{"id":13098,"date":"2023-06-19T16:37:00","date_gmt":"2023-06-19T08:37:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/ad-net-zero-%e8%a6%81%e6%b1%82%e6%94%af%e6%8c%81%e8%80%85%e5%a0%b1%e5%91%8a%e5%9f%ba%e6%96%bc%e7%a7%91%e5%ad%b8%e7%9a%84%e7%9b%ae%e6%a8%99\/13098"},"modified":"2023-06-19T16:37:00","modified_gmt":"2023-06-19T08:37:00","slug":"ad-net-zero-%e8%a6%81%e6%b1%82%e6%94%af%e6%8c%81%e8%80%85%e5%a0%b1%e5%91%8a%e5%9f%ba%e6%96%bc%e7%a7%91%e5%ad%b8%e7%9a%84%e7%9b%ae%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/ad-net-zero-%e8%a6%81%e6%b1%82%e6%94%af%e6%8c%81%e8%80%85%e5%a0%b1%e5%91%8a%e5%9f%ba%e6%96%bc%e7%a7%91%e5%ad%b8%e7%9a%84%e7%9b%ae%e6%a8%99\/13098","title":{"rendered":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19"},"content":{"rendered":"

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\u6cd5\u570b\u621b\u7d0d\u00a0<\/span>2023\u5e746\u670820\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0<\/p>\n

<\/a>
Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency<\/span> <\/div>\n

Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L’Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0<\/p>\n

Ad Net Zero \u4e3b\u5e2d Sebastian Munden<\/span> \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d<\/p>\n

Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0<\/p>\n

WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002<\/p>\n

\u95dc\u65bc\u00a0\u00a0<\/p>\n

Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0<\/p>\n

www.adnetzero.com<\/a>\u00a0. \u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

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\u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0<\/p>\n","protected":false},"author":0,"featured_media":13099,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nAD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/ad-net-zero-%e8%a6%81%e6%b1%82%e6%94%af%e6%8c%81%e8%80%85%e5%a0%b1%e5%91%8a%e5%9f%ba%e6%96%bc%e7%a7%91%e5%ad%b8%e7%9a%84%e7%9b%ae%e6%a8%99\/13098\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L’Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0 Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L’Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 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