{"id":17002,"date":"2024-01-18T00:00:00","date_gmt":"2024-01-17T16:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/ias%e5%8a%a0%e9%80%9f%e4%ba%9e%e5%a4%aa%e5%8d%80%e6%93%b4%e5%bc%b5%ef%bc%8c%e5%9c%a8%e5%a4%9a%e5%80%8b%e5%b8%82%e5%a0%b4%e5%ae%a3%e4%bd%88%e9%ab%98%e7%b4%9a%e8%81%b7%e4%bd%8d%e4%bb%bb%e5%91%bd\/17002"},"modified":"2024-01-18T00:00:00","modified_gmt":"2024-01-17T16:00:00","slug":"ias%e5%8a%a0%e9%80%9f%e4%ba%9e%e5%a4%aa%e5%8d%80%e6%93%b4%e5%bc%b5%ef%bc%8c%e5%9c%a8%e5%a4%9a%e5%80%8b%e5%b8%82%e5%a0%b4%e5%ae%a3%e4%bd%88%e9%ab%98%e7%b4%9a%e8%81%b7%e4%bd%8d%e4%bb%bb%e5%91%bd","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/ias%e5%8a%a0%e9%80%9f%e4%ba%9e%e5%a4%aa%e5%8d%80%e6%93%b4%e5%bc%b5%ef%bc%8c%e5%9c%a8%e5%a4%9a%e5%80%8b%e5%b8%82%e5%a0%b4%e5%ae%a3%e4%bd%88%e9%ab%98%e7%b4%9a%e8%81%b7%e4%bd%8d%e4%bb%bb%e5%91%bd\/17002","title":{"rendered":"IAS\u52a0\u901f\u4e9e\u592a\u5340\u64f4\u5f35\uff0c\u5728\u591a\u500b\u5e02\u5834\u5ba3\u4f48\u9ad8\u7d1a\u8077\u4f4d\u4efb\u547d"},"content":{"rendered":"<p class=\"prntac\">\u516c\u53f8\u64f4\u5927\u5728\u9999\u6e2f\u3001\u53f0\u7063\u3001\u6cf0\u570b\u548c\u8d8a\u5357\u5e02\u5834\u7684\u904b\u71df\uff0c\u4ee5\u628a\u63e1\u8a72\u5730\u5340\u5de8\u5927\u7684\u589e\u9577\u6f5b\u529b\u4e26\u589e\u52a0\u5168\u7403\u8db3\u8de1<\/p>\n<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2024\u5e741\u670818\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u9818\u5148\u7684\u5a92\u9ad4\u54c1\u8cea\u76e3\u6e2c\u8207\u512a\u5316\u5e73\u53f0<a href=\"https:\/\/integralads.com\/\" target=\"_blank\" rel=\"noopener\">Integral Ad Science<\/a>\u4eca\u5929\u5ba3\u4f48\u5728\u4e9e\u592a\u5340\u7684\u56db\u500b\u4e3b\u8981\u5e02\u5834\u2014\u2014\u9999\u6e2f\u3001\u53f0\u7063\u3001\u6cf0\u570b\u548c\u8d8a\u5357\u9032\u884c\u696d\u52d9\u64f4\u5f35\uff0c\u4e26\u5ba3\u4f48\u9ad8\u7d1a\u9818\u5c0e\u4efb\u547d\uff0c\u4ee5\u52a0\u901f\u63a8\u9032\u672c\u571f\u53ca\u5168\u7403\u5ee3\u544a\u5546\u548c\u51fa\u7248\u5546\u7684AI\u9a45\u52d5\u54c1\u8cea\u76e3\u6e2c\u8207\u512a\u5316\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p class=\"prntaj\">\u8a72\u516c\u53f8\u9996\u5e2d\u5546\u52d9\u5b98Yannis Dosios\u8868\u793a\uff1a\u300c\u4e9e\u592a\u5730\u5340\u70baIAS\u5728\u5168\u7403\u7248\u5716\u4e0a\u7684\u64f4\u5f35\u53ca\u8207\u52d5\u614b\u6d88\u8cbb\u8005\u7fa4\u9ad4\u5efa\u7acb\u806f\u7e6b\u63d0\u4f9b\u4e86\u6975\u597d\u7684\u6a5f\u9047\uff0c\u6709\u52a9\u65bc\u5be6\u73fe\u9577\u671f\u589e\u9577\u548c\u5e02\u5834\u9818\u5c0e\u5730\u4f4d\u3002\u6211\u5011\u6b63\u81f4\u529b\u65bc\u52a0\u5f37\u654f\u6377\u6027\u548c\u5730\u5340\u76f8\u95dc\u6027\uff0c\u7d44\u5efa\u5c0d\u5404\u500b\u5e02\u5834\u7d30\u7bc0\u6709\u6df1\u523b\u7406\u89e3\u7684\u5f37\u5927\u5340\u57df\u5718\u968a\uff0c\u9019\u662f\u6211\u5011\u5b9a\u5236\u89e3\u6c7a\u65b9\u6848\u548c\u5728\u8a72\u5730\u5340\u8207\u570b\u969b\u53ca\u672c\u5730\u54c1\u724c\u5efa\u7acb\u6301\u4e45\u95dc\u4fc2\u7684\u95dc\u9375\u3002\u300d<\/p>\n<p class=\"prntaj\">\u8077\u4f4d\u4efb\u547d\u5305\u62ecSowarose Charuwatpaiboon\u64d4\u4efb\u6cf0\u570b\u570b\u5bb6\u8ca0\u8cac\u4eba\uff0cThanh Nguyen\u64d4\u4efb\u8d8a\u5357\u570b\u5bb6\u8ca0\u8cac\u4eba\uff0cMelvin Wong\u64d4\u4efb\u9999\u6e2f\u8207\u53f0\u7063\u5730\u5340\u8ca0\u8cac\u4eba\uff0c\u4ee5\u53ca\u5370\u5c3c\u92b7\u552e\u7e3d\u76e3Arfitrianto Zulnaini\u5c07\u64d4\u4efb\u5370\u5c3c\u548c\u99ac\u4f86\u897f\u4e9e\u570b\u5bb6\u8ca0\u8cac\u4eba\u3002<\/p>\n<p class=\"prntaj\">\u6cf0\u570b\u570b\u5bb6\u8ca0\u8cac\u4ebaSowarose Charuwatpaiboon\uff1a\u5728\u6578\u5b57\u5ee3\u544a\u884c\u696d\u64c1\u6709\u5341\u591a\u5e74\u7684\u7d93\u9a57\uff0c\u66fe\u5728Adcolony\u3001Taboola\u548cInnity\u7b49\u516c\u53f8\u53d6\u5f97\u4e86\u92b7\u552e\u3001\u8cec\u6236\u7ba1\u7406\u548c\u696d\u52d9\u767c\u5c55\u65b9\u9762\u7684\u6210\u529f\u696d\u7e3e\u3002Charuwatpaiboon\u65bc2023\u5e74\u52a0\u5165IAS\uff0c\u64d4\u4efb\u92b7\u552e\u7e3d\u76e3\u4ee5\u64f4\u5927\u6cf0\u570b\u7684\u696d\u52d9\u904b\u71df\uff0c\u73fe\u5728\u4f5c\u70ba\u570b\u5bb6\u8ca0\u8cac\u4eba\u5c07\u9818\u5c0e\u5718\u968a\u63a8\u52d5\u6301\u7e8c\u589e\u9577\u3002<\/p>\n<p class=\"prntaj\">Sowarose Charuwatpaiboon\u8868\u793a\uff1a\u300c\u6211\u5c0d\u5c07IAS\u7684\u4e16\u754c\u7d1a\u5a92\u9ad4\u54c1\u8cea\u76e3\u6e2c\u548c\u512a\u5316\u89e3\u6c7a\u65b9\u6848\u5e36\u7d66\u6cf0\u570b\u7684\u5ee3\u544a\u5546\u548c\u51fa\u7248\u5546\u7684\u6a5f\u6703\u611f\u5230\u8208\u596e\u3002IAS\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u548c\u5a92\u9ad4\u6240\u6709\u8005\u63d0\u4f9b\u6709\u6548\u4e14\u900f\u660e\u7684\u5ee3\u544a\u74b0\u5883\uff0c\u9019\u5c07\u8207\u90a3\u4e9b\u5c0b\u6c42\u5728\u8907\u96dc\u7684\u6578\u5b57\u5ee3\u544a\u751f\u614b\u7cfb\u7d71\u4e2d\u767c\u5c55\u4e26\u63d0\u5347\u6548\u7387\u7684\u54c1\u724c\u7522\u751f\u5171\u9cf4\u3002\u300d<\/p>\n<p class=\"prntaj\">\u8d8a\u5357\u570b\u5bb6\u8ca0\u8cac\u4ebaThanh Nguyen\uff1a\u64c1\u6709\u8d85\u904e25\u5e74\u5728\u8d8a\u5357\u5a92\u9ad4\u548c\u5ee3\u544a\u884c\u696d\u7684\u7d93\u9a57\uff0cNguyen\u662f\u6578\u5b57\u5ee3\u544a\u884c\u696d\u7684\u8cc7\u6df1\u4eba\u58eb\u3002\u5979\u66fe\u5728JOYY Inc\u3001Vietcetera Media\u548cTikTok\u8d8a\u5357\u7b49\u516c\u53f8\u7a4d\u7d2f\u4e86\u8c50\u5bcc\u7684\u5c08\u696d\u77e5\u8b58\u3002\u5979\u6df1\u523b\u7406\u89e3\u7576\u5730\u5e02\u5834\u7684\u52d5\u614b\uff0c\u4e26\u4e14\u8207\u77e5\u540d\u5ee3\u544a\u5546\u3001\u51fa\u7248\u5546\u548c\u884c\u696d\u5229\u76ca\u76f8\u95dc\u8005\u6709\u8457\u5ee3\u6cdb\u7684\u806f\u7e6b\uff0c\u9019\u4e9b\u5c07\u6709\u52a9\u65bc\u63a8\u52d5IAS\u7684\u589e\u9577\uff0c\u4e26\u978f\u56fa\u5176\u5728\u8d8a\u5357\u84ec\u52c3\u767c\u5c55\u7684\u6578\u5b57\u5ee3\u544a\u751f\u614b\u7cfb\u7d71\u4e2d\u4f5c\u70ba\u503c\u5f97\u4fe1\u8cf4\u7684\u5408\u4f5c\u5925\u4f34\u7684\u5730\u4f4d\u3002<\/p>\n<p class=\"prntaj\">Thanh Nguyen\u8868\u793a\uff1a\u300c\u5f88\u6fc0\u52d5\u80fd\u52a0\u5165IAS\u4e26\u5e6b\u52a9\u64f4\u5927\u5176\u5728\u8d8a\u5357\u7684\u5f71\u97ff\u529b\u3002\u8d8a\u5357\u7684\u54c1\u724c\u6b63\u5728\u6578\u5b57\u5a92\u9ad4\u4e0a\u6295\u5165\u91cd\u5927\u9810\u7b97\uff0c\u5ee3\u544a\u5546\u548c\u51fa\u7248\u5546\u5c0d\u54c1\u8cea\u76e3\u6e2c\u548c\u512a\u5316\u7684\u63a1\u7528\u6b63\u4e0d\u65b7\u589e\u9577\u3002\u6191\u501f\u5176\u5353\u8d8a\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u5c08\u6ce8\u7684\u5718\u968a\uff0cIAS\u8ce6\u80fd\u8d8a\u5357\u54c1\u724c\u548c\u5a92\u9ad4\u6240\u6709\u8005\u5728\u4e0d\u65b7\u6f14\u8b8a\u7684\u6578\u5b57\u9818\u57df\u4e2d\u61c9\u5c0d\u81ea\u5982\uff0c\u4e26\u91cb\u653e\u4ed6\u5011\u7684\u5168\u90e8\u6f5b\u529b\u3002\u300d<\/p>\n<p class=\"prntaj\">\u9999\u6e2f&amp;\u53f0\u7063\u5730\u5340\u8ca0\u8cac\u4ebaMelvin Wong\uff1a\u64c1\u6709\u9999\u6e2f\u3001\u7d10\u7d04\u548c\u591a\u502b\u591a\u7684\u5168\u7403\u5f9e\u696d\u7d93\u9a57\uff0cWong\u66fe\u5728Teads\u548cTripleLift\u7b49\u516c\u53f8\u5f9e\u4e8b\u92b7\u552e\u548c\u696d\u52d9\u767c\u5c55\u5de5\u4f5c\u9577\u905410\u591a\u5e74\u3002\u4ed6\u52a0\u5165IAS\uff0c\u63a8\u52d5\u9999\u6e2f\u548c\u53f0\u7063\u7684\u696d\u52d9\u589e\u9577\u548c\u64f4\u5f35\uff0c\u4e26\u5c07\u5229\u7528\u4ed6\u8c50\u5bcc\u7684\u5168\u7403\u7d93\u9a57\u548c\u6230\u7565\u667a\u6167\uff0c\u5728\u9019\u500b\u5145\u6eff\u6d3b\u529b\u7684\u6578\u5b57\u9818\u57df\u628aIAS\u6253\u9020\u6210\u54c1\u724c\u548c\u4ee3\u7406\u503c\u5f97\u4fe1\u8cf4\u7684\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n<p class=\"prntaj\">Wong\u8868\u793a\uff1a\u300c\u5f88\u69ae\u5e78\u5728IAS\u5728\u7a0b\u5e8f\u5316\u9818\u57df\u53d6\u5f97\u986f\u8457\u589e\u9577\u4e4b\u969b\u52a0\u5165\u8a72\u516c\u53f8\u3002\u66fe\u89aa\u773c\u76ee\u7779\u9802\u7d1a\u54c1\u724c\u548c\u4ee3\u7406\u6a5f\u69cb\u9762\u81e8\u7684\u6311\u6230\uff0c\u6211\u6df1\u523b\u7406\u89e3\u6548\u7387\u548c\u6295\u8cc7\u56de\u5831\u7387\u5728\u6211\u5011\u5408\u4f5c\u4e2d\u7684\u95dc\u9375\u4f5c\u7528\u3002\u6211\u5c07\u8207\u54c1\u724c\u548c\u4ee3\u7406\u5546\u5408\u4f5c\uff0c\u63a8\u52d5IAS\u884c\u696d\u9818\u5148\u7684\u54c1\u8cea\u76e3\u6e2c\u548c\u512a\u5316\u89e3\u6c7a\u65b9\u6848\u7684\u5ee3\u6cdb\u63a1\u7528\uff0c\u63a8\u52d5\u5ee3\u544a\u5546\u548c\u51fa\u7248\u5546\u53d6\u5f97\u5353\u8d8a\u7684\u696d\u52d9\u6210\u679c\u3002\u300d<\/p>\n<p class=\"prntaj\">\u99ac\u4f86\u897f\u4e9e\u548c\u5370\u5c3c\u570b\u5bb6\u8ca0\u8cac\u4ebaArfitrianto Zulnaini\uff1a\u4f5c\u70ba\u4e00\u540d\u64c1\u6709\u8d85\u904e24\u5e74\u6578\u5b57\u5a92\u9ad4\u92b7\u552e\u548c\u9818\u5c0e\u7d93\u9a57\u7684\u884c\u696d\u8cc7\u6df1\u4eba\u58eb\uff0c\u66fe\u5728Yahoo\u3001Carat\u548cMindshare\u7b49\u516c\u53f8\u4efb\u8077\uff0cZulnaini\u65bc2020\u5e74\u52a0\u5165IAS\uff0c\u64d4\u4efb\u5370\u5c3c\u92b7\u552e\u7e3d\u76e3\u3002\u4ed6\u63a8\u52d5\u4e86IAS\u5728\u5370\u5c3c\u7a0b\u5e8f\u5316\u5ee3\u544a\u7684\u63a1\u7528\u548c\u6536\u5165\u589e\u9577\uff0c\u73fe\u5728\u5c07\u5c08\u6ce8\u65bc\u63a8\u52d5IAS\u5728\u5370\u5c3c\u548c\u99ac\u4f86\u897f\u4e9e\u5169\u500b\u570b\u5bb6\u7684\u54c1\u8cea\u76e3\u6e2c\u548c\u512a\u5316\u5de5\u5177\u7684\u63a1\u7528\u3002<\/p>\n<p class=\"prntaj\">Zulnaini\u8868\u793a\uff1a\u300c\u6211\u5f88\u69ae\u5e78\u80fd\u5920\u627f\u64d4\u8d77\u9818\u5c0eIAS\u99ac\u4f86\u897f\u4e9e\u696d\u52d9\u7684\u8cac\u4efb\uff0c\u4e26\u71b1\u8877\u65bc\u5728\u5e02\u5834\u591a\u5e74\u4f86\u5efa\u7acb\u7684\u5805\u5be6\u57fa\u790e\u4e0a\u9032\u4e00\u6b65\u767c\u5c55\u3002\u99ac\u4f86\u897f\u4e9e\uff0c\u548c\u5370\u5c3c\u4e00\u6a23\uff0c\u662f\u4e00\u500b\u4e0d\u65b7\u767c\u5c55\u7684\u6578\u5b57\u5a92\u9ad4\u5e02\u5834\uff0c\u64c1\u6709\u5f88\u9ad8\u7684\u589e\u9577\u6f5b\u529b\uff0c\u6240\u4ee5\u5b83\u6210\u70ba\u6230\u7565\u91cd\u9ede\u4e26\u4e0d\u4ee4\u4eba\u610f\u5916\u3002\u6211\u671f\u5f85\u5728\u9019\u4e9b\u5e02\u5834\u63a8\u9032\u516c\u53f8\u512a\u8cea\u5a92\u9ad4\u89e3\u6c7a\u65b9\u6848\u7684\u767c\u5c55\u3002\u300d<\/p>\n<p class=\"prntaj\">IAS\u4e9e\u592a\u5340\u9ad8\u7d1a\u526f\u7e3d\u88c1Laura 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