5165\u884c\u696d\u6d1e\u898b\u3001\u6230\u7565\u8996\u91ce\u8207\u5275\u696d\u6fc0\u60c5\u3002 \u9762\u5c0d\u6311\u6230\uff0c\u6211\u5011\u6b65\u5c65\u5805\u5be6\uff1b\u9762\u5411\u672a\u4f86\uff0c\u5bf6\u5c0a\u5c07\u4ee5\u8ca1\u52d9\u81ea\u5f8b\u70ba\u8235\u628a\u7a69\u822a\u5411\uff0c\u4ee5\u5275\u65b0\u9a45\u52d5\u70ba\u5e06\u4e58\u98a8\u7834\u6d6a\uff0c\u4ee5\u7cbe\u76ca\u904b\u71df\u70ba\u69f3\u884c\u7a69\u81f4\u9060\u3002\u6211\u5011\u5c0d\u516c\u53f8\u767c\u5c55\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\uff0c\u4e26\u5c07\u6301\u7e8c\u70ba\u80a1\u6771\u5275\u9020\u9577\u671f\u50f9\u503c\u3002 \u611f\u8b1d\u60a8\u5c0d\u5bf6\u5c0a\u9858\u666f\u7684\u4fe1\u4efb\u8207\u652f\u6301\uff01 \u5bf6\u5c0a\u5275\u59cb\u4eba\u5bf6\u5c0a\u96c6\u5718\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c \u6709\u95dc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8 \u5275\u7acb\u65bc2007\u5e74\uff0c\u5bf6\u5c0a\u96c6\u5718\u662f\u4e2d\u570b\u54c1\u724c\u96fb\u5546\u670d\u52d9\u884c\u696d\u7684\u9818\u5c0e\u8005\u3001\u5148\u884c\u8005\u53ca\u6578\u5b57\u5546\u696d\u8ce6\u80fd\u8005\u3002\u5bf6\u5c0a\u96c6\u5718\u696d\u52d9\u904d\u53ca\u6771\u4e9e\u3001\u6771\u5357\u4e9e\u3001\u6b50\u6d32\u3001\u5317\u7f8e\u7b49\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u622a\u81f32024\u5e7412\u670831\u65e5\uff0c\u670d\u52d9\u5168\u7403\u5404\u884c\u5404\u696d\u8d85\u904e490\u5bb6\u54c1\u724c\u3002 \u5bf6\u5c0a\u96c6\u5718\u65d7\u4e0b\u4e09\u5927\u696d\u52d9\u7dda\uff0c\u5206\u5225\u662f\u5bf6\u5c0a\u96fb\u5546\uff08Baozun e-Commerce\uff0c\u7c21\u7a31BEC\uff09\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08Baozun Brand Management\uff0c\u7c21\u7a31BBM\uff09\uff0c\u4ee5\u53ca\u5bf6\u5c0a\u570b\u969b\uff08Baozun International\uff0c\u7c21\u7a31BZI\uff09\u3002\u4e09\u5927\u696d\u52d9\u7dda\u9f4a\u982d\u4e26\u9032\uff0c\u8e10\u884c\u96c6\u5718\u9ad8\u54c1\u8cea\u53ef\u6301\u7e8c\u696d\u52d9\u767c\u5c55\u7684\u76ee\u6a19\uff0c\u79c9\u627f\u300c\u79d1\u6280\u6210\u5c31\u5546\u696d\u672a\u4f86\u300d\uff0c\u4e0d\u65b7\u8ce6\u80fd\u54c1\u724c\u5408\u4f5c\u5925\u4f34\uff0c\u52a9\u529b\u5bf6\u5c0a\u9081\u5411\u53c8\u4e00\u500b\u767c\u5c55\u65b0\u968e\u6bb5\u3002 \u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u53c3\u95b1\u7db2\u5740\u00a0http:\/\/ir.baozun.com\u3002 \u6295\u8cc7\u8005\u53ca\u5a92\u9ad4\u5982\u6709\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\uff1a \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u00a0Wendy Sun\u5b6b\u8212\u5973\u58eb\u96fb\u90f5\uff1a\u00a0ir@baozun.com \u00a0","og_url":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2025-04-23T02:00:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764"},"author":{"name":"","@id":""},"headline":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1","datePublished":"2025-04-23T02:00:00+00:00","dateModified":"2025-04-23T02:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764"},"wordCount":38,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764","url":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764","name":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en#website"},"datePublished":"2025-04-23T02:00:00+00:00","dateModified":"2025-04-23T02:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e7%99%bc%e4%bd%882024%e5%b9%b4%e8%87%b4%e8%82%a1%e6%9d%b1%e7%9a%84%e4%b8%80%e5%b0%81%e4%bf%a1\/25764#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/en"},{"@type":"ListItem","position":2,"name":"\u5bf6\u5c0a\u767c\u4f482024\u5e74\u81f4\u80a1\u6771\u7684\u4e00\u5c01\u4fe1"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/en#website","url":"https:\/\/www.franchise.com.hk\/en","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/en?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/en#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/25764"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/comments?post=25764"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/25764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media?parent=25764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/categories?post=25764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/tags?post=25764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}