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\u6ed9\u8c50\u9280\u884c\u5728\u9996\u5c46\u7531Kantar\u53caDesign Bridge and Partners\u806f\u5408\u63a8\u51fa\u7684\u9999\u6e2fKantar BrandZ<\/span>\u6392\u884c\u699c\u4e2d\u69ae\u7372\u699c\u9996\u3002<\/p>\n

\u9999\u6e2f<\/span>2023\u5e747\u670824\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u6ed9\u8c50<\/a>\u9280\u884c<\/a>\u5728\u7531\u5168\u7403\u6700\u5927\u5ee3\u544a\u50b3\u64ad\u96c6\u5718WPP\u5168\u7403\u8a2d\u8a08\u516c\u53f8 Design Bridge and Partners<\/a>\u00a0\u53ca\u00a0Kantar<\/a>\u5408\u4f5c\u88fd\u4f5c\u7684\u9996\u5c46\u00a0Kantar BrandZ<\/span> <\/a>\u9999\u6e2f\u6700\u5f37\u54c1\u724c<\/a>30<\/a>\u5f37\u6392\u884c\u699c<\/a>\u00a0\u7576\u4e2d\u69ae\u5c45\u9996\u4f4d\u3002\u8a72\u5831\u544a\u8a55\u4f30\u4e869\u500b\u985e\u5225\u3001\u5171\u00a0129 \u500b\u54c1\u724c\u5728\u904e\u53bb\u5169\u5e74\u5185\u7684\u54c1\u724c\u529b\u8868\u73fe\uff0c\u662f\u5256\u6790\u9999\u6e2f\u6700\u5f37\u54c1\u724c\u7684\u6b0a\u5a01\u5831\u544a\u3002<\/p>\n

\u662f\u6b21 Kantar BrandZ<\/span> \u9999\u6e2f\u54c1\u724c\u8cc7\u7522\u5831\u544a\u5217\u51fa\u4e86\u6700\u5177\u54c1\u724c\u6587\u5316\u5f71\u97ff\u529b\u548c\u54c1\u724c\u8cc7\u7522\u6700\u5f3a\u7684\u54c1\u724c\uff0c\u5373\u80fd\u5920\u5340\u5225\u65bc\u7af6\u722d\u5c0d\u624b\u3001\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u60c5\u611f\u806f\u7e6b\u4e26\u5c0d\u6d88\u8cbb\u8005\u6700\u5177\u610f\u7fa9\u7684\u54c1\u724c\u3002<\/p>\n

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\u5118\u7ba1\u9999\u6e2f\u5728\u65b0\u51a0\u75c5\u6bd2 COVID-19\u8086\u8650\u671f\u9593\u5be6\u65bd\u51fa\u5165\u5883\u9694\u96e2\uff0c\u5b83\u4ecd\u7136\u662f\u4e00\u500b\u64c1\u6709\u8207\u5168\u7403\u54c1\u724c\u9023\u63a5\u7684\u570b\u969b\u5927\u90fd\u6703\u3002\u6ed9\u8c50\u5f37\u70c8\u7684\u672c\u5730\u6a19\u8b58\u548c\u5e95\u860a\uff0c\u52a0\u4e0a\u570b\u969b\u8996\u91ce\u548c\u5f71\u97ff\u529b\uff0c\u662f\u5275\u610f\u548c\u6709\u6548\u8a2d\u8a08\u7684\u5927\u7194\u7210\u2014\u2014\u9999\u6e2f\u6700\u5f37\u5927\u7684\u54c1\u724c\u4e5f\u6b63\u6b63\u4ee3\u8868\u4e86\u9019\u5169\u7a2e\u50f9\u503c\u89c0\u3002\u6b63\u5982\u6ed9\u8c50\u7684\u4e00\u9805\u54c1\u724c\u5ba3\u50b3\u6d3b\u52d5\u6240\u8aaa\uff0c\u300c\u4e16\u754c\u6545\u4e8b\u00b7 \u9999\u6e2f\u9748\u611f\u300d\u3002<\/p>\n

Design Bridge and Partners \u9999\u6e2f\u8463\u4e8b\u7e3d\u7d93\u7406 Hannah Duley<\/span> \u8868\u793a\uff1a\u300c\u672a\u4f86\u7684\u4e16\u754c\u6b63\u5728\u7d66\u54c1\u724c\u53ca\u5176\u696d\u52d9\u5e36\u4f86\u66f4\u591a\u6311\u6230\uff0c\u5e02\u5834\u8da8\u52e2\u96e3\u9810\u6e2c\uff0c\u6d88\u8cbb\u8005\u671f\u671b\u8d8a\u96e3\u6eff\u8db3\uff0c\u6ed9\u8c50\u9280\u884c\u6210\u529f\u5c55\u793a\u4e86\u5efa\u7acb\u4e00\u500b\u54c1\u724c\u7684\u529b\u91cf\u3002\u5728\u5145\u6eff\u985b\u7c38\u7684\u6642\u671f\uff0c\u54c1\u724c\u6295\u8cc7\u6709\u6642\u6703\u88ab\u8a8d\u70ba\u9700\u8981\u6e1b\u5c11\uff0c\u4f46\u986f\u7136\u6295\u8cc7\u662f\u6709\u56de\u5831\u7684\u3002\u6ed9\u8c50\u4ee5\u5ba2\u6236\u70ba\u512a\u5148\u8003\u616e\uff0c\u4e26\u78ba\u4fdd\u5728\u5167\u90e8\u5c07\u54c1\u724c\u5efa\u8a2d\u8996\u70ba\u6574\u500b\u4f01\u696d\u800c\u4e0d\u50c5\u662f\u5e02\u5834\u90e8\u9580\u7684\u8cac\u4efb\u3002\u6ed9\u8c50\u96c6\u5718\u5728\u672c\u6b21\u6392\u540d\u4e2d\u540d\u5217\u9996\u4f4d\uff0c\u53cd\u6620\u51fa\u9280\u884c\u771f\u6b63\u900f\u904e\u63d0\u5347\u54c1\u724c\u53ca\u5e02\u5834\u71df\u92b7\uff0c\u63d0\u4f9b\u4e16\u754c\u7d1a\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u54c1\u724c\u9ad4\u9a57\u3002\u300d<\/p>\n

\u73fe\u5728\u53ef\u4ee5\u7372\u5f97Kantar BrandZ\u9999\u6e2f2023\u6392\u540d\u3001\u5831\u544a\u548c\u8a73\u76e1\u5206\u6790\uff1ahttps:\/\/www.kantar.com\/campaigns\/brandz\/hong-kong<\/a><\/span><\/p>\n

\u95dc\u65bc Design Bridge and Partners
WPP\u65d7\u4e0b\u7684Design Bridge and Partners (DBP) \u662f\u4e00\u5bb6\u9769\u547d\u6027\u7684\u8a2d\u8a08\u516c\u53f8\uff0cDBP \u5b9a\u7fa9\u4e86\u8a2d\u8a08\u662f\u4ec0\u9ebc\u4ee5\u53ca\u8a2d\u8a08\u53ef\u4ee5\u70ba\u54c1\u724c\u3001\u4f01\u696d\u3001\u4eba\u548c\u5730\u7403\u505a\u4e9b\u4ec0\u9ebc\u3002\u572812\u500b\u570b\u5bb6\/\u5730\u5340\u64c1\u6709850\u540d\u54e1\u5de5\uff0cDBP\u64c5\u9577\u65bc\u5236\u5b9a\u7b56\u7565\u3001\u54c1\u724c\u5b9a\u4f4d\u3001\u54c1\u724c\u9ad4\u9a57\u548c\u54c1\u724c\u76e3\u7763\u3002\u5168\u7403\u5ba2\u6236\u5305\u62ecNASA Artemis\u3001Unilever\u3001\u53ef\u53e3\u53ef\u6a02\u3001\u5fae\u8edf\u3001Diageo\u3001\u842c\u4e8b\u9054\u5361\u3001Intel\u3001Mondelez\u3001\u9a30\u8a0a\u3001\u6ed9\u8c50\u9280\u884c\u3001\u9ad8\u9732\u6f54\u3001Reckitt\u3001Fortnum & Mason \u548c\u00a0BBC\u3002<\/p>\n

\u95dc\u65bcKantar
Kantar\u662f\u5168\u7403\u9818\u5148\u7684\u5e02\u5834\u8abf\u67e5\u3001\u5e02\u5834\u8aee\u8a62\u516c\u53f8\u3002\u6211\u5011\u5728\u5168\u7403\u548c\u672c\u5730\u8d85\u904e90\u500b\u5e02\u5834\u4e2d\uff0c\u5c0d\u4eba\u5011\u7684\u601d\u7dad\u3001\u611f\u53d7\u548c\u884c\u70ba\u6709\u8457\u5b8c\u6574\u3001\u7368\u7279\u548c\u5168\u9762\u7684\u7406\u89e3\u3002\u901a\u904e\u5c07\u6211\u5011\u54e1\u5de5\u7684\u6df1\u539a\u5c08\u696d\u77e5\u8b58\u3001\u6578\u64da\u8cc7\u6e90\u548c\u57fa\u6e96\u3001\u5275\u65b0\u5206\u6790\u548c\u6280\u8853\u76f8\u7d50\u5408\uff0c\u6211\u5011\u5e6b\u52a9\u5ba2\u6236\u66f4\u597d\u5730\u7406\u89e3\u5e02\u5834\u3001\u54c1\u724c\u53ca\u6d88\u8cbb\u8005\u3002<\/p>\n

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