{"id":12739,"date":"2023-05-25T10:00:00","date_gmt":"2023-05-25T02:00:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739"},"modified":"2023-05-25T10:00:00","modified_gmt":"2023-05-25T02:00:00","slug":"%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739","title":{"rendered":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2023\u5e745\u670825\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\uff08\u7d0d\u65af\u9054\u514b\uff1a BZUN\u53ca\u6e2f\u4ea4\u6240\uff1a9991\uff09\uff08\u300c\u5bf6\u5c0a\u300d\uff0c\u300c\u672c\u516c\u53f8\u300d\u6216\u672c\u96c6\u5718\uff09\uff0c\u4e2d\u570b\u9818\u5148\u7684\u54c1\u724c\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u670d\u52d9\u5546\u548c\u6578\u4f4d\u5546\u696d\u8ce6\u80fd\u8005\uff0c\u4eca\u5929\u516c\u4f48\u5176\u622a\u81f32023\u5e743\u670831\u65e5\u6b62\u7b2c\u4e00\u5b63\u5ea6\u7684\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\u3002<\/p>\n<p>\u5bf6\u5c0a\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c\u5148\u751f\u8868\u793a\uff1a<span>\u300c\u6211\u5c0d\u672a\u4f86\u4e09\u5e74\u7684\u6230\u7565\u8f49\u578b\u5145\u6eff\u4fe1\u5fc3\uff0c\u5bf6\u5c0a\u96c6\u5718\u5728\u672c\u5b63\u5ea6\u5404\u500b\u696d\u52d9\u677f\u584a\u6709\u5e8f\u63a8\u9032\u3002\u5bf6\u5c0a\u96fb\u5546\u6301\u7e8c\u8e10\u884c\u53ef\u6301\u7e8c\u6210\u9577\u6230\u7565\uff0c\u97cc\u6027\u51f8\u986f\u3002\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u6210\u679c\u521d\u73fe\uff0c\u9ad4\u73fe\u51fa\u4e86\u6211\u5011\u8d85\u5f37\u7684\u57f7\u884c\u529b\u548c\u61c9\u8b8a\u529b\u3002\u5bf6\u5c0a\u570b\u969b\u4e5f\u521d\u5177\u96db\u5f62\u3002\u672a\u4f86\uff0c\u5bf6\u5c0a\u96c6\u5718\u5c07\u81f4\u529b\u65bc\u5be6\u73fe\u4e09\u5927\u696d\u52d9\u677f\u584a\u7684\u696d\u52d9\u8f49\u578b\uff0c\u5404\u677f\u584a\u9593\u76f8\u4e92\u4fc3\u9032\u3001\u76f8\u4e92\u878d\u5408\uff0c\u5171\u540c\u69cb\u5efa\u4e00\u500b\u87ba\u65cb\u5f0f\u4e0a\u5347\u7684\u751f\u614b\u9589\u74b0\u3002\u5728\u6b64\u751f\u614b\u9589\u74b0\u7684\u52a0\u6301\u4e0b\uff0c\u5bf6\u5c0a\u96c6\u5718\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u6210\u5c31\u5171\u540c\u767c\u5c55\u3002\u6211\u8877\u5fc3\u5730\u611f\u8b1d\u6211\u5011\u7684\u54e1\u5de5\u3001\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u548c\u80a1\u6771\u7684\u9f0e\u529b\u652f\u6301\uff0c\u4e26\u671f\u5f85\u5728\u672a\u4f86\u5275\u9020\u66f4\u591a\u50f9\u503c\u548c\u589e\u9577\u3002\u300d<\/span><\/p>\n<p>\u5bf6\u5c0a\u96c6\u5718\u9996\u5e2d\u8ca1\u52d9\u5b98\u517c\u5bf6\u5c0a\u96fb\u5546\u7e3d\u88c1Arthur Yu\u5148\u751f\u8868\u793a\uff1a<span>\u300c<\/span>\u53d7\u76ca\u65bc\u6211\u5011\u8fd1\u5e7e\u500b\u5b63\u5ea6\u589e\u503c\u670d\u52d9\u6536\u5165\u5360\u6bd4\u7684\u63d0\u5347\u548c\u6301\u7e8c\u7684\u6210\u672c\u512a\u5316\uff0c2023\u5e74\u4e00\u5b63\u5ea6\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\u8f03\u53bb\u5e74\u540c\u671f\u5be6\u73fe\u4e86\u66f4\u597d\u7684\u76c8\u5229\u548c\u73fe\u91d1\u6d41\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u5be6\u73fe\u4e09\u4f4d\u6578\u540c\u6bd4\u589e\u9577\u3002\u672c\u5b63\u5ea6\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u8ca2\u737b\u7522\u54c1\u92b7\u552e\u6536\u51651.9\u5104\u5143\uff0c\u4e26\u5be6\u73fe\u4e86\u904b\u71df\u8667\u640d\u7684\u5927\u5e45\u6536\u7a84\uff0c\u70ba\u6211\u5011\u7684\u65b0\u5f81\u7a0b\u6253\u4e0b\u4e86\u826f\u597d\u958b\u7aef\u3002\u5c55\u671b\u672a\u4f86\uff0c\u5118\u7ba1\u6d88\u8cbb\u5fa9\u8607\u5c1a\u9700\u6642\u65e5\uff0c\u4f46\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5728\u4e2d\u570b\u6df1\u8015\u7684\u610f\u9858\u4e0d\u6e1b\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u8e10\u884c\u6230\u7565\u8209\u63aa\uff0c\u4e26\u5c0d\u9577\u671f\u589e\u9577\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\u3002<span>\u300d<\/span><\/p>\n<p>2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u6458\u8981<\/p>\n<p>\u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u767e\u842c\u7f8e\u5143[1]\uff09\uff0c\u6309\u5e74\u6e1b\u5c114.9%\u3002   \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2\u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c2022\u5e74\u540c\u671f\u70ba2.1% \u3002   \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931[2]\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u7387\u70ba0.5%\uff0c2022\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002   \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002   \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d[3]\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u70ba\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002   \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\uff08\u300c\u7f8e\u570b\u5b58\u6258\u80a1[4]\u300d\uff09\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002   \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d[5]\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002   \u622a\u81f32023\u5e743\u670831\u65e5\uff0c\u73fe\u91d1\u53ca\u73fe\u91d1\u7b49\u50f9\u7269\u3001\u9650\u5236\u6027\u73fe\u91d1\u53ca\u77ed\u671f\u6295\u8cc7\u70ba\u4eba\u6c11\u5e632,901.6\u767e\u842c\u5143\uff08422.5\u767e\u842c\u7f8e\u5143\uff09\u3002  <\/p>\n<p>\u4e0a\u8ff0\u63d0\u53ca\u4e4b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u8207\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u7684\u8abf\u7bc0\u898b\u672c\u696d\u7e3e\u516c\u544a\u4e0b\u6587\u3002<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">[1] \u672c\u516c\u544a\u8f7d\u6709\u82e5\u5e72\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u7279\u5b9a\u5151\u6362\u7387\u4ec5\u4e3a\u65b9\u4fbf\u8bfb\u8005\u3002\u9664\u53e6\u6709\u6ce8\u660e\u5916\uff0c\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u6362\u7b97\u4e43\u6309\u8054\u90a6\u50a8\u5907\u5c40H.10\u7edf\u8ba1\u6570\u636e\u6240\u8f7d\u4e8e2023\u5e743\u670831\u65e5\u4e2d\u5348\u751f\u6548\u7684\u4e70\u65b9\u6c47\u7387\u4eba\u6c11\u5e016.8676\u5143\u51511.00\u7f8e\u5143\u8ba1\u7b97\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[2] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u7684\u7ecf\u8425\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u6743\u6fc0\u52b1\u8d39\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u8207\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u51cf\u503c\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[3] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u51cf\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u640d\u5931\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[4] \u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u4ee3\u8868\u4e09\u80a1A\u7c7b\u666e\u901a\u80a1\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[5] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u9664\u4ee5\u7528\u4f5c\u8ba1\u7b97\u6bcf\u80a1\u666e\u901a\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u7684\u52a0\u6743\u5e73\u5747\u80a1\u6570\u518d\u4e58\u4ee5\u4e09\u3002<\/span><\/p>\n<\/div>\n<p>\u696d\u52d9\u4eae\u9ede<\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546\uff08BEC\uff09<\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546\u5305\u62ec\u6211\u5011\u7684\u4e2d\u570b\u96fb\u5546\u696d\u52d9\uff0c\u6db5\u84cb\u54c1\u724c\u5e97\u92ea\u904b\u71df\u3001\u5ba2\u6236\u670d\u52d9\u548c\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u7b49\u589e\u503c\u670d\u52d9\u3002\u53d7\u76ca\u65bc\u6d88\u8cbb\u9010\u6b65\u6062\u5fa9\uff0c\u672c\u5b63\u5ea6\u5962\u4f88\u54c1\u548c\u5feb\u6d88\u54c1\u54c1\u985e\u5be6\u73fe\u96d9\u4f4d\u6578\u589e\u9577\u3002<\/p>\n<p>\u6211\u5011\u5728\u589e\u503c\u670d\u52d9\u65b9\u9762\u6301\u7e8c\u53d6\u5f97\u9032\u5c55\uff0c\u901a\u904e\u6539\u5584\u7528\u6236\u9ad4\u9a57\u3001\u63d0\u9ad8\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\uff0c\u8ce6\u80fd\u6211\u5011\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5efa\u7acb\u9577\u671f\u7684\u5546\u696d\u6230\u7565\u3002\u6211\u5011\u81f4\u529b\u65bc\u63a8\u5ee3\u5982\u6578\u4f4d\u5316\u5347\u7d1a\u3001\u8cc7\u6599\u5b89\u5168\u589e\u5f37\u65b9\u6848\u3001\u5168\u7ba1\u9053\u8cc7\u6599\u667a\u6167\u3001\u4eba\u5de5\u667a\u6167\u5ba2\u670d\u3001\u5340\u57df\u4e2d\u5fc3\u5009\u5132\u7b49\u5275\u65b0\u578b\u670d\u52d9\uff0c\u91cd\u5efa\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002\u672c\u5b63\u5ea6\u6211\u5011\u7684\u589e\u503c\u670d\u52d9\u6536\u5165\uff0c\u5373\u5305\u62ec\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u670d\u52d9\u7684\u6536\u5165\uff0c\u6309\u7167\u53ef\u6bd4\u540c\u671f\u53e3\u5f91[6]\u589e\u9577\u4f4e\u500b\u4f4d\u6578\u3002<\/p>\n<p>\u5168\u7ba1\u9053\u64f4\u5f35\u4ecd\u7136\u662f\u6211\u5011\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u7684\u91cd\u9ede\u95dc\u6ce8\u8b70\u984c\u3002\u672c\u5b63\u5ea6\u7531\u975e\u5929\u8c93\u5e73\u81fa\u53ca\u7ba1\u9053\u7522\u751f\u7684GMV[7]\u5360\u7e3dGMV\u7d0449\uff05\uff0c\u800c2022\u5e74\u540c\u671f\u70ba40\uff05\u3002\u622a\u81f3\u7b2c\u4e00\u5b63\u5ea6\u672b\uff0c\u7d0444\uff05\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u8207\u6211\u5011\u5728\u5e97\u92ea\u904b\u71df\u5408\u4f5c\u81f3\u5c11\u5169\u500b\u7ba1\u9053\uff0c\u53bb\u5e74\u540c\u671f\u70ba38%\u3002<\/p>\n<p>\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff09<\/p>\n<p>\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u5305\u62ec\u6230\u7565\u548c\u7b56\u7565\u5b9a\u4f4d\u3001\u54c1\u724c\u8207\u5e02\u5834\u884c\u92b7\u3001\u96f6\u552e\u8207\u96fb\u5546\u904b\u71df\u3001\u4f9b\u61c9\u93c8\u548c\u7269\u6d41\u53ca\u6280\u8853\u8ce6\u80fd\u7b49\u5168\u65b9\u4f4d\u54c1\u724c\u7ba1\u7406\uff0c\u5229\u7528\u6211\u5011\u7684\u6280\u8853\u7d44\u5408\u8207\u54c1\u724c\u5efa\u7acb\u66f4\u9577\u671f\u3001\u66f4\u6df1\u5165\u7684\u95dc\u4fc2\u3002\u76ee\u524d\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u4e3b\u8981\u5305\u62ec\u6211\u5011\u65bc2023\u5e742\u67081\u65e5\u5b8c\u6210\u6536\u8cfc\u7684Gap\u4e0a\u6d77\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u30022\u6708\u548c3\u6708\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7e3d\u8a08189.0\u767e\u842c\u5143\u4eba\u6c11\u5e63\u3002<\/p>\n<p>2023\u5e74\u5c0d\u65bcGap\u4e0a\u6d77\u4f86\u8aaa\u662f\u8f49\u578b\u8207\u7c4c\u5099\u7684\u5143\u5e74\uff0c\u6211\u5011\u7684\u9996\u8981\u4efb\u52d9\u662f\u78ba\u4fdd\u5b8c\u6210\u6536\u8cfc\u5f8c\u7684\u9806\u5229\u904e\u6e21\uff0c\u5b8c\u5584\u7522\u54c1\u548c\u5546\u54c1\u7b56\u7565\uff0c\u5efa\u7acb\u4f9b\u61c9\u93c8\u57fa\u790e\u8a2d\u65bd\uff0c\u4e26\u5b8c\u5584\u5305\u62ec\u4eba\u624d\u548c\u6280\u8853\u7684\u5f8c\u7aef\u7cfb\u7d71\uff0c\u5be6\u73fe\u4ee5\u6280\u8853\u8ce6\u80fd\u3001\u7d2e\u6839\u4e2d\u570b\u3001\u670d\u52d9\u4e2d\u570b\u7684\u6578\u4f4d\u5316\u73fe\u4ee3\u65b0\u96f6\u552e\u3002<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">[6] \u540c\u53e3\u5f84\u8fdb\u884c\u6bd4\u8f83\uff0c\u5254\u96642022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u516c\u53f8\u5904\u7f6e\u7684\u4ed3\u50a8\u7269\u6d41\u53ca\u4f9b\u5e94\u94fe\u4e1a\u52a1\u5b50\u516c\u53f8\u5b9d\u5fc5\u8fbe\u7684\u4ed3\u50a8\u7269\u6d41\u6536\u5165\u4eba\u6c11\u5e0156.9\u767e\u4e07\u5143\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[7] GMV\u5305\u62ec\u589e\u503c\u7a0e\u53ca\u4e0d\u5305\u62ec(i)\u8fd0\u8d39\u3001(ii)\u9644\u52a0\u8d39\u53ca\u5176\u4ed6\u7a0e\u9879\u3001(iii)\u9000\u56de\u8d27\u54c1\u4ef7\u503c\u53ca(iv)\u5c1a\u672a\u7ed3\u7b97\u7684\u8d2d\u4e70\u8ba2\u91d1\u3002<\/span><\/p>\n<\/div>\n<p>2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u696d\u7e3e<\/p>\n<p>\u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,984.2\u767e\u842c\u5143\u6e1b\u5c114.9%\u3002\u00a0\u7e3d\u6de8\u71df\u6536\u7684\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc2023\u5e74\u4e00\u5b63\u5ea6\u671f\u9593\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u964d29.9%\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u63a8\u51fa\u7684\u65b0\u696d\u52d9\u7dda\uff0c\u5373\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7684\u589e\u91cf\u8ca2\u737b\u3002<\/p>\n<p>\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63666.1\u767e\u842c\u5143\uff0897.0\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\uff0c\u5176\u4e2d\uff1a<\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546(BEC)\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63477.1\u767e\u842c\u5143\uff0869.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\u4e0b\u964d29.9%\u3002\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u516c\u53f8\u512a\u5316\u4e86\u7d93\u92b7\u6a21\u5f0f\u7684\u7522\u54c1\u7d44\u5408\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u7522\u54c1\u985e\u5225\uff0c\u4ee5\u53ca\u672c\u5b63\u5ea6\u4e2d\u570b\u500b\u4eba\u8b77\u7406\u5c0f\u5bb6\u96fb\u548c\u96fb\u5b50\u54c1\u985e\u6d88\u8cbb\u60c5\u7dd2\u666e\u904d\u4e0b\u964d\u6240\u81f4\u3002  <\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[8]\u5217\u793a\u660e\u7d30\uff1a<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2022<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2023<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7f8e\u5143<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u540c\u6bd4<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u8b8a\u5316<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u5c0f\u5bb6\u96fb<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">351.3<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">17\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">225.3<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">32.8<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">11\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-36\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u5feb\u6d88\u54c1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">53.4<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">3\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">66.6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">9.7<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">25\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u7f8e\u5bb9\u5316\u599d\u54c1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">62.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">3\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">66.5<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">9.7<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">6\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u96fb\u5b50\u7522\u54c1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">132.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">7\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">43.6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">6.3<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-67\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u5176\u4ed6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">81.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">75.1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">11.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-7\u00a0%<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">680.8<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">34\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">477.1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">69.5<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">25\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-30\u00a0%<\/span><\/p>\n<\/div>\n<p>\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406(BBM)\u00a0\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63189.0\u767e\u842c\u5143\uff0827.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u5176\u4e2d\u76ee\u524d\u4e3b\u8981\u5305\u62ecGap\u4e0a\u6d77\u696d\u52d9\u6240\u7522\u751f\u7684\u96f6\u552e\u6536\u5165\uff0c\u5305\u62ec\u7dda\u4e0b\u9580\u5e97\u92b7\u552e\u6536\u5165\u548c\u7dda\u4e0a\u92b7\u552e\u6536\u5165\u3002  <\/p>\n<p>\u670d\u52d9\u6536\u5165\u70ba\u4eba\u6c11\u5e631,221.7\u767e\u842c\u5143\uff08177.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,303.3\u767e\u842c\u5143\u4e0b\u964d6.3%\u3002\u4e0b\u964d\u4e3b\u8981\u7531\u65bc\u57282022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8655\u7f6e\u8667\u640d\u5b50\u516c\u53f8\uff0c\u5009\u5132\u548c\u5c65\u7d04\u696d\u52d9\u6536\u5165\u6e1b\u5c11\u4eba\u6c11\u5e6356.9\u767e\u842c\u5143\u3002<\/p>\n<p>\u4e0b\u9336\u5217\u51fa\u6240\u793a\u671f\u9593\u6309\u696d\u52d9\u6a21\u5f0f\u7684\u670d\u52d9\u6536\u5165\u660e\u7d30\uff1a<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2022<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2023<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7f8e\u5143<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u540c\u6bd4<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u8b8a\u5316<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u670d\u52d9<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u7dda\u4e0a\u5e97\u92ea\u904b\u71df<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">392.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">20\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">364.1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">53.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">19\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-7\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u5009\u5132\u7269\u6d41<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">524.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">26\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">487.3<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">70.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">26\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-7\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u6578\u4f4d\u884c\u92b7\u548c\u6280\u8853\u670d\u52d9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">386.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">20\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">377.4<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">55.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">20\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-2\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff<\/span>[9]<\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">(7.1)<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">(1.0)<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">0\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">N\/A<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u670d\u52d9\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">1,303.3<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">66\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">1,221.7<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">177.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">65\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-6\u00a0%<\/span><\/p>\n<\/div>\n<p>\u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[10]\u5217\u793a\u660e\u7d30\uff1a<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2022<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">2023<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eba\u6c11\u5e63<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7f8e\u5143<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5360\u6bd4<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u540c\u6bd4<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u8b8a\u5316<\/span><span class=\"prnews_span\">%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u670d\u98fe\u8207\u914d\u4ef6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">265.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">13\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">255.6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">37.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">14\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-4\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">&#8211;\u00a0 <\/span><span class=\"prnews_span\">&#8211;<\/span><span class=\"prnews_span\">\u5962\u4f88\u54c1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">88.6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">5\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">99.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">14.4<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">5\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">12\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">&#8211;\u00a0 <\/span><span class=\"prnews_span\">&#8211;<\/span><span class=\"prnews_span\">\u904b\u52d5\u670d\u98fe<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">88.1<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">88.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">12.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">5\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">1\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">&#8211;\u00a0 <\/span><span class=\"prnews_span\">&#8211;<\/span><span class=\"prnews_span\">\u5176\u4ed6\u670d\u98fe<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">88.5<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">67.7<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">9.9<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">4\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-24\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u5176\u4ed6<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">127.0<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">7\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">108.5<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">15.8<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">6\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-15\u00a0%<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">\u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff<\/span>[11]<\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">(5.4)<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">(0.8)<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-1\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">N\/A<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u7e3d\u6de8\u71df\u6536<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">392.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">20\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">358.7<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">52.2<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">19\u00a0%<\/span><\/p>\n<p>      <\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">-9\u00a0%<\/span><\/p>\n<\/div>\n<p>\u7d93\u71df\u958b\u652f\u7e3d\u984d\u70ba\u4eba\u6c11\u5e631,928.4\u767e\u842c\u5143\uff08280.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c112,025.3 \u767e\u842c\u5143\u3002<\/p>\n<p>\u7522\u54c1\u6210\u672c\u70ba\u4eba\u6c11\u5e63505.1\u767e\u842c\u5143\uff0873.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63595.7\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u7522\u54c1\u92b7\u552e\u7684\u964d\u4f4e\uff0c\u90e8\u5206\u62b5\u6d88\u4e8e\u516c\u53f8\u65bc2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7684\u7522\u54c1\u6210\u672c\u589e\u91cf\u3002<br \/>\n\u5c65\u7d04\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63567.6\u767e\u842c\u5143\uff0882.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63629.4\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f82022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u525d\u96e2\u4e86\u4e00\u500b\u5009\u5132\u7269\u6d41\u53ca\u4f9b\u61c9\u93c8\u696d\u52d9\u7684\u5b50\u516c\u53f8\u5c0e\u81f4\u904b\u8f38\u8cbb\u7528\u6e1b\u5c11\u4eba\u6c11\u5e6373.4\u767e\u842c\u5143\uff0c\u53ca\u672c\u516c\u53f8\u5340\u57df\u670d\u52d9\u4e2d\u5fc3\u6301\u7e8c\u62d3\u5f35\u5e36\u4f86\u7684\u5ba2\u670d\u6210\u672c\u7d50\u9918\u3002<br \/>\n\u92b7\u552e\u53ca\u71df\u92b7\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63592.7\u767e\u842c\u5143\uff0886.3\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63615.9\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5b63\u5ea6\u6548\u679c\u884c\u92b7\u6536\u5165\u6e1b\u5c11\uff0c\u4ee5\u53ca\u70ba\u516c\u53f8\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u670d\u52d9\u7684\u54e1\u5de5\u6210\u672c\u6548\u7387\u63d0\u9ad8\u3002<br \/>\n\u6280\u8853\u8207\u5167\u5bb9\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63114.9\u767e\u842c\u5143\uff0816.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63105.3\u767e\u842c\u5143\u3002\u8cbb\u7528\u589e\u9577\u4e3b\u8981\u7531\u65bc\u516c\u53f8\u5728\u6280\u8853\u5275\u65b0\u548c\u7522\u54c1\u5316\u65b9\u9762\u7684\u6301\u7e8c\u6295\u8cc7\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u672c\u516c\u53f8\u7684\u6210\u672c\u63a7\u5236\u63aa\u65bd\u53ca\u6548\u7387\u6539\u5584\u3002<br \/>\n\u7ba1\u7406\u53ca\u884c\u653f\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63163.2\u767e\u842c\u5143\uff0823.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e6390.6\u767e\u842c\u5143\u3002\u589e\u9577\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u65b0\u589e\u8cbb\u7528\u3002  <\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">[8] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u7522\u54c1\u92b7\u552e\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[9] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u90e8\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u6570\u5b57\u8425\u9500\u4e0e\u6280\u672f\u670d\u52a1\u6536\u5165\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[10] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u670d\u52a1\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[11] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u5e03\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u5e97\u94fa\u8fd0\u8425\u670d\u52a1\u6536\u5165\u3002<\/span><\/p>\n<\/div>\n<p>\u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2 \u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c\u53bb\u5e74\u540c\u671f\u70ba2.1 %\u3002<\/p>\n<p>\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u8667\u640d\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7522\u751f\u7684\u8667\u640d\uff0c\u4f46\u8a72\u8667\u640d\u5728\u53ef\u6bd4\u57fa\u790e\u4e0a\u5df2\u660e\u986f\u6536\u7a84\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\uff08BEC\uff09\u7684\u76c8\u5229\u80fd\u529b\u63d0\u5347\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7d93\u71df\u640d\u5931\u7387\u70ba0.5 %\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002<\/p>\n<p>\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u70ba\u4eba\u6c11\u5e6342.6\u767e\u842c\u5143\uff086.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6382.0\u767e\u842c\u5143\u3002\u672c\u5b63\u5ea6\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u4e3b\u8981\u8207Lanvin\u96c6\u5718\u7684\u4ea4\u6613\u50f9\u683c\u4e0b\u964d\u6709\u95dc\uff0c\u8a72\u516c\u53f8\u65bc2021\u5e746\u6708\u6295\u8cc7\uff0c\u65bc2022\u5e7412\u6708\u5728\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u6210\u529f\u4e0a\u5e02\u3002\u00a0<\/p>\n<p>\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002<\/p>\n<p>\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21 \u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002\u00a0<\/p>\n<p>\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002<\/p>\n<p>\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002\u00a0<\/p>\n<p>\u96fb\u8a71\u6703\u8b70<\/p>\n<p>\u672c\u516c\u53f8\u5c07\u65bc2023\u5e745\u670825\u65e5\uff08\u661f\u671f\u56db\uff09\u6771\u5cb8\u6642\u9593\u4e0a\u53487\u664230\u5206\uff08\u540c\u65e5\u5317\u4eac\u6642\u9593\u4e0b\u53487\u664230\u5206\uff09\u8209\u884c\u96fb\u8a71\u6703\u8b70\u4ee5\u8a0e\u8ad6\u76c8\u5229\u4e8b\u5b9c\u3002\u6709\u610f\u51fa\u5e2d\u96fb\u8a71\u6703\u8b70\u7684\u6240\u6709\u53c3\u8207\u8005\u5fc5\u9808\u4e8b\u5148\u9032\u884c\u7db2\u4e0a\u767b\u8a18\u624d\u53ef\u7372\u5f97\u76f4\u64a5\u96fb\u8a71\u865f\u78bc\u3002\u4e8b\u5148\u767b\u8a18\u624b\u7e8c\u53ef\u80fd\u9700\u8981\u82b1\u6578\u5206\u937e\u6642\u9593\u5b8c\u6210\u3002<\/p>\n<p>\u53c3\u8207\u8005\u53ef\u767b\u5165<a href=\"https:\/\/register.vevent.com\/register\/BI08ccb378801d49babdd8d1d8a07992f6\" target=\"_blank\" rel=\"noopener\">https:\/\/register.vevent.com\/register\/BI08ccb378801d49babdd8d1d8a07992f6<\/a>.\u9032\u884c\u96fb\u8a71\u6703\u8b70\u767b\u8a18\u3002\u4e8b\u5148\u767b\u8a18\u624b\u7e8c\u4e00\u65e6\u5b8c\u6210\uff0c\u53c3\u8207\u8005\u5373\u6703\u7372\u5f97\u76f4\u64a5\u96fb\u8a71\u865f\u78bc\u53ca\u4e00\u500b\u7368\u6709\u7684\u767b\u5165\u5bc6\u78bc\u3002<\/p>\n<p>\u53c3\u8207\u96fb\u8a71\u6703\u8b70\uff0c\u53ea\u9700\u65bc\u6703\u8b70\u65e5\u671f\u81f4\u96fb\u65bc\u4e8b\u5148\u767b\u8a18\u5f8c\u7372\u5f97\u7684\u96fb\u8a71\u865f\u78bc\u53ca\u767b\u5165\u5bc6\u78bc\uff0c\u00a0\u95a3\u4e0b\u5373\u53ef\u53c3\u8207\u6703\u8b70\u3002<\/p>\n<p>\u5728\u5bf6\u5c0a\u7db2\u7ad9<a href=\"http:\/\/ir.baozun.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/ir.baozun.com<\/a>\u7684\u6295\u8cc7\u8005\u95dc\u4fc2\u4e00\u6b04\u5c07\u63d0\u4f9b\u96fb\u8a71\u6703\u8b70\u7684\u73fe\u5834\u76f4\u64ad\u3002\u7db2\u4e0a\u91cd\u64ad\u4e5f\u53ef\u4ee5\u65bc\u6703\u5f8c\u901a\u904e\u540c\u4e00\u9023\u7d50\u7372\u53d6\u3002<\/p>\n<p>\u63a1\u7528\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf<\/p>\n<p>\u672c\u516c\u53f8\u4ea6\u63a1\u7528\u82e5\u5e72\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u4ee5\u8a55\u6838\u696d\u52d9\u3002\u4f8b\u5982\uff0c\u672c\u516c\u53f8\u63a1\u7528\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u7387\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\u7387\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53ca\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u8a17\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\uff0c\u4f5c\u70ba\u88dc\u5145\u8a08\u91cf\u4ee5\u5be9\u8996\u53ca\u8a55\u6838\u5176\u8ca1\u52d9\u53ca\u7d93\u71df\u8868\u73fe\u3002\u5448\u5217\u8a72\u7b49\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u4e0d\u64ec\u4f5c\u70ba\u7368\u7acb\u8003\u616e\u3001\u6216\u66ff\u4ee3\u6839\u64da\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7de8\u88fd\u53ca\u5448\u5217\u7684\u8ca1\u52d9\u8cc7\u6599\u3002<\/p>\n<p>\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u5b9a\u7fa9\u70ba\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u6e1b\u503c\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u7570\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u5f8c\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3002\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u7387\u5b9a\u7fa9\u70ba\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u4f54\u7e3d\u6de8\u71df\u6536\u7684\u767e\u5206\u7387\u3002\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u5b9a\u7fa9\u70ba\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u6e1b\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u7570\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u640d\u5931\u3002\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\u7387\u5b9a\u7fa9\u70ba\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u4f54\u7e3d\u6de8\u71df\u6536\u7684\u767e\u5206\u7387\u3002\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u5b9a\u7fa9\u70ba\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u6e1b\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u7570\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3002\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u8a17\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u5b9a\u7fa9\u70ba\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u9664\u4ee5\u7528\u4f5c\u8a08\u7b97\u6bcf\u80a1\u666e\u901a\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u7684\u52a0\u6b0a\u5e73\u5747\u80a1\u6578\u518d\u4e58\u4ee5\u4e09\u3002<\/p>\n<p>\u672c\u516c\u53f8\u5448\u5217\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\uff0c\u56e0\u70ba\u672c\u516c\u53f8\u7ba1\u7406\u5c64\u7528\u6b64\u8a55\u6838\u672c\u516c\u53f8\u7684\u8ca1\u52d9\u53ca\u7d93\u71df\u8868\u73fe\u548c\u5236\u8a02\u696d\u52d9\u8a08\u5283\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53ca\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53cd\u6620\u4e86\u672c\u516c\u53f8\u7684\u6301\u7e8c\u696d\u52d9\u7d93\u71df\u60c5\u6cc1\uff0c\u4ee5\u6b64\u5404\u671f\u9593\u53ef\u9032\u884c\u66f4\u6709\u610f\u7fa9\u7684\u6bd4\u8f03\u3002\u672c\u516c\u53f8\u8a8d\u70ba\uff0c\u63a1\u7528\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u53ef\u65b9\u4fbf\u6295\u8cc7\u8005\u4ee5\u8207\u7ba1\u7406\u5c64\u76f8\u540c\u7684\u65b9\u5f0f\u77ad\u89e3\u548c\u8a55\u4f30\u672c\u516c\u53f8\u7576\u524d\u7684\u7d93\u71df\u8868\u73fe\u548c\u672a\u4f86\u524d\u666f\uff08\u5018\u5f7c\u7b49\u5982\u6b64\u9078\u64c7\uff09\u3002\u672c\u516c\u53f8\u4ea6\u8a8d\u70ba\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u901a\u904e\u5254\u9664\u82e5\u5e72\u958b\u652f\u3001\u6536\u76ca\u2571\u640d\u5931\u548c\u9810\u671f\u4e0d\u6703\u7522\u751f\u672a\u4f86\u73fe\u91d1\u4ed8\u6b3e\u6216\u5c6c\u975e\u7d93\u5e38\u6027\u8cea\u6216\u672a\u5fc5\u80fd\u53cd\u6620\u672c\u516c\u53f8\u6838\u5fc3\u7d93\u71df\u696d\u7e3e\u53ca\u696d\u52d9\u524d\u666f\u7684\u5176\u4ed6\u9805\u76ee\u5411\u7ba1\u7406\u5c64\u548c\u6295\u8cc7\u8005\u63d0\u4f9b\u6709\u7528\u8cc7\u8a0a\u3002<\/p>\n<p>\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u4e26\u975e\u6839\u64da\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u5b9a\u7fa9\u53ca\u4e26\u975e\u6839\u64da\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u5448\u5217\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u4f5c\u70ba\u5206\u6790\u5de5\u5177\u5b58\u5728\u9650\u5236\u3002\u4f7f\u7528\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53ca\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u8a17\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u7684\u5176\u4e2d\u4e00\u9805\u4e3b\u8981\u9650\u5236\uff0c\u662f\u5b83\u5011\u4e26\u7121\u53cd\u6620\u5f71\u97ff\u672c\u516c\u53f8\u71df\u904b\u7684\u6240\u6709\u6536\u5165\u53ca\u652f\u51fa\u9805\u76ee\u3002\u6b64\u5916\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8a08\u91cf\u53ef\u80fd\u6709\u5225\u65bc\u5176\u4ed6\u516c\u53f8\u6240\u63a1\u7528\u7684\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8a08\u91cf\uff0c\u5305\u62ec\u540c\u696d\u516c\u53f8\uff0c\u4f7f\u5176\u8ca1\u52d9\u696d\u7e3e\u8207\u672c\u516c\u53f8\u696d\u7e3e\u4f5c\u6bd4\u8f03\u6642\u6709\u6f5b\u5728\u9650\u5236\u3002\u9451\u65bc\u4e0a\u8ff0\u9650\u5236\uff0c\u671f\u5167\u7684\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u7387\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u6de8\u5229\u6f64\u7387\u3001\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53ca\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u8a17\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\uff0c\u4e0d\u61c9\u7368\u7acb\u8003\u616e\u6216\u8996\u70ba\u53ef\u66ff\u4ee3\u7d93\u71df\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u7d93\u71df\u5229\u6f64\u7387\u3001\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u6de8\u5229\u6f64\u7387\u3001\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u53ca\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u8a17\u80a1\u6de8\u5229\u6f64\uff08\u640d\u5931\uff09\u3001\u6216\u6839\u64da\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7de8\u88fd\u7684\u5176\u4ed6\u8ca1\u52d9\u8a08\u91cf\u3002<\/p>\n<p>\u672c\u516c\u53f8\u5c07\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u8abf\u6574\u81f3\u6700\u63a5\u8fd1\u7684\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7e3e\u6548\u8a08\u91cf\u4ee5\u88dc\u511f\u6709\u95dc\u9650\u5236\uff0c\u5f9e\u800c\u5728\u8a55\u6838\u672c\u516c\u53f8\u8868\u73fe\u6642\u61c9\u4e88\u8003\u616e\u3002\u672c\u516c\u53f8\u9f13\u52f5 \u95a3\u4e0b\u5168\u9762\u5be9\u67e5\u672c\u516c\u53f8\u8ca1\u52d9\u8cc7\u6599\uff0c\u800c\u975e\u4f9d\u8cf4\u55ae\u4e00\u8ca1\u52d9\u8a08\u91cf\u3002\u6709\u95dc\u5c07\u9019\u4e9b\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u8abf\u6574\u81f3\u6700\u76f4\u63a5\u53ef\u4e88\u6bd4\u8f03\u7684\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u8a08\u91cf\u7684\u5c0d\u8cec\u7a0b\u5f0f\uff0c\u8acb\u53c3\u95b1\u96a8\u9644\u6a19\u984c\u70ba\u300c\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8207\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7684\u696d\u7e3e\u5c0d\u8cec\u300d\u7684\u5217\u8868\u3002<\/p>\n<p>\u5b89\u5168\u6e2f\u9673\u8ff0<\/p>\n<p>\u672c\u516c\u544a\u8f09\u6709\u524d\u77bb\u6027\u9673\u8ff0\u3002\u8a72\u7b49\u9673\u8ff0\u4e43\u6839\u64da1995\u5e74\u300a\u7f8e\u570b\u79c1\u4eba\u8b49\u5238\u8a34\u8a1f\u6539\u9769\u6cd5\u300b\u7684\u300c\u5b89\u5168\u6e2f\u300d\u689d\u6587\u800c\u4f5c\u51fa\u3002\u8a72\u7b49\u524d\u77bb\u6027\u9673\u8ff0\u53ef\u5f9e\u6240\u7528\u8a5e\u5f59\u5982\u300c\u5c07\u300d\u3001\u300c\u9810\u671f\u300d\u3001\u300c\u9810\u8a08\u300d\u3001\u300c\u672a\u4f86\u300d\u3001\u300c\u64ec\u300d\u3001\u300c\u8a08\u5283\u300d\u3001\u300c\u76f8\u4fe1\u300d\u3001\u300c\u4f30\u8a08\u300d\u3001\u300c\u6f5b\u5728\u300d\u3001\u300c\u7e7c\u7e8c\u300d\u3001\u300c\u6301\u7e8c\u300d\u3001\u300c\u76ee\u6a19\u300d\u3001\u300c\u6307\u5f15\u300d\u3001\u300c\u65e5\u5f8c\u300d\u3001\u300c\u5c55\u671b\u300d\u53ca\u985e\u4f3c\u9673\u8ff0\u52a0\u4ee5\u8b58\u5225\u3002\u975e\u904e\u5f80\u4e8b\u5be6\u7684\u9673\u8ff0\uff0c\u5305\u62ec\u6709\u95dc\u672c\u516c\u53f8\u7b56\u7565\u53ca\u76ee\u6a19\u7684\u9673\u8ff0\uff0c\u8a08\u5283\u4ea4\u6613\u7684\u5b8c\u6210\u6216\u5229\u76ca\u7684\u9673\u8ff0\uff0c\u5747\u5c6c\u6216\u542b\u6709\u524d\u77bb\u6027\u9673\u8ff0\u3002\u524d\u77bb\u6027\u9673\u8ff0\u6d89\u53ca\u56fa\u6709\u98a8\u96aa\u53ca\u4e0d\u78ba\u5b9a\u6027\u3002\u591a\u9805\u56e0\u7d20\u53ef\u80fd\u5c0e\u81f4\u5be6\u969b\u696d\u7e3e\u8207\u4efb\u4f55\u524d\u77bb\u6027\u9673\u8ff0\u6240\u8f09\u8005\u51fa\u73fe\u91cd\u5927\u5206\u5225\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u65bc\u8f09\u65bc\u672c\u516c\u53f8\u5411\u7f8e\u570b\u8b49\u5238\u4ea4\u6613\u59d4\u54e1\u6703\u63d0\u4ea4\u7684\u5b58\u76e4\u6587\u4ef6\u53ca\u672c\u516c\u53f8\u65bc\u9999\u6e2f\u806f\u5408\u4ea4\u6613\u6240\u6709\u9650\u516c\u53f8\u7db2\u7ad9\u767c\u4f48\u7684\u516c\u544a\u3001\u901a\u544a\u6216\u5176\u4ed6\u6587\u4ef6\u5167\u3002\u672c\u516c\u544a\u63d0\u4f9b\u7684\u6240\u6709\u6578\u64da\u4ee5\u622a\u81f3\u672c\u65b0\u805e\u516c\u4f48\u65e5\u671f\u70ba\u6e96\uff0c\u4e26\u57fa\u65bc\u672c\u516c\u53f8\u8a8d\u70ba\u622a\u81f3\u8a72\u65e5\u671f\u5c6c\u5408\u7406\u7684\u5047\u8a2d\uff0c\u800c\u4e14\u9664\u6839\u64da\u9069\u7528\u6cd5\u5f8b\u5916\uff0c\u672c\u516c\u53f8\u6982\u4e0d\u627f\u64d4\u66f4\u65b0\u4efb\u4f55\u524d\u77bb\u6027\u9673\u8ff0\u7684\u4efb\u4f55\u8cac\u4efb\u3002<\/p>\n<p><span>\u66f4\u591a\u5167\u5bb9\uff0c\u8acb\u8a2a\u554f<a href=\"https:\/\/ir.baozun.com\/\" target=\"_blank\" rel=\"noopener\">ir.baozun.com<\/a>\u7372\u53d62023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u5831\u5168\u6587\u3002<\/span><\/p>\n<p>\u6709\u95dc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8<\/p>\n<p>\u5275\u7acb\u65bc2007\u5e74\uff0c\u5bf6\u5c0a\u96c6\u5718\u662f\u4e2d\u570b\u54c1\u724c\u96fb\u5546\u670d\u52d9\u884c\u696d\u7684\u9818\u5c0e\u8005\u3001\u5148\u884c\u8005\u53ca\u6578\u4f4d\u5546\u696d\u8ce6\u80fd\u8005\u3002\u5bf6\u5c0a\u96c6\u5718\u696d\u52d9\u904d\u53ca\u6771\u4e9e\u3001\u6771\u5357\u4e9e\u3001\u6b50\u6d32\u3001\u5317\u7f8e\u7b49\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u670d\u52d9\u5168\u7403\u5404\u884c\u5404\u696d\u8d85\u904e400\u5bb6\u54c1\u724c\u3002<\/p>\n<p>\u5bf6\u5c0a\u96c6\u5718\u65d7\u4e0b\u4e09\u5927\u696d\u52d9\u7dda\uff0c\u5206\u5225\u662f\u5bf6\u5c0a\u96fb\u5546\uff08Baozun e-Commerce\uff0c\u7c21\u7a31BEC\uff09\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08Baozun Brand Management\uff0c\u7c21\u7a31BBM\uff09\uff0c\u4ee5\u53ca\u5bf6\u5c0a\u570b\u969b\uff08Baozun International\uff0c\u7c21\u7a31BZI\uff09\u3002\u4e09\u5927\u696d\u52d9\u7dda\u9f4a\u982d\u4e26\u9032\uff0c\u8e10\u884c\u96c6\u5718\u9ad8\u54c1\u8cea\u53ef\u6301\u7e8c\u696d\u52d9\u767c\u5c55\u7684\u76ee\u6a19\uff0c\u79c9\u627f<span>\u300c<\/span>\u79d1\u6280\u6210\u5c31\u5546\u696d\u672a\u4f86<span>\u300d<\/span>\uff0c\u4e0d\u65b7\u8ce6\u80fd\u54c1\u724c\u5408\u4f5c\u5925\u4f34\uff0c\u52a9\u529b\u5bf6\u5c0a\u9081\u5411\u53c8\u4e00\u500b\u767c\u5c55\u65b0\u968e\u6bb5\u3002<\/p>\n<p>\u5982\u9700\u66f4\u591a\u8cc7\u6599\uff0c\u8acb\u53c3\u95b1\u7db2\u5740\u00a0<a href=\"http:\/\/ir.baozun.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/ir.baozun.com<\/a>\u3002<\/p>\n<p>\u6295\u8cc7\u8005\u53ca\u5a92\u9ad4\u5982\u6709\u67e5\u8a62\uff0c\u8acb\u806f\u7d61\uff1a<\/p>\n<p>\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8<\/p>\n<p>Wendy Sun\u5b6b\u8212\u5973\u58eb<br \/>\u96fb\u90f5\uff1a <a href=\"mailto:ir@baozun.com\" target=\"_blank\" rel=\"noopener\">ir@baozun.com<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u6d772023\u5e745\u670825\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\uff08\u7d0d\u65af\u9054\u514b\uff1a BZUN\u53ca\u6e2f\u4ea4\u6240\uff1a9991\uff09\uff08\u300c\u5bf6\u5c0a\u300d\uff0c\u300c\u672c\u516c\u53f8\u300d\u6216\u672c\u96c6\u5718\uff09\uff0c\u4e2d\u570b\u9818\u5148\u7684\u54c1\u724c\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u670d\u52d9\u5546\u548c\u6578\u4f4d\u5546\u696d\u8ce6\u80fd\u8005\uff0c\u4eca\u5929\u516c\u4f48\u5176\u622a\u81f32023\u5e743\u670831\u65e5\u6b62\u7b2c\u4e00\u5b63\u5ea6\u7684\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\u3002 \u5bf6\u5c0a\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c\u5148\u751f\u8868\u793a\uff1a\u300c\u6211\u5c0d\u672a\u4f86\u4e09\u5e74\u7684\u6230\u7565\u8f49\u578b\u5145\u6eff\u4fe1\u5fc3\uff0c\u5bf6\u5c0a\u96c6\u5718\u5728\u672c\u5b63\u5ea6\u5404\u500b\u696d\u52d9\u677f\u584a\u6709\u5e8f\u63a8\u9032\u3002\u5bf6\u5c0a\u96fb\u5546\u6301\u7e8c\u8e10\u884c\u53ef\u6301\u7e8c\u6210\u9577\u6230\u7565\uff0c\u97cc\u6027\u51f8\u986f\u3002\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u6210\u679c\u521d\u73fe\uff0c\u9ad4\u73fe\u51fa\u4e86\u6211\u5011\u8d85\u5f37\u7684\u57f7\u884c\u529b\u548c\u61c9\u8b8a\u529b\u3002\u5bf6\u5c0a\u570b\u969b\u4e5f\u521d\u5177\u96db\u5f62\u3002\u672a\u4f86\uff0c\u5bf6\u5c0a\u96c6\u5718\u5c07\u81f4\u529b\u65bc\u5be6\u73fe\u4e09\u5927\u696d\u52d9\u677f\u584a\u7684\u696d\u52d9\u8f49\u578b\uff0c\u5404\u677f\u584a\u9593\u76f8\u4e92\u4fc3\u9032\u3001\u76f8\u4e92\u878d\u5408\uff0c\u5171\u540c\u69cb\u5efa\u4e00\u500b\u87ba\u65cb\u5f0f\u4e0a\u5347\u7684\u751f\u614b\u9589\u74b0\u3002\u5728\u6b64\u751f\u614b\u9589\u74b0\u7684\u52a0\u6301\u4e0b\uff0c\u5bf6\u5c0a\u96c6\u5718\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u6210\u5c31\u5171\u540c\u767c\u5c55\u3002\u6211\u8877\u5fc3\u5730\u611f\u8b1d\u6211\u5011\u7684\u54e1\u5de5\u3001\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u548c\u80a1\u6771\u7684\u9f0e\u529b\u652f\u6301\uff0c\u4e26\u671f\u5f85\u5728\u672a\u4f86\u5275\u9020\u66f4\u591a\u50f9\u503c\u548c\u589e\u9577\u3002\u300d \u5bf6\u5c0a\u96c6\u5718\u9996\u5e2d\u8ca1\u52d9\u5b98\u517c\u5bf6\u5c0a\u96fb\u5546\u7e3d\u88c1Arthur Yu\u5148\u751f\u8868\u793a\uff1a\u300c\u53d7\u76ca\u65bc\u6211\u5011\u8fd1\u5e7e\u500b\u5b63\u5ea6\u589e\u503c\u670d\u52d9\u6536\u5165\u5360\u6bd4\u7684\u63d0\u5347\u548c\u6301\u7e8c\u7684\u6210\u672c\u512a\u5316\uff0c2023\u5e74\u4e00\u5b63\u5ea6\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\u8f03\u53bb\u5e74\u540c\u671f\u5be6\u73fe\u4e86\u66f4\u597d\u7684\u76c8\u5229\u548c\u73fe\u91d1\u6d41\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u5be6\u73fe\u4e09\u4f4d\u6578\u540c\u6bd4\u589e\u9577\u3002\u672c\u5b63\u5ea6\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u8ca2\u737b\u7522\u54c1\u92b7\u552e\u6536\u51651.9\u5104\u5143\uff0c\u4e26\u5be6\u73fe\u4e86\u904b\u71df\u8667\u640d\u7684\u5927\u5e45\u6536\u7a84\uff0c\u70ba\u6211\u5011\u7684\u65b0\u5f81\u7a0b\u6253\u4e0b\u4e86\u826f\u597d\u958b\u7aef\u3002\u5c55\u671b\u672a\u4f86\uff0c\u5118\u7ba1\u6d88\u8cbb\u5fa9\u8607\u5c1a\u9700\u6642\u65e5\uff0c\u4f46\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5728\u4e2d\u570b\u6df1\u8015\u7684\u610f\u9858\u4e0d\u6e1b\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u8e10\u884c\u6230\u7565\u8209\u63aa\uff0c\u4e26\u5c0d\u9577\u671f\u589e\u9577\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\u3002\u300d 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u6458\u8981 \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u767e\u842c\u7f8e\u5143[1]\uff09\uff0c\u6309\u5e74\u6e1b\u5c114.9%\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2\u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c2022\u5e74\u540c\u671f\u70ba2.1% \u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931[2]\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u7387\u70ba0.5%\uff0c2022\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d[3]\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u70ba\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\uff08\u300c\u7f8e\u570b\u5b58\u6258\u80a1[4]\u300d\uff09\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d[5]\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002 \u622a\u81f32023\u5e743\u670831\u65e5\uff0c\u73fe\u91d1\u53ca\u73fe\u91d1\u7b49\u50f9\u7269\u3001\u9650\u5236\u6027\u73fe\u91d1\u53ca\u77ed\u671f\u6295\u8cc7\u70ba\u4eba\u6c11\u5e632,901.6\u767e\u842c\u5143\uff08422.5\u767e\u842c\u7f8e\u5143\uff09\u3002 \u4e0a\u8ff0\u63d0\u53ca\u4e4b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u8207\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u7684\u8abf\u7bc0\u898b\u672c\u696d\u7e3e\u516c\u544a\u4e0b\u6587\u3002 [1] \u672c\u516c\u544a\u8f7d\u6709\u82e5\u5e72\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u7279\u5b9a\u5151\u6362\u7387\u4ec5\u4e3a\u65b9\u4fbf\u8bfb\u8005\u3002\u9664\u53e6\u6709\u6ce8\u660e\u5916\uff0c\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u6362\u7b97\u4e43\u6309\u8054\u90a6\u50a8\u5907\u5c40H.10\u7edf\u8ba1\u6570\u636e\u6240\u8f7d\u4e8e2023\u5e743\u670831\u65e5\u4e2d\u5348\u751f\u6548\u7684\u4e70\u65b9\u6c47\u7387\u4eba\u6c11\u5e016.8676\u5143\u51511.00\u7f8e\u5143\u8ba1\u7b97\u3002 [2] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u7684\u7ecf\u8425\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u6743\u6fc0\u52b1\u8d39\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u8207\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u51cf\u503c\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3002 [3] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u51cf\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u640d\u5931\u3002 [4] \u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u4ee3\u8868\u4e09\u80a1A\u7c7b\u666e\u901a\u80a1\u3002 [5] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u9664\u4ee5\u7528\u4f5c\u8ba1\u7b97\u6bcf\u80a1\u666e\u901a\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u7684\u52a0\u6743\u5e73\u5747\u80a1\u6570\u518d\u4e58\u4ee5\u4e09\u3002 \u696d\u52d9\u4eae\u9ede \u5bf6\u5c0a\u96fb\u5546\uff08BEC\uff09 \u5bf6\u5c0a\u96fb\u5546\u5305\u62ec\u6211\u5011\u7684\u4e2d\u570b\u96fb\u5546\u696d\u52d9\uff0c\u6db5\u84cb\u54c1\u724c\u5e97\u92ea\u904b\u71df\u3001\u5ba2\u6236\u670d\u52d9\u548c\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u7b49\u589e\u503c\u670d\u52d9\u3002\u53d7\u76ca\u65bc\u6d88\u8cbb\u9010\u6b65\u6062\u5fa9\uff0c\u672c\u5b63\u5ea6\u5962\u4f88\u54c1\u548c\u5feb\u6d88\u54c1\u54c1\u985e\u5be6\u73fe\u96d9\u4f4d\u6578\u589e\u9577\u3002 \u6211\u5011\u5728\u589e\u503c\u670d\u52d9\u65b9\u9762\u6301\u7e8c\u53d6\u5f97\u9032\u5c55\uff0c\u901a\u904e\u6539\u5584\u7528\u6236\u9ad4\u9a57\u3001\u63d0\u9ad8\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\uff0c\u8ce6\u80fd\u6211\u5011\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5efa\u7acb\u9577\u671f\u7684\u5546\u696d\u6230\u7565\u3002\u6211\u5011\u81f4\u529b\u65bc\u63a8\u5ee3\u5982\u6578\u4f4d\u5316\u5347\u7d1a\u3001\u8cc7\u6599\u5b89\u5168\u589e\u5f37\u65b9\u6848\u3001\u5168\u7ba1\u9053\u8cc7\u6599\u667a\u6167\u3001\u4eba\u5de5\u667a\u6167\u5ba2\u670d\u3001\u5340\u57df\u4e2d\u5fc3\u5009\u5132\u7b49\u5275\u65b0\u578b\u670d\u52d9\uff0c\u91cd\u5efa\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002\u672c\u5b63\u5ea6\u6211\u5011\u7684\u589e\u503c\u670d\u52d9\u6536\u5165\uff0c\u5373\u5305\u62ec\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u670d\u52d9\u7684\u6536\u5165\uff0c\u6309\u7167\u53ef\u6bd4\u540c\u671f\u53e3\u5f91[6]\u589e\u9577\u4f4e\u500b\u4f4d\u6578\u3002 \u5168\u7ba1\u9053\u64f4\u5f35\u4ecd\u7136\u662f\u6211\u5011\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u7684\u91cd\u9ede\u95dc\u6ce8\u8b70\u984c\u3002\u672c\u5b63\u5ea6\u7531\u975e\u5929\u8c93\u5e73\u81fa\u53ca\u7ba1\u9053\u7522\u751f\u7684GMV[7]\u5360\u7e3dGMV\u7d0449\uff05\uff0c\u800c2022\u5e74\u540c\u671f\u70ba40\uff05\u3002\u622a\u81f3\u7b2c\u4e00\u5b63\u5ea6\u672b\uff0c\u7d0444\uff05\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u8207\u6211\u5011\u5728\u5e97\u92ea\u904b\u71df\u5408\u4f5c\u81f3\u5c11\u5169\u500b\u7ba1\u9053\uff0c\u53bb\u5e74\u540c\u671f\u70ba38%\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff09 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u5305\u62ec\u6230\u7565\u548c\u7b56\u7565\u5b9a\u4f4d\u3001\u54c1\u724c\u8207\u5e02\u5834\u884c\u92b7\u3001\u96f6\u552e\u8207\u96fb\u5546\u904b\u71df\u3001\u4f9b\u61c9\u93c8\u548c\u7269\u6d41\u53ca\u6280\u8853\u8ce6\u80fd\u7b49\u5168\u65b9\u4f4d\u54c1\u724c\u7ba1\u7406\uff0c\u5229\u7528\u6211\u5011\u7684\u6280\u8853\u7d44\u5408\u8207\u54c1\u724c\u5efa\u7acb\u66f4\u9577\u671f\u3001\u66f4\u6df1\u5165\u7684\u95dc\u4fc2\u3002\u76ee\u524d\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u4e3b\u8981\u5305\u62ec\u6211\u5011\u65bc2023\u5e742\u67081\u65e5\u5b8c\u6210\u6536\u8cfc\u7684Gap\u4e0a\u6d77\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u30022\u6708\u548c3\u6708\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7e3d\u8a08189.0\u767e\u842c\u5143\u4eba\u6c11\u5e63\u3002 2023\u5e74\u5c0d\u65bcGap\u4e0a\u6d77\u4f86\u8aaa\u662f\u8f49\u578b\u8207\u7c4c\u5099\u7684\u5143\u5e74\uff0c\u6211\u5011\u7684\u9996\u8981\u4efb\u52d9\u662f\u78ba\u4fdd\u5b8c\u6210\u6536\u8cfc\u5f8c\u7684\u9806\u5229\u904e\u6e21\uff0c\u5b8c\u5584\u7522\u54c1\u548c\u5546\u54c1\u7b56\u7565\uff0c\u5efa\u7acb\u4f9b\u61c9\u93c8\u57fa\u790e\u8a2d\u65bd\uff0c\u4e26\u5b8c\u5584\u5305\u62ec\u4eba\u624d\u548c\u6280\u8853\u7684\u5f8c\u7aef\u7cfb\u7d71\uff0c\u5be6\u73fe\u4ee5\u6280\u8853\u8ce6\u80fd\u3001\u7d2e\u6839\u4e2d\u570b\u3001\u670d\u52d9\u4e2d\u570b\u7684\u6578\u4f4d\u5316\u73fe\u4ee3\u65b0\u96f6\u552e\u3002 [6] \u540c\u53e3\u5f84\u8fdb\u884c\u6bd4\u8f83\uff0c\u5254\u96642022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u516c\u53f8\u5904\u7f6e\u7684\u4ed3\u50a8\u7269\u6d41\u53ca\u4f9b\u5e94\u94fe\u4e1a\u52a1\u5b50\u516c\u53f8\u5b9d\u5fc5\u8fbe\u7684\u4ed3\u50a8\u7269\u6d41\u6536\u5165\u4eba\u6c11\u5e0156.9\u767e\u4e07\u5143\u3002 [7] GMV\u5305\u62ec\u589e\u503c\u7a0e\u53ca\u4e0d\u5305\u62ec(i)\u8fd0\u8d39\u3001(ii)\u9644\u52a0\u8d39\u53ca\u5176\u4ed6\u7a0e\u9879\u3001(iii)\u9000\u56de\u8d27\u54c1\u4ef7\u503c\u53ca(iv)\u5c1a\u672a\u7ed3\u7b97\u7684\u8d2d\u4e70\u8ba2\u91d1\u3002 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u696d\u7e3e \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,984.2\u767e\u842c\u5143\u6e1b\u5c114.9%\u3002\u00a0\u7e3d\u6de8\u71df\u6536\u7684\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc2023\u5e74\u4e00\u5b63\u5ea6\u671f\u9593\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u964d29.9%\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u63a8\u51fa\u7684\u65b0\u696d\u52d9\u7dda\uff0c\u5373\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7684\u589e\u91cf\u8ca2\u737b\u3002 \u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63666.1\u767e\u842c\u5143\uff0897.0\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\uff0c\u5176\u4e2d\uff1a \u5bf6\u5c0a\u96fb\u5546(BEC)\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63477.1\u767e\u842c\u5143\uff0869.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\u4e0b\u964d29.9%\u3002\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u516c\u53f8\u512a\u5316\u4e86\u7d93\u92b7\u6a21\u5f0f\u7684\u7522\u54c1\u7d44\u5408\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u7522\u54c1\u985e\u5225\uff0c\u4ee5\u53ca\u672c\u5b63\u5ea6\u4e2d\u570b\u500b\u4eba\u8b77\u7406\u5c0f\u5bb6\u96fb\u548c\u96fb\u5b50\u54c1\u985e\u6d88\u8cbb\u60c5\u7dd2\u666e\u904d\u4e0b\u964d\u6240\u81f4\u3002 \u5bf6\u5c0a\u96fb\u5546\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[8]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e \u5c0f\u5bb6\u96fb 351.3 17\u00a0% 225.3 32.8 11\u00a0% -36\u00a0% \u5feb\u6d88\u54c1 53.4 3\u00a0% 66.6 9.7 4\u00a0% 25\u00a0% \u7f8e\u5bb9\u5316\u599d\u54c1 62.9 3\u00a0% 66.5 9.7 4\u00a0% 6\u00a0% \u96fb\u5b50\u7522\u54c1 132.2 7\u00a0% 43.6 6.3 2\u00a0% -67\u00a0% \u5176\u4ed6 81.0 4\u00a0% 75.1 11.0 4\u00a0% -7\u00a0% \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e\u7e3d\u6de8\u71df\u6536 680.8 34\u00a0% 477.1 69.5 25\u00a0% -30\u00a0% \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406(BBM)\u00a0\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63189.0\u767e\u842c\u5143\uff0827.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u5176\u4e2d\u76ee\u524d\u4e3b\u8981\u5305\u62ecGap\u4e0a\u6d77\u696d\u52d9\u6240\u7522\u751f\u7684\u96f6\u552e\u6536\u5165\uff0c\u5305\u62ec\u7dda\u4e0b\u9580\u5e97\u92b7\u552e\u6536\u5165\u548c\u7dda\u4e0a\u92b7\u552e\u6536\u5165\u3002 \u670d\u52d9\u6536\u5165\u70ba\u4eba\u6c11\u5e631,221.7\u767e\u842c\u5143\uff08177.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,303.3\u767e\u842c\u5143\u4e0b\u964d6.3%\u3002\u4e0b\u964d\u4e3b\u8981\u7531\u65bc\u57282022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8655\u7f6e\u8667\u640d\u5b50\u516c\u53f8\uff0c\u5009\u5132\u548c\u5c65\u7d04\u696d\u52d9\u6536\u5165\u6e1b\u5c11\u4eba\u6c11\u5e6356.9\u767e\u842c\u5143\u3002 \u4e0b\u9336\u5217\u51fa\u6240\u793a\u671f\u9593\u6309\u696d\u52d9\u6a21\u5f0f\u7684\u670d\u52d9\u6536\u5165\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9 \u7dda\u4e0a\u5e97\u92ea\u904b\u71df 392.2 20\u00a0% 364.1 53.0 19\u00a0% -7\u00a0% \u5009\u5132\u7269\u6d41 524.9 26\u00a0% 487.3 70.9 26\u00a0% -7\u00a0% \u6578\u4f4d\u884c\u92b7\u548c\u6280\u8853\u670d\u52d9 386.2 20\u00a0% 377.4 55.0 20\u00a0% -2\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[9] &#8211; &#8211; (7.1) (1.0) 0\u00a0% N\/A \u670d\u52d9\u7e3d\u6de8\u71df\u6536 1,303.3 66\u00a0% 1,221.7 177.9 65\u00a0% -6\u00a0% \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[10]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df \u670d\u98fe\u8207\u914d\u4ef6 265.2 13\u00a0% 255.6 37.2 14\u00a0% -4\u00a0% &#8211;\u00a0 &#8211;\u5962\u4f88\u54c1 88.6 5\u00a0% 99.0 14.4 5\u00a0% 12\u00a0% &#8211;\u00a0 &#8211;\u904b\u52d5\u670d\u98fe 88.1 4\u00a0% 88.9 12.9 5\u00a0% 1\u00a0% &#8211;\u00a0 &#8211;\u5176\u4ed6\u670d\u98fe 88.5 4\u00a0% 67.7 9.9 4\u00a0% -24\u00a0% \u5176\u4ed6 127.0 7\u00a0% 108.5 15.8 6\u00a0% -15\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[11] &#8211; &#8211; (5.4) (0.8) -1\u00a0% N\/A \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u7e3d\u6de8\u71df\u6536 392.2 20\u00a0% 358.7 52.2 19\u00a0% -9\u00a0% \u7d93\u71df\u958b\u652f\u7e3d\u984d\u70ba\u4eba\u6c11\u5e631,928.4\u767e\u842c\u5143\uff08280.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c112,025.3 \u767e\u842c\u5143\u3002 \u7522\u54c1\u6210\u672c\u70ba\u4eba\u6c11\u5e63505.1\u767e\u842c\u5143\uff0873.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63595.7\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u7522\u54c1\u92b7\u552e\u7684\u964d\u4f4e\uff0c\u90e8\u5206\u62b5\u6d88\u4e8e\u516c\u53f8\u65bc2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7684\u7522\u54c1\u6210\u672c\u589e\u91cf\u3002 \u5c65\u7d04\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63567.6\u767e\u842c\u5143\uff0882.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63629.4\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f82022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u525d\u96e2\u4e86\u4e00\u500b\u5009\u5132\u7269\u6d41\u53ca\u4f9b\u61c9\u93c8\u696d\u52d9\u7684\u5b50\u516c\u53f8\u5c0e\u81f4\u904b\u8f38\u8cbb\u7528\u6e1b\u5c11\u4eba\u6c11\u5e6373.4\u767e\u842c\u5143\uff0c\u53ca\u672c\u516c\u53f8\u5340\u57df\u670d\u52d9\u4e2d\u5fc3\u6301\u7e8c\u62d3\u5f35\u5e36\u4f86\u7684\u5ba2\u670d\u6210\u672c\u7d50\u9918\u3002 \u92b7\u552e\u53ca\u71df\u92b7\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63592.7\u767e\u842c\u5143\uff0886.3\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63615.9\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5b63\u5ea6\u6548\u679c\u884c\u92b7\u6536\u5165\u6e1b\u5c11\uff0c\u4ee5\u53ca\u70ba\u516c\u53f8\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u670d\u52d9\u7684\u54e1\u5de5\u6210\u672c\u6548\u7387\u63d0\u9ad8\u3002 \u6280\u8853\u8207\u5167\u5bb9\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63114.9\u767e\u842c\u5143\uff0816.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63105.3\u767e\u842c\u5143\u3002\u8cbb\u7528\u589e\u9577\u4e3b\u8981\u7531\u65bc\u516c\u53f8\u5728\u6280\u8853\u5275\u65b0\u548c\u7522\u54c1\u5316\u65b9\u9762\u7684\u6301\u7e8c\u6295\u8cc7\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u672c\u516c\u53f8\u7684\u6210\u672c\u63a7\u5236\u63aa\u65bd\u53ca\u6548\u7387\u6539\u5584\u3002 \u7ba1\u7406\u53ca\u884c\u653f\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63163.2\u767e\u842c\u5143\uff0823.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e6390.6\u767e\u842c\u5143\u3002\u589e\u9577\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u65b0\u589e\u8cbb\u7528\u3002 [8] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u7522\u54c1\u92b7\u552e\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [9] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u90e8\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u6570\u5b57\u8425\u9500\u4e0e\u6280\u672f\u670d\u52a1\u6536\u5165\u3002 [10] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u670d\u52a1\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [11] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u5e03\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u5e97\u94fa\u8fd0\u8425\u670d\u52a1\u6536\u5165\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2 \u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c\u53bb\u5e74\u540c\u671f\u70ba2.1 %\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u8667\u640d\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7522\u751f\u7684\u8667\u640d\uff0c\u4f46\u8a72\u8667\u640d\u5728\u53ef\u6bd4\u57fa\u790e\u4e0a\u5df2\u660e\u986f\u6536\u7a84\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\uff08BEC\uff09\u7684\u76c8\u5229\u80fd\u529b\u63d0\u5347\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7d93\u71df\u640d\u5931\u7387\u70ba0.5 %\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u70ba\u4eba\u6c11\u5e6342.6\u767e\u842c\u5143\uff086.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6382.0\u767e\u842c\u5143\u3002\u672c\u5b63\u5ea6\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u4e3b\u8981\u8207Lanvin\u96c6\u5718\u7684\u4ea4\u6613\u50f9\u683c\u4e0b\u964d\u6709\u95dc\uff0c\u8a72\u516c\u53f8\u65bc2021\u5e746\u6708\u6295\u8cc7\uff0c\u65bc2022\u5e7412\u6708\u5728\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u6210\u529f\u4e0a\u5e02\u3002\u00a0 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21 \u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002\u00a0 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002\u00a0 \u96fb\u8a71\u6703\u8b70 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\" class=\"read-more button\" href=\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#more-12739\" aria-label=\"More on \u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\">\u4e86\u89e3\u8a73\u60c5<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","spay_email":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"og:description\" content=\"\u4e0a\u6d772023\u5e745\u670825\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\uff08\u7d0d\u65af\u9054\u514b\uff1a BZUN\u53ca\u6e2f\u4ea4\u6240\uff1a9991\uff09\uff08\u300c\u5bf6\u5c0a\u300d\uff0c\u300c\u672c\u516c\u53f8\u300d\u6216\u672c\u96c6\u5718\uff09\uff0c\u4e2d\u570b\u9818\u5148\u7684\u54c1\u724c\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u670d\u52d9\u5546\u548c\u6578\u4f4d\u5546\u696d\u8ce6\u80fd\u8005\uff0c\u4eca\u5929\u516c\u4f48\u5176\u622a\u81f32023\u5e743\u670831\u65e5\u6b62\u7b2c\u4e00\u5b63\u5ea6\u7684\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\u3002 \u5bf6\u5c0a\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c\u5148\u751f\u8868\u793a\uff1a\u300c\u6211\u5c0d\u672a\u4f86\u4e09\u5e74\u7684\u6230\u7565\u8f49\u578b\u5145\u6eff\u4fe1\u5fc3\uff0c\u5bf6\u5c0a\u96c6\u5718\u5728\u672c\u5b63\u5ea6\u5404\u500b\u696d\u52d9\u677f\u584a\u6709\u5e8f\u63a8\u9032\u3002\u5bf6\u5c0a\u96fb\u5546\u6301\u7e8c\u8e10\u884c\u53ef\u6301\u7e8c\u6210\u9577\u6230\u7565\uff0c\u97cc\u6027\u51f8\u986f\u3002\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u6210\u679c\u521d\u73fe\uff0c\u9ad4\u73fe\u51fa\u4e86\u6211\u5011\u8d85\u5f37\u7684\u57f7\u884c\u529b\u548c\u61c9\u8b8a\u529b\u3002\u5bf6\u5c0a\u570b\u969b\u4e5f\u521d\u5177\u96db\u5f62\u3002\u672a\u4f86\uff0c\u5bf6\u5c0a\u96c6\u5718\u5c07\u81f4\u529b\u65bc\u5be6\u73fe\u4e09\u5927\u696d\u52d9\u677f\u584a\u7684\u696d\u52d9\u8f49\u578b\uff0c\u5404\u677f\u584a\u9593\u76f8\u4e92\u4fc3\u9032\u3001\u76f8\u4e92\u878d\u5408\uff0c\u5171\u540c\u69cb\u5efa\u4e00\u500b\u87ba\u65cb\u5f0f\u4e0a\u5347\u7684\u751f\u614b\u9589\u74b0\u3002\u5728\u6b64\u751f\u614b\u9589\u74b0\u7684\u52a0\u6301\u4e0b\uff0c\u5bf6\u5c0a\u96c6\u5718\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u6210\u5c31\u5171\u540c\u767c\u5c55\u3002\u6211\u8877\u5fc3\u5730\u611f\u8b1d\u6211\u5011\u7684\u54e1\u5de5\u3001\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u548c\u80a1\u6771\u7684\u9f0e\u529b\u652f\u6301\uff0c\u4e26\u671f\u5f85\u5728\u672a\u4f86\u5275\u9020\u66f4\u591a\u50f9\u503c\u548c\u589e\u9577\u3002\u300d \u5bf6\u5c0a\u96c6\u5718\u9996\u5e2d\u8ca1\u52d9\u5b98\u517c\u5bf6\u5c0a\u96fb\u5546\u7e3d\u88c1Arthur Yu\u5148\u751f\u8868\u793a\uff1a\u300c\u53d7\u76ca\u65bc\u6211\u5011\u8fd1\u5e7e\u500b\u5b63\u5ea6\u589e\u503c\u670d\u52d9\u6536\u5165\u5360\u6bd4\u7684\u63d0\u5347\u548c\u6301\u7e8c\u7684\u6210\u672c\u512a\u5316\uff0c2023\u5e74\u4e00\u5b63\u5ea6\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\u8f03\u53bb\u5e74\u540c\u671f\u5be6\u73fe\u4e86\u66f4\u597d\u7684\u76c8\u5229\u548c\u73fe\u91d1\u6d41\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u5be6\u73fe\u4e09\u4f4d\u6578\u540c\u6bd4\u589e\u9577\u3002\u672c\u5b63\u5ea6\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u8ca2\u737b\u7522\u54c1\u92b7\u552e\u6536\u51651.9\u5104\u5143\uff0c\u4e26\u5be6\u73fe\u4e86\u904b\u71df\u8667\u640d\u7684\u5927\u5e45\u6536\u7a84\uff0c\u70ba\u6211\u5011\u7684\u65b0\u5f81\u7a0b\u6253\u4e0b\u4e86\u826f\u597d\u958b\u7aef\u3002\u5c55\u671b\u672a\u4f86\uff0c\u5118\u7ba1\u6d88\u8cbb\u5fa9\u8607\u5c1a\u9700\u6642\u65e5\uff0c\u4f46\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5728\u4e2d\u570b\u6df1\u8015\u7684\u610f\u9858\u4e0d\u6e1b\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u8e10\u884c\u6230\u7565\u8209\u63aa\uff0c\u4e26\u5c0d\u9577\u671f\u589e\u9577\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\u3002\u300d 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u6458\u8981 \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u767e\u842c\u7f8e\u5143[1]\uff09\uff0c\u6309\u5e74\u6e1b\u5c114.9%\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2\u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c2022\u5e74\u540c\u671f\u70ba2.1% \u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931[2]\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u7387\u70ba0.5%\uff0c2022\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d[3]\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u70ba\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\uff08\u300c\u7f8e\u570b\u5b58\u6258\u80a1[4]\u300d\uff09\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d[5]\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002 \u622a\u81f32023\u5e743\u670831\u65e5\uff0c\u73fe\u91d1\u53ca\u73fe\u91d1\u7b49\u50f9\u7269\u3001\u9650\u5236\u6027\u73fe\u91d1\u53ca\u77ed\u671f\u6295\u8cc7\u70ba\u4eba\u6c11\u5e632,901.6\u767e\u842c\u5143\uff08422.5\u767e\u842c\u7f8e\u5143\uff09\u3002 \u4e0a\u8ff0\u63d0\u53ca\u4e4b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u8207\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u7684\u8abf\u7bc0\u898b\u672c\u696d\u7e3e\u516c\u544a\u4e0b\u6587\u3002 [1] \u672c\u516c\u544a\u8f7d\u6709\u82e5\u5e72\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u7279\u5b9a\u5151\u6362\u7387\u4ec5\u4e3a\u65b9\u4fbf\u8bfb\u8005\u3002\u9664\u53e6\u6709\u6ce8\u660e\u5916\uff0c\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u6362\u7b97\u4e43\u6309\u8054\u90a6\u50a8\u5907\u5c40H.10\u7edf\u8ba1\u6570\u636e\u6240\u8f7d\u4e8e2023\u5e743\u670831\u65e5\u4e2d\u5348\u751f\u6548\u7684\u4e70\u65b9\u6c47\u7387\u4eba\u6c11\u5e016.8676\u5143\u51511.00\u7f8e\u5143\u8ba1\u7b97\u3002 [2] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u7684\u7ecf\u8425\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u6743\u6fc0\u52b1\u8d39\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u8207\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u51cf\u503c\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3002 [3] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u51cf\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u640d\u5931\u3002 [4] \u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u4ee3\u8868\u4e09\u80a1A\u7c7b\u666e\u901a\u80a1\u3002 [5] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u9664\u4ee5\u7528\u4f5c\u8ba1\u7b97\u6bcf\u80a1\u666e\u901a\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u7684\u52a0\u6743\u5e73\u5747\u80a1\u6570\u518d\u4e58\u4ee5\u4e09\u3002 \u696d\u52d9\u4eae\u9ede \u5bf6\u5c0a\u96fb\u5546\uff08BEC\uff09 \u5bf6\u5c0a\u96fb\u5546\u5305\u62ec\u6211\u5011\u7684\u4e2d\u570b\u96fb\u5546\u696d\u52d9\uff0c\u6db5\u84cb\u54c1\u724c\u5e97\u92ea\u904b\u71df\u3001\u5ba2\u6236\u670d\u52d9\u548c\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u7b49\u589e\u503c\u670d\u52d9\u3002\u53d7\u76ca\u65bc\u6d88\u8cbb\u9010\u6b65\u6062\u5fa9\uff0c\u672c\u5b63\u5ea6\u5962\u4f88\u54c1\u548c\u5feb\u6d88\u54c1\u54c1\u985e\u5be6\u73fe\u96d9\u4f4d\u6578\u589e\u9577\u3002 \u6211\u5011\u5728\u589e\u503c\u670d\u52d9\u65b9\u9762\u6301\u7e8c\u53d6\u5f97\u9032\u5c55\uff0c\u901a\u904e\u6539\u5584\u7528\u6236\u9ad4\u9a57\u3001\u63d0\u9ad8\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\uff0c\u8ce6\u80fd\u6211\u5011\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5efa\u7acb\u9577\u671f\u7684\u5546\u696d\u6230\u7565\u3002\u6211\u5011\u81f4\u529b\u65bc\u63a8\u5ee3\u5982\u6578\u4f4d\u5316\u5347\u7d1a\u3001\u8cc7\u6599\u5b89\u5168\u589e\u5f37\u65b9\u6848\u3001\u5168\u7ba1\u9053\u8cc7\u6599\u667a\u6167\u3001\u4eba\u5de5\u667a\u6167\u5ba2\u670d\u3001\u5340\u57df\u4e2d\u5fc3\u5009\u5132\u7b49\u5275\u65b0\u578b\u670d\u52d9\uff0c\u91cd\u5efa\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002\u672c\u5b63\u5ea6\u6211\u5011\u7684\u589e\u503c\u670d\u52d9\u6536\u5165\uff0c\u5373\u5305\u62ec\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u670d\u52d9\u7684\u6536\u5165\uff0c\u6309\u7167\u53ef\u6bd4\u540c\u671f\u53e3\u5f91[6]\u589e\u9577\u4f4e\u500b\u4f4d\u6578\u3002 \u5168\u7ba1\u9053\u64f4\u5f35\u4ecd\u7136\u662f\u6211\u5011\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u7684\u91cd\u9ede\u95dc\u6ce8\u8b70\u984c\u3002\u672c\u5b63\u5ea6\u7531\u975e\u5929\u8c93\u5e73\u81fa\u53ca\u7ba1\u9053\u7522\u751f\u7684GMV[7]\u5360\u7e3dGMV\u7d0449\uff05\uff0c\u800c2022\u5e74\u540c\u671f\u70ba40\uff05\u3002\u622a\u81f3\u7b2c\u4e00\u5b63\u5ea6\u672b\uff0c\u7d0444\uff05\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u8207\u6211\u5011\u5728\u5e97\u92ea\u904b\u71df\u5408\u4f5c\u81f3\u5c11\u5169\u500b\u7ba1\u9053\uff0c\u53bb\u5e74\u540c\u671f\u70ba38%\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff09 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u5305\u62ec\u6230\u7565\u548c\u7b56\u7565\u5b9a\u4f4d\u3001\u54c1\u724c\u8207\u5e02\u5834\u884c\u92b7\u3001\u96f6\u552e\u8207\u96fb\u5546\u904b\u71df\u3001\u4f9b\u61c9\u93c8\u548c\u7269\u6d41\u53ca\u6280\u8853\u8ce6\u80fd\u7b49\u5168\u65b9\u4f4d\u54c1\u724c\u7ba1\u7406\uff0c\u5229\u7528\u6211\u5011\u7684\u6280\u8853\u7d44\u5408\u8207\u54c1\u724c\u5efa\u7acb\u66f4\u9577\u671f\u3001\u66f4\u6df1\u5165\u7684\u95dc\u4fc2\u3002\u76ee\u524d\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u4e3b\u8981\u5305\u62ec\u6211\u5011\u65bc2023\u5e742\u67081\u65e5\u5b8c\u6210\u6536\u8cfc\u7684Gap\u4e0a\u6d77\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u30022\u6708\u548c3\u6708\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7e3d\u8a08189.0\u767e\u842c\u5143\u4eba\u6c11\u5e63\u3002 2023\u5e74\u5c0d\u65bcGap\u4e0a\u6d77\u4f86\u8aaa\u662f\u8f49\u578b\u8207\u7c4c\u5099\u7684\u5143\u5e74\uff0c\u6211\u5011\u7684\u9996\u8981\u4efb\u52d9\u662f\u78ba\u4fdd\u5b8c\u6210\u6536\u8cfc\u5f8c\u7684\u9806\u5229\u904e\u6e21\uff0c\u5b8c\u5584\u7522\u54c1\u548c\u5546\u54c1\u7b56\u7565\uff0c\u5efa\u7acb\u4f9b\u61c9\u93c8\u57fa\u790e\u8a2d\u65bd\uff0c\u4e26\u5b8c\u5584\u5305\u62ec\u4eba\u624d\u548c\u6280\u8853\u7684\u5f8c\u7aef\u7cfb\u7d71\uff0c\u5be6\u73fe\u4ee5\u6280\u8853\u8ce6\u80fd\u3001\u7d2e\u6839\u4e2d\u570b\u3001\u670d\u52d9\u4e2d\u570b\u7684\u6578\u4f4d\u5316\u73fe\u4ee3\u65b0\u96f6\u552e\u3002 [6] \u540c\u53e3\u5f84\u8fdb\u884c\u6bd4\u8f83\uff0c\u5254\u96642022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u516c\u53f8\u5904\u7f6e\u7684\u4ed3\u50a8\u7269\u6d41\u53ca\u4f9b\u5e94\u94fe\u4e1a\u52a1\u5b50\u516c\u53f8\u5b9d\u5fc5\u8fbe\u7684\u4ed3\u50a8\u7269\u6d41\u6536\u5165\u4eba\u6c11\u5e0156.9\u767e\u4e07\u5143\u3002 [7] GMV\u5305\u62ec\u589e\u503c\u7a0e\u53ca\u4e0d\u5305\u62ec(i)\u8fd0\u8d39\u3001(ii)\u9644\u52a0\u8d39\u53ca\u5176\u4ed6\u7a0e\u9879\u3001(iii)\u9000\u56de\u8d27\u54c1\u4ef7\u503c\u53ca(iv)\u5c1a\u672a\u7ed3\u7b97\u7684\u8d2d\u4e70\u8ba2\u91d1\u3002 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u696d\u7e3e \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,984.2\u767e\u842c\u5143\u6e1b\u5c114.9%\u3002\u00a0\u7e3d\u6de8\u71df\u6536\u7684\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc2023\u5e74\u4e00\u5b63\u5ea6\u671f\u9593\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u964d29.9%\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u63a8\u51fa\u7684\u65b0\u696d\u52d9\u7dda\uff0c\u5373\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7684\u589e\u91cf\u8ca2\u737b\u3002 \u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63666.1\u767e\u842c\u5143\uff0897.0\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\uff0c\u5176\u4e2d\uff1a \u5bf6\u5c0a\u96fb\u5546(BEC)\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63477.1\u767e\u842c\u5143\uff0869.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\u4e0b\u964d29.9%\u3002\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u516c\u53f8\u512a\u5316\u4e86\u7d93\u92b7\u6a21\u5f0f\u7684\u7522\u54c1\u7d44\u5408\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u7522\u54c1\u985e\u5225\uff0c\u4ee5\u53ca\u672c\u5b63\u5ea6\u4e2d\u570b\u500b\u4eba\u8b77\u7406\u5c0f\u5bb6\u96fb\u548c\u96fb\u5b50\u54c1\u985e\u6d88\u8cbb\u60c5\u7dd2\u666e\u904d\u4e0b\u964d\u6240\u81f4\u3002 \u5bf6\u5c0a\u96fb\u5546\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[8]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e \u5c0f\u5bb6\u96fb 351.3 17\u00a0% 225.3 32.8 11\u00a0% -36\u00a0% \u5feb\u6d88\u54c1 53.4 3\u00a0% 66.6 9.7 4\u00a0% 25\u00a0% \u7f8e\u5bb9\u5316\u599d\u54c1 62.9 3\u00a0% 66.5 9.7 4\u00a0% 6\u00a0% \u96fb\u5b50\u7522\u54c1 132.2 7\u00a0% 43.6 6.3 2\u00a0% -67\u00a0% \u5176\u4ed6 81.0 4\u00a0% 75.1 11.0 4\u00a0% -7\u00a0% \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e\u7e3d\u6de8\u71df\u6536 680.8 34\u00a0% 477.1 69.5 25\u00a0% -30\u00a0% \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406(BBM)\u00a0\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63189.0\u767e\u842c\u5143\uff0827.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u5176\u4e2d\u76ee\u524d\u4e3b\u8981\u5305\u62ecGap\u4e0a\u6d77\u696d\u52d9\u6240\u7522\u751f\u7684\u96f6\u552e\u6536\u5165\uff0c\u5305\u62ec\u7dda\u4e0b\u9580\u5e97\u92b7\u552e\u6536\u5165\u548c\u7dda\u4e0a\u92b7\u552e\u6536\u5165\u3002 \u670d\u52d9\u6536\u5165\u70ba\u4eba\u6c11\u5e631,221.7\u767e\u842c\u5143\uff08177.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,303.3\u767e\u842c\u5143\u4e0b\u964d6.3%\u3002\u4e0b\u964d\u4e3b\u8981\u7531\u65bc\u57282022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8655\u7f6e\u8667\u640d\u5b50\u516c\u53f8\uff0c\u5009\u5132\u548c\u5c65\u7d04\u696d\u52d9\u6536\u5165\u6e1b\u5c11\u4eba\u6c11\u5e6356.9\u767e\u842c\u5143\u3002 \u4e0b\u9336\u5217\u51fa\u6240\u793a\u671f\u9593\u6309\u696d\u52d9\u6a21\u5f0f\u7684\u670d\u52d9\u6536\u5165\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9 \u7dda\u4e0a\u5e97\u92ea\u904b\u71df 392.2 20\u00a0% 364.1 53.0 19\u00a0% -7\u00a0% \u5009\u5132\u7269\u6d41 524.9 26\u00a0% 487.3 70.9 26\u00a0% -7\u00a0% \u6578\u4f4d\u884c\u92b7\u548c\u6280\u8853\u670d\u52d9 386.2 20\u00a0% 377.4 55.0 20\u00a0% -2\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[9] &#8211; &#8211; (7.1) (1.0) 0\u00a0% N\/A \u670d\u52d9\u7e3d\u6de8\u71df\u6536 1,303.3 66\u00a0% 1,221.7 177.9 65\u00a0% -6\u00a0% \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[10]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df \u670d\u98fe\u8207\u914d\u4ef6 265.2 13\u00a0% 255.6 37.2 14\u00a0% -4\u00a0% &#8211;\u00a0 &#8211;\u5962\u4f88\u54c1 88.6 5\u00a0% 99.0 14.4 5\u00a0% 12\u00a0% &#8211;\u00a0 &#8211;\u904b\u52d5\u670d\u98fe 88.1 4\u00a0% 88.9 12.9 5\u00a0% 1\u00a0% &#8211;\u00a0 &#8211;\u5176\u4ed6\u670d\u98fe 88.5 4\u00a0% 67.7 9.9 4\u00a0% -24\u00a0% \u5176\u4ed6 127.0 7\u00a0% 108.5 15.8 6\u00a0% -15\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[11] &#8211; &#8211; (5.4) (0.8) -1\u00a0% N\/A \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u7e3d\u6de8\u71df\u6536 392.2 20\u00a0% 358.7 52.2 19\u00a0% -9\u00a0% \u7d93\u71df\u958b\u652f\u7e3d\u984d\u70ba\u4eba\u6c11\u5e631,928.4\u767e\u842c\u5143\uff08280.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c112,025.3 \u767e\u842c\u5143\u3002 \u7522\u54c1\u6210\u672c\u70ba\u4eba\u6c11\u5e63505.1\u767e\u842c\u5143\uff0873.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63595.7\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u7522\u54c1\u92b7\u552e\u7684\u964d\u4f4e\uff0c\u90e8\u5206\u62b5\u6d88\u4e8e\u516c\u53f8\u65bc2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7684\u7522\u54c1\u6210\u672c\u589e\u91cf\u3002 \u5c65\u7d04\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63567.6\u767e\u842c\u5143\uff0882.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63629.4\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f82022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u525d\u96e2\u4e86\u4e00\u500b\u5009\u5132\u7269\u6d41\u53ca\u4f9b\u61c9\u93c8\u696d\u52d9\u7684\u5b50\u516c\u53f8\u5c0e\u81f4\u904b\u8f38\u8cbb\u7528\u6e1b\u5c11\u4eba\u6c11\u5e6373.4\u767e\u842c\u5143\uff0c\u53ca\u672c\u516c\u53f8\u5340\u57df\u670d\u52d9\u4e2d\u5fc3\u6301\u7e8c\u62d3\u5f35\u5e36\u4f86\u7684\u5ba2\u670d\u6210\u672c\u7d50\u9918\u3002 \u92b7\u552e\u53ca\u71df\u92b7\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63592.7\u767e\u842c\u5143\uff0886.3\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63615.9\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5b63\u5ea6\u6548\u679c\u884c\u92b7\u6536\u5165\u6e1b\u5c11\uff0c\u4ee5\u53ca\u70ba\u516c\u53f8\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u670d\u52d9\u7684\u54e1\u5de5\u6210\u672c\u6548\u7387\u63d0\u9ad8\u3002 \u6280\u8853\u8207\u5167\u5bb9\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63114.9\u767e\u842c\u5143\uff0816.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63105.3\u767e\u842c\u5143\u3002\u8cbb\u7528\u589e\u9577\u4e3b\u8981\u7531\u65bc\u516c\u53f8\u5728\u6280\u8853\u5275\u65b0\u548c\u7522\u54c1\u5316\u65b9\u9762\u7684\u6301\u7e8c\u6295\u8cc7\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u672c\u516c\u53f8\u7684\u6210\u672c\u63a7\u5236\u63aa\u65bd\u53ca\u6548\u7387\u6539\u5584\u3002 \u7ba1\u7406\u53ca\u884c\u653f\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63163.2\u767e\u842c\u5143\uff0823.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e6390.6\u767e\u842c\u5143\u3002\u589e\u9577\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u65b0\u589e\u8cbb\u7528\u3002 [8] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u7522\u54c1\u92b7\u552e\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [9] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u90e8\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u6570\u5b57\u8425\u9500\u4e0e\u6280\u672f\u670d\u52a1\u6536\u5165\u3002 [10] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u670d\u52a1\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [11] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u5e03\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u5e97\u94fa\u8fd0\u8425\u670d\u52a1\u6536\u5165\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2 \u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c\u53bb\u5e74\u540c\u671f\u70ba2.1 %\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u8667\u640d\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7522\u751f\u7684\u8667\u640d\uff0c\u4f46\u8a72\u8667\u640d\u5728\u53ef\u6bd4\u57fa\u790e\u4e0a\u5df2\u660e\u986f\u6536\u7a84\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\uff08BEC\uff09\u7684\u76c8\u5229\u80fd\u529b\u63d0\u5347\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7d93\u71df\u640d\u5931\u7387\u70ba0.5 %\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u70ba\u4eba\u6c11\u5e6342.6\u767e\u842c\u5143\uff086.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6382.0\u767e\u842c\u5143\u3002\u672c\u5b63\u5ea6\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u4e3b\u8981\u8207Lanvin\u96c6\u5718\u7684\u4ea4\u6613\u50f9\u683c\u4e0b\u964d\u6709\u95dc\uff0c\u8a72\u516c\u53f8\u65bc2021\u5e746\u6708\u6295\u8cc7\uff0c\u65bc2022\u5e7412\u6708\u5728\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u6210\u529f\u4e0a\u5e02\u3002\u00a0 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21 \u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002\u00a0 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002\u00a0 \u96fb\u8a71\u6703\u8b70 ... \u4e86\u89e3\u8a73\u60c5\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\" \/>\n<meta property=\"og:site_name\" content=\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T02:00:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\",\"datePublished\":\"2023-05-25T02:00:00+00:00\",\"dateModified\":\"2023-05-25T02:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"articleSection\":[\"\u672a\u5206\u985e\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\",\"url\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\",\"name\":\"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\"},\"datePublished\":\"2023-05-25T02:00:00+00:00\",\"dateModified\":\"2023-05-25T02:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/www.franchise.com.hk\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#website\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"description\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.com.hk\/en?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#organization\",\"name\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\",\"url\":\"https:\/\/www.franchise.com.hk\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1\",\"width\":350,\"height\":76,\"caption\":\"\u9999\u6e2f\u7279\u8a31\u7d93\u71df\"},\"image\":{\"@id\":\"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739","og_locale":"en_US","og_type":"article","og_title":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","og_description":"\u4e0a\u6d772023\u5e745\u670825\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\uff08\u7d0d\u65af\u9054\u514b\uff1a BZUN\u53ca\u6e2f\u4ea4\u6240\uff1a9991\uff09\uff08\u300c\u5bf6\u5c0a\u300d\uff0c\u300c\u672c\u516c\u53f8\u300d\u6216\u672c\u96c6\u5718\uff09\uff0c\u4e2d\u570b\u9818\u5148\u7684\u54c1\u724c\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u670d\u52d9\u5546\u548c\u6578\u4f4d\u5546\u696d\u8ce6\u80fd\u8005\uff0c\u4eca\u5929\u516c\u4f48\u5176\u622a\u81f32023\u5e743\u670831\u65e5\u6b62\u7b2c\u4e00\u5b63\u5ea6\u7684\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e\u3002 \u5bf6\u5c0a\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u4ec7\u6587\u5f6c\u5148\u751f\u8868\u793a\uff1a\u300c\u6211\u5c0d\u672a\u4f86\u4e09\u5e74\u7684\u6230\u7565\u8f49\u578b\u5145\u6eff\u4fe1\u5fc3\uff0c\u5bf6\u5c0a\u96c6\u5718\u5728\u672c\u5b63\u5ea6\u5404\u500b\u696d\u52d9\u677f\u584a\u6709\u5e8f\u63a8\u9032\u3002\u5bf6\u5c0a\u96fb\u5546\u6301\u7e8c\u8e10\u884c\u53ef\u6301\u7e8c\u6210\u9577\u6230\u7565\uff0c\u97cc\u6027\u51f8\u986f\u3002\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u6210\u679c\u521d\u73fe\uff0c\u9ad4\u73fe\u51fa\u4e86\u6211\u5011\u8d85\u5f37\u7684\u57f7\u884c\u529b\u548c\u61c9\u8b8a\u529b\u3002\u5bf6\u5c0a\u570b\u969b\u4e5f\u521d\u5177\u96db\u5f62\u3002\u672a\u4f86\uff0c\u5bf6\u5c0a\u96c6\u5718\u5c07\u81f4\u529b\u65bc\u5be6\u73fe\u4e09\u5927\u696d\u52d9\u677f\u584a\u7684\u696d\u52d9\u8f49\u578b\uff0c\u5404\u677f\u584a\u9593\u76f8\u4e92\u4fc3\u9032\u3001\u76f8\u4e92\u878d\u5408\uff0c\u5171\u540c\u69cb\u5efa\u4e00\u500b\u87ba\u65cb\u5f0f\u4e0a\u5347\u7684\u751f\u614b\u9589\u74b0\u3002\u5728\u6b64\u751f\u614b\u9589\u74b0\u7684\u52a0\u6301\u4e0b\uff0c\u5bf6\u5c0a\u96c6\u5718\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u6210\u5c31\u5171\u540c\u767c\u5c55\u3002\u6211\u8877\u5fc3\u5730\u611f\u8b1d\u6211\u5011\u7684\u54e1\u5de5\u3001\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u548c\u80a1\u6771\u7684\u9f0e\u529b\u652f\u6301\uff0c\u4e26\u671f\u5f85\u5728\u672a\u4f86\u5275\u9020\u66f4\u591a\u50f9\u503c\u548c\u589e\u9577\u3002\u300d \u5bf6\u5c0a\u96c6\u5718\u9996\u5e2d\u8ca1\u52d9\u5b98\u517c\u5bf6\u5c0a\u96fb\u5546\u7e3d\u88c1Arthur Yu\u5148\u751f\u8868\u793a\uff1a\u300c\u53d7\u76ca\u65bc\u6211\u5011\u8fd1\u5e7e\u500b\u5b63\u5ea6\u589e\u503c\u670d\u52d9\u6536\u5165\u5360\u6bd4\u7684\u63d0\u5347\u548c\u6301\u7e8c\u7684\u6210\u672c\u512a\u5316\uff0c2023\u5e74\u4e00\u5b63\u5ea6\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\u8f03\u53bb\u5e74\u540c\u671f\u5be6\u73fe\u4e86\u66f4\u597d\u7684\u76c8\u5229\u548c\u73fe\u91d1\u6d41\uff0c\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u5be6\u73fe\u4e09\u4f4d\u6578\u540c\u6bd4\u589e\u9577\u3002\u672c\u5b63\u5ea6\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u8ca2\u737b\u7522\u54c1\u92b7\u552e\u6536\u51651.9\u5104\u5143\uff0c\u4e26\u5be6\u73fe\u4e86\u904b\u71df\u8667\u640d\u7684\u5927\u5e45\u6536\u7a84\uff0c\u70ba\u6211\u5011\u7684\u65b0\u5f81\u7a0b\u6253\u4e0b\u4e86\u826f\u597d\u958b\u7aef\u3002\u5c55\u671b\u672a\u4f86\uff0c\u5118\u7ba1\u6d88\u8cbb\u5fa9\u8607\u5c1a\u9700\u6642\u65e5\uff0c\u4f46\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5728\u4e2d\u570b\u6df1\u8015\u7684\u610f\u9858\u4e0d\u6e1b\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u8e10\u884c\u6230\u7565\u8209\u63aa\uff0c\u4e26\u5c0d\u9577\u671f\u589e\u9577\u524d\u666f\u5145\u6eff\u4fe1\u5fc3\u3002\u300d 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u6458\u8981 \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u767e\u842c\u7f8e\u5143[1]\uff09\uff0c\u6309\u5e74\u6e1b\u5c114.9%\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2\u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c2022\u5e74\u540c\u671f\u70ba2.1% \u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931[2]\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u7387\u70ba0.5%\uff0c2022\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d[3]\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u70ba\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\uff08\u300c\u7f8e\u570b\u5b58\u6258\u80a1[4]\u300d\uff09\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d[5]\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002 \u622a\u81f32023\u5e743\u670831\u65e5\uff0c\u73fe\u91d1\u53ca\u73fe\u91d1\u7b49\u50f9\u7269\u3001\u9650\u5236\u6027\u73fe\u91d1\u53ca\u77ed\u671f\u6295\u8cc7\u70ba\u4eba\u6c11\u5e632,901.6\u767e\u842c\u5143\uff08422.5\u767e\u842c\u7f8e\u5143\uff09\u3002 \u4e0a\u8ff0\u63d0\u53ca\u4e4b\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u8207\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u8ca1\u52d9\u6307\u6a19\u7684\u8abf\u7bc0\u898b\u672c\u696d\u7e3e\u516c\u544a\u4e0b\u6587\u3002 [1] \u672c\u516c\u544a\u8f7d\u6709\u82e5\u5e72\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u7279\u5b9a\u5151\u6362\u7387\u4ec5\u4e3a\u65b9\u4fbf\u8bfb\u8005\u3002\u9664\u53e6\u6709\u6ce8\u660e\u5916\uff0c\u4eba\u6c11\u5e01\u5151\u7f8e\u5143\u7684\u6362\u7b97\u4e43\u6309\u8054\u90a6\u50a8\u5907\u5c40H.10\u7edf\u8ba1\u6570\u636e\u6240\u8f7d\u4e8e2023\u5e743\u670831\u65e5\u4e2d\u5348\u751f\u6548\u7684\u4e70\u65b9\u6c47\u7387\u4eba\u6c11\u5e016.8676\u5143\u51511.00\u7f8e\u5143\u8ba1\u7b97\u3002 [2] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u7684\u7ecf\u8425\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u6743\u6fc0\u52b1\u8d39\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u8207\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u51cf\u503c\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3002 [3] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u4e00\u9879\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u6487\u9664\u80a1\u4efd\u6fc0\u52f5\u8cbb\u7528\u3001\u696d\u52d9\u6536\u8cfc\u7522\u751f\u7684\u7121\u5f62\u8cc7\u7522\u6524\u92b7\u3001\u6536\u8cfc\u76f8\u95dc\u7684\u5c08\u696d\u8cbb\u7528\u3001\u5546\u8b7d\u548c\u6295\u8cc7\u51cf\u503c\u640d\u5931\u3001\u9810\u671f\u6216\u6709\u6536\u8cfc\u4ed8\u6b3e\u7684\u5dee\u5f02\u640d\u5931\u3001\u56de\u8cfc\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u548c\u8fd4\u9084\u7684\u7f8e\u570b\u5b58\u6258\u80a1\u7684\u8a3b\u92b7\u8cbb\u3001\u884d\u751f\u8ca0\u50b5\u7684\u516c\u5141\u50f9\u503c\u640d\u5931\u3001\u5b50\u516c\u53f8\u548c\u80a1\u6b0a\u6295\u8cc7\u8655\u7f6e\u6536\u76ca(\u640d\u5931)\u548c\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u5f8c\u7684\u640d\u5931\u3002 [4] \u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u4ee3\u8868\u4e09\u80a1A\u7c7b\u666e\u901a\u80a1\u3002 [5] \u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u6bcf\u80a1\u7f8e\u56fd\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u8d22\u52a1\u8ba1\u91cf\uff0c\u5176\u5b9a\u4e49\u4e3a\u975e\u516c\u8ba4\u4f1a\u8ba1\u51c6\u5219\u4e0b\u5f52\u5c5e\u4e8e\u5b9d\u5c0a\u7535\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u9664\u4ee5\u7528\u4f5c\u8ba1\u7b97\u6bcf\u80a1\u666e\u901a\u80a1\u57fa\u672c\u53ca\u644a\u8584\u51c0\u5229\u6da6\uff08\u635f\u5931\uff09\u7684\u52a0\u6743\u5e73\u5747\u80a1\u6570\u518d\u4e58\u4ee5\u4e09\u3002 \u696d\u52d9\u4eae\u9ede \u5bf6\u5c0a\u96fb\u5546\uff08BEC\uff09 \u5bf6\u5c0a\u96fb\u5546\u5305\u62ec\u6211\u5011\u7684\u4e2d\u570b\u96fb\u5546\u696d\u52d9\uff0c\u6db5\u84cb\u54c1\u724c\u5e97\u92ea\u904b\u71df\u3001\u5ba2\u6236\u670d\u52d9\u548c\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u7b49\u589e\u503c\u670d\u52d9\u3002\u53d7\u76ca\u65bc\u6d88\u8cbb\u9010\u6b65\u6062\u5fa9\uff0c\u672c\u5b63\u5ea6\u5962\u4f88\u54c1\u548c\u5feb\u6d88\u54c1\u54c1\u985e\u5be6\u73fe\u96d9\u4f4d\u6578\u589e\u9577\u3002 \u6211\u5011\u5728\u589e\u503c\u670d\u52d9\u65b9\u9762\u6301\u7e8c\u53d6\u5f97\u9032\u5c55\uff0c\u901a\u904e\u6539\u5584\u7528\u6236\u9ad4\u9a57\u3001\u63d0\u9ad8\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\uff0c\u8ce6\u80fd\u6211\u5011\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u5efa\u7acb\u9577\u671f\u7684\u5546\u696d\u6230\u7565\u3002\u6211\u5011\u81f4\u529b\u65bc\u63a8\u5ee3\u5982\u6578\u4f4d\u5316\u5347\u7d1a\u3001\u8cc7\u6599\u5b89\u5168\u589e\u5f37\u65b9\u6848\u3001\u5168\u7ba1\u9053\u8cc7\u6599\u667a\u6167\u3001\u4eba\u5de5\u667a\u6167\u5ba2\u670d\u3001\u5340\u57df\u4e2d\u5fc3\u5009\u5132\u7b49\u5275\u65b0\u578b\u670d\u52d9\uff0c\u91cd\u5efa\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002\u672c\u5b63\u5ea6\u6211\u5011\u7684\u589e\u503c\u670d\u52d9\u6536\u5165\uff0c\u5373\u5305\u62ec\u5009\u5132\u7269\u6d41\u3001\u6280\u8853\u670d\u52d9\u548c\u6578\u4f4d\u884c\u92b7\u670d\u52d9\u7684\u6536\u5165\uff0c\u6309\u7167\u53ef\u6bd4\u540c\u671f\u53e3\u5f91[6]\u589e\u9577\u4f4e\u500b\u4f4d\u6578\u3002 \u5168\u7ba1\u9053\u64f4\u5f35\u4ecd\u7136\u662f\u6211\u5011\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u7684\u91cd\u9ede\u95dc\u6ce8\u8b70\u984c\u3002\u672c\u5b63\u5ea6\u7531\u975e\u5929\u8c93\u5e73\u81fa\u53ca\u7ba1\u9053\u7522\u751f\u7684GMV[7]\u5360\u7e3dGMV\u7d0449\uff05\uff0c\u800c2022\u5e74\u540c\u671f\u70ba40\uff05\u3002\u622a\u81f3\u7b2c\u4e00\u5b63\u5ea6\u672b\uff0c\u7d0444\uff05\u7684\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u8207\u6211\u5011\u5728\u5e97\u92ea\u904b\u71df\u5408\u4f5c\u81f3\u5c11\u5169\u500b\u7ba1\u9053\uff0c\u53bb\u5e74\u540c\u671f\u70ba38%\u3002 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\uff08BBM\uff09 \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u5305\u62ec\u6230\u7565\u548c\u7b56\u7565\u5b9a\u4f4d\u3001\u54c1\u724c\u8207\u5e02\u5834\u884c\u92b7\u3001\u96f6\u552e\u8207\u96fb\u5546\u904b\u71df\u3001\u4f9b\u61c9\u93c8\u548c\u7269\u6d41\u53ca\u6280\u8853\u8ce6\u80fd\u7b49\u5168\u65b9\u4f4d\u54c1\u724c\u7ba1\u7406\uff0c\u5229\u7528\u6211\u5011\u7684\u6280\u8853\u7d44\u5408\u8207\u54c1\u724c\u5efa\u7acb\u66f4\u9577\u671f\u3001\u66f4\u6df1\u5165\u7684\u95dc\u4fc2\u3002\u76ee\u524d\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u4e3b\u8981\u5305\u62ec\u6211\u5011\u65bc2023\u5e742\u67081\u65e5\u5b8c\u6210\u6536\u8cfc\u7684Gap\u4e0a\u6d77\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u30022\u6708\u548c3\u6708\uff0c\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7e3d\u8a08189.0\u767e\u842c\u5143\u4eba\u6c11\u5e63\u3002 2023\u5e74\u5c0d\u65bcGap\u4e0a\u6d77\u4f86\u8aaa\u662f\u8f49\u578b\u8207\u7c4c\u5099\u7684\u5143\u5e74\uff0c\u6211\u5011\u7684\u9996\u8981\u4efb\u52d9\u662f\u78ba\u4fdd\u5b8c\u6210\u6536\u8cfc\u5f8c\u7684\u9806\u5229\u904e\u6e21\uff0c\u5b8c\u5584\u7522\u54c1\u548c\u5546\u54c1\u7b56\u7565\uff0c\u5efa\u7acb\u4f9b\u61c9\u93c8\u57fa\u790e\u8a2d\u65bd\uff0c\u4e26\u5b8c\u5584\u5305\u62ec\u4eba\u624d\u548c\u6280\u8853\u7684\u5f8c\u7aef\u7cfb\u7d71\uff0c\u5be6\u73fe\u4ee5\u6280\u8853\u8ce6\u80fd\u3001\u7d2e\u6839\u4e2d\u570b\u3001\u670d\u52d9\u4e2d\u570b\u7684\u6578\u4f4d\u5316\u73fe\u4ee3\u65b0\u96f6\u552e\u3002 [6] \u540c\u53e3\u5f84\u8fdb\u884c\u6bd4\u8f83\uff0c\u5254\u96642022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u516c\u53f8\u5904\u7f6e\u7684\u4ed3\u50a8\u7269\u6d41\u53ca\u4f9b\u5e94\u94fe\u4e1a\u52a1\u5b50\u516c\u53f8\u5b9d\u5fc5\u8fbe\u7684\u4ed3\u50a8\u7269\u6d41\u6536\u5165\u4eba\u6c11\u5e0156.9\u767e\u4e07\u5143\u3002 [7] GMV\u5305\u62ec\u589e\u503c\u7a0e\u53ca\u4e0d\u5305\u62ec(i)\u8fd0\u8d39\u3001(ii)\u9644\u52a0\u8d39\u53ca\u5176\u4ed6\u7a0e\u9879\u3001(iii)\u9000\u56de\u8d27\u54c1\u4ef7\u503c\u53ca(iv)\u5c1a\u672a\u7ed3\u7b97\u7684\u8d2d\u4e70\u8ba2\u91d1\u3002 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u696d\u7e3e \u7e3d\u6de8\u71df\u6536\u70ba\u4eba\u6c11\u5e631,887.8\u767e\u842c\u5143\uff08274.9\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,984.2\u767e\u842c\u5143\u6e1b\u5c114.9%\u3002\u00a0\u7e3d\u6de8\u71df\u6536\u7684\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc2023\u5e74\u4e00\u5b63\u5ea6\u671f\u9593\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u964d29.9%\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u63a8\u51fa\u7684\u65b0\u696d\u52d9\u7dda\uff0c\u5373\u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u7684\u589e\u91cf\u8ca2\u737b\u3002 \u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63666.1\u767e\u842c\u5143\uff0897.0\u00a0\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\uff0c\u5176\u4e2d\uff1a \u5bf6\u5c0a\u96fb\u5546(BEC)\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63477.1\u767e\u842c\u5143\uff0869.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e63680.8\u767e\u842c\u5143\u4e0b\u964d29.9%\u3002\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u516c\u53f8\u512a\u5316\u4e86\u7d93\u92b7\u6a21\u5f0f\u7684\u7522\u54c1\u7d44\u5408\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u7522\u54c1\u985e\u5225\uff0c\u4ee5\u53ca\u672c\u5b63\u5ea6\u4e2d\u570b\u500b\u4eba\u8b77\u7406\u5c0f\u5bb6\u96fb\u548c\u96fb\u5b50\u54c1\u985e\u6d88\u8cbb\u60c5\u7dd2\u666e\u904d\u4e0b\u964d\u6240\u81f4\u3002 \u5bf6\u5c0a\u96fb\u5546\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[8]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e \u5c0f\u5bb6\u96fb 351.3 17\u00a0% 225.3 32.8 11\u00a0% -36\u00a0% \u5feb\u6d88\u54c1 53.4 3\u00a0% 66.6 9.7 4\u00a0% 25\u00a0% \u7f8e\u5bb9\u5316\u599d\u54c1 62.9 3\u00a0% 66.5 9.7 4\u00a0% 6\u00a0% \u96fb\u5b50\u7522\u54c1 132.2 7\u00a0% 43.6 6.3 2\u00a0% -67\u00a0% \u5176\u4ed6 81.0 4\u00a0% 75.1 11.0 4\u00a0% -7\u00a0% \u5bf6\u5c0a\u96fb\u5546\u7522\u54c1\u92b7\u552e\u7e3d\u6de8\u71df\u6536 680.8 34\u00a0% 477.1 69.5 25\u00a0% -30\u00a0% \u5bf6\u5c0a\u54c1\u724c\u7ba1\u7406(BBM)\u00a0\u7684\u7522\u54c1\u92b7\u552e\u6536\u5165\u70ba\u4eba\u6c11\u5e63189.0\u767e\u842c\u5143\uff0827.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u5176\u4e2d\u76ee\u524d\u4e3b\u8981\u5305\u62ecGap\u4e0a\u6d77\u696d\u52d9\u6240\u7522\u751f\u7684\u96f6\u552e\u6536\u5165\uff0c\u5305\u62ec\u7dda\u4e0b\u9580\u5e97\u92b7\u552e\u6536\u5165\u548c\u7dda\u4e0a\u92b7\u552e\u6536\u5165\u3002 \u670d\u52d9\u6536\u5165\u70ba\u4eba\u6c11\u5e631,221.7\u767e\u842c\u5143\uff08177.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684\u4eba\u6c11\u5e631,303.3\u767e\u842c\u5143\u4e0b\u964d6.3%\u3002\u4e0b\u964d\u4e3b\u8981\u7531\u65bc\u57282022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8655\u7f6e\u8667\u640d\u5b50\u516c\u53f8\uff0c\u5009\u5132\u548c\u5c65\u7d04\u696d\u52d9\u6536\u5165\u6e1b\u5c11\u4eba\u6c11\u5e6356.9\u767e\u842c\u5143\u3002 \u4e0b\u9336\u5217\u51fa\u6240\u793a\u671f\u9593\u6309\u696d\u52d9\u6a21\u5f0f\u7684\u670d\u52d9\u6536\u5165\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9 \u7dda\u4e0a\u5e97\u92ea\u904b\u71df 392.2 20\u00a0% 364.1 53.0 19\u00a0% -7\u00a0% \u5009\u5132\u7269\u6d41 524.9 26\u00a0% 487.3 70.9 26\u00a0% -7\u00a0% \u6578\u4f4d\u884c\u92b7\u548c\u6280\u8853\u670d\u52d9 386.2 20\u00a0% 377.4 55.0 20\u00a0% -2\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[9] &#8211; &#8211; (7.1) (1.0) 0\u00a0% N\/A \u670d\u52d9\u7e3d\u6de8\u71df\u6536 1,303.3 66\u00a0% 1,221.7 177.9 65\u00a0% -6\u00a0% \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u6536\u5165\u6309\u6838\u5fc3\u54c1\u985e[10]\u5217\u793a\u660e\u7d30\uff1a \u622a\u81f33\u670831\u65e5\u6b62\u4e09\u500b\u6708 2022 2023 \u4eba\u6c11\u5e63 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u4eba\u6c11\u5e63 \u7f8e\u5143 \u7e3d\u6de8\u71df\u6536 \u5360\u6bd4% \u540c\u6bd4 \u8b8a\u5316% \uff08\u4eba\u6c11\u5e63\u767e\u842c\u5143\uff0c\u767e\u5206\u6bd4\u9664\u5916\uff09 \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df \u670d\u98fe\u8207\u914d\u4ef6 265.2 13\u00a0% 255.6 37.2 14\u00a0% -4\u00a0% &#8211;\u00a0 &#8211;\u5962\u4f88\u54c1 88.6 5\u00a0% 99.0 14.4 5\u00a0% 12\u00a0% &#8211;\u00a0 &#8211;\u904b\u52d5\u670d\u98fe 88.1 4\u00a0% 88.9 12.9 5\u00a0% 1\u00a0% &#8211;\u00a0 &#8211;\u5176\u4ed6\u670d\u98fe 88.5 4\u00a0% 67.7 9.9 4\u00a0% -24\u00a0% \u5176\u4ed6 127.0 7\u00a0% 108.5 15.8 6\u00a0% -15\u00a0% \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff[11] &#8211; &#8211; (5.4) (0.8) -1\u00a0% N\/A \u670d\u52d9\u6536\u5165\u4e2d\u7684\u7dda\u4e0a\u5e97\u92ea\u904b\u71df\u7e3d\u6de8\u71df\u6536 392.2 20\u00a0% 358.7 52.2 19\u00a0% -9\u00a0% \u7d93\u71df\u958b\u652f\u7e3d\u984d\u70ba\u4eba\u6c11\u5e631,928.4\u767e\u842c\u5143\uff08280.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c112,025.3 \u767e\u842c\u5143\u3002 \u7522\u54c1\u6210\u672c\u70ba\u4eba\u6c11\u5e63505.1\u767e\u842c\u5143\uff0873.5\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63595.7\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u7522\u54c1\u92b7\u552e\u7684\u964d\u4f4e\uff0c\u90e8\u5206\u62b5\u6d88\u4e8e\u516c\u53f8\u65bc2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7684\u7522\u54c1\u6210\u672c\u589e\u91cf\u3002 \u5c65\u7d04\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63567.6\u767e\u842c\u5143\uff0882.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63629.4\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f82022\u5e74\u7b2c\u4e09\u5b63\u5ea6\u525d\u96e2\u4e86\u4e00\u500b\u5009\u5132\u7269\u6d41\u53ca\u4f9b\u61c9\u93c8\u696d\u52d9\u7684\u5b50\u516c\u53f8\u5c0e\u81f4\u904b\u8f38\u8cbb\u7528\u6e1b\u5c11\u4eba\u6c11\u5e6373.4\u767e\u842c\u5143\uff0c\u53ca\u672c\u516c\u53f8\u5340\u57df\u670d\u52d9\u4e2d\u5fc3\u6301\u7e8c\u62d3\u5f35\u5e36\u4f86\u7684\u5ba2\u670d\u6210\u672c\u7d50\u9918\u3002 \u92b7\u552e\u53ca\u71df\u92b7\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63592.7\u767e\u842c\u5143\uff0886.3\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63615.9\u767e\u842c\u5143\u3002\u8a72\u6e1b\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5b63\u5ea6\u6548\u679c\u884c\u92b7\u6536\u5165\u6e1b\u5c11\uff0c\u4ee5\u53ca\u70ba\u516c\u53f8\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u670d\u52d9\u7684\u54e1\u5de5\u6210\u672c\u6548\u7387\u63d0\u9ad8\u3002 \u6280\u8853\u8207\u5167\u5bb9\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63114.9\u767e\u842c\u5143\uff0816.7\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e63105.3\u767e\u842c\u5143\u3002\u8cbb\u7528\u589e\u9577\u4e3b\u8981\u7531\u65bc\u516c\u53f8\u5728\u6280\u8853\u5275\u65b0\u548c\u7522\u54c1\u5316\u65b9\u9762\u7684\u6301\u7e8c\u6295\u8cc7\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u672c\u516c\u53f8\u7684\u6210\u672c\u63a7\u5236\u63aa\u65bd\u53ca\u6548\u7387\u6539\u5584\u3002 \u7ba1\u7406\u53ca\u884c\u653f\u8cbb\u7528\u70ba\u4eba\u6c11\u5e63163.2\u767e\u842c\u5143\uff0823.8\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u5247\u70ba\u4eba\u6c11\u5e6390.6\u767e\u842c\u5143\u3002\u589e\u9577\u7684\u4e3b\u8981\u539f\u56e0\u662f\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u65b0\u589e\u8cbb\u7528\u3002 [8] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u7522\u54c1\u92b7\u552e\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [9] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u90e8\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u6570\u5b57\u8425\u9500\u4e0e\u6280\u672f\u670d\u52a1\u6536\u5165\u3002 [10] \u6838\u5fc3\u54c1\u7c7b\u662f\u6307\u5728\u6240\u793a\u671f\u9593\u5206\u5225\u5360\u670d\u52a1\u6536\u5165\u4e0d\u4f4e\u65bc10%\u7684\u54c1\u7c7b\u3002 [11] \u62b5\u6d88\u8de8\u5206\u90e8\u4ea4\u6613\u7684\u5f71\u97ff\u4e3b\u8981\u5305\u62ec\u5b9d\u5c0a\u7535\u5546\u4e1a\u52a1\u5206\u90e8\u5411\u5b9d\u5c0a\u54c1\u724c\u7ba1\u7406\u4e1a\u52a1\u5206\u5e03\u4e2d\u7684Gap\u54c1\u724c\u63d0\u4f9b\u7684\u5e97\u94fa\u8fd0\u8425\u670d\u52a1\u6536\u5165\u3002 \u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e6340.6\u767e\u842c\u5143\uff085.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6341.2 \u767e\u842c\u5143\u3002\u7d93\u71df\u640d\u5931\u7387\u70ba2.2%\uff0c\u53bb\u5e74\u540c\u671f\u70ba2.1 %\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u640d\u5931\u70ba\u4eba\u6c11\u5e639.7\u767e\u842c\u5143\uff081.4\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u7684\u7d93\u71df\u5229\u6f64\u70ba\u4eba\u6c11\u5e634.7\u767e\u842c\u5143\u3002\u8667\u640d\u4e3b\u8981\u7531\u65bc\u672c\u516c\u53f8\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6536\u8cfc\u7684\u5b50\u516c\u53f8Gap\u4e0a\u6d77\u7522\u751f\u7684\u8667\u640d\uff0c\u4f46\u8a72\u8667\u640d\u5728\u53ef\u6bd4\u57fa\u790e\u4e0a\u5df2\u660e\u986f\u6536\u7a84\uff0c\u90e8\u5206\u62b5\u6d88\u65bc\u5bf6\u5c0a\u96fb\u5546\u696d\u52d9\u677f\u584a\uff08BEC\uff09\u7684\u76c8\u5229\u80fd\u529b\u63d0\u5347\u3002\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u7d93\u71df\u640d\u5931\u7387\u70ba0.5 %\uff0c\u53bb\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba0.2%\u3002 \u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u70ba\u4eba\u6c11\u5e6342.6\u767e\u842c\u5143\uff086.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e6382.0\u767e\u842c\u5143\u3002\u672c\u5b63\u5ea6\u672a\u5be6\u73fe\u6295\u8cc7\u640d\u5931\u4e3b\u8981\u8207Lanvin\u96c6\u5718\u7684\u4ea4\u6613\u50f9\u683c\u4e0b\u964d\u6709\u95dc\uff0c\u8a72\u516c\u53f8\u65bc2021\u5e746\u6708\u6295\u8cc7\uff0c\u65bc2022\u5e7412\u6708\u5728\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u6210\u529f\u4e0a\u5e02\u3002\u00a0 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6383.5\u767e\u842c\u5143\uff0812.2 \u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u70ba\u4eba\u6c11\u5e63122.4\u767e\u842c\u5143\u3002 \u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e631.42\u5143\uff080.21 \u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u5747\u70ba\u4eba\u6c11\u5e631.87\u5143\u3002\u00a0 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u8667\u640d\u70ba\u4eba\u6c11\u5e6313.1\u767e\u842c\u5143\uff081.9\u767e\u842c\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6de8\u5229\u6f64\u4eba\u6c11\u5e631.2\u767e\u842c\u5143\u3002 \u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u8667\u640d\u5747\u70ba\u4eba\u6c11\u5e630.22\u5143\uff080.03\u7f8e\u5143\uff09\uff0c2022\u5e74\u540c\u671f\u975e\u516c\u8a8d\u6703\u8a08\u6e96\u5247\u4e0b\u6b78\u5c6c\u65bc\u5bf6\u5c0a\u96fb\u5546\u6709\u9650\u516c\u53f8\u666e\u901a\u80a1\u80a1\u6771\u7684\u6bcf\u80a1\u7f8e\u570b\u5b58\u6258\u80a1\u57fa\u672c\u53ca\u6524\u8584\u6de8\u5229\u6f64\u5747\u70ba\u4eba\u6c11\u5e630.02\u5143\u3002\u00a0 \u96fb\u8a71\u6703\u8b70 ... \u4e86\u89e3\u8a73\u60c5","og_url":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739","og_site_name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","article_published_time":"2023-05-25T02:00:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#article","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739"},"author":{"name":"","@id":""},"headline":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e","datePublished":"2023-05-25T02:00:00+00:00","dateModified":"2023-05-25T02:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739"},"wordCount":93,"publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"articleSection":["\u672a\u5206\u985e"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739","url":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739","name":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e - \u9999\u6e2f\u7279\u8a31\u7d93\u71df","isPartOf":{"@id":"https:\/\/www.franchise.com.hk\/en#website"},"datePublished":"2023-05-25T02:00:00+00:00","dateModified":"2023-05-25T02:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.com.hk\/en\/%e5%af%b6%e5%b0%8a%e5%85%ac%e4%bd%882023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%9c%aa%e7%b6%93%e5%af%a9%e6%a0%b8%e8%b2%a1%e5%8b%99%e6%a5%ad%e7%b8%be\/12739#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.franchise.com.hk\/en"},{"@type":"ListItem","position":2,"name":"\u5bf6\u5c0a\u516c\u4f482023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u672a\u7d93\u5be9\u6838\u8ca1\u52d9\u696d\u7e3e"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.com.hk\/en#website","url":"https:\/\/www.franchise.com.hk\/en","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","description":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df | Franchise HK","publisher":{"@id":"https:\/\/www.franchise.com.hk\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.com.hk\/en?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.franchise.com.hk\/en#organization","name":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df","url":"https:\/\/www.franchise.com.hk\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.franchise.com.hk\/wp-content\/uploads\/2022\/05\/cropped-cropped-franchise-logo-02-e1652686851566-2.png?fit=350%2C76&ssl=1","width":350,"height":76,"caption":"\u9999\u6e2f\u7279\u8a31\u7d93\u71df"},"image":{"@id":"https:\/\/www.franchise.com.hk\/en#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/12739"}],"collection":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/comments?post=12739"}],"version-history":[{"count":0,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/posts\/12739\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/media?parent=12739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/categories?post=12739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.com.hk\/en\/wp-json\/wp\/v2\/tags?post=12739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}