{"id":17602,"date":"2024-02-28T07:20:00","date_gmt":"2024-02-27T23:20:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e8%bf%91%e4%b9%9d%e6%88%90%e5%8f%97%e8%a8%aa%e8%80%85%e7%a9%8d%e6%a5%b5%e5%b0%8b%e6%b1%82%e7%b6%93%e6%bf%9f%e8%b3%a6%e6%ac%8a\/17602"},"modified":"2024-02-28T07:20:00","modified_gmt":"2024-02-27T23:20:00","slug":"%e8%bf%91%e4%b9%9d%e6%88%90%e5%8f%97%e8%a8%aa%e8%80%85%e7%a9%8d%e6%a5%b5%e5%b0%8b%e6%b1%82%e7%b6%93%e6%bf%9f%e8%b3%a6%e6%ac%8a","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e8%bf%91%e4%b9%9d%e6%88%90%e5%8f%97%e8%a8%aa%e8%80%85%e7%a9%8d%e6%a5%b5%e5%b0%8b%e6%b1%82%e7%b6%93%e6%bf%9f%e8%b3%a6%e6%ac%8a\/17602","title":{"rendered":"\u8fd1\u4e5d\u6210\u53d7\u8a2a\u8005\u7a4d\u6975\u5c0b\u6c42\u7d93\u6fdf\u8ce6\u6b0a"},"content":{"rendered":"<p><span>\u7f8e\u5546<\/span>\u8cc0\u5bf6\u8299\u4e9e\u592a\u5730\u5340\u8abf\u67e5<\/p>\n<p><span class=\"legendSpanClass\">\u99ac\u4f86\u897f\u4e9e\u5409\u9686\u73bb<\/span><span class=\"legendSpanClass\">2024\u5e742\u670828\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u9996\u5c48\u4e00\u6307\u7684\u71df\u990a\u4fdd\u5065\u54c1\u516c\u53f8<span>\u7f8e\u5546<\/span>\u8cc0\u5bf6\u8299(Herbalife)<span>\u767c\u4f48\u6700\u65b0<\/span>\u7684\u4e9e\u592a\u5340\u7d93\u6fdf\u8ce6\u6b0a\u8abf\u67e5\u3002\u8abf\u67e5\u7d50\u679c\u986f\u793a\uff0c\u8fd1\u4e5d\u6210\uff0887%\uff09\u53d7\u8a2a\u8005\u76ee\u524d\u6b63\u7a4d\u6975\u63a1\u53d6\u63aa\u65bd\u589e\u5f37\u300c\u7d93\u6fdf\u8ce6\u6b0a\u300d\u3002\u6700\u4e3b\u8981\u7684\u884c\u52d5\u5305\u62ec\u5b78\u7fd2\u500b\u4eba\u7406\u8ca1\u77e5\u8b58\u3001\u5236\u5b9a\u660e\u78ba\u7684\u8ca1\u52d9\u76ee\u6a19\u3001\u6295\u8cc7\u6559\u80b2\u548c\u6280\u80fd\u767c\u5c55\u4ee5\u53ca\u5275\u696d\u6216\u517c\u8077\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2344482\/Economically_Empowered_Infographics_APAC.html\" target=\"_blank\" rel=\"noopener\"> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p>\u53d7<a href=\"https:\/\/www.herbalife.com\/\" target=\"_blank\" rel=\"noopener\">\u8cc0\u5bf6\u8299<\/a><span>\u59d4\u8a17<\/span>\uff0cOnePoll\u9032\u884c\u4e86\u9019\u9805\u8abf\u67e5\u3002\u8abf\u67e5\u5c07\u300c\u7d93\u6fdf\u8ce6\u6b0a\u300d\u5b9a\u7fa9\u70ba\u5411\u500b\u4eba\u63d0\u4f9b\u5fc5\u8981\u7684\u6559\u80b2\u3001\u57f9\u8a13\u548c\u6280\u80fd\uff0c\u4ee5\u5e6b\u52a9\u4ed6\u5011\u5be6\u73fe\u5c31\u696d\u3001\u8cfa\u53d6\u6536\u5165\u4e26\u4e14\u9054\u5230\u7d93\u6fdf\u81ea\u7acb\u3002\u4f86\u81ea\u5370\u5c3c\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u83f2\u5f8b\u8cd3\u3001\u53f0\u7063\u548c\u8d8a\u5357\u7684\u5171\u8a084500\u540d\u53d7\u8a2a\u8005\u53c3\u8207\u4e86\u9019\u9805\u8abf\u67e5\u3002<\/p>\n<p>\u8d85\u904e\u534a\u6578\u7684\u53d7\u8a2a\u8005\uff0856%\uff09\u8a8d\u70ba\uff0c\u75ab\u60c5\u7684\u7206\u767c\u548c\u901a\u8ca8\u81a8\u8139\u7684\u52a0\u5287\uff0c\u5c0e\u81f4\u5176\u7d93\u6fdf\u8ce6\u6b0a\u6a19\u6e96\u5728\u904e\u53bb\u4e94\u5e74\u4e2d\u7522\u751f\u4e86\u8b8a\u5316\u3002\u5be6\u73fe\u7d93\u6fdf\u8ce6\u6b0a\u9762\u81e8\u7684\u4e3b\u8981\u969c\u7919\u5305\u62ec\u7f3a\u5c11\u6295\u8cc7\u5275\u610f\u6240\u9700\u7684\u8cc7\u6e90\u3001\u7f3a\u4e4f\u8077\u696d\u767c\u5c55\u6240\u9700\u7684\u9069\u7576\u6280\u80fd\uff0c\u4ee5\u53ca\u5f88\u96e3\u7372\u5f97\u4fe1\u8cb8\u3001\u8cc7\u91d1\u6216\u5176\u4ed6\u91d1\u878d\u670d\u52d9\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5927\u591a\u6578\u53d7\u8a2a\u8005\uff0872%\uff09\u8a8d\u70ba\uff0c\u5275\u696d\u6216\u8005\u5f9e\u4e8b\u81ea\u7531\u8077\u696d\u53ef\u80fd\u662f\u589e\u5f37\u7d93\u6fdf\u80fd\u529b\u7684\u552f\u4e00\u9014\u5f91\u3002<\/p>\n<p>\u8cc0\u5bf6\u8299\u4e9e\u592a\u5340\u7e3d\u88c1Stephen Conchie\u8868\u793a\uff1a\u300c\u8fd1\u5e74\u4f86\uff0c\u901a\u8ca8\u81a8\u8139\u3001\u4f01\u696d\u5012\u9589\u548c\u4fe1\u8cb8\u74b0\u5883\u60e1\u5316\uff0c\u4f7f\u5f97\u7d93\u6fdf\u8ce6\u6b0a\u8b8a\u5f97\u66f4\u5177\u6311\u6230\u6027\u3002\u96a8\u8457\u75ab\u60c5\u5f8c\u7d93\u6fdf\u7684\u8271\u96e3\u6062\u5fa9\uff0c\u60f3\u65b9\u8a2d\u6cd5\u589e\u5f37\u7d93\u6fdf\u8ce6\u6b0a\u986f\u5f97\u5c24\u70ba\u91cd\u8981\u3002\u300d<\/p>\n<p>Conchie\u6307\u51fa\uff1a\u300c\u96a8\u8457\u5c31\u696d\u5f62\u52e2\u7684\u4e0d\u65b7\u8b8a\u5316\uff0c\u5c0d\u65bc\u6e34\u671b\u900f\u904e\u5275\u696d\u5be6\u73fe\u7d93\u6fdf\u8ce6\u6b0a\u7684\u500b\u4eba\u800c\u8a00\uff0c\u5982\u4eca\u6e67\u73fe\u51fa\u5f88\u591a\u6a5f\u6703\u3002\u7279\u5225\u662f\u76f4\u92b7\uff0c\u5b83\u4e0d\u50c5\u50c5\u70ba\u4f4e\u6210\u672c\u5275\u696d\u63d0\u4f9b\u4e86\u53ef\u80fd\u6027\uff0c\u540c\u6642\u9084\u80fd\u63d0\u4f9b\u6301\u7e8c\u7684\u57f9\u8a13\u3001\u8cc7\u6e90\u548c\u5fd7\u540c\u9053\u5408\u8005\u7684\u652f\u63f4\u3002\u300d<\/p>\n<p>\u8abf\u67e5\u7d50\u679c\u986f\u793a\uff0c\u7d93\u6fdf\u8ce6\u6b0a\u56e0\u570b\u5bb6\u800c\u7570\u3002\u8d8a\u5357\u6bcf\u5169\u540d\u53d7\u8a2a\u8005\u4e2d\u81f3\u5c11\u6709\u4e00\u4eba\uff0851%\uff09\u8868\u793a\uff0c<span>\u76f8\u8f03<\/span>\u5176\u4ed6<span>\u570b\u5bb6<\/span>\uff0c<span>\u8eab\u8655<\/span>\u8d8a\u5357\u66f4\u5bb9\u6613\u589e\u5f37\u7d93\u6fdf\u8ce6\u6b0a\u3002\u5728\u99ac\u4f86\u897f\u4e9e\u3001\u53f0\u7063\u3001\u5370\u5c3c\u548c\u83f2\u5f8b\u8cd3\uff0c\u9019\u4e00\u6bd4\u4f8b\u5206\u5225\u70ba48%\u300148%\u300141%\u548c36%\u3002<\/p>\n<p>\u963b\u7919\u53d7\u8a2a\u8005\u7372\u5f97\u7d93\u6fdf\u8ce6\u6b0a\u7684\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n<p>\u7f3a\u4e4f\u6295\u8cc7\u5275\u610f\u6240\u9700\u7684\u8cc7\u6e90\u201440%   \u7f3a\u4e4f\u8077\u5834\u6649\u5347\u6216\u7372\u5f97\u7406\u60f3\u8077\u696d\u6240\u9700\u7684\u9069\u7576\u6280\u80fd\u201434%   \u7372\u53d6\u4fe1\u8cb8\u3001\u8cc7\u91d1\u6216\u5176\u4ed6\u91d1\u878d\u670d\u52d9\u7684\u6a5f\u6703\u6709\u9650\u201431%   \u7f3a\u4e4f\u63a5\u53d7\u6216\u88dc\u5145\u6559\u80b2\u7684\u6a5f\u6703\u201425%   \u5728\u4f4e\u6536\u5165\u5bb6\u5ead\u9577\u5927\u201423%  <\/p>\n<p>\u53d7\u8a2a\u8005\u70ba\u63d0\u5347\u7d93\u6fdf\u80fd\u529b\u4e3b\u8981\u63a1\u53d6\u4e86\u4ee5\u4e0b\u884c\u52d5\uff1a<\/p>\n<p>\u5b78\u7fd2\u500b\u4eba\u7406\u8ca1\u3001\u9810\u7b97\u548c\u6295\u8cc7\u65b9\u9762\u7684\u77e5\u8b58\u201467%   \u5236\u5b9a\u660e\u78ba\u7684\u8ca1\u52d9\u76ee\u6a19\uff0c\u5305\u62ec\u5b9a\u671f\u5132\u84c4\u548c\/\u6216\u511f\u9084\u50b5\u52d9\u201461%   \u6295\u8cc7\u8207\u500b\u4eba\u76ee\u6a19\u76f8\u7b26\u7684\u6559\u80b2\u548c\u6280\u80fd\u767c\u5c55\u201446%   \u5275\u696d\u6216\u958b\u59cb\u300c\u526f\u696d\u300d\uff0c\u5be6\u73fe\u6536\u5165\u4f86\u6e90\u7684\u591a\u6a23\u5316\u201443%   \u6ce8\u91cd\u8eab\u5fc3\u5065\u5eb7\u201439%  <\/p>\n<p>\u8abf\u67e5\u9084\u63ed\u793a\u4e86Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u5728\u770b\u5f85\u7d93\u6fdf\u8ce6\u6b0a\u65b9\u9762\u8207\u5176\u4ed6\u5e74\u9f61\u7d44\u7684\u5dee\u7570\uff1a<\/p>\n<p>Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\uff08\u5206\u5225\u70ba79%\u548c84%\uff09\u5728\u904e\u53bb\u4e94\u5e74\u4e2d\u66f4\u6e05\u695a\u5730\u610f\u8b58\u5230\u81ea\u5df1\u7684\u7d93\u6fdf\u8ce6\u6b0a\u554f\u984c\uff0c\u4ed6\u5011\u4e2d\u6709\u66f4\u591a\u4eba\uff08\u5206\u5225\u70ba86%\u548c89%\uff09\u6b63\u5728\u52aa\u529b\u6539\u5584\u81ea\u5df1\u7684\u8655\u5883   Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u66f4\u53ef\u80fd\u5c07\u958b\u59cb\u517c\u8077\u5de5\u4f5c\u6216\u81ea\u5df1\u5275\u696d<span>\uff0c<\/span>\u8996\u70ba\u589e\u5f37\u7d93\u6fdf\u8ce6\u6b0a\u7684\u552f\u4e00\u9014\u5f91   \u5f71\u97ffZ\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u7372\u5f97\u7d93\u6fdf\u8ce6\u6b0a\u7684\u524d\u5169\u5927\u539f\u56e0\u5206\u5225\u662f\u793e\u6703\u5730\u4f4d\u548c\u6559\u80b2\u6c34\u6e96  <\/p>\n<p>\u7d93\u6fdf\u8ce6\u6b0a\u8abf\u67e5\u65b9\u6cd5\uff1a<br \/>\u9019\u9805\u96a8\u6a5f\u96d9\u5411\u9078\u64c7\u8abf\u67e5\u7531\u8cc0\u5bf6\u8299\u59d4\u8a17\u9032\u884c\uff0c\u8abf\u67e5\u5c0d\u8c61\u70ba\u5370\u5c3c\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u83f2\u5f8b\u8cd3\u3001\u53f0\u7063\u548c\u8d8a\u5357\u7684\u666e\u901a\u53d7\u8a2a\u8005\uff0c\u8abf\u67e5\u6642\u9593\u70ba2023\u5e749\u670828\u65e5\u81f310\u67082\u65e5\u3002\u8abf\u67e5\u7531\u5e02\u5834\u8abf\u7814\u516c\u53f8<a href=\"https:\/\/www.onepoll.us\/\" target=\"_blank\" rel=\"noopener\">OnePoll<\/a>\u8ca0\u8cac\uff0c\u8a72\u516c\u53f8\u7684\u5718\u968a\u6210\u54e1\u5747\u70ba<a href=\"https:\/\/www.mrs.org.uk\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u7814\u7a76\u5354\u6703<\/a>(Market Research Society)\u6703\u54e1\uff0c\u4e26\u4e14\u64c1\u6709\u7f8e\u570b\u6c11\u610f\u7814\u7a76\u5354\u6703(<a href=\"https:\/\/www.aapor.org\/\" target=\"_blank\" rel=\"noopener\">AAPOR<\/a>)\u548c\u6b50\u6d32\u6c11\u610f\u8207\u5e02\u5834\u7814\u7a76\u5354\u6703(<a href=\"https:\/\/www.esomar.org\/\" target=\"_blank\" rel=\"noopener\">ESOMAR<\/a>)\u7684\u4f01\u696d\u6703\u54e1\u8cc7\u683c\u3002<\/p>\n<p class=\"prntaj\"><span>\u95dc\u65bc\u7f8e\u5546\u8cc0\u5bf6\u8299\u6709\u9650\u516c\u53f8<\/span><\/p>\n<p><span>\u8cc0\u5bf6\u8299\uff08<\/span><span>NYSE<\/span><span>\uff1a<\/span><span>HLF<\/span><span>\uff09\u662f\u4e00\u5bb6\u4e00\u6d41\u7684\u5065\u5eb7\u8207\u4fdd\u5065\u516c\u53f8\u548c\u793e\u7fa4\uff0c\u81ea<\/span><span> 1980 <\/span><span>\u5e74\u4ee5\u4f86\u4e00\u76f4\u900f\u904e\u5176\u512a\u8cea\u7684\u71df\u990a\u7522\u54c1\u548c\u70ba\u5176\u7368\u7acb\u5065\u5eb7\u4e8b\u696d\u6703\u54e1\u63d0\u4f9b\u7684\u4e8b\u696d\u6a5f\u6703\uff0c\u6539\u5584\u4e16\u4eba\u7684\u751f\u6d3b\u3002\u8a72\u516c\u53f8\u900f\u904e\u5177\u5275\u696d\u7cbe\u795e\u7684\u5065\u5eb7\u4e8b\u696d\u6703\u54e1\uff0c\u5411<\/span><span>90 <\/span><span>\u591a\u500b\u5e02\u5834\u7684\u6d88\u8cbb\u8005\u63d0\u4f9b\u7372\u5f97\u79d1\u5b78\u5be6\u8b49\u7684\u7522\u54c1\uff0c\u9019\u4e9b\u5065\u5eb7\u4e8b\u696d\u6703\u54e1\u63d0\u4f9b\u4e00\u5c0d\u4e00\u7684\u6307\u5c0e\u548c\u652f\u6301\u6027\u793e\u7fa4\uff0c\u6fc0\u52f5\u9867\u5ba2\u8ffd\u6c42\u66f4\u5065\u5eb7\u3001\u66f4\u6d3b\u8e8d\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u6d3b\u51fa\u6700\u7cbe\u5f69\u7684\u4eba\u751f\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u5546\u8cc0\u5bf6\u8299\u4e9e\u592a\u5730\u5340\u8abf\u67e5 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