{"id":11664,"date":"2023-03-16T02:49:00","date_gmt":"2023-03-15T18:49:00","guid":{"rendered":"https:\/\/www.franchise.com.hk\/%e6%ad%a1%e8%81%9a%e9%9b%86%e5%9c%98%e7%99%bc%e4%bd%882022%e5%b9%b4q4%e5%8f%8a%e5%85%a8%e5%b9%b4%e8%b2%a1%e5%a0%b1%ef%bc%9a%e9%9b%86%e5%9c%98%e9%80%a3%e7%ba%8c%e7%ac%ac%e4%ba%8c%e5%b9%b4%e5%af%a6\/11664"},"modified":"2023-03-16T02:49:00","modified_gmt":"2023-03-15T18:49:00","slug":"%e6%ad%a1%e8%81%9a%e9%9b%86%e5%9c%98%e7%99%bc%e4%bd%882022%e5%b9%b4q4%e5%8f%8a%e5%85%a8%e5%b9%b4%e8%b2%a1%e5%a0%b1%ef%bc%9a%e9%9b%86%e5%9c%98%e9%80%a3%e7%ba%8c%e7%ac%ac%e4%ba%8c%e5%b9%b4%e5%af%a6","status":"publish","type":"post","link":"https:\/\/www.franchise.com.hk\/en\/%e6%ad%a1%e8%81%9a%e9%9b%86%e5%9c%98%e7%99%bc%e4%bd%882022%e5%b9%b4q4%e5%8f%8a%e5%85%a8%e5%b9%b4%e8%b2%a1%e5%a0%b1%ef%bc%9a%e9%9b%86%e5%9c%98%e9%80%a3%e7%ba%8c%e7%ac%ac%e4%ba%8c%e5%b9%b4%e5%af%a6\/11664","title":{"rendered":"\u6b61\u805a\u96c6\u5718\u767c\u4f482022\u5e74Q4\u53ca\u5168\u5e74\u8ca1\u5831\uff1a\u96c6\u5718\u9023\u7e8c\u7b2c\u4e8c\u5e74\u5be6\u73fe\u76c8\u5229"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2023\u5e743\u670816\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212;\u00a0\u65b0\u52a0\u5761\u6642\u95932023\u5e743\u670816\u65e5\uff0c\u6b61\u805a\u96c6\u5718\uff08NASDAQ:YY\uff0c\u7c21\u7a31<span>\u300c<\/span>\u6b61\u805a<span>\u300d<\/span>\u6216<span>\u300c<\/span>\u96c6\u5718<span>\u300d<\/span>\uff09\uff0c\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u8996\u983b\u793e\u4ea4\u5a92\u9ad4\u516c\u53f8\uff0c\u767c\u4f482022\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8ca1\u5831\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2033684\/JOYY_INC.html\" target=\"_blank\" rel=\"noopener\"><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u6b61\u805a\u96c6\u57182022\u5e74\u7b2c\u56db\u5b63\u5ea6\u71df\u65366.049\u5104\u7f8e\u5143\uff0c\u5168\u5e74\u5be6\u73fe\u71df\u653624.12\u5104\u7f8e\u5143\u3002\u5176\u4e2dBIGO\u677f\u584a\u7b2c\u56db\u5b63\u5ea6\u71df\u65364.765\u5104\u7f8e\u5143\uff0c\u5168\u5e74\u71df\u653619.97\u5104\u7f8e\u5143\u3002<\/p>\n<p>\u7e7c2021\u5e74\u5f8c\uff0c<span>\u6b61\u805a<\/span>\u9023\u7e8c\u7b2c\u4e8c\u5e74\u5be6\u73fe\u96c6\u5718\u76c8\u5229\uff0c\u9304\u5f97\u6301\u7e8c\u7d93\u71df\u51c8\u5229\u6f64<span>1.289\u5104<\/span>\u7f8e\u5143\u3002\u5728\u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b<span>[1]<\/span>\uff0c\u4e0d\u8003\u616e\u5df2\u525d\u96e2\u7684YY Live\u696d\u52d9\uff0c\u96c6\u5718\u5168\u5e74\u6de8\u5229\u6f64<span>1.993\u5104<\/span>\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u9577<span>83%<\/span>\uff0c\u6de8\u5229\u7387\u9054<span>8.3%<\/span>\uff1bBIGO\u677f\u584a\u5168\u5e74\u6de8\u5229\u6f64<span>2.88\u5104<\/span>\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u9577<span>58.3%<\/span>\uff0c\u6de8\u5229\u7387\u9054<span>14.4%<\/span>\u3002<\/p>\n<p>\u6b61\u805a\u96c6\u5718\u6301\u7e8c\u56de\u994b\u80a1\u6771\uff0c\u50b3\u9054\u7ba1\u7406\u5c64\u5c0d\u516c\u53f8\u672a\u4f86\u7d93\u71df\u7684\u4fe1\u5fc3\uff0c2022\u5e74\u7d2f\u8a08\u56de\u8cfc\u80a1\u79681.381\u5104\u7f8e\u5143\uff0c\u6d3e\u606f1.459\u5104\u7f8e\u5143\u3002<\/p>\n<p>\u6b61\u805a\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u674e\u5b78\u6de9\u8868\u793a\uff0c\u5118\u7ba1\u9762\u81e8\u4f86\u81ea\u5168\u7403\u5b8f\u89c0\u74b0\u5883\u7684\u8af8\u591a\u6311\u6230\uff0c2022\u5e74\u662f\u5bcc\u6709\u6210\u679c\u7684\u4e00\u5e74\uff0c\u6b61\u805a\u96c6\u5718\u9023\u7e8c\u7b2c\u4e8c\u5e74\u5be6\u73fe\u96c6\u5718\u76c8\u5229<span>\uff1b<\/span>Bigo Live\u7528\u6236\u589e\u9577\u52a0\u901f\u30022023\u5e74\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u81f4\u529b\u65bc\u901a\u904e\u5275\u65b0\u591a\u5143\u7684\u7522\u54c1\u548c\u670d\u52d9\uff0c\u63d0\u5347\u5168\u7403\u7528\u6236\u7684\u7dda\u4e0a\u9ad4\u9a57\u548c\u751f\u6d3b\u54c1\u8cea\u3002\u5728\u9069\u61c9\u5b8f\u89c0\u74b0\u5883\u8b8a\u5316\u7684\u540c\u6642\uff0c\u512a\u5148\u6295\u5165\u7b26\u5408\u9577\u671f\u6230\u7565\u7684\u696d\u52d9\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u6211\u5011\u7684\u6838\u5fc3\u7af6\u722d\u529b\u3002\u6191\u501f\u97cc\u6027\u7684\u5546\u696d\u6a21\u5f0f\u548c\u5f37\u5927\u7684\u73fe\u91d1\u5132\u5099\uff0c\u6b22\u805a\u5c07\u66f4\u597d\u5730\u6316\u6398\u9577\u671f\u589e\u9577\u6a5f\u9047\uff0c\u70ba\u80a1\u6771\u5275\u9020\u50f9\u503c\u3002<\/p>\n<p>2022\u5e74\u5168\u5e74\u8ca1\u52d9\u4eae\u9ede<\/p>\n<p>\u51c8\u6536\u5165\u70ba<span>24.115<\/span>\u5104\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u70ba<span>26.191<\/span>\u5104\u7f8e\u5143\u3002   \u6b78\u5c6c\u65bc\u6b61\u805a\u96c6\u5718\u63a7\u80a1\u6b0a\u76ca\u7684\u6301\u7e8c\u7d93\u71df\u51c8\u5229\u6f64\u70ba<span>1.289<\/span>\u5104\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u51c8\u8667\u640d\u70ba<span>1.159\u5104<\/span>\u7f8e\u5143\u30022022\u5e74\u5168\u5e74\u51c8\u5229\u6f64\u7387\u70ba<span>5.3%<\/span>\uff0c2021\u5e74\u540c\u671f\u51c8\u8667\u640d\u7387\u70ba<span>4.4%<\/span>\u3002   \u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b<span>[1]<\/span>\uff0c\u6b78\u5c6c\u65bc\u6b61\u805a\u96c6\u5718\u63a7\u80a1\u6b0a\u76ca\u548c\u666e\u901a\u80a1\u80a1\u6771\u7684\u6301\u7e8c\u7d93\u71df\u51c8\u5229\u6f64\u540c\u6bd4\u589e\u9577<span>83%<\/span>\u81f3<span>1.993<\/span>\u5104\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u70ba<span>1.089<\/span>\u5104\u7f8e\u5143\u3002\u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b<span>[1]<\/span>\uff0c\u51c8\u5229\u6f64\u7387\u70ba<span>8.3%<\/span>\uff0c2021\u5e74\u540c\u671f\u70ba<span>4.2%<\/span>\u3002  <\/p>\n<p>2022\u5e74\u56db\u5b63\u5ea6\u8ca1\u52d9\u4eae\u9ede<\/p>\n<p>\u51c8\u6536\u5165<span>6.049\u5104<\/span>\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u70ba<span>6.637\u5104<\/span>\u7f8e\u5143\u3002   \u7d93\u71df\u8667\u640d\u70ba<span>1420<\/span>\u842c\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u70ba<span>6060\u842c\u7f8e\u5143<\/span>\u3002\u7d93\u71df\u8667\u640d\u7387\u70ba<span>2.3%<\/span>\uff0c2021\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba<span>9.1%<\/span>\u3002 \u00a0   \u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b<span>[1]<\/span>\uff0c\u7d93\u71df\u5229\u6f64\u70ba<span>2780<\/span>\u842c\u7f8e\u5143\uff0c2021\u5e74\u540c\u671f\u70ba<span>8350<\/span>\u842c\u7f8e\u5143\u3002\u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b<span>[1]<\/span>\uff0c\u7d93\u71df\u5229\u6f64\u7387\u70ba<span>4.6%<\/span>\uff0c2021\u5e74\u540c\u671f\u7d93\u71df\u5229\u6f64\u7387\u70ba<span>12.6%<\/span>\u3002  <\/p>\n<p>2022\u5e74\u7b2c\u56db\u5b63\u5ea6\u696d\u52d9\u4eae\u9ede<\/p>\n<p>\u7b2c\u56db\u5b63\u5ea6\uff0cBigo Live\u7684\u5168\u7403\u7528\u6236\u589e\u9577\u4fdd\u6301\u5f37\u52c1\u8da8\u52e2\uff0cMAU\u540c\u6bd4\u589e\u957714.3%\u81f33680\u842c\uff1b\u5176\u4e2d\uff0c\u6771\u5357\u4e9e\u53ca\u5176\u4ed6\u5730\u5340\u589e\u9577\u4eae\u773c\uff0c\u540c\u6bd4\u589e\u957721.6%\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cBigo Live\u5c0d\u76f4\u64ad\u5de5\u5177\u548c\u591a\u4eba\u623f\u4e92\u52d5\u73a9\u6cd5\u9032\u884c\u4e86\u5168\u9762\u7684\u5347\u7d1a\u8fed\u4ee3\u4e4b\u5f8c\uff0c\u7528\u6236\u6d3b\u8e8d\u548c\u4e92\u52d5\u6301\u7e8c\u7a69\u6b65\u63d0\u5347\uff0c\u6574\u9ad4\u958b\u64ad\u4eba\u6578\u74b0\u6bd4\u4e0a\u6f323.3%\uff0c\u4eba\u5747\u958b\u64ad\u6642\u9577\u4e0a\u6f324.5%\u3002\u570d\u7e5e\u672c\u571f\u98a8\u4fd7\u3001\u7528\u6236\u559c\u597d\u548c\u95dc\u6ce8\u9ede\u63a8\u51fa\u591a\u6a23\u5316\u512a\u8cea\u5167\u5bb9\uff0c\u4e00\u5411\u662fBigo Live\u7684\u91cd\u8981\u904b\u71df\u7b56\u7565\u4e4b\u4e00\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cBigo Live\u5728\u5168\u7403\u591a\u5730\u5340\u63a8\u51fa\u591a\u7a2e\u8db3\u7403\u4e16\u754c\u76c3\u5c08\u984c\u6d3b\u52d5\uff0c\u5e6b\u52a9\u8db3\u7403\u611b\u597d\u8005\u66f4\u597d\u5730\u77ad\u89e3\u548c\u5206\u4eab\u8cfd\u4e8b\u7cbe\u5f69\u52d5\u614b\u3002\u6b64\u5916\uff0c\u4e00\u5e74\u4e00\u5ea6\u7684\u5e74\u5ea6\u76db\u5178\u6d3b\u52d5BIGO Awards Gala\u4e5f\u5728\u65b0\u52a0\u5761Capitol Theatre\u5713\u6eff\u843d\u5e55\uff0cBigo Live\u8868\u5f70\u4e862022\u5e74\u5ea6\u8868\u73fe\u5353\u8d8a\u7684270\u9918\u540d\u5275\u4f5c\u8005\u53ca\u8fd1100\u500b\u5bb6\u65cf<span>\uff0c<\/span>\u4e26\u9080\u8acb\u512a\u79c0\u5275\u4f5c\u8005\u70ba\u5927\u5bb6\u5e36\u4f86\u7cbe\u5999\u7d55\u502b\u7684\u591a\u5143\u6587\u5316\u8868\u6f14\uff0c\u5168\u7403\u5c07\u8fd1400\u842c\u89c0\u773e\u901a\u904e\u7dda\u4e0a\u76f4\u64ad\u898b\u8b49\u4e86\u9019\u4e00\u76db\u6703\u3002<\/p>\n<p>\u540c\u65f6\uff0cLikee\u7528\u6236\u793e\u4ea4\u54c1\u8cea\u548c\u7528\u6236\u9ecf\u6027\u5f97\u5230\u660e\u986f\u63d0\u5347\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cLikee\u4f7f\u7528app\u5167IM\u804a\u5929\u529f\u80fd\u7684\u7528\u6236\u6ef2\u900f\u7387\u74b0\u6bd4\u589e\u52a014.5%\uff0c\u6574\u9ad4\u4eba\u5747\u4f7f\u7528\u6642\u9577\u74b0\u6bd4\u63d0\u534713.4%\uff0c30\u65e5\u7559\u5b58\u7387\u74b0\u6bd4\u63d0\u53476.3%\u3002Likee\u7dca\u5bc6\u570d\u7e5e\u8208\u8da3\u793e\u5340\u5b9a\u4f4d\uff0c\u642d\u5efa\u66f4\u5c08\u6ce8\u3001\u9ad8\u8cea\u91cf\u7684\u672c\u571f\u5167\u5bb9\u751f\u614b\uff0c\u4e26\u9010\u6b65\u52a0\u5927\u8207\u5404\u5782\u76f4\u8208\u8da3\u5e73\u81fa\u7684\u5408\u4f5c\u6295\u5165\u3002Likee\u5148\u5f8c\u8207\u591a\u6b3e\u77e5\u540d\u904a\u6232\u9054\u6210\u5408\u4f5c\uff0c\u70ba\u5404\u985e\u904a\u6232\u611b\u597d\u8005\u63d0\u4f9b\u4e92\u52d5\u4ea4\u6d41\u7684\u5e73\u81fa\uff0c\u904a\u6232\u6210\u70baLikee\u5e73\u81fa\u805a\u96c6\u7528\u6236\u6700\u591a\u7684\u5782\u985e\u793e\u5340\u4e4b\u4e00\u300212\u6708\uff0cLikee\u6210\u70ba\u4e16\u754c\u904a\u6232\u696d\u754c\u6b0a\u5a01\u734e\u9805The Game Awards\uff08\u904a\u6232\u5927\u734e\uff09\u5b98\u65b9\u5408\u4f5c\u5925\u4f34\uff0c\u70ba\u5168\u7403\u7528\u6236\u9032\u884c\u9812\u734e\u5178\u79ae\u76f4\u64ad\uff0c\u7372\u5f97\u7d2f\u8a08\u6578\u767e\u842c\u7684\u904a\u6232\u53d7\u773e\u89c0\u770b\u548c\u53c3\u8207\u4e92\u52d5\u3002<\/p>\n<p>\u7b2c\u56db\u5b63\u5ea6\uff0cHago\u6301\u7e8c\u63a8\u52d5\u7522\u54c1\u6230\u7565\u5347\u7d1a\uff0c\u901a\u904e\u7b97\u6cd5\u548c\u63a8\u9001\u7b56\u7565\u7684\u512a\u5316\uff0cHago\u63d0\u5347\u4e86\u793e\u4ea4\u985e\u623f\u9593\u8207\u7528\u6236\u7684\u5339\u914d\u5ea6\u548c\u6eff\u610f\u5ea6\uff0c\u5be6\u73fe\u793e\u4ea4\u983b\u9053\u6b21\u7559\u74b0\u6bd4\u63d0\u9ad81.5%\uff0c\u983b\u9053\u4eba\u5747\u505c\u7559\u6642\u9577\u74b0\u6bd4\u63d0\u9ad85.3%\u3002Hago Space\u591a\u4eba\u865b\u64ec\u5f62\u8c61\u4e92\u52d5\u623f\u9593\u63a8\u51fa\u5168\u65b0\u9732\u71df\u5834\u666f\uff0c\u4e26\u540c\u6b65\u4e0a\u7dda\u65b0\u624b\u5f15\u5c0e\u7b49\u4e00\u7cfb\u5217\u512a\u5316\u8209\u63aa\uff0c\u63a8\u52d5Hago Space\u65b0\u7528\u6236\u7dda\u4e0a\u6642\u9577\u74b0\u6bd4\u63d0\u53476.5%\uff0cHago Space\u88dd\u626e\u5546\u57ce\u71df\u6536\u74b0\u6bd4\u63d0\u534713.4%\u3002<\/p>\n<p>\u6295\u8cc7\u8005\u95dc\u4fc2\u9023\u7d61\u4eba<\/p>\n<p>JOYY Inc.<br \/><span class=\"xn-person\">Jane Xie<\/span>\/<span class=\"xn-person\">Maggie Yan<\/span><br \/>Email: <a href=\"mailto:joyy-ir@joyy.com\" target=\"_blank\" rel=\"noopener\">joyy-ir@joyy.com<\/a>\u00a0<\/p>\n<p>ICR, LLC<br \/><span class=\"xn-person\">Robin Yang<\/span><br \/>Tel: (+1) 646 915-1611<br \/>Email: <a href=\"mailto:joyy@icrinc.com\" target=\"_blank\" rel=\"noopener\">joyy@icrinc.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div>\n<p class=\"prnml4\"><span class=\"prnews_span\">[1]. 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Live\u7684\u5168\u7403\u7528\u6236\u589e\u9577\u4fdd\u6301\u5f37\u52c1\u8da8\u52e2\uff0cMAU\u540c\u6bd4\u589e\u957714.3%\u81f33680\u842c\uff1b\u5176\u4e2d\uff0c\u6771\u5357\u4e9e\u53ca\u5176\u4ed6\u5730\u5340\u589e\u9577\u4eae\u773c\uff0c\u540c\u6bd4\u589e\u957721.6%\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cBigo Live\u5c0d\u76f4\u64ad\u5de5\u5177\u548c\u591a\u4eba\u623f\u4e92\u52d5\u73a9\u6cd5\u9032\u884c\u4e86\u5168\u9762\u7684\u5347\u7d1a\u8fed\u4ee3\u4e4b\u5f8c\uff0c\u7528\u6236\u6d3b\u8e8d\u548c\u4e92\u52d5\u6301\u7e8c\u7a69\u6b65\u63d0\u5347\uff0c\u6574\u9ad4\u958b\u64ad\u4eba\u6578\u74b0\u6bd4\u4e0a\u6f323.3%\uff0c\u4eba\u5747\u958b\u64ad\u6642\u9577\u4e0a\u6f324.5%\u3002\u570d\u7e5e\u672c\u571f\u98a8\u4fd7\u3001\u7528\u6236\u559c\u597d\u548c\u95dc\u6ce8\u9ede\u63a8\u51fa\u591a\u6a23\u5316\u512a\u8cea\u5167\u5bb9\uff0c\u4e00\u5411\u662fBigo Live\u7684\u91cd\u8981\u904b\u71df\u7b56\u7565\u4e4b\u4e00\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cBigo 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Game Awards\uff08\u904a\u6232\u5927\u734e\uff09\u5b98\u65b9\u5408\u4f5c\u5925\u4f34\uff0c\u70ba\u5168\u7403\u7528\u6236\u9032\u884c\u9812\u734e\u5178\u79ae\u76f4\u64ad\uff0c\u7372\u5f97\u7d2f\u8a08\u6578\u767e\u842c\u7684\u904a\u6232\u53d7\u773e\u89c0\u770b\u548c\u53c3\u8207\u4e92\u52d5\u3002 \u7b2c\u56db\u5b63\u5ea6\uff0cHago\u6301\u7e8c\u63a8\u52d5\u7522\u54c1\u6230\u7565\u5347\u7d1a\uff0c\u901a\u904e\u7b97\u6cd5\u548c\u63a8\u9001\u7b56\u7565\u7684\u512a\u5316\uff0cHago\u63d0\u5347\u4e86\u793e\u4ea4\u985e\u623f\u9593\u8207\u7528\u6236\u7684\u5339\u914d\u5ea6\u548c\u6eff\u610f\u5ea6\uff0c\u5be6\u73fe\u793e\u4ea4\u983b\u9053\u6b21\u7559\u74b0\u6bd4\u63d0\u9ad81.5%\uff0c\u983b\u9053\u4eba\u5747\u505c\u7559\u6642\u9577\u74b0\u6bd4\u63d0\u9ad85.3%\u3002Hago 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