特許經營的定義 Definition of Franchising

International Franchise Association (IFA) Definition
A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas as know-how and training; wherein the franchisee operates under a common trade name, format and / or procedure owned or controlled by the franchisor and in which the franchisee has or will make a substantial capital investment in his business from his own resources.